Study Of Impulse Buying Behavior On Interest In Using Paylater Facilities In The Marketplace With Celebrity Endorsers As Mediations

Zahra Zahra (Universitas Bina Sarana Informatika)
Dede Suleman (Universitas Pembangunan Jaya)
Anus Wuryanto (Universitas Bina Sarana Informatika)
Etik Dwi Styaningrum (Universitas Bina Sarana Informatika)
Ratih Setyo Rini (Universitas Bina Sarana Informatika)
Asep Dony Suhendra (Universitas Bina Sarana Informatika)
Supriatin Supriatin (Universitas Bina Sarana Informatika)
Adi Chandra Setiawan (Universitas Nusa Mandiri)

International Journal of Social and Management Studies (IJOSMAS)
Vol. 3 No. 6 (2022): December 2022

The purpose of this study was to examine the effect of impulsive buying behavior on interest in using a paylater with celebrity endorser as an intervening variable. The sample of this study was 100 students in Jakarta who were selected using the convenience sampling method, data were collected using a questionnaire. The collected data is processed using SmartPls 3.0. The results of this study indicate that impulsive buying behavior has a significant effect on interest in using paylater. Celebrity endorser has no significant effect on interest in using paylater, Celebrity endorser also has no significant effect as an intervening variable