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All Journal Jurnal Siasat Bisnis MATRIK: JURNAL MANAJEMEN, STRATEGI BISNIS, DAN KEWIRAUSAHAAN Jurnal Manajemen Teori dan Terapan JMBI UNSRAT (Jurnal Ilmiah Manajemen Bisnis dan Inovasi Universitas Sam Ratulangi) JURNAL NUSANTARA APLIKASI MANAJEMEN BISNIS Jurnal STIE Semarang (Edisi Elektronik) Senadika Jurnal Manajemen Pendidikan Islam
Sri Gunawan
Universitas Airlangga Surabaya
Agriculture, Biological Sciences & Forestry Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other

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PENGARUH SUMBERDAYA POLITIS TERHADAP KINERJA PERBANKAN PUBLIK DI INDONESIA Badri Munir Sukoco; Sri Gunawan; Ngesthi Nirmala Dewi
Jurnal Siasat Bisnis Vol. 18 No. 1 (2014)
Publisher : Management Development Centre (MDC) Department of Management, Faculty of Business and Economics Universitas Islam Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20885/jsb.vol18.iss1.art1

Abstract

Banyak perusahaan di Indonesia menggunakan pejabat atau mantan pejabat sebagai anggota dewan direksi atau dewan komisaris, yang mana dikenal sebagai sumberdaya politis perusahaan. Namun belum ada bukti empiris apakah mengumpulkan dan mengelola sumberdaya politis tersebut akan berkontribusi positif terhadap kinerja perusahaan. Untuk mengklarifikasi hal tersebut, peneliti menganalisa data diantara perbankan Indonesia yang terdaftar pada Bursa Efek Indonesia (BEI) dari tahun 2008 hingga tahun 2010. Hasil analisa mengindikasikan bahwa sumberdaya politis yang ditempatkan sebagai dewan direksi memiliki pengaruh yang negatif terhadap return on assets (ROA). Pengaruh sumberdaya politis yang ditempatkan sebagai dewan komisaris tidak mendapatkan dukungan empiris akan meningkatkan kinerja perusahaan. Implikasi manajerial dan akademis akan dibicarakan lebih lanjut dalam tulisan ini.Kata kunci: sumberdaya politis, kinerja, perbankan di Indonesia
Anak-anak dan Advergame: Pengaruh Pengalaman Flow dan Persuasion Knowledge pada Sikap dan Niat Pembelian Santirianingrum Soebandhi; Sri Hartini; Sri Gunawan
Matrik : Jurnal Manajemen, Strategi Bisnis, dan Kewirausahaan Volume 14 Nomor 2 Tahun 2020
Publisher : Faculty of Economics and Business Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (540.837 KB) | DOI: 10.24843/MATRIK:JMBK.2020.v14.i02.p01

Abstract

Playing a video game has become a favorite activity for children. One of the marketing efforts to attract their attention is by combining advertising and entertainment in the form of advergame or advertising game. Childhood is considered as a critical period towards the impact of advertising. As more advergame played especially intended for children, this study aims to analyze the effectiveness of advergame through flow experience and persuasion knowledge towards advergame and brand attitude as well as their purchase intention towards the embedded product in the game. This study was participated by 218 children aged 10-12 years old in Jakarta and Surabaya. Seven hypotheses were proposed to be analyzed further. Different from the previous studies, this study shows that attitudes on advergame do not influence the children intention to purchase the advertised product. The findings also offer some implications, limitations and directions to the future research.
Pengaruh Persepsi Desain Toko Terhadap Store Repatronage Intentions Dengan Shopping Experience Costs Sebagai Intervening Di Toko Elektronik “X” Surabaya Sri Gunawan; Rosa Rilantiana; Sony Kusumasondjaja
Jurnal Manajemen Teori dan Terapan | Journal of Theory and Applied Management Vol. 2 No. 1 (2009): Jurnal Manajemen Teori dan Terapan - April 2009
Publisher : Universitas Airlangga

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (456.933 KB) | DOI: 10.20473/jmtt.v2i1.2373

Abstract

Pelanggan memiliki keinginan untuk menyentuh produk yang akan dibeli agar dapat merasakan tekstur, berat dan besarnya produk tersebut sehingga memberikan pengalaman pada tangan (hands-on experience). Ritel yang menerapkan konsep hands-on display memperbolehkan pengunjung untuk menyentuh dan merasakan semua produk yang dipajang. Hal ini dianggap sarana yang baik dalam memberikan informasi kepada pelanggan tentang teknologi terbaru. Penelitian ini berfokus pada desain speciality store yang menerapkan konsep hands-on display yaitu Toko Elektronik “X” Surabaya dan pengaruhnya terhadap store repatronage intentions dengan variabel intervening shopping experience costs. Berdasarkan analisis data terhadap 212 responden yang berbelanja pada toko elektronik “X” diperoleh hasil pengaruh yang signifikan antara persepsi desain toko berpengaruh terhadap store repatronage intentions dan shopping experience costs. Sedangkan shopping experience costs tidak berpengaruh terhadap store repatronage intentions.
TACTICAL DECISION MAKING TERKAIT DENGAN KEPUTUSAN SELL OR PROCESS FURTHER PRODUK GYPSUM MENGGUNAKAN PENDEKATAN DIFFERENTIAL ANALYSIS Sigit Pribadi; Sri Gunawan
JURNAL STIE SEMARANG Vol 11 No 03 (2019): VOLUME 11 NOMOR 3 EDISI OKTOBER 2019
Publisher : Sekolah Tinggi Ilmu Ekonomi Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33747/stiesmg.v11i03.384

Abstract

Gypsum is a by-product of phosphoric acid production, which is a solid waste from the extraction of P2O5 content in phosphate rock. Gypsum can be directly sold as bulk gypsum (split off point) or furtherly processed into purified gypsum. Similarly, purified gypsum can also be furtherly processed into granulated gypsum which has the lowest water and P2O5 content. A differential analysis based on the use of relevant cost data is needed to identify alternatives that provide the greatest benefits to the company, related to alternative decisions to sell gypsum at the split-off point or to process it further. his study aims to develop a differential analysis that is used as a basis for tactical decision making related to the decision to sell gypsum products at the split-off point or to be furtherly processed into purified gypsum and/or granulated gypsum. This study uses a qualitative research approach while the research method used is a case study research method. The result shows that the decision to furtherly process gypsum into purified gypsum and granulated gypsum generates additional profit compared to selling gypsum at the split-off point. The production and sales of granulated gypsum generate the highest profit compared to purified gypsum and bulk gypsum at the split-off point
ANALISIS STRATEGI BISNIS PERCETAKAN DI ERA DIGITALISASI PADA SEGMEN PRODUK LABEL DAN KEMASAN STUDI PADA PERUSAHAAN PT. XYZ Fauzi Dwi Krisdianto; Sri Gunawan
JMBI UNSRAT (Jurnal Ilmiah Manajemen Bisnis dan Inovasi Universitas Sam Ratulangi). Vol 10 No 2 (2023): JMBI UNSRAT Volume 10 Nomor 2
Publisher : FEB Universitas Sam Ratulangi Manado

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35794/jmbi.v10i2.49846

Abstract

Abstract. With the increasing in advanced technology and digitization, it has encouraged several industries to transform their business process, including the printing industry. Conventional printing products are starting to be abandoned by prospective customers because they are considered to be irrelevant and efficient.  This is the background for several printing companies to diversify their products to maintain business continuity. PT. XYZ started its business development by establishing a new label and packaging product division, which is predicted to still have a lot of demand in the next few years. Data collection is done by interviews and secondary data. In this research, an analysis of the company's external and internal factors in the new division of packaging labels will be carried out using PESTEL and VRIO analysis. From the results of the analysis, it is then used as the basis for determining a business development strategy using the TOWS matrix so that it can compete and is able to maintain overall business continuity.   Abstrak. Dengan semakin meningkatnya kemajuan teknologi dan digitalisasi, mendorong beberapa industri untuk melakukan transformasi dalam bidang usahanya, termasuk pada industri percetakan. Produk percetakan konvensional mulai ditinggalkan calon pelanggan karena dinilai sudah tidak relevan dan efisien. Hal tersebut melatarbelakangi beberapa perusahaan percetakan untuk melakukan diversifikasi produk untuk menjaga keberlangsungan usaha. PT. XYZ memulai pengembangan usahnya dengan pendirian divisi baru produk label dan kemasan, yang diprediksi masih memiliki banyak permintaan dalam beberapa tahun kedepan. Pengumpulan data dilakukan dengan wawancara dan data sekunder. Dalam penelitian ini, akan dilakukan analisa faktor ekternal dan internal perusahaan pada divisi baru label kemasan dengan menggunakan analisis PESTEL dan VRIO. Dari hasil analisis eksternal dan internal yang dilakukan, kemudian dijadikan dasar penentuan strategi pengembangan bisnis menggunakan matriks TOWS agar dapat bersaing dan mampu menjaga keberlangsungan bisinis secara keseluruhan
Transformasi Keterampilan Pemasaran Digital UMKM “Rumah Mandiri” di Desa Sidoharjo, Kulon Progo Agustina, Tri Siwi; Herachwati, Nuri; Ekowati, Dian; Kusumasondjaja, Sony; Sulistyawati, Chorry; Gunawan, Sri; Khaira, Nurul
PROSIDING SENADIKA : Seminar Nasional Akademik Vol 1 No 1 (2024): PROSIDING SEMINAR NASIONAL AKADEMIK (SENADIKA) 2024
Publisher : PROSIDING SENADIKA : Seminar Nasional Akademik

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Desa Sidoharjo, Kabupaten Kulon Progo, Daerah Istimewa Yogyakarta memiliki kekayaan alam yang luar biasa. Selain itu, di dusun tersebut terdapat 2 (dua) produk unggulan yaitu kopi yang dikenal dengan Kopi Menoreh dengan citarasa yang khas serta Kripik Talas dengan berbagai varian rasa. Sayangnya pemasaran yang dilakukan masih kurang optimal. Hasil dari survey awal adalah kurangnya pengetahuan dan keterampilan tentang Whatsapp dan Instagram untuk media pemasaran. Tim Pengabdian Masyarakat S1 Manajemen FEB Universitas Airlangga telah menyusun program pelatihan dan pendampingan bagi UMKM Rumah Mandiri untuk dapat bertransformasi dalam pemasaran digital. Pelatihan dan pendampingan dilakukan sejak bulan Oktober hingga Desember 2024. Hasil yang didapatkan peserta mulai dapat menunjukkan perubahan dalam penyusunan postingan, kualitas gambar, pembuatan caption pada akun media sosial mereka. Diharapkan setelah program pengabdian masyarakat ini, para UMKM dapat lebih mandiri dan rutin dalam memanfaatkan media sosial yang dimiliki untuk mencapai target pemasaran yang lebih luas.
Dampak Haptic Information terhadap Product Perception, Consumer Trust, dan Online Purchase Intention pada Media Sosial Instagram (Studi pada Produk Sounds Husky R. Khairizza Mohammad; Gunawan, Sri
Jurnal Nusantara Aplikasi Manajemen Bisnis Vol 5 No 1 (2020): Jurnal Nusantara Aplikasi Manajemen Bisnis
Publisher : UNIVERSITAS NUSANTARA PGRI KEDIRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (472.108 KB) | DOI: 10.29407/nusamba.v5i1.14105

Abstract

This study aims to examine the impact of differences in haptic description and style description on haptic information and product perception in their effects on consumer trust, and online purchase intentions. Experimental design with between subjects was used to test the 2 x 1 factorial design research model. Where, two groups would get random stimuli between haptic description and style description with a total sample of 100 people. The findings in this study are that haptic description has a higher influence on haptic information and product perception compared to style description. Furthermore, haptic information has a positive effect on product perception and consumer trust, but does not have an influence on online purchase intention. The findings in this study suggest that apparel businesses in Instagram are expected to be able to provide product photo quality and more detailed haptic descriptions to create better product perception in the minds of consumers. Furthermore, the sentence written on the caption is also expected to be made to be more persuasive, so that the three things suggested can increase online purchase intention.
Marketing Strategy of Islamic Higher Education Institutions: A structured-thematic analysis M. Shohibul Aziz; Sri Hartini; Sri Gunawan
Nidhomul Haq : Jurnal Manajemen Pendidikan Islam Vol. 10 No. 2 (2025): Transformative Islamic education management
Publisher : Prodi Manajemen Pendidikan Islam Universitas KH Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/ndhq.v10i2.153

Abstract

This study aims to explore marketing strategies implemented by Islamic higher education institutions through a structured literature review method. This method was chosen to assess the extent and depth of research related to this theme. A systematic search was conducted on journal articles published in the period 2014–2023 from the Google Scholar, Emerald Insight, and Springer Link databases. The selection focused on articles from journals indexed by Scopus or Sinta and those most relevant to the research objectives. The findings indicate that although interest in marketing strategies in Islamic higher education institutions is increasing, research in this area is still in its infancy and lacks strong theoretical integration. The main strategies identified include digital marketing, promotional mix, social marketing, Islamic branding, and experiential marketing. These approaches are considered effective in attracting prospective students and strengthening institutional visibility. However, most of the reviewed studies still lack empirical validation and contextual adaptation, especially within the cultural and religious framework of Islamic education. The findings of this study provide practical insights for institutional leaders and contribute to academic discourse by highlighting emerging themes and gaps in the literature. Limitations of this study include the limited scope of the database and the lack of representation of non-English language sources. Future research needs to build a robust theoretical model and explore the application of contextual strategies to improve marketing effectiveness
Co-Authors Badri Munir Sukoco Dian Ekowati Fauzi Dwi Krisdianto Khaira, Nurul M. Shohibul Aziz Ngesthi Nirmala Dewi Nuri Herachwati R. Khairizza Mohammad Rosa Rilantiana Sigit Pribadi Soebandhi, Santirianingrum Sony Kusumasondjaja Sri Hartini Sri Hartini Sulistyawati, Chorry Tri Siwi Agustina