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Asia-Pacific Management and Business Application

apmba
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Published by Universitas Brawijaya

ISSN : 22528997 EISSN : 26152010 DOI : -

Core Subject : Economy, Science, Social,

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

Asia-Pacific Management and Business Application journal (APMBA) is a scholarly journal, publishing internationally leading research across all areas of management. APMBA continuously seeking articles that challenge the affect of globalization through business world through critically informed empirical and theoretical investigations, and present the latest thinking and innovative research on major management topics, while still being accessible and interesting to non-specialists.

Arjuna Subject : -

Articles 236 Documents

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The Determinants of Visitor’s Revisit Intention: A Lesson from Ijen Car Free Day Cesya Rizkika Parahiyanti; Ananda Sabil Hussein
APMBA (Asia Pacific Management and Business Application) Vol 3, No 2 (2014)
Publisher : Department of Management, Faculty of Economics and Business, Brawijaya University

Event industry currently is considered as one of interesting business opportunity in contributing major positive economic impact. Event could be categorized into some activities conducted by an event management or event organizer in the case of achieving some specific outcomes. An event is also recognized as an essential marketing tool in branding of particular destination. It has a powerful function to make a differentiation between one destination and others. This study aims to establish a theoretical event brand equity for which the key components of the brand equity were evaluated from visitor perspective in the tourism context. Brand equity is constructed by four multidimensions which are event brand awareness (EBA), event brand image (EBI), event brand quality (EBQ), and event revisit intention (ERI). By using convenience sampling, 205 visitors of Ijen Car Free Day (ICFD) as the event object were used as respondents to obtain the data. This study uses Partial Least Square (PLS) to analyze the data both in outer model and inner model measurements. The finding of this study indicate that EBA has positive and significant influence to EBI, EBQ, and ERI. Then, EBI is also proven giving positive and significant influence to EBQ and ERI. In contrary, EBQ does not show significant influence to ERI. The significance movement of this study could be useful measurement in assessing event brand equity management in the future.

Enhancing Georgetown’s Heritage Boutique Hotel Marketing Strategies: The Case of 1881 Chong Tian Cultural Hotel, Malaysia Noor N Kader Ali; Naj R Roslan; Amalina Mahmood; Malini Venugopal
APMBA (Asia Pacific Management and Business Application) Vol 3, No 3 (2015)
Publisher : Department of Management, Faculty of Economics and Business, Brawijaya University

Organizations has longed been searching for an effective problem identification tool. This study provides an improved method to root-cause analysis tool for practitioners, integrating mixed method research with problems identification technique. It also discovers the primary causes to unfavorable performance for heritage boutique hoteliers. 1881 Chong Tian Cultural Hotel, one of the 18 heritage boutique hotels in Penang, reported a 23% financial loss in 2010, recovered in 2011, yield some profits in 2012 and 2013. However, growth in boutique hotel industry has been a challenge over the years. The sequential approach methodology, begins with sem-structured interviews, quantitative surveys on 100 general public and 56 hotel guests, and analysis on unpublished company data, were summarized using a root-cause analysis tool called the Symptoms Versus Problems (SVP) Framework that questioned on the occurance of the symptoms for the first three Tiers of the framework. The remaining symptoms and core problems are identified based on findings from all the three methods above plus field observations, concurrently. Two major symptoms are identified, specifically, unfavorable cultural service quality and ineffective marketing strategies. The unfavorable cultural service quality is due to ineffective cultural ambiance; unproductive display of heritage, cultural artifacts and infrastructure; as well as, unfavorable cultural related services. The ineffective marketing strategies are due to low technology adoption of websites and social media; and ineffective customer relationship management (CRM) implementation. Thus, the recommended solutions bring to life the practices of Qing Dynasty cultural ambiance, ceremonies, historical shows and the royale reception. Information on artifacts and infrastructure is readily available. Website development and social media updates on latest Chong Tian Hotel activities are being developed. Embracing delegates using Qing Dynasty traditions at airports and hotels can be a real experience for the growing tourists from Japan, Australia, UK and Middle East.

Analysis Influence of Proactivity Power Business, Market Orientation, and Competitive Advantage toward Marketing Performance Lili Karmela Fitriani
APMBA (Asia Pacific Management and Business Application) Vol 4, No 2 (2015)
Publisher : Department of Management, Faculty of Economics and Business, Brawijaya University

This research is an empirical study on Batik SMEs (Small Medium Enterprises) in Cirebon District, West Java. This study analyzes the effect of proactivity power business, market orientation, and competitive advantage towards marketing performance. The subjects of this research were 215 Batik SMEs in Cirebon District West Java. The analysis was done using Structural Equation Modeling (SEM), AMOS ver. 18. The result shows that proactivity power business, market orientation, and competitive advantage give positive influence on marketing performance of Batik SMEs. The research implication is when SME businesses focus on the effort in improving their proactivity power business and competitive advantage, it will give positive impact on marketing performance. Other research finding reveals that the orientation of customer and orientation of competitor have some effects on marketing performance. In addition, SME businesses should know what customers want and they should be able to identify their competitors in order to improve their marketing performance.

The Effect of Health Warnıngs in Cıgarette Packagıng on Repurchase Intentıon: A Study on Indonesıan Consumers Dwinita Laksmidewi; Leonard Surijadi Jonatan
APMBA (Asia Pacific Management and Business Application) Vol 4, No 3 (2016)
Publisher : Department of Management, Faculty of Economics and Business, Brawijaya University

This study aims to examine the effect of health warnings on cigarette packs which are mortality-themed on repurchase intention, based on the perspective of terror management theory. This study used an experimental method with Indonesian adult smokers as participants. The results indicate that mortality warnings on cigarette packs conveyed in the form of pictures are more effective to influence the perception of health risks, compared to text warnings. The picture of deadly diseases caused by smoking ismore effective than the pictures do not show the deadly disease. Perceived health risk significantly mediates the effect of mortality warning on cigarette repurchase intention. However, smoking self-esteem does not significantly moderate the effect.

Designed for Learning: use of Skill Tracker in Veterinary education Phil Lionel Ramsey; Sajid Khan; Jenny Weston; Neil Marshall
APMBA (Asia Pacific Management and Business Application) Vol 5, No 1 (2016)
Publisher : Department of Management, Faculty of Economics and Business, Brawijaya University

Although learning is a natural process, many of the systems designed to support education do not contribute positively to the experience of students. This paper reports on the design of Skill Tracker, a software system developed at Massey University to manage processes around student skill acquisition, and initially applied to the university’s Veterinary Science program. The software has been designed around guiding ideas relevant to learning in a professional context: the “progress principle” and Communities of Practice. The paper outlines how these ideas have shaped the design of the software. While Skill Tracker enables the university to collect data that informs the management of the Veterinary School, the underlying purpose of the system is to enhance the experience of students. In order to do achieve this goal it is necessary to understand a key dilemma in any educational innovation: the need to integrate technology and pedagogy.

Customer Dınıng Experıence at Korean Themed Restaurant: an Enhanced Servıce Blueprınt Approach Pri Hermawan; Narendra Radi Muhammad
APMBA (Asia Pacific Management and Business Application) Vol 5, No 3 (2017)
Publisher : Department of Management, Faculty of Economics and Business, Brawijaya University

As competition between restaurants getting fiercer, restaurant owners need to be able to differentiate themselves with other restaurants to attract and retain more customers. Offering ethnic-themed foods and ambiance is regarded as one of strategy to differentiate between one restaurant and the others. At the heart of this strategy, restaurant owners are encouraged to offer authentic and distinct dining experience so that people are attracted and willing to revisit the restaurant. Customers perceive dining experience by recognizing the clues exposed during service delivery process or what usually called as service clues. This paper aims to explore how customers perceive about service clues and how it affects their dining experience at an ethnic-themed restaurant. This paper uses a qualitative approach and proposes an enhanced service blueprint to obtain deeper understanding about customer dining experience. The findings show the role of service clue in shaping up customer experience in an ethnic-themed restaurant. Each clue contributes differently in building customer dining experience.

Analysıs of Market Rısk in Stock Investment Usıng Value at Rısk Method (Study on Manufacturıng Companıes in Lq-45 Lısted on Indonesıa Stock Exchange) Yoseva Maria Pujirahayu Sumaji; Wen-Hsi Lydia Hsu; Ubud Salim
APMBA (Asia Pacific Management and Business Application) Vol 6, No 1 (2017)
Publisher : Department of Management, Faculty of Economics and Business, Brawijaya University

Capital flows as one part of this economic growth is sourced from the capital markets namely Indonesia stock exchange. The capital markets have a function of economics because capital markets provide a facility or vehicle which brings together two interests, namely those who have excess funds and those who need funds. Before investing, investors should set a goal of investing and the magnitude of the funds invested. Any investment decisions taken have the risks borne by the investor, either investment in bonds or stocks. Stocks with known characteristics of high risk-high return, which means the stock provides an opportunity to earn high profits but also potentially high loss risk. Value at Risk (VaR) models has been extensively used not only in the banking sector but also in calculating in many sectors. The aim of this paper is to outline Value at Risk methodology by giving more emphasis on variance covariance method, historical simulation, and Monte Carlo model. The model used to investigate the applicability and usefulness of VaR in stock investment in Indonesia Manufacturing companies. Using the methodologies as described, the maximum potential loss on each stock and its portfolio of nine stocks calculated at 95% confidence level. The models were validated using back testing and Kupiec test. The research found that there are different results of VaR calculated using variance covariance, historical simulation, and Monte Carlo models. However, variance covariance model is the valid one to measure the maximum potential loss of stocks.

COLLECTIVE LEADERSHIP: A Case Study of the All Blacks Thomas Johnson; Andrew J Martin; Farah R Palmer; Geoffrey Watson; Phil Ramsey
APMBA (Asia Pacific Management and Business Application) Vol 1, No 1 (2012)
Publisher : Department of Management, Faculty of Economics and Business, Brawijaya University

This case study evaluates the development of a formal collective leadership approach by the All Blacks (New Zealand’s national men’s rugby team) management. The All Blacks have an astonishing 75% winning record in test matches over a hundred year period. This winning ethos is part of their organizational culture, which has been developed, nurtured and sustained since the inception of the first national team in 1903 (Palenski, 2003; Tobin, 2005).In this qualitative research study, primary data was obtained through the analysis of semi-structured, in-depth interviews with past and present All Black captains and coaches (over a period of 60 years from 1950-2010). Stories which are narratives based on true events provide a rich description, which enhances the credibility and transferability of the findings.A key finding is the strong senior collective leadership that has been ever present. Originally led by senior players informally from ‘the back seat of the bus’ this internal leadership has been formalised by the most recent coaching team and has proved to be very effective with regards to maintaining a winning culture in an ever-changing organizational and socio-cultural environment. The learning culture and learning leadership demonstrated within the All Blacks collective leadership model instils a commitment to total honesty in self and team evaluation and reflection. It is anticipated that these findings will be transferable to other business and team sport contexts and assist in organizational development.

IMITATION STRATEGIES FOR SME’S LEARNING PROCESS TOWARDS INNOVATION STRATEGIES Rina Sulistiyani; Djumilah Hadiwidjojo; Surachaman surachaman; Ubud Salim
APMBA (Asia Pacific Management and Business Application) Vol 1, No 2 (2012)
Publisher : Department of Management, Faculty of Economics and Business, Brawijaya University

Imitation is actually a part of innovation strategy, the learning strategies to enter the market. It can be a stepping stone for SME”s in developing countries to innovate and to create a knowledge base to lower the innovation cost.This study aims to reveal and analyze the innovation strategy learning process by owners of leather small industries processing through experience in running the imitation strategy. This research applies interpretive paradigm, phenomenological research design and involved five informants.The research results are as follow: the learning experience to use imitation strategy which covers stages of imitation, research, development and creation. This learning process is the result of interaction between personal and behavior factors, as well as the enabler and barriers. The owners of leather small industries which leave the imitation strategy and switch to innovation strategy are craftsmen who have an entrepreneurial spirit. they are able to balance entrepreneurial and business aspects.

The Role of Multichannel Marketing in Customer Retention and Loyalty: Study in Emerald Bank Customer in Indonesia Ambarwati Ambarwati; Djumilah Zain Hadiwidjojo; Achmad Sudiro; Fatchur Rohman
APMBA (Asia Pacific Management and Business Application) Vol 2, No 3 (2014)
Publisher : Department of Management, Faculty of Economics and Business, Brawijaya University

Attention on the relationship between customer retention, customer loyalty, and customer satisfaction that serves as "seed" of customer loyalty highlight the important factors for multichannel management. With the growing trends of people in investing their money in bank for securities need to be responded by the marketing department to create better marketing strategies. The purpose of this study is to examine and explain the effect of a multichannel bank on emerald customers retention in one of the largest SOE bank in Indonesia, in the city of Surabaya, BNI (Bank Negara Indonesia) toward customer satisfaction, loyalty and customer retention. This study develops the theory of mix marketing by using multichannel as one of the elements that can increase customer retention using satisfaction mediation and customer loyalty. Mechanical determination of sample units in this study is a purposive sampling, of 89 respondents. Generalized Structured Component Analysis (GSCA) was applied to test the hypotheses. The results of this study indicate that direct multichannel not significantly effect the customer retention. Customer satisfaction can not be a perfect mediation and the customer loyalty can be a perfect mediation in the relationship between multichannel and customer retention. This study contributes to the banking industry in applying the concept of the mix marketing.

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