Garuda - Garba Rujukan Digital

Quality Of Services in Flamboyan Flats on Resident Satisfaction Puspasari, Aprilia; Styaningrum, Etik Dwi; Supriatin, Supriatin; Mustomi, Dede
INTERACTION: Jurnal Pendidikan Bahasa Vol 11 No 1 (2024): INTERACTION: Jurnal Pendidikan Bahasa
Publisher : Universitas Pendidikan Muhammadiyah (UNIMUDA) Sorong

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36232/jurnalpendidikanbahasa.v11i1.6405

This research aims to analyze the quality of services provided by Rusunawa Flamboyan. Responding to residents' complaints, conducting evaluations, and developing service quality standards are the issues discussed in this research. This research is quantitative and uses the Servqual method with 50 respondents and 50 questionnaires which have gone through validity testing, reliability testing, and hypothesis testing. In testing using the Servqual method on residents of Rusunawa Flamboyan, it was found that they had an average perception of 3.72 regarding the five dimensions of Servqual, while the expected value was 3.36. Thus, there is a difference of 0.36 which is positive, indicating that the service in the five Servqual dimensions has met the residents' expectations.

Leverage Social Media Marketing to Increase Tourism: A Case Study of Lombok, Indonesia Suleman, Dede; Styaningrum, Etik Dwi; Joesah, Nurzalinar; Nurhayaty, Ety; Yuliawati, Lilik; Sabil, Sabil
Dinasti International Journal of Management Science Vol. 6 No. 1 (2024): Dinasti International Journal of Management Science (September - October 2024)
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar

The rapid development of internet technology has had a significant impact impact on various sectors, including tourism. Social media, in particular, has emerged as a powerful one networking tools that bridge social and economic activities globally. This research examine the role of social media marketing activities (SMMA) in shaping tourists' intentions to visit Lombok, Indonesia, a popular destination known for its stunning views and rich cultural heritage. This research identify the main elements of SMMA such as interaction, trends, electronic word of word of mouth (e-WOM), and customization, and their impact on brand image and tourist visit intentions. Through a quantitative approach with survey from domestic and international tourists, this research reveals that SMMA significantly improve Lombok brand image and influences tourist intentions positively. These? findings provide valuable insights for tourism stakeholders to develop effective marketing strategies by utilizing social media? attract more visitors and promote Lombok as a must-visit destination.

Exploring The Role of Emotional Triggers and Advertising Authenticity on Purchase Intention Through Short Video Marketing in Indonesia Styaningrum, Etik Dwi; Suleman, Dede; Haryati, Raden Ati; Wianti, Wiwin; Sofyanty, Devy
International Journal of Multidisciplinary: Applied Business and Education Research Vol. 6 No. 11 (2025): International Journal of Multidisciplinary: Applied Business and Education Res
Publisher : Future Science / FSH-PH Publications

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.11594/ijmaber.06.11.26

This study aims to explore how advertising authenticity and emotional triggers influence consumer purchase intention through emotional engagement in the context of short-form video advertising in Indonesia. To achieve this objective, this study uses a quantitative approach with a survey design. Respondents consisted of active TikTok and Instagram Reels users in Indonesia who, in the past three months, have watched or interacted with short-form video advertisements. Data collection was conducted online using a structured questionnaire, then analyzed using the Structural Equation Modeling (SEM) technique. The results showed that advertising authenticity and message relevance significantly increased emotional arousal and nostalgia. Both affective responses were shown to drive emotional engagement, leading to increased purchase intentions. Emotional arousal was identified as the strongest predictor of engagement and impulsive decisions. This study extends the Cognitive–Affective–Conative (CAC) model to short video marketing and highlights nostalgia as a culturally relevant emotion in Indonesia. Despite these findings, the study's cross-sectional design limits causal interpretation; future studies should adopt longitudinal approaches. Brands are advised to focus on authentic storytelling and emotionally charged narratives within brief short video formats.

Scroll, Click, Buy: The Influence of Digital Marketing, Engagement, and Brand Awareness on Gen Z Indonesia's Purchase Intentions Styaningrum, Etik Dwi; Suleman, Dede; Haryati, Raden Ati; Wiwin, Wiwin; Sofyanty, Devy
International Journal of Multidisciplinary: Applied Business and Education Research Vol. 6 No. 11 (2025): International Journal of Multidisciplinary: Applied Business and Education Res
Publisher : Future Science / FSH-PH Publications

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.11594/ijmaber.06.11.30

This study examines the influence of digital marketing experience, engagement, and brand awareness on the purchase intentions of Generation Z in Indonesia. Drawing from the Stimulus–Organism–Response (SOR) and Cognitive–Affective–Conative (CAC) models, this research integrates emotional and behavioral responses to short-form digital marketing content. A quantitative design using Partial Least Squares Structural Equation Modeling (PLS-SEM) was employed on 220 active Gen Z social media users. The results reveal that digital marketing experience significantly affects engagement and brand awareness, which in turn drive purchase intention. The findings underscore the importance of emotional engagement and authenticity in enhancing consumer response to short video marketing. The study extends the CAC model into the short video marketing context and offers practical implications for digital marketers.re effective and impactful digital marketing strategies.

Exploring The Role of Emotional Triggers and Advertising Authenticity on Purchase Intention Through Short Video Marketing in Indonesia Styaningrum, Etik Dwi; Suleman, Dede; Haryati, Raden Ati; Wianti, Wiwin; Sofyanty, Devy
International Journal of Multidisciplinary: Applied Business and Education Research Vol. 6 No. 11 (2025): International Journal of Multidisciplinary: Applied Business and Education Res
Publisher : Future Science / FSH-PH Publications

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.11594/ijmaber.06.11.26

This study aims to explore how advertising authenticity and emotional triggers influence consumer purchase intention through emotional engagement in the context of short-form video advertising in Indonesia. To achieve this objective, this study uses a quantitative approach with a survey design. Respondents consisted of active TikTok and Instagram Reels users in Indonesia who, in the past three months, have watched or interacted with short-form video advertisements. Data collection was conducted online using a structured questionnaire, then analyzed using the Structural Equation Modeling (SEM) technique. The results showed that advertising authenticity and message relevance significantly increased emotional arousal and nostalgia. Both affective responses were shown to drive emotional engagement, leading to increased purchase intentions. Emotional arousal was identified as the strongest predictor of engagement and impulsive decisions. This study extends the Cognitive–Affective–Conative (CAC) model to short video marketing and highlights nostalgia as a culturally relevant emotion in Indonesia. Despite these findings, the study's cross-sectional design limits causal interpretation; future studies should adopt longitudinal approaches. Brands are advised to focus on authentic storytelling and emotionally charged narratives within brief short video formats.

The Influence of Service Quality and Price on Alfamart Consumer Loyalty with Customer Satisfaction As Mediation Variables Herawaty, Mety Titin; Aprillia, Aprillia; Rahman, Aan; Rohimah, Luthfia; Taruna, Helmy Ivan; Styaningrum, Etik Dwi; Suleman, Dede
International Journal of Social and Management Studies Vol. 3 No. 2 (2022): International Journal of Social and Management Studies (IJOSMAS)
Publisher : IJOSMAS

This study aims to analyze the quality of service and price on consumer loyalty, with the variable customer satisfaction as a mediating variable. Data collected from 100 respondents of Alfamart minimarkets in Jakarta, Bogor, Depok, Tangerang and Bekasi. The distribution was carried out during December 2021, using the google form due to the pandemic conditions. The research method used is purposive sampling, namely people who shop at the Alfamart Minimarket in the last month and are willing to fill out the questionnaire that the researcher gave. The collected data were analyzed using Structural Equation Modeling with SmartPLS version 3.0 software. Hasil penelitian menunjukkan Service Quality has a positive and significant effect on Customer Satisfaction, Price has a positive and significant effect on Customer Satisfaction, Service Quality has a positive and significant effect on Customer Loyalty, Price has a no significant effect on Customer Loyalty, Customer Satisfaction has a no significant effect on Customer Loyalty, Customer satisfaction did not significantly mediate the service quality and price variables on consumer loyalty.

Study Of Impulse Buying Behavior On Interest In Using Paylater Facilities In The Marketplace With Celebrity Endorsers As Mediations Zahra, Zahra; Suleman, Dede; Wuryanto, Anus; Styaningrum, Etik Dwi; Rini, Ratih Setyo; Suhendra, Asep Dony; Supriatin, Supriatin; Setiawan, Adi Chandra
International Journal of Social and Management Studies Vol. 3 No. 6 (2022): International Journal of Social and Management Studies (IJOSMAS)
Publisher : IJOSMAS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5555/ijosmas.v3i6.253

The purpose of this study was to examine the effect of impulsive buying behavior on interest in using a paylater with celebrity endorser as an intervening variable. The sample of this study was 100 students in Jakarta who were selected using the convenience sampling method, data were collected using a questionnaire. The collected data is processed using SmartPls 3.0. The results of this study indicate that impulsive buying behavior has a significant effect on interest in using paylater. Celebrity endorser has no significant effect on interest in using paylater, Celebrity endorser also has no significant effect as an intervening variable

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