International Journal of Social and Management Studies (IJOSMAS)
Vol. 3 No. 6 (2022): International Journal of Social and Management Studies (IJOSMAS)

Study Of Impulse Buying Behavior On Interest In Using Paylater Facilities In The Marketplace With Celebrity Endorsers As Mediations

Zahra, Zahra (Unknown)
Suleman, Dede (Unknown)
Wuryanto, Anus (Unknown)
Styaningrum, Etik Dwi (Unknown)
Rini, Ratih Setyo (Unknown)
Suhendra, Asep Dony (Unknown)
Supriatin, Supriatin (Unknown)
Setiawan, Adi Chandra (Unknown)

Article Info

Publish Date
21 Nov 2022

Abstract

The purpose of this study was to examine the effect of impulsive buying behavior on interest in using a paylater with celebrity endorser as an intervening variable. The sample of this study was 100 students in Jakarta who were selected using the convenience sampling method, data were collected using a questionnaire. The collected data is processed using SmartPls 3.0. The results of this study indicate that impulsive buying behavior has a significant effect on interest in using paylater. Celebrity endorser has no significant effect on interest in using paylater, Celebrity endorser also has no significant effect as an intervening variable

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Journal Info
International Journal of Social and Management Studies (IJOSMAS)
Website

Abbrev

ijosmas

Publisher

Universitas Pelita Harapan

Subject

Religion Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice

Description

International Journal of Social and Management Studies (IJOSMAS) is a peer-reviewed bimonthly journal that publishes empirical, conceptual and review papers of exceptional quality that contribute to enrich business administration thinking .The objective of the Journal is to disseminate knowledge, ...