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All Journal EQIEN - JURNAL EKONOMI DAN BISNIS Jurnal Review Pendidikan dan Pengajaran (JRPP) Jurnal Ilmiah Edunomika (JIE) Jurnal Abdimas Bina Bangsa Journal of Sustainable Community Service
Amna Mawardi
STIE DR. KHEZ Muttaqien
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Mathematics Social Sciences Other

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Journal : Journal of Sustainable Community Service

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Community Service Collaboration of Higher Education Institutions: Integrating Technology in Promoting Baduy Luar Ecotourism as an Effort for Local Potential-Based Development Jaya, Umban Adi; Pramesti, Hasti; Mawardi, Amna; Raspati, Galih; Hamdallah, Farhan
JOURNAL OF SUSTAINABLE COMMUNITY SERVICE Vol. 5 No. 4 (2025): SEPTEMBER
Publisher : Transpublika Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55047/jscs.v5i4.1054

Abstract

The Baduy Luar community in Lebak Regency, Banten, possesses unique cultural assets and significant potential in handicrafts, agriculture, and culture-based ecotourism. This Community Service Program (PKM) was conducted in Baduy Luar, Lebak Regency, Banten, with the aim of enhancing digital literacy and entrepreneurial capacity among the local community to support the promotion of cultural-based ecotourism. The Baduy Luar community possesses great potential in handicrafts, agriculture, and tourism, yet still faces limitations in digital promotion and tourism management. This program applied a participatory and contextual approach involving 70 participants, including youth, MSME actors, and ecotourism practitioners. The experiential learning method enabled participants to learn through direct practice, covering smartphone use, tourism documentation, and promotion via social media platforms such as Instagram, TikTok, YouTube, WhatsApp Business, and Facebook. The results showed significant improvement in the community’s skills in utilizing digital technology for ecotourism promotion and cultural documentation. Furthermore, a positive synergy was established between universities and the local community, where academics acted as facilitators of digital knowledge while the community members served as the main actors in implementing digital-based promotion. This program contributed not only to enhancing technical skills but also to preserving cultural identity through digital documentation. In the long term, the program is expected to increase community income, sustain community-based tourism promotion, and strengthen local economic independence aligned with the cultural values of the Baduy Luar.
University and Community Collaboration in Empowering the Local Economy through Entrepreneurship and Digital Marketing Training for MSMEs and the Outer Baduy Community Mawardi, Amna; Jaya, Umban Adi; Hodijah, Cucu; Winarni, Riani
JOURNAL OF SUSTAINABLE COMMUNITY SERVICE Vol. 6 No. 1 (2025): DECEMBER
Publisher : Transpublika Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55047/jscs.v6i1.1055

Abstract

Backgrounds: The limited access to markets, technology, and business development opportunities has become one of the key challenges hindering the economic growth of the Outer Baduy community and local MSMEs. Objectives: This community service activity aims to empower micro, small, and medium enterprises (MSMEs) and the Outer Baduy community through entrepreneurship and digital marketing training. Methodology: The program was implemented collaboratively by universities and involved 30 participants, consisting of youth, craft workers, and tourism stakeholders. Implementation methods included entrepreneurial motivation, social media-based digital marketing training, and hands-on practice in creating promotional content for local products. Findings: Results showed that 66.7% of participants were able to create digital business accounts, 50% successfully produced simple promotional content, and the majority began to understand the importance of innovation and digital market access. The resulting impacts included increased digital literacy, entrepreneurial knowledge, collaborative networks, and a shift in mindset toward technology. Conclusions: Thus, this program has proven effective as an initial model for local economic empowerment based on university collaboration that is inclusive, adaptive, and aligned with the cultural wisdom of the Outer Baduy community.
Co-Authors Ade Nurhayati Kusuma Dewi Ade Nurhayati Kusumadewi Asih, Sheni Mulya Azizah Tu’sadiyah Burhanuddin Burhanuddin Chrisulianti, Rizki Cucu Hodijah Dedeng Abdul Gani Amruloh Dewi Rahayu Dewi, Ade Nurhayati Fera Firyal Thahir Galih Raspati hamdallah, farhan Hasemi Fauzi Ma’mun Ibnu Saepul Rohman Ismail Ludin Laela, Ela Mega Arisia Dewi Muhammad Salman Alfansuri Jacob Munawar, Muhammad Meki nurjanah, rere Patoni, Patoni Pramesti, Hasti Risma Ismawanti, Nurul Ropi Marlina Saepul Mukti Umban Adi Jaya Wahyudi, Robby Winarni, Riani