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All Journal Community Development Journal: Jurnal Pengabdian Masyarakat Khazanah Intelektual International Journal of Engagement and Empowerment (IJE2) Jurnal Pengabdian Masyarakat (ABDIRA) Jurnal Riptek ABDINE :Jurnal Pengabdian Masyarakat
Widiharjanti, Isti
Departemen Kewirausahaan, Fakultas Ilmu Sosial Dan Bisnis, Universitas Muhammadiyah Bangka Belitung, Pangkalpinang, Indonesia
Aerospace Engineering Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Languange, Linguistic, Communication & Media Nursing Public Health Social Sciences Transportation Other

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MARKETING TRANSFORMATION: THE DIGITALIZATION OF WOMEN’S HOME INDUSTRY IN SUNGAI SELAN, CENTRAL BANGKA Suryadin, Asyraf; Haiyudi, Haiyudi; Widiharjanti, Isti; Ulfiyanti, Tania Nur
International Journal of Engagement and Empowerment (IJE2) Vol. 5 No. 2 (2025): International Journal of Engagement and Empowerment
Publisher : Yayasan Education and Social Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53067/ije2.v5i2.221

Abstract

The lack of understanding of digital marketing for home industry players is still a major obstacle in developing businesses in Sungai Selan Atas Village, Central Bangka. Therefore, the purpose of this service program is to provide assistance in preparing digital marketing to increase sales of home industry products. In addition, this program also aims to increase the economic value of home industry sales by expanding marketing reach through digital platforms. The method used in this program is training with stages of exposure and practical assistance. The partners in this training were 13 home industry players. Observations and interviews were conducted qualitatively in order to measure behavioral changes for home industry players in Sungai Selan Atas village. After the mentoring process was carried out, it was found that there were changes in behavior and marketing strategies carried out by home industry actors. It is expected that after this assistance is carried out, women home industry players can carry out a sustainable digital sales process to get higher selling value and reach.
Dinamika Ekonomi-Bisnis Provinsi Jambi Di Era Pengetahuan Terbuka: Kajian Bibliometrik-Slr Terhadap Peta Riset Global Bereputasi Dan Implikasinya Alfarizi, Muhammad; Widiharjanti, Isti
Jurnal Khazanah Intelektual Vol. 9 No. 3 (2025): Khazanah Intelektual
Publisher : Brida Provinsi Jambi

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Abstract

n facing the global transition towards an open knowledge economy, Jambi Province encounters complex challenges such as digital inequality, agrarian governance issues, and the sustainability of its natural resource-based economy. This study aims to map the direction, trends, and research gaps in global literature related to regional economicbusiness dynamics relevant to the context of Jambi, as well as to evaluate their implications for evidence-based public policy formulation. Employing a Systematic Literature Review (SLR) and bibliometric approach, this study analyzed 123 Scopusindexed articles (2000–2025), following the PRISMA protocol and utilizing Bibliometrix and VOSviewer for analysis. The results reveal seven dominant thematic clusters, namely participatory governance, ecosystem sustainability, agribusiness value chains, agrarian conflicts, smallholder productivity, socio-ecological transformation, and consumer preferences for sustainable products. There is a notable gap in the literature concerning the integration of Jambi’s development strategies based on open information systems, digitalization of farmer cooperatives, and data-driven cross-sector policy approaches. Jambi's position in the global research landscape remains marginal, marked by low levels of international collaboration. This study recommends strengthening open research ecosystems, fostering triple helix partnerships, and developing regional economic policies supported by geospatial information systems. Keywords: Bibliometric, Jambi, Knowledge-Based Economy, Regional Sustainable Development
COMMUNITY EMPOWERMENT THROUGH VALUE-ADDED PALM WASTE MUSHROOM ENTREPRENEURSHIP Isti Widiharjanti; Mega Sukma; Iqrima Rofa Tazkiyah; Resma Gustiana Andeska; M. Rangga Putra Kelana; Rila Aprylya
Community Development Journal : Jurnal Pengabdian Masyarakat Vol. 7 No. 2 (2026): Vol. 7 No. 2 (2026)
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/cdj.v7i2.57119

Abstract

Stunting masih menjadi tantangan gizi yang serius di wilayah pedesaan, termasuk di Desa Irat, Kabupaten Bangka Selatan, yang disebabkan oleh rendahnya asupan protein rumah tangga serta terbatasnya pemanfaatan sumber pangan lokal bergizi. Kondisi ini menunjukkan pentingnya intervensi berbasis masyarakat yang tidak hanya meningkatkan pengetahuan gizi, tetapi juga mendorong inovasi pangan lokal yang berkelanjutan. Program pengabdian kepada masyarakat ini bertujuan untuk meningkatkan literasi gizi ibu serta mengembangkan keterampilan dalam mengolah jamur sawit kukur (jamur tiram yang dibudidayakan pada limbah sawit) sebagai sumber protein alternatif sekaligus mendukung kewirausahaan rumah tangga. Program ini menggunakan pendekatan Participatory Rural Appraisal (PRA) dengan melibatkan 20 ibu melalui kegiatan edukasi gizi, penyuluhan stunting, serta pelatihan praktik pengolahan pangan berbasis jamur. Peserta mengikuti dua sesi edukasi dan satu lokakarya praktik, dengan menghasilkan berbagai produk seperti jamur crispy, keripik jamur, dan kemplang jamur. Hasil kegiatan menunjukkan adanya peningkatan pemahaman terkait gizi keluarga, pencegahan stunting, serta pemanfaatan pangan lokal. Keterampilan peserta dalam mengolah produk jamur yang aman dan bernilai tambah juga meningkat. Selain itu, beberapa peserta menyatakan minat untuk memulai usaha rumahan. Secara keseluruhan, program ini berkontribusi dalam memperkuat ketahanan pangan rumah tangga, mengoptimalkan potensi lokal, dan mendorong pemberdayaan ekonomi masyarakat.
Membaca Masa Depan Ekonomi-Bisnis Metropolitan: Refleksi untuk Semarang dari Telaah Bibliometrik Global Berbasis Metadata Scopus Muhammad Alfarizi; Ngatindriatun Ngatindriatun; Isti Widiharjanti
Jurnal Riptek Vol 19, No 2 (2025)
Publisher : Badan Riset dan Inovasi Daerah Kota Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35475/riptek.v19i2.307

Abstract

Metropolitan areas such as Semarang play a strategic role in driving regional and national economic growth. However, comprehensive insights into the city's economic-business future remain limited. This study aims to map global research trends related to urban economic-business issues through a Systematic Literature Review (SLR) combined with bibliometric analysis, using Scopus metadata as the primary source. Employing the PRISMA framework, the study analyzed 93 relevant documents (20092024) with the support of Bibliometrix R and VOSviewer software. The results show a significant increase in global academic attention to urban economic topics, particularly concerning sustainability, MSME digitalization, public sector governance transformation, and strategic leadership. Four major thematic clusters were identified: (1) consumer behavior and value-based business practices, (2) public organizational culture and digital entrepreneurship, (3) digital innovation and competitive social capital in MSMEs, and (4) green leadership and sustainable urban governance. Keyword co-occurrence visualization highlighted the prominence of themes such as sustainability, circular economy, and competitive advantage in global research narratives. The study emphasizes the need to integrate technology, local values, and collaborative governance to formulate adaptive and knowledge-based development strategies. Furthermore, the global bibliometric findings serve as a conceptual foundation for envisioning the future trajectory of Semarang's economic-business landscape, offering reflective insights for policymakers, academics, and entrepreneurs aiming to enhance the city's competitiveness and sustainability.
Pengembangan Digitalisasi Produk Pangan Lokal, Jamur Kulat Sawit dalam Meningkatkan Nilai Ekonomi Keluarga Widiharjanti, Isti; Sukma, Mega; Rofa Tazkiyah, Iqrima; Gustiana Andeska, Resma; Putra Kelana, M. Rangga; Aprylya, Rila
ABDINE: Jurnal Pengabdian Masyarakat Vol. 6 No. 1 (2026): ABDINE : Jurnal Pengabdian Masyarakat
Publisher : Institut Teknologi dan Bisnis Riau Pesisir

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52072/abdine.v6i1.1848

Abstract

Pemanfaatan sumber daya pangan lokal merupakan salah satu strategi yang berpotensi mendukung pencegahan stunting sekaligus meningkatkan ketahanan pangan dan kesejahteraan masyarakat di wilayah perdesaan. Program pengabdian kepada masyarakat ini bertujuan untuk meningkatkan literasi gizi ibu serta mengembangkan keterampilan dalam pengolahan jamur sawit kukur (jamur tiram yang dibudidayakan pada limbah sawit) sebagai sumber pangan alternatif guna mendukung pencegahan stunting sekaligus menciptakan peluang usaha rumahan. Program dilaksanakan  dengan pendekatan Participatory Rural Appraisal (PRA) melalui melalui tahapan identifikasi potensi lokal, penyuluhan stunting dan gizi, pengenalan jamur sawit kukur sebagai pangan alternatif, demonstrasi pengolahan, praktik langsung, pendampingan, serta evaluasi hasil untuk meningkatkan pengetahuan teknologi dan keterampilan peserta dalam mengolah produk berbasis jamur. Hasil kegiatan menunjukkan bahwa metode praktik langsung yang didukung dengan demonstrasi dan pendampingan merupakan pendekatan yang paling efektif. Melalui metode ini, peserta tidak hanya memahami pentingnya gizi keluarga, pencegahan stunting, dan pemanfaatan pangan lokal, tetapi juga mampu mengembangkan digitalisasi produk jamur sawit kukur menjadi produk bernilai tambah. Keberhasilan metode ini tercermin dari meningkatnya keterampilan peserta dalam menggunakan Whatsapp Business sebagai media ysng digunakan dalam hal memasarkan produk dari olahan jamur sawit
Pelatihan Negosiasi Bisnis sebagai Upaya Peningkatan Soft Skills Mahasiswa Program Studi Kewirausahaan Diana Pramesti; Isti Widiharjanti; Ochi Anggreini
Jurnal Pengabdian Masyarakat (ABDIRA) Vol 6, No 3 (2026): Abdira, Juli
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/abdira.v6i3.2069

Abstract

Business negotiation skills are one of the important soft skills for Entrepreneurship Study Program students to face the increasingly competitive world of work and business. However, many students still have limitations in communication, persuasion, and business negotiation skills. Therefore, business communication and negotiation training was held. The activity was held from April 15 to May 5, 2026 at the Muhammadiyah University of Bangka Belitung, involving 25 students. The implementation method included planning, preparation, implementation, and evaluation stages. The training was conducted through lectures, discussions, case studies, simulations, and group business negotiation practices. The results of the activity showed that the training was able to improve students' understanding of business negotiation concepts and strategies, interpersonal communication skills, self-confidence, teamwork, and critical thinking and problem-solving skills. The high enthusiasm of the participants during the activity also demonstrated that the applied and experience-based training method was effective in supporting the development of students' soft skills.
Co-Authors Alfarizi, Muhammad Aprylya, Rila Diana Pramesti Gustiana Andeska, Resma Haiyudi, Haiyudi Iqrima Rofa Tazkiyah M. Rangga Putra Kelana Mega Sukma Mega Sukma Muhammad Alfarizi Ngatindriatun Ngatindriatun Ochi Anggreini Putra Kelana, M. Rangga Resma Gustiana Andeska Rila Aprylya Rofa Tazkiyah, Iqrima Ulfiyanti, Tania Nur