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All Journal Jurnal Ilmiah Edunomika (JIE) Al-Kharaj: Journal of Islamic Economic and Business Jurnal Ekonomi Journal of Finance and Islamic Banking
Zarkasi, Zarkasi
IAIN Pontianak
Religion Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences

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IMPLEMENTATION OF DIGITAL MARKETING IN MAINTAINING MSMES DURING THE COVID-19 PANDEMIC Luckhy Natalia Anastasye Lotte; Oti Kusumaningsih; Norvadewi Norvadewi; Zarkasi Zarkasi; Anggara Setya Saputra
Jurnal Ekonomi Vol. 11 No. 03 (2022): Jurnal Ekonomi, 2022 Periode Desember
Publisher : SEAN Institute

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Abstract

According to the Organization for Economic Cooperation and Development, the pandemic has harmed up to 82.9% of MSMEs (OECD). The goal of this study is to find out how digital marketing can help MSMEs survive a pandemic. The data for this study was gathered in three ways: active participatory observation, semi-structured interviews, and document analysis, all using a descriptive qualitative approach with purposive sampling. Source triangulation and technical triangulation were used to validate the data, and interactive model analysis was used to analyze it. According to the study's findings, MSMEs can survive the Covid-19 pandemic by implementing digital marketing in terms of knowledge and its application through participation in seminars, training, and talk shows, as well as knowledge information sharing (knowledge sharing). Digitalization and its application in e-commerce advertising (ads). Innovation, particularly its application in the creation of social media content and the increase of brand awareness.
INGCREASING MICRO SMALL MEDIUM ENTEPRISES ACTIVITY ENTREPRENEURIAL CAPACITY IN THE FIELD OF DIGITAL MARKETING Fachrurazi Fachrurazi; Zarkasi Zarkasi; Sofia Maulida; Rianda Hanis; Muhammad Yusuf
Jurnal Ekonomi Vol. 11 No. 03 (2022): Jurnal Ekonomi, 2022 Periode Desember
Publisher : SEAN Institute

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Abstract

The advancement of technology, information, and communication causes changes in all aspects of life, including entrepreneurship. Over time, the world of entrepreneurship will continue to develop and use digital technology as a medium for marketing activities. This study aims to help activists in the creative industry improve their digital marketing skills. The research method used is qualitative with a descriptive approach, and it is located in Pekanbaru City. Data collection methods include observation, in-depth interviews, and documentation. Huberman and Miles classify qualitative data analysis techniques as descriptive. The findings of this study provide an opportunity for entrepreneurs to increase their capacity in the field of entrepreneurship by first understanding three concepts. First, entrepreneurs must consider market segmentation because it can serve as the foundation for the company's digital marketing strategy. Second, create messages that are tailored to the target audience, and third, tailor messages to which media or channel will be used later. Understanding these three concepts can help entrepreneurs increase their entrepreneurial capacity in the digital field.
Discipline Analysis and Employee Performance Piatur Pangaribuan; Nasruji Nasruji; Marlina Marlina; Ferdinandus Sampe; Zarkasi Zarkasi
Al-Kharaj: Journal of Islamic Economic and Business Vol 5, No 2 (2023)
Publisher : IAIN Palopo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24256/kharaj.v5i2.3919

Abstract

This study aims to ascertain the relationship between employee performance and discipline. This research was conducted at PT. Barokah Putra, Jatinangor District. Qualitative research techniques were used in this study. data gathered from speaking with informants. The leaders and staff of PT. Barokah Putra, a total of 7 people, serve as informants in this study. The results of the study show that employee discipline and performance are good enough, but the company still needs to increase the types of compensation given to employees, because it will greatly affect employee discipline. In order to improve performance, training is needed for employees, besides that leaders must carry out better supervision to maintain the quality of the products produced
Pengaruh Pendapatan Perkapita, Suku Bunga, Populasi dan Zakat Terhadap Tingkat Konsumsi Rumah Tangga di Indonesia Zarkasi Zarkasi; Lidya Hidayah
Journal of Finance and Islamic Banking Vol. 4 No. 1 (2021)
Publisher : Universitas Islam Negeri Raden Mas Said Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22515/jfib.v4i1.3577

Abstract

The phenomenon of consumption levels in Indonesia is an important concern today. This is suspected or proven by non-economic economic factors. In this study, the factors that become exogenous variables in the observation include per capita income, interest rates, population and zakat distribution. This analysis uses descriptive and associative methods to fully describe each variable and also the relationship between exogenous variables and endogenous variables in the form of consumption levels. The data used is in the form of a data panel with data crosses six times with observation time from 2013 to 2018. The results of this study indicate that partially per capita income, population and zakat have a positive and significant effect on the level of household consumption in Indonesia. Meanwhile, the interest rate has a negative and significant effect on the Household Consumption Level in Indonesia.
STRATEGI PEMBENTUKAN JIWA KEWIRAUSAHAAN BAGI MAHASISWA UNTUK MEWUJUDKAN PELAKU UMKM MANDIRI Zarkasi Zarkasi
JURNAL ILMIAH EDUNOMIKA Vol 8, No 1 (2024): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v8i1.12710

Abstract

Students, as Agents of Change from an early age, must have an extensive understanding of the importance of progress in the business field, including strengthening the entrepreneurial spirit. Various parties, including higher education, must support entrepreneurship. This will, in turn, produce independent entrepreneurs and micro, small, and medium-sized enterprises (UMKM) players who are driven by the attitudes and characteristics of entrepreneurs and ready to persevere and develop the business world in the future. Various strategies used to foster entrepreneurs and UMKM players in higher education are crucial to be carried out systematically and continuously. This article aims to: 1) Provide an overview of strategies for creating an entrepreneurial spirit in students and its relevance to the realization of independent UMKM. 2) Provide contributions, suggestions, and solutions to parties involved in the entrepreneurial spirit of students to become the foundation for the establishment of independent UMKM. This article concludes that: 1) There are several strategies used to create the entrepreneurial spirit of students, namely by providing motivation and understanding related to entrepreneurial characteristics, such as being action-oriented, thinking simply, seeking new opportunities, pursuing opportunities with high discipline, seizing the best opportunities, focusing on execution and everyone's energy into the business they are engaged in, and real strategies that can be implemented in higher education include achieving learning outcomes in the curriculum, participating in Student Creativity Programs (PKM), and establishing business incubators. 2) To contribute suggestions and solutions to the issue of UMKM self-sufficiency, several steps need to be taken. First, change the lifestyle from dependence on imported goods. Second, change government policies and attitudes towards UMKM. Third, the UMKM sector needs assistance in finding better production inputs, suitable technology, efficient marketing strategies, and services. Fourth, UMKM must improve their knowledge and skills. Fifth, the UMKM sector needs easier access to financing, which often becomes a source of problems inhibiting its growth. Sixth, the government must remove various barriers that hinder the growth and expansion of the UMKM sector.
Co-Authors Anggara Setya Saputra Fachrurazi Ferdinandus Sampe Lidya Hidayah Luckhy Natalia Anastasye Lotte Marlina Marlina Muhammad Yusuf Nasruji, Nasruji Norvadewi Oti Kusumaningsih Piatur Pangaribuan Rianda Hanis Sofia Maulida