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PENINGKATAN KUALITAS SDM MELALUI PROGRAM EDUKARSA (EDUKASI & KARYA UNTUK MASYARAKAT) DI DESA PRABU Wahim, Isdar; Muhtasom, Ali; Pattaray, Anas; Jumraidin, Jumraidin; Nugraha, Putu Ari; Sultan Hali, Muhammad; Supriaji, Ujud; Suryani, Rochmah Dewi; Dewi, I Gusti Ayu Citra
Jurnal AbdiMas Nusa Mandiri Vol. 8 No. 2 (2026): Periode April 2026
Publisher : LPPM Universitas Nusa Mandiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33480/abdimas.v8i2.7868

Abstract

This community service program aims to strengthen community capacity in Prabu Tourism Village through the EDUKARSA (Education and Creation for the Community) program, which integrates four key capacity-building components: culinary presentation, homestay room preparation, tour package development, and photography and videography for digital content creation. The program was implemented using a Participatory Action Research (PAR) approach involving 40 participants from June to October 2025 through stages of planning, implementation, evaluation, and sustainability. Program effectiveness was evaluated using a structured questionnaire with a five-point Likert scale, analyzed descriptively using statistical procedures commonly applied in SPSS. The results show that the overall mean score of participants’ competency improvement reached 4.42 (SD = 0.51), indicating a high level of perceived effectiveness. Reliability testing demonstrated strong internal consistency, with a Cronbach’s Alpha value of 0.91, confirming that the evaluation instrument was highly reliable. Improvements were most notable in culinary presentation (mean = 4.55), homestay management (mean = 4.48), tour package design (mean = 4.36), and digital content production (mean = 4.29). Despite these positive outcomes, several challenges remain, particularly in standardizing homestay facilities, determining competitive tour package pricing, and strengthening community-based documentation teams. Overall, the EDUKARSA program significantly contributed to enhancing human resource capacity and reinforcing Prabu Village as a sustainable, community-based tourism destination supported by quality services and effective digital promotion.