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All Journal Dinamika Publik: Jurnal Manajemen dan Administrasi Bisnis Journal of Exploratory Dynamic Problems Menulis: Jurnal Penelitian Nusantara Jurnal Simki Economic
Efrizar Sunni
Sekolah Tinggi Ilmu Ekonomi IBMT
Religion Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Social Sciences Other

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Peran Komunikasi Pemasaran dalam Membangun Brand Image guna Mempengaruhi Keputusan Pembelian Konsumen di Brighton Real Estate Indonesia Cabang Surabaya Efrizar Sunni; Dicky Darma Putranto; Is Fadhillah
Jurnal Simki Economic Vol 8 No 2 (2025): Volume 8 Nomor 2 Tahun 2025
Publisher : Universitas Nusantara PGRI Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/jse.v8i2.1202

Abstract

This study examines the strategies implemented by Brighton Real Estate Indonesia in forming the company's brand image. This study applies a qualitative descriptive method to describe facts and data related to marketing communication strategies, which are analyzed based on the theory of marketing mix, persuasive communication, and integrated marketing communication. Data were obtained from interviews, direct observation, and document collection. The main informants were agents, property owners and buyers. Meanwhile, the data validity test was carried out through triangulation. Based on the results of the study, the marketing strategy implemented by Brighton Real Estate Indonesia has integrated most of the elements in the marketing mix. The company's focus is seen in providing quality products, competitive price offers, aggressive promotions, strategic location selection, and communication approaches in the form of advertising and direct education to potential consumers. This study also found that the marketing communication approach used by Brighton also had an impact on increasing the company's brand image, so it can be concluded that Brighton Real Estate Indonesia has implemented an effective marketing communication strategy that has an impact on the company's brand image so that this influences consumer decisions to make buying and selling transactions at Brighton Real Estate Indonesia.
Implementasi Strategi Problem Solving Dalam Penanganan Komplain Konsumen (Studi Kasus Pada Toko Candi Elektronik 310 Surakarta) Palupi Maharani Evita Sari; Muhammad Faizin; Efrizar Sunni
Menulis: Jurnal Penelitian Nusantara Vol. 2 No. 8 (2026): Menulis - Agustus
Publisher : PT. Padang Tekno Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59435/menulis.v2i8.1518

Abstract

Penelitian kualitatif deskriptif ini bertujuan menganalisis implementasi strategi problem solving serta kendala penanganan komplain di Toko Candi Elektronik 310 Surakarta. Data primer diperoleh melalui wawancara mendalam, observasi, dan analisis dokumen, dengan validitas data melalui triangulasi sumber. Hasil penelitian menunjukkan implementasi dilakukan secara interaktif melalui pendekatan empati, identifikasi akar masalah secara mendalam, dan edukasi produk. Namun, efektivitas terhambat oleh sentralisasi pengambilan keputusan, ketiadaan Standar Operasional Prosedur (SOP) formal, serta kendala logistik armada pengiriman. Strategi peningkatan efektivitas mencakup formalisasi SOP secara sistematis, delegasi wewenang terbatas, digitalisasi manajemen pengiriman berbasis spreadsheet, dan optimalisasi WhatsApp Business. Disimpulkan bahwa integrasi strategi problem solving yang sistematis dengan teknologi digital sangat krusial bagi efisiensi operasional serta menjaga loyalitas pelanggan.
Analisis Budaya Organisasi dan Kompensasi dalam Meningkatkan Kinerja Karyawan di PT Busanaremaja Agracipta Yogyakarta Peniyuniyanti Peniyuniyanti; Muhammad Faizin; Efrizar Sunni
Dinamika Publik: Jurnal Manajemen dan Administrasi Bisnis Vol. 4 No. 3 (2026): Jurnal Manajemen dan Administrasi Bisnis
Publisher : Politeknik Kampar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59061/dinamikapublik.v4i3.1552

Abstract

This study aims to explain the role of Organizational Culture and Compensation in Improving Employee Performance at PT Busanaremaja Agracipta. These two factors significantly influence employee productivity, motivation, and work quality in achieving company goals. This study used a qualitative approach with descriptive methods. Data collection was conducted through observation, interviews, and documentation with eight informants from various company divisions. The results indicate that organizational culture at PT Busanaremaja Agracipta Yogyakarta is implemented quite effectively through morning exercise, work chants, best employee awards, and community activities that have been proven to increase work enthusiasm, discipline, and cooperation. Furthermore, payments in the form of salaries, bonuses, incentives, allowances, and holiday bonuses (THR) are considered effective in motivating employees. However, there are challenges such as excessive workloads, imbalances in supervisory overtime, and the need for equitable training. Overall, a strong organizational culture and fair compensation contribute positively to improved employee performance.
Strategi Pengembangan UMKM Dalam Meningkatkan Pendapatan Pelaku Usaha di Kawasan Kodam Pasar Malam Surabaya Ramadli Riwu; Muhammad Faizin; Efrizar Sunni
Journal of Exploratory Dynamic Problems Vol. 3 No. 1 (2026): Vol.3 No.1 2026
Publisher : Fakultas Keguruan dan Ilmu Pendidikan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/edp.v3i1.206

Abstract

dan Menengah (UMKM) dalam meningkatkan pendapatan pelaku usaha di kawasan Kodam Pasar Malam Surabaya serta mengidentifikasi kendala yang dihadapi. Penelitian menggunakan pendekatan kualitatif dengan metode deskriptif. Data dikumpulkan melalui wawancara, observasi, dan dokumentasi terhadap pelaku UMKM di bidang fashion, kuliner, aksesoris, dan skincare. Analisis data dilakukan melalui reduksi data, penyajian data, dan penarikan kesimpulan. Hasil penelitian menunjukkan bahwa strategi yang efektif meliputi inovasi produk, pemanfaatan media sosial sebagai sarana pemasaran, penetapan harga yang kompetitif, peningkatan kualitas pelayanan, promosi, serta menjaga konsistensi kualitas produk. Pemanfaatan media sosial seperti WhatsApp dan Instagram membantu memperluas jangkauan pemasaran dan meningkatkan jumlah pelanggan, sedangkan pelayanan yang baik dan kualitas produk yang terjaga mampu meningkatkan kepuasan serta loyalitas konsumen. Kendala yang dihadapi pelaku UMKM meliputi keterbatasan modal, tingginya persaingan, jumlah pengunjung yang tidak stabil, rendahnya pemanfaatan teknologi digital, dan pengelolaan keuangan yang belum optimal. Berdasarkan hasil penelitian dapat disimpulkan bahwa penerapan strategi pengembangan UMKM yang tepat dan berkelanjutan mampu meningkatkan pendapatan pelaku usaha. Oleh karena itu, diperlukan dukungan berupa pelatihan, pendampingan, dan akses permodalan agar UMKM semakin berkembang dan memiliki daya saing yang lebih baik
Co-Authors Dicky Darma Putranto Fadhillah, Is Muhammad Faizin Palupi Maharani Evita Sari Peniyuniyanti Peniyuniyanti Ramadli Riwu