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All Journal TOFEDU: The Future of Education Journal
Sari, Meli Yumita
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Education Languange, Linguistic, Communication & Media Mathematics Other

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The Influence of Online Reviews on Consumer Purchase Decisions Sari, Meli Yumita; Septyani, Rilis; Mayasari, Mayasari; Ulfah, Fadilla; Arief, Hidayatul
The Future of Education Journal Vol 5 No 2 (2026)
Publisher : Lembaga Penerbitan dan Publikasi Ilmiah Yayasan Pendidikan Tumpuan Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61445/tofedu.v5i2.1719

Abstract

This study analyzes the influence of online reviews on consumer purchase decisions in digital marketing, to understand how consumer-generated information on digital platforms affects buying behavior. A quantitative approach was employed, collecting data via questionnaires from 15 respondents, analyzed using Pearson correlation test. Results reveal a very strong positive influence (r = 0.915), where better online review quality heightens purchase tendency. The coefficient of determination at 83.7% indicates that online reviews predominantly drive purchase decisions, with 16.3% influenced by other factors. Findings strengthen the electronic word-of-mouth (e-WOM) concept and digital consumer behavior. Implications suggest businesses manage reviews to enhance consumer trust, product reputation, and sales. This research contributes to the development of literature and business practices in the digital era.
The Integration of Vision, Mission, and Strategic Goals in Formulating Business and Corporate Strategies Aprilianti, Ega; Wati, Indah Kusuma; Sari, Meli Yumita; Syahdikin, Syahdikin; Riyanti, Hanifah; Hsb, Aldi Saputra; Kuswanto, Kuswanto; Wahyuni, Sri; Soleh, Ahmad
The Future of Education Journal Vol 5 No 2 (2026)
Publisher : Lembaga Penerbitan dan Publikasi Ilmiah Yayasan Pendidikan Tumpuan Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61445/tofedu.v5i2.1805

Abstract

Technological fluctuations and changes in government policies have created significant challenges for organizations in formulating relevant and adaptive strategies, particularly regarding vision, mission, and strategic goals. This article aims to examine how these three elements should be adapted to continuously evolving external factors, such as technological advancements and government policies. Using a Systematic Literature Review (SLR) method, this study analyzed 25 selected articles obtained from the Google Scholar and Emerald Insight databases. The findings reveal that organizations that successfully integrate external factors into their vision, mission, and strategic goals tend to be more effective in formulating responsive and flexible strategies. The study also highlights the importance of developing more dynamic strategic formulations, especially in addressing digital transformation and uncertainties in government policies. The main findings of this review indicate that organizations must pay greater attention to external factors in their strategic planning in order to survive and grow in an increasingly complex environment.
An Analysis of Product Differentiation Strategies to Improve the Competitiveness of Culinary MSMEs: A Case Study of Ayam Geprek and Penyet Memei 2 Putri, Alya Elmira; Br Girsang, Ana Teresia; Br Barus, Elya; Kusmarini, Kusmarini; Sari, Meli Yumita; Rifki, Ahmad
The Future of Education Journal Vol 5 No 2 (2026)
Publisher : Lembaga Penerbitan dan Publikasi Ilmiah Yayasan Pendidikan Tumpuan Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61445/tofedu.v5i2.1817

Abstract

This study aims to analyze the implementation of product differentiation strategies in enhancing the competitiveness of culinary micro, small, and medium enterprises (MSMEs), focusing on Ayam Geprek and Penyet Memei 2. This research employs a qualitative approach using a case study method to gain an in-depth understanding of the phenomenon. Data were collected through interviews, observations, and documentation involving business owners and consumers. The findings reveal that product differentiation is implemented through unique menu variations, distinctive flavors, and consistent product quality, which contribute to shaping positive consumer perceptions. In addition, the use of digital media such as social platforms supports marketing activities, although it has not been fully optimized. The study also identifies several operational challenges, including rising costs of supporting materials and limited managerial resources. Overall, the results indicate that product differentiation plays a significant role in strengthening business competitiveness. However, sustainable development requires continuous innovation, effective marketing strategies, and improved operational management to maintain long-term business viability.
Co-Authors Ahmad Rifki Ahmad Soleh Aprilianti, Ega Arief, Hidayatul Br Barus, Elya Br Girsang, Ana Teresia Hsb, Aldi Saputra Kusmarini, Kusmarini Kuswanto Kuswanto Mayasari Mayasari, Mayasari Putri, Alya Elmira Riyanti, Hanifah Septyani, Rilis Sri Wahyuni Syahdikin, Syahdikin Ulfah, Fadilla Wati, Indah Kusuma