Asia-Pacific Management and Business Application
Asia-Pacific Management and Business Application journal (APMBA) is a scholarly journal, publishing internationally leading research across all areas of management. APMBA continuously seeking articles that challenge the affect of globalization through business world through critically informed empirical and theoretical investigations, and present the latest thinking and innovative research on major management topics, while still being accessible and interesting to non-specialists.
Articles
439 Documents
Success Of Small-Medıum Mıcro Industrıal Busıness Management Based On Busıness Envıronment, Busıness Management, Creatıvıty And Innovatıon In West Java Provınce Indonesıa
Dwi Gemina;
Sri Harini;
Endang Silaningsih
APMBA (Asia Pacific Management and Business Application) Vol 10, No 1 (2021)
Publisher : Department of Management, Faculty of Economics and Business, Brawijaya University
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DOI: 10.21776/ub.apmba.2021.010.01.6
The Micro, Small, and Medium industries (MSMI) have an essential role as a driver of the economy in Indonesia. The sector MSMI opportunities can provide employment that can reduce unemployment and contribute to Gross Domestic Product (GDP). In addition, several types of products from this sector through exports contribute to generating foreign exchange. The objectives of this study: 1) analyze the direct and indirect effects of the business environment and business management on creativity and innovation and business success; 2) analyze the factors driving and inhibiting creativity and innovation; 3) analyze the factors driving and inhibiting business success: survey research methods and forms of descriptive and verification research. The research object of MSMI snack food in West Java Province was 150 respondents. Sampling using technique random sampling is based on areas that have the potential for industrial development (industrial centers) consisting of three areas, namely Bogor, Sukabumi, and Cianjur, which have a large number of MSMI with superior products that have potential and become priorities for development. This research used the analysis technique SEM or Structural Equation Modeling. The results show that there are direct and indirect effects of the business environment, business management on creativity and innovation as well as business success; the driving factors for creativity and innovation as well as business success are the business environment and business management.
Constructıng a Sustaınabılıty Busıness Model of a Fertılızer Industry Based on Pentaple Bottom Lıne: an Imagınary Research Dıalogue
Eko Ganis Sukoharsono
APMBA (Asia Pacific Management and Business Application) Vol 9, No 3 (2021)
Publisher : Department of Management, Faculty of Economics and Business, Brawijaya University
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DOI: 10.21776/ub.apmba.2021.009.03.6
Sustainability as a business model is a strategic tools to obtain company long term goals. This study is a postmodern imaginary research dialogue. The dialogue is between two people: Sustainable Accountant, and Senior Businessman. This research dialogue is based on the uses content analysis to analyze the practice of building strategic management sustainability through sustainability reports in a main fertilizer company in Indonesia. Next, the result of content analysis is compared to the Pentaple Bottom Line values: Planet, People, Profit, Phenotechnology and Prophet, in form of imaginary research dialogue too. This study found that the fertilizer company as the object of this study has implemented well the Pentaple Bottom Line values from the strategical step to the implementation step, and finally, it is reflected in the sustainability report.
Exploring SMEs Marketing Performance Through Networking Capacity and Relational Capability
Nuryakin Nuryakin
APMBA (Asia Pacific Management and Business Application) Vol 9, No 2 (2020)
Publisher : Department of Management, Faculty of Economics and Business, Brawijaya University
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DOI: 10.21776/ub.apmba.2020.009.02.5
This research aims to analyse the effect of relational capability and networking capacity on SMEs marketing performance of Wooden Handicraft in one of the heritage area in Indonesia, in the area of Klaten, Bantul and Sleman Regency of Yogyakarta.By occupied sampling technique of purposive sampling, several criteria used in the sampling were Wooden Handicraft Export SMEs that have been operating for three years or more. Total of 140 questionnaire utilized in this study resulting 129 respondents studied. The results showed that relational capability had a significant effect on SMEs marketing performance. Relational capability had a significant effect on networking capacity. Also, networking capacity had a significant effect on SMEs marketing performance.
Guest Satisfaction on Star Hotel Preparedness In New Normal Era of Covid-19
Ersy Ervina;
Riza Taufiq;
Anwari Masatip
APMBA (Asia Pacific Management and Business Application) Vol 10, No 1 (2021)
Publisher : Department of Management, Faculty of Economics and Business, Brawijaya University
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DOI: 10.21776/ub.apmba.2021.010.01.2
Implementing health protocols is one of the hotel industry's survival strategies in response to the Covid-19 pandemic. Although many studies have examined the importance of management strategies in dealing with disasters in the context of the Covid-19, there has been no study analyse the level of guest satisfaction on the preparedness of star hotels during the 'New Normal Era in Bandung, West Java. This research was conducted to evaluate guest satisfaction on star hotels' preparedness by collecting data from guests who had stayed during the pandemic. Importance-Performance Analysis (IPA) by sampling 100 respondents was used to assess guest satisfaction with performance, especially within the star hotel section, then dividing the results into four quadrants (Priority, Maintain, Low priority, and Excessive) and Guest satisfaction determine by using Customer Satisfaction Index (CSI). IPA analysis results show most of hotel section have implemented the preparedness health protocol that exceeds guests' expectations. Measurement of the guest satisfaction index shows guests are very satisfied with star hotels' preparedness in reducing the risk of the Covid-19 pandemic. However, star-hotels still need improve the preparedness by adapting and innovating service through technology.
Measurıng Consumer-Based Brand Equıty: Evıdence From Indonesıa's Athletıc Footwear Market
Erie Awalil Fakhri
APMBA (Asia Pacific Management and Business Application) Vol 9, No 3 (2021)
Publisher : Department of Management, Faculty of Economics and Business, Brawijaya University
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DOI: 10.21776/ub.apmba.2021.009.03.2
Premium athletic footwear products provided by global apparel brands instead of cheap and generic products due to recent trends such as athleisure is becoming trend in Indonesia in the last decades. This occurring phenomenon creates new opportunities for multinational apparel brands to further explore the Indonesian market. Therefore, it is crucial for such companies to understand how Indonesians view sports brands by measuring brand equity and what factors influence it. This study aims to examine the effects of brand awareness, brand loyalty, brand association and perceived quality on consumer-based brand equity. The research objects of this study are Indonesians who live in Java and have purchased athletic footwear products from multinational sportswear brands. A total of 275 data was collected using mail survey method. Data analysis was performed using Partial Least Square (PLS) with the SmartPLS software. The study revealed that brand loyalty and brand association influence consumer-based brand equity, while brand awareness and perceived quality did not obtain enough evidence to support their influence on consumer-based brand equity. Practical implications also discussed in this article.
Determinants Factor of Accommodation Online Buying through Online Travel Agent (OTA)
Aditia Sovia Pramudita;
M. Ardhya Bisma;
Darfial Guslan
APMBA (Asia Pacific Management and Business Application) Vol 9, No 2 (2020)
Publisher : Department of Management, Faculty of Economics and Business, Brawijaya University
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DOI: 10.21776/ub.apmba.2020.009.02.1
The objective of this research is to identifying the determinants factor of online shopping behavior in accommodation buying to increase purchase intention and the actual buying in the hospitality sector. The hospitality industry in Indonesia is growing along with the growth of the tourism industry. Since ICT is developed in Indonesia, the behavior of the traveller changed. Online Travel Agent (OTA) and Accommodation Network Orchestrator (ANO) are emerging to fill consumer wants and needs in the way of accommodation buying. Technology Acceptance Model (TAM) is used as an approach to defining the determinants factor of online shopping behavior in accommodation buying. This research used the questionnaire to get primary data which is distributed to 358 respondents. The statistical tools used were Structural Equation Model-Partial Least Square (SEM-PLS). The result showed that all of the variables (perceived ease of use, perceived usefulness, perceived risk, perceived cost) were a significant and positive impact to purchase intention and actual use in online accommodation buying behavior.
Does Liability of Newness Matter for Digital Startup on Early Stage of Organizational Life Cycle?
Agus Harijanto;
Syamsul Maarif;
Herien Puspitawati;
Joko Affandi
APMBA (Asia Pacific Management and Business Application) Vol 10, No 1 (2021)
Publisher : Department of Management, Faculty of Economics and Business, Brawijaya University
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DOI: 10.21776/ub.apmba.2021.010.01.7
This study aims to test and analyzes the relationship between organizational life cycle characteristics and survivability of a digital startup in the early stage. In establishing new startup and managing early stage, founders have been facing two-fold pages. On one side, the opportunities exploration and exploitation require freedom to acts. On the other side, newly organization faces liability of newness traps that consider organizational formalization and organizational capability. The relationship among aspects is formulated as two-paths mediating roles on the impact of liability of newness and startup survivability. Questionnaires were distributed to 415 respondents in Greater Jakarta City, Indonesia. The study considered Jakarta represented Indonesian digital startup ecosystem. This newly established and still developing startup ecosystem that characterizes the early stages of OLC is considered relevant to the study. The data was analyzed quantitatively using SEM method. The result shows the linkage between the two-paths of mediating role. Since the opportunities are central of mindset for survivability, external legitimacy becomes antecedents of external opportunities as well as reliability and accountability required from organizational formalization and capability. Founders need to understand and translate the impact of liability of newness to establish an appropriate and better organization formalization and organization capability for startup survivability. This study contributes to enrich the early stage of organizational life cycle theory as well as to enhance startup founders’ managerial practices.
Service Quality, Institutional Image and Satisfaction : Can Drivers Student Loyalty?
Evelyn Wijaya;
Achmad Tavip Junaedi;
Agus Hocky
APMBA (Asia Pacific Management and Business Application) Vol 9, No 3 (2021)
Publisher : Department of Management, Faculty of Economics and Business, Brawijaya University
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DOI: 10.21776/ub.apmba.2021.009.03.7
Education is dynamic and always developing to keep it up to date with today's condition. The government always puts an effort so that the education quality in Indonesia will not be left behind compared to other countries in the world. One of the aspects stimulating the changes is customer demand over the quality of the education system. This study also aimed at analyzing the influence of service quality on the satisfaction and loyalty of senior high school or SMA students. The data used in this study were primary data with a total respondent of 88 students. The technique for data analysis used in this study was path analysis assisted by Smart PLS. The research findings showed that service quality and institutional image significantly influenced satisfaction, yet they did not influence loyalty significantly. Meanwhile, satisfaction directly influenced loyalty. Further study is suggested to add several variables, such as perceived value, perceived quality, and the like that are considered giving an influence on creating student’s loyalty. Practical implications also drawn to conclude this study.
Analysis Of Factors Affecting Sme’s Performance With Financial Capital And Network Abilities As Mediation Variables
Aglis Andhita Hatmawan
APMBA (Asia Pacific Management and Business Application) Vol 9, No 2 (2020)
Publisher : Department of Management, Faculty of Economics and Business, Brawijaya University
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DOI: 10.21776/ub.apmba.2020.009.02.6
This study aims to determine the effect of entrepreneurship orientation and social capital on the performance of SMEs in the Garment industry in one of the largest city in the East Java Province in Indonesia, Madiun City. This research is an explanatory research with survey research design through quantitative approach. The population of this study are SMEs in the garment industry, specifically batik producers around Madiun City. Cluster sampling area was used as sampling technique where 160 SMEs were used as the final sample in this study. Structured questionnaire was used as data collection method, while SEM and Sobel Test were used to analyze the hypothesis. The results of this study indicate that all hypotheses proposed in this study are accepted. There is a significant effect of entrepreneurship orientation on networking ability, and social capital on financial capital. There is a significant effect of networking ability on SME performance, as well as financial capital on SME's performance. The results of the mediation analysis using the Sobel test show the mediating role of networking ability and financial capital on the influence of entrepreneurship orientation and social capital on the performance of SMEs. This research contributes to the SME performance literature, it provides a deeper understanding of SME performance which includes how financial capital, entrepreneurship orientation, social capital and networking, can collectively improve business performance.
The Role of Brand Image, Brand Equity and Product Quality toward Customers' Attitudes to Consume Eco Friendly Cosmetic Product (An Empirical Study: Millennial Generation Female Customers in Indonesia)
Ayu Febriyanti Puspitasari
APMBA (Asia Pacific Management and Business Application) Vol 9, No 1 (2020)
Publisher : Department of Management, Faculty of Economics and Business, Brawijaya University
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This research is motivated by the increasingly competitive cosmetics product industry with an environmentally friendly concept in Indonesia. The phenomenon shows that there has been a change in consumption patterns in female Customers, especially cosmetic products from conventional cosmetics to environmentally friendly cosmetics. The purpose of this study was to determine the extent of the role of brand image, brand equity and product quality on the attitudes of female Customers of the millennial generation in Indonesia on the use of cosmetics with eco-friendly concepts, both partially and simultaneously. The population in this study is female Customers in Indonesia using stratified random sampling so that only female Customers are included in the millennial generation (ages 25-40 years) as the sample in this study. The results showed that brand image (and product quality) had a partially positive effect on costumer attitudes on the use of environmentally friendly cosmetic products. Brand Equity does not show a positive relationship to consumer attitudes because customers are more impressed by the brand image and quality of environmentally friendly cosmetic products. Brand image brand equity product quality also have a positive role simultaneously on consumer attitude on the use of environmentally friendly cosmetic products. This research highlight the response of millennial female Customers who are very adaptive to the changing times in using environmentally friendly cosmetic products therefore it is recommended that environmentally friendly cosmetic manufacturers continue to innovate on existing products based on this strategies.