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Asia-Pacific Management and Business Application
Published by Universitas Brawijaya
ISSN : 22528997     EISSN : 26152010     DOI : -
Core Subject : Economy, Science, Social,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences
Asia-Pacific Management and Business Application journal (APMBA) is a scholarly journal, publishing internationally leading research across all areas of management. APMBA continuously seeking articles that challenge the affect of globalization through business world through critically informed empirical and theoretical investigations, and present the latest thinking and innovative research on major management topics, while still being accessible and interesting to non-specialists.
Arjuna Subject : -
Articles 439 Documents
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The Effect of Environmental, Social and Governance (ESG) Assessment on Firm Value with Profitability as a Mediating Variable Sumarno, Devi Cheilsa; Andayani, Wuryan; Prihatiningtias, Yeney Widya
APMBA (Asia Pacific Management and Business Application) Vol. 12 No. 1 (2023)
Publisher : Department of Management, Faculty of Economics and Business, Brawijaya University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.apmba.2023.012.01.4

Abstract

The development of recent issues regarding the climate change crisis, the impact of environmental damage, social welfare and good governance has forced several companies to adopt new assessment metrics Therefore, this study aims to analyze and examine the effect of ESG valuation on firm value, which is mediated by profitability. This quantitative research used secondary data, and the test used path analysis. The study's results prove that profitability (ROA) can mediate the relationship between ESG assessment and firm value (Tobin's Q). This study concludes that investors still see the value of profitability in considering the company's value in the future due to making investment decisions. This leads to capitalism, which means that investors still have difficulty exploiting the ESG aspect, so they must be assisted by looking at financial performance improvement in selecting companies for making investment decisions in the capital market.
Utilizing Sensory Marketing and Brand Experience: The Case of Luxury Watchmaking Chandra, Axton Trixie; Balqiah, Tengku Ezni
APMBA (Asia Pacific Management and Business Application) Vol. 12 No. 1 (2023)
Publisher : Department of Management, Faculty of Economics and Business, Brawijaya University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.apmba.2023.012.01.2

Abstract

This research examines the impact of sensory marketing cues and brand experience on emotional attachment, customer commitment, and brand loyalty in the luxury wristwatch industry. The study, conducted with 323 Indonesian consumers who purchased luxury wristwatches, reveals significant associations among sensory marketing cues, brand experience, emotional attachment, customer commitment, and brand loyalty. However, the effect of store image was found to be insignificant in moderating the connections between sensory marketing cues, brand experience, and emotional attachment. These findings highlight the importance of sensory marketing cues and brand experience in fostering emotional attachment and customer commitment, ultimately leading to brand loyalty. The results provide valuable insights for luxury wristwatch manufacturers and distributors in Indonesia to enhance customer loyalty through effective marketing strategies and optimized retail experiences. However, caution must be exercised in generalizing these implications to other countries or industries. Additionally, this study contributes to the literature on brand loyalty, particularly in the luxury wristwatch industry, by addressing the challenges posed by emerging substitutes such as advanced smartwatches and offering guidance on maintaining brand loyalty amidst increasing competition.
Exploring Tourists’ Booking Intention Through Brand Image, EWOM, and Experiential Marketing Indiani, Ni Luh Putu; Yudhana, Nyoman; Wahyuni, Ni Made
APMBA (Asia Pacific Management and Business Application) Vol. 12 No. 1 (2023)
Publisher : Department of Management, Faculty of Economics and Business, Brawijaya University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.apmba.2023.012.01.3

Abstract

Bali’s leading destination status leads to intense competition in the tourism industry, especially accommodation. This situation calls for a study that could provide marketing insight to accommodation business management on critical factors that shape tourists’ booking intention, as understanding the buyer’s decision behavior is one of the essential prerequisites of creating a successful marketing strategy. A survey was conducted to collect data. Respondents were prospective tourists who planned to book accommodation in Bali. The study received 167 valid samples. Data was analyzed using Partial Least Square. The results showed that eWOM and experiential marketing significantly affect brand image and booking intention. Brand image mediates the eWOM-booking intention relationship and experiential marketing-booking intention relationship. To encourage tourists’ booking intention, it is recommended to improve communication strategies through eWOM by encouraging tourists to share their experiences through electronic media and develop communication containing complete information. Brand image must also be strengthened by ensuring the hotel’s quality, attractiveness, and reputation.
The Mappıng of Issues Regardıng the Adoptıon of E-Busıness Among SMEs in Fıve Contınents Aryani, Sinta
APMBA (Asia Pacific Management and Business Application) Vol. 12 No. 1 (2023)
Publisher : Department of Management, Faculty of Economics and Business, Brawijaya University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.apmba.2023.012.01.6

Abstract

E-business in this VUCA era has been increasingly gaining scholars attention especially in the SMES sector. This systematic literature study with the objective to identify the issues faced by SMEs on five continents when they want to adopt e-business.  Data was taken from the collection of literature on journal portals such as Google Scholar, Academia, Scopus, and Elsevier, with keywords SMEs, e-business, information technology, digital transformation, and competitiveness. The collection of the literature is not limited by the country. The more countries that are taken, the more this paper reflects the real problems faced by SMEs when they want to adopt e-business. There are 115 collected pieces of literature representing the five continents that exist. The findings obtained from this paper are that all SMEs on five continents have similar issues when they want to adopt e-business. The findings are classified into Technology, Organization, and Environment (TOE) to facilitate classification and analysis and it is found that Technology in terms of business communication, Organization in terms of human resources, and Environment in terms of ICT infrastructure are the most common issues when SMEs want to adopt e-business. However, each continent has its own characteristics.   
The Cost Leadership, Entrepreneurship Orientation, and Differentiation Strategies of Bali's MSME in Tourism Sector Dewangga, Made Agung Kori Wirya; Layman, Chrisanty Victoria
APMBA (Asia Pacific Management and Business Application) Vol. 12 No. 1 (2023)
Publisher : Department of Management, Faculty of Economics and Business, Brawijaya University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.apmba.2023.012.01.7

Abstract

This study aims to examine the impact of business orientation on performance, mediated by cost leadership and differentiation strategies of MSMEs in Bali's tourism sector during the COVID-19 pandemic- 19. The recovery of MSMEs in Bali has been promising due to the high demand for holiday by tourists. This study conducted a quantitative study with randomly sampled 200 respondents by filling the questionnaires to explore the correlation between business orientation and performance Data analysis was performed using Partial least squares Structural Equation Modeling (PLS-SEM) using SmartPLS application version 4.0.8.9. The results show that business orientation has a positive impact on cost leadership strategy, business orientation has a positive impact on differentiation strategy, business orientation has a positive impact on performance. , cost leadership strategy has a positive effect on performance, differentiation strategy has a positive effect on performance, business orientation has a positive effect on performance through cost leadership strategy cost, business orientation has a positive effect on performance through differentiation strategy. 
Examining the Influence of Women's Leadership and Flexible Working Arrangements on Employee Performance Across Generations in Startups Desi Prabandari Kusuma Ningtyas; Sukmawati, Anggraini; Sartono, Bagus
APMBA (Asia Pacific Management and Business Application) Vol. 14 No. 2 (2025)
Publisher : Department of Management, Faculty of Economics and Business, Brawijaya University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/

Abstract

Startups, as rapidly growing and dynamic organizations, face unique challenges in managing human resources, especially regarding generational diversity and the need for work flexibility. In this regard, the adoption of flexible working arrangements and women’s leadership are crucial elements thought to enhance employee performance. This study collected data through a questionnaire with 140 respondents. A quantitative method with descriptive analysis was used to depict the questionnaire data filled out by respondents and Structural Equation Modelling (SEM-PLS) was applied to analyse the relationships among the variables studied. This research examines the influence of women’s leadership and flexible working arrangements on employee performance while positioning a multigenerational workforce as a moderating factor within the proposed relationships. The results demonstrate that both women’s leadership and flexible working arrangements (FWA) each exert a positive influence on employee performance. Multigenerational does not moderate the relationship between women’s leadership and performance, indicating that leadership qualities such as inclusiveness, empathy and collaboration are broadly valued across generations. In contrast, multigenerational moderates flexible working arrangements on employee performance, highlighting the role of work flexibility in accommodating differing expectations and work preferences among employees from various generational backgrounds.
Unpacking the Evolution of Learning Organization in Public Institutions: Trends, Themes, and Future Directions Mufti, Hafidz; Desiana, Putri Mega
APMBA (Asia Pacific Management and Business Application) Vol. 14 No. 2 (2025)
Publisher : Department of Management, Faculty of Economics and Business, Brawijaya University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/

Abstract

This study maps five decades of research on learning organizations (LOs) within public institutions, aiming to trace their conceptual evolution, identify dominant themes, and outline directions for future inquiry. Drawing on 34 peer-reviewed studies published between 1971 and 2025, the analysis integrates bibliometric and thematic synthesis to capture trends in publication, theoretical frameworks, and methodological approaches. The findings indicate a shift from static, one-size-fits-all models toward dynamic, context-sensitive frameworks that interweave leadership, organizational culture, technology, and governance. Studies emphasise that transformational leadership and adaptive learning cultures foster innovation and performance improvement, while digital transformation presents both enablers and constraints for learning processes. Despite the growing diversity of research contexts, the field remains concentrated in high-income countries, with limited evidence from developing economies. Literature calls for more empirical, longitudinal, and cross-regional research capable of contextualising learning organization practices within political, cultural, and digital realities of public administration. The paper concludes by providing an evolutionary mapping of the learning organization literature in public administration that connects knowledge management, digital maturity, and leadership adaptability as critical components of future public-sector learning organizations.
Knowledge Sharing as a Double-Edged Moderation in Enhancing Employee Digital Performance through Proactive Personality and Organizational Learning Khairunnisah, Wahyuni; Anjaningrum, Widiya Dewi; Fernandez, Khriz N.
APMBA (Asia Pacific Management and Business Application) Vol. 14 No. 2 (2025)
Publisher : Department of Management, Faculty of Economics and Business, Brawijaya University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/

Abstract

Anchored in the resource-based view (RBV) and dynamic capability theory (DCT), this study examines how Proactive Personality and Organizational Learning (OL) influence Employee Digital Performance (EDP) through Employee Dynamic Capability (EDC) as a mediator and knowledge sharing (KS) as a moderator. Using a quantitative approach with data from 310 craft-based MSME respondents in East Java and analysed via PLS-SEM, the results indicate that Proactive Personality and Organizational Learning positively affect Employee Digital Performance, both directly and indirectly through Employee Dynamic Capability. Knowledge Sharing strengthens the Proactive Personality – Employee Digital Performance link but slightly weakens the Organizational Learning – Employee Digital Performance relationship when overly formal. These findings confirm that Proactive Personality and Organizational Learning are strategic resources that build dynamic capabilities, enhancing MSMEs’ adaptability and digital competitiveness. Managers should balance structured learning with flexible knowledge sharing to sustain innovation. Future research could examine organizational culture, transformational leadership, and technology support, while qualitative studies may clarify how social and cultural interactions influence Knowledge Sharing in enhancing employee digital performance. 
The Influence of Internshıp Experıence and Career Decısıon-Makıng Self-Effıcacy on Job Readıness (A Study on Internshıp Partıcıpants and Independent Study Certıfıed Under Kampus Merdeka) Sijabat, Elysa Laura Octavia; Dodi Wirawan Irawanto
APMBA (Asia Pacific Management and Business Application) Vol. 14 No. 2 (2025)
Publisher : Department of Management, Faculty of Economics and Business, Brawijaya University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/

Abstract

The fact that demographic bonus presents a major opportunity for a country’s growth and development if the working-age population, especially youth and university graduates, can be effectively absorbed into the labor market. In Indonesia, the gap between students’ skills and labor market needs remains a key factor underlying the relatively high unemployment rate among graduates. Consequently, strengthening students’ work readiness is crucial. This study examines the influence of internship experience and career decision-making self-efficacy on the work readiness of students participating in the Certified Internship and Independent Study Program (MSIB) of Kampus Merdeka. This explanatory quantitative research involved 389 respondents selected through survey using purposive sampling, targeting active Indonesian university students from the 2020–2022 cohorts who participated in the 5th to 7th batches of the Certified Internship program. Data were analyzed using multiple linear regression with SPSS version 30. The results show that both internship experience and career decision-making self-efficacy have a positive and significant effect on work readiness, both partially and simultaneously. These findings imply that the better the students’ internship experience and career decision-making self-efficacy, the higher their level of work readiness. The study highlights the importance for higher education institutions and policymakers of enhancing internship quality and fostering students’ career decision-making self-efficacy to strengthen their readiness to enter the workforce.

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