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All Journal Jurnal Akuntansi & Auditing Indonesia Fair Value: Jurnal Ilmiah Akuntansi dan Keuangan Gorontalo Management Research Almana : Jurnal Manajemen dan Bisnis Performance : Jurnal Bisnis dan Akuntansi Journal of Entrepreneurship & Business Asian Management and Business Review Science and Education Journal International Journal of Economics and Management Research
Sondari, Tanty
Program Studi Manajemen, Fakultas Ekonomi Dan Bisnis, Universitas Langlangbuana Bandung
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences

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Does Working Culture Improve Employee Performance? The Mediation Role of Job Satisfaction Suparjiman, Suparjiman; Satriawan, Budhi; Sondari, Tanty
Almana : Jurnal Manajemen dan Bisnis Vol. 8 No. 1 (2024): April
Publisher : Bandung: Prodi Manajemen FE Universitas Langlangbuana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36555/almana.v8i1.2512

Abstract

The role of work culture in improving employee performance is very important. In this case, every organization needs a good environment so that employees have satisfaction when doing their work. This research aims to look at the role of work culture on employee performance with job satisfaction as a mediator for MSME employees in the city of Bandung. This research used a descriptive verification approach, 118 employees were sampled and the technique used used a structural equation model with the help of Amos software version 21. Primary data from this research was obtained from a questionnaire. Meanwhile, secondary data was obtained through notes, publications, and literature. The research results show that organizational work culture has a positive and significant effect on job satisfaction and employee performance, and work culture has a positive effect on performance through job satisfaction. This research is proposed to determine aspects of work culture that are related to employee performance in MSMEs in the city of Bandung and also emphasize aspects of employee job satisfaction that have an impact on performance. It is hoped that the research results can expand the treasures of management literature, especially in the field of HR.
Citra Merek Sebagai Dampak Dari Pemasaran Digital (Platform Tiktok) & Konten Branding Pada Merajut Asa Kita (Merakit) Di Kota Bandung Diandra Dealova; Wawan Hermawan; Syifa Fauziah Hamidah; Tanty Sondari
Science and Education Journal (SICEDU) Vol 5 No 2 (2026): Science and Education Journal 2026
Publisher : LPPM Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/sicedu.v5i2.494

Abstract

Penelitian ini bertujuan untuk menganalisis peran Pemasaran Digital (Platform TikTok) dan Konten Branding dalam memengaruhi Citra Merek pada Merajut Asa Kita (MERAKIT) di Kota Bandung. Metode penelitian yang digunakan adalah kuantitatif dengan pendekatan deskriptif dan verifikatif menggunakan Structural Equation Modeling berbasis Partial Least Square (SEM-PLS). Sampel penelitian sebanyak 100 responden dipilih melalui teknik purposive sampling, dengan kriteria utama followers akun resmi TikTok MERAKIT yang aktif berinteraksi berupa pemberian tanda like pada konten. Instrumen penelitian berupa kuesioner dengan indikator valid dan reliabel, ditunjukkan oleh nilai Outer Loading yang berkisar antara 0,887 hingga 0,944 serta nilai Cronbach’s Alpha dan Composite Reliability yang secara signifikan melampaui ambang batas 0,70. Hasil analisis menunjukkan bahwa Pemasaran Digital (Platform TikTok) dan Konten Branding berdampak positif dan signifikan terhadap Citra Merek, baik secara parsial maupun simultan dengan nilai R-Square sebesar 0,809 yang dikategorikan substansial. Temuan ini menegaskan bahwa jangkauan luas dari pemasaran digital yang didukung oleh strategi penceritaan (storytelling) yang autentik dalam konten branding mampu mengkristalisasi persepsi positif dan mengukuhkan posisi merek secara kuat di benak konsumen. Penelitian ini memberikan implikasi praktis bagi manajemen MERAKIT untuk meningkatkan konsistensi jadwal unggahan, mengoptimalkan kualitas visual, serta mempertajam keunikan identitas visual guna memperkokoh daya saing industri kreatif rajut di Kota Bandung
PENGARUH VIRAL MARKETING DAN BRAND ENGAGEMENT TERHADAP PURCHASE INTENTION SEPATU AEROSTREET DI TIKTOK SHOP Syafiq Said Hasani; Tanty Sondari; Muhammad Hidayat
PERFORMANCE: Jurnal Bisnis & Akuntansi Vol 16 No 1 (2026): Performance: Jurnal Bisnis & Akuntansi
Publisher : Fakultas Ekonomi dan Bisnis, Universitas Wiraraja Madura

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24929/feb.v16i1.5240

Abstract

Penelitian ini mengkaji pengaruh pemasaran viral dan keterlibatan merek terhadap niat beli sepatu Aerostreet di TikTok Shop di kalangan konsumen Generasi Z di Baleendah, Kabupaten Bandung, sebuah konteks yang ditandai dengan temuan sebelumnya yang tidak konsisten meskipun konten merek tersebut memiliki viralitas yang tinggi. Desain deskriptif-verifikatif kuantitatif diterapkan dengan menggunakan purposive sampling, mengumpulkan data dari 190 responden melalui kuesioner online dan menganalisisnya dengan Structural Equation Modeling-Partial Least Squares (SEM-PLS). Hasil menunjukkan bahwa pemasaran viral dan keterlibatan merek sama-sama dirasakan pada tingkat yang cukup baik, sementara niat beli juga termasuk dalam kategori cukup baik. Pemasaran viral memiliki pengaruh signifikan terhadap niat beli (t-statistik 6,571; p 0,000), dan keterlibatan merek juga memiliki pengaruh signifikan (t-statistik 8,096; p 0,000). Secara bersamaan, kedua variabel tersebut secara signifikan memengaruhi niat pembelian dengan R-Square sebesar 0,449 dan relevansi prediktif (Q-Square) sebesar 0,434, yang menunjukkan kontribusi penjelasan yang moderat namun bermakna. Temuan ini menunjukkan bahwa Aerostreet harus memperkuat konten viral berbasis insentif dan aktivitas keterlibatan merek berbasis perilaku untuk mengubah paparan digital menjadi niat pembelian yang lebih kuat di kalangan konsumen Generasi Z.
Strategic Capabilities and Organizational Resilience: A Dynamic Capability Perspective Johan, Ahmad; Sondari, Tanty; Nuraliati , Ayke; Zaeni Achmad Syam, Rifqi
Journal of Entrepreneurship & Business Vol. 7 No. 3 (2026): Journal of Entrepreneurship and Business (July-October)
Publisher : Magister of Management, Faculty Business & Economics, University of Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24123/jeb.v7i3.9040

Abstract

Purpose: In today’s volatile business landscape, organizational resilience is critical for the survival of Micro, Small, and Medium Enterprises (MSMEs). This study aims to develop and analyze a model that integrates organizational situation awareness, agile response, and organizational creativity as strategic capabilities influencing resilience. Method: Using a quantitative approach, data were collected through an online survey of 318 business owners in Bandung, West Java, facilitated by the West Java Chamber of Commerce and Industry (Kadin). Data were analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM). Results: The findings confirm that agile response significantly and positively enhances organizational resilience and organizational creativity. Organizational creativity mediates this process by directly and positively impacting resilience. Importantly, the study reveals the moderating role of organizational situation awareness, which strengthens the positive effect of agile response on organizational creativity and of organizational creativity on resilience. Implication & Recommendation: This study advances dynamic capability theory by positioning organizational situation awareness as a meta-capability that amplifies the effectiveness of agile response. MSMEs owners should invest in developing agile work cultures and fostering creativity while strengthening their environmental scanning system. Contribution & Value Added: This study introduces organizational situation awareness as a moderator in the MSMEs context. It also emphasizes that agile firms build resilience through organizational creativity during crises.
Co-Authors Ayke Nuraliati Dea Afriliani Diandra Dealova Epa Nopianti Fitriana, Nahda Hadiana, R. Nana Hamidah, Syifa Fauziah Johan, Ahmad Maya Sari, Nur Zeina Muhammad Hidayat Noor Ana, Dilla Isti Noor Ana, Dilla Isti Nuraliati , Ayke Rifqi Zaeni Achmad Syam Satriawan, Budhi Suparjiman, Suparjiman Syafiq Said Hasani Wawan Hermawan