Jurnal Pengabdian Masyarakat
Vol. 2 No. 2 (2023): Desember 2023

PELATIHAN Pemasaran Digital Dasar DALAM UPAYA PERCEPATAN PENGEMBANGAN UMKM di SMK ASGA MANDIRI

Ari Usman (Unknown)
Fitri Annisah lubis, Yessi (Unknown)
Dedy Irwan (Unknown)
Liza Fitriana (Unknown)
Yuyun Dwi Lestari (Unknown)
Sarudin (Unknown)
Arief Budiman (Unknown)
Dodi Siregar (Unknown)
Edy Rahman Syahputra (Unknown)
Nur Wulan (Unknown)
Divi Handoko (Unknown)



Article Info

Publish Date
30 Dec 2023

Abstract

Training for teachers and MSMEs at Asga Mandiri Vocational School with the theme Basic Digital Marketing was carried out to increase teachers' and MSMEs' understanding of basic digital marketing. The methodology used in this service is to present material regarding basic digital marketing. Next, provide a tutorial to the participants and evaluate how they understand the material that has been tutorialized using digital platforms such as Google Business and WhatsApp Business. The evaluation results of this activity show that the training is effective in increasing the understanding of teachers and MSMEs so that it can be used as a medium in the business development process, for promotion and product sales. Basic digital marketing training is very important for teachers and MSMEs because it can improve their ability to carry out marketing activities via digital platforms.

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Journal Info

Abbrev

japamas

Publisher

Subject

Religion Computer Science & IT Education Library & Information Science Social Sciences

Description

Jurnal Pengabdian Masyarakat (JAPAMAS) dikelola secara profesional oleh LKP UNITY Academy dalam membantu para akademisi, peneliti dan praktisi untuk menyebarkan hasil penelitiannya dalam kegiatan pengabdian dan pemberdayaan masyarakat berupa penerapan berbagai bidang ilmu diantaranya pendidikan, ...