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All Journal JURNAL PENGABDIAN KEPADA MASYARAKAT (JPKM) KEBANGSAAN
Ati, Widia Sari Tresno
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Library & Information Science Social Sciences Other

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PEMANFAATAN RUANG DIGITAL SEBAGAI ALAT KOMUNIKASI BAGI PENGEMBANGAN USAHA EKONOMI WARGA Taufik, Cevi Mochamad; Fitriawati, Diny; Aditya, Krisna; Ghassani, rizqi; Bintang, Gilang; Suhaeri; Sabarudin, Didin; Hasim; Wibowo, Edi; Suminar, Erna; Ahdi Widyaputra, Fauzan; Ati, Widia Sari Tresno; Sila, Gita Eka; Fikri, Miftakhul
JURNAL PENGABDIAN KEPADA MASYARAKAT (JPKM) KEBANGSAAN Vol. 2 No. 1 (2026): Edisi 3
Publisher : LPPM UKRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31848/jpkmkebangsaan.v2i1.4643

Abstract

 The digital space can be utilized for various purposes. For empowerment goals, it can be used to enhance capabilities, improve quality, or boost community competencies. The same applies to business actors. The great benefits of the digital space are accessible to all without discrimination based on business scale or level—from conglomerate-class businesses, MSME-scale enterprises, to micro-level individual ventures, all have equal opportunities to leverage the digital space. Problems with digital tool usage arise when micro-level individual business actors remain unaware of the digital space's benefits. This is the background for the Community Service (PkM) activities conducted by lecturers and students from the Communication Science program at the National Republic of Indonesia University (Ilkom UKRI) in Madalajati Subdistrict, Bandung City. The PkM aims to provide knowledge and enhance skills for micro-sector business actors in accessibility and trading activities transformed into digital networks. To achieve this, the method used is lectures based on specific themes related to basic digital tool usage skills. PkM results show that residents' knowledge improved after receiving in-depth, comprehensive explanations on digitalization, and even commitments emerged to link their trading activities by first accessing digital networks
Co-Authors Aditya, Krisna Ahdi Widyaputra, Fauzan Diny Fitriawati, Diny Edi Wibowo Fikri, Miftakhul Ghassani, Rizqi Gilang Bintang Gita Eka Sila Hasim Sabarudin, Didin Suhaeri Suminar, Erna Taufik, Cevi Mochamad