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Jurnal Studi Komunikasi
ISSN : 25497294     EISSN : 25497626     DOI : -
Jurnal Studi Komunikasi (Indonesian Journal of Communications Studies), one of the journals published by Faculty of Communications Science Dr. Soetomo University, was established in January 2017. Jurnal Studi Komunikasi a double blind peer-reviewed journal, explores critical and constructive inquiries into a wide range of fields of study on Communication Science that include culture, religion, media, gender, public policy, development, environment, disaster, and tourism, with emphasis on interdisciplinary approaches: Communication Studies. It addresses issues with multi-perspectives view. Each volume of the journal discusses a specific theme based on “Call for Papers”, through which scholars, from diverse disciplines, are invited to contribute. Jurnal Studi Komunikasi published on March, July, and November.
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Articles 30 Documents
Search results for , issue "Vol. 5 No. 3 (2021)" : 30 Documents clear
Selecting relationship and uploads: mediatisation studies on Indonesian migrant worker’s media engagement Yudha, Reza Praditya
Jurnal Studi Komunikasi Vol. 5 No. 3 (2021)
Publisher : Faculty of Communications Science, Dr. Soetomo University

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Abstract

Indonesian migrant workers use social media for various needs. Workers’ engagement on social media is usually related to their hometown and socio-culture abroad. This study draws on Couldry and Hepp’s idea of ​​mediatisation to examine the interrelation of communication practices and media use to socio-cultural dynamics. The author argues that media engagement is related to socio-cultural context, especially workers’ socio-cultural group. Applying virtual ethnography, the author analysed media types, actor constellations, communication themes, and practices. The findings show that workers select relationships, posts, and types of social media, and their social media engagement is strongly related to their hometown socio-culture. Workers use Facebook to present hardworking, collectively, and homely self-images, WhatsApp to connect to intimate relationships or close family, while young workers choose, and Instagram to construct a modern, successful, and expressive self-image. Additionally, workers join local group accounts to update news and maintain a sense of belonging to the hometown.
The effectiveness of hybrid learning as instructional media amid the COVID-19 pandemic Sumandiyar, Adi; Husain, Muh. Najib; Genggong, Marsia Sumule; Nanda, Indra; Fachruddin, Sutiyana
Jurnal Studi Komunikasi Vol. 5 No. 3 (2021)
Publisher : Faculty of Communications Science, Dr. Soetomo University

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Abstract

The COVID-19 pandemic has struck the world, prompting the enforcement of stay-at-home policies to halt the spread of COVID-19. Indonesia is not exempted from this situation. The COVID-19 pandemic has necessitated social distance due to social distancing, quarantine, and isolation to minimise the spread of the virus. During the COVID-19 pandemic, an online learning system was used. The ideal learning methods in the new normal era are blended learning and hybrid learning methods. Online learning demands the attention of the communicant so that the message conveyed by the communicator can run effectively. If hybrid learning as an instructional medium can be appropriately utilised, the learning objectives can be achieved. However, in previous studies, the blended learning method still needs to be evaluated so that its application can run well and as expected. Because communication transactions that can overcome various frames of reference or clarify difficulties to transfer understanding in a timely manner are considered rich, the media richness theory is applied in this study. This study aims to know how effective hybrid learning is in Southeast Sulawesi during the COVID-19 pandemic. The method used in this research is phenomenology by involving junior high school teachers in Southeast Sulawesi. Based on this study’s data analysis findings, the Effectiveness of the hybrid learning model in Southeast Sulawesi during the COVID-19 outbreak is decided by students’ and parents’ desire to monitor their children.
Youtube as alternative media for digital activism in documentary film creative industry Rospitasari, Marina
Jurnal Studi Komunikasi Vol. 5 No. 3 (2021)
Publisher : Faculty of Communications Science, Dr. Soetomo University

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The development of the digital world provides ample scope to activists who are also engaged in Documentary Film Industry. In line with the democratic and deliberative spirit, YouTube, one of the social media platforms, has become an alternative media with a strategic positioning to be used by film activists to distribute their works. This research applied literature review and descriptive quantitative content analysis as a methodology. Based on alternative media theory, YouTube is alternative media that filmmakers utilise in the documentary film creative industry. Documentary films are products of the film industry and aspiration, identity struggle, and artistic expression. As a media representation of communication technology, YouTube provides ample opportunities for art activists to convey their critical ideas to voicing marginal groups’ aspirations. Based on reviewing the Watchdoc YouTube account, this research findings that YouTube supports filmmakers to develop interactive documentary and collaborative actions with other strategic stakeholders, such as Production House, NGO, individual activists, social communities, and educational institutions. According to the practising of digital activism, this phenomenon gives another perspective about building an activist network. Activism through the creative documentary industry is not reflected as people mobilisations but building engagement through the product (documentary film).
Digital literacy communication model of ‘tular nalar’ curriculum during COVID-19 Lestari, Puji; Kusmantini, Titik; Candrasari, Yuli
Jurnal Studi Komunikasi Vol. 5 No. 3 (2021)
Publisher : Faculty of Communications Science, Dr. Soetomo University

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There are many hoaxes related to COVID-19 as shown in a pre-survey at the Citizens Association (RW) 69 Mitra Griya Asri (MGA Housing) Yogyakarta Family Welfare Empowerment (PKK) members, causing members of the WhatsApp group to feel uncomfortable and anxious. The purpose of this study was to evaluate three main aspects in the digital literacy communication model of Tular Nalar curriculum in RW 69 Mitra Griya Asri PKK members. This study used a qualitative evaluation research method with the following steps: 1) determining program objectives, 2) classifying objectives, 3) defining structured questions, 4) collecting data through simulation and interviews, and 5) documentation. Based on the results, RW 69 Mitra Griya Asri PKK members have understood digital literacy in the aspects of Tahu (Know), being Tanggap (responsive), and being Tangguh (resilient) in using digital media. Participants had eight (8) Tular Nalar digital literacy competencies, namely accessing information, managing information, designing messages, processing information, sharing messages, building self-resilience, protecting personal data, and collaboration. This study contributed to the form of Tular Reason curriculum evaluation as a new regulation in the socialization of digital literacy. This study also provides theoretical implications in the form of applying Gilster's Digital Literacy Theory by adding critical thinking specs, namely Tahu, being Tanggap, and being Tangguh in digital literacy.
Schooling from home: millennial moms family communication and media uses in COVID-19 Setyastuti, Yuanita; Suminar, Jenny Ratna; Hadisiwi, Purwanti; Zubair, Feliza
Jurnal Studi Komunikasi Vol. 5 No. 3 (2021)
Publisher : Faculty of Communications Science, Dr. Soetomo University

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Abstract

This study aimed to determine family communication based on satisfaction with the uses of new media technology by millennial mothers and teachers in children studying from home during the Covid-19 pandemic. This research was conducted qualitatively through online interviews at the beginning of school from home during pandemic Covid-19. It was conducted from May until June 2020 with 30 millennial mothers born in the 1980s to 1999 in Indonesia. Millennial mothers experienced positive feelings (confidence, satisfaction, happiness) and negative feelings (burden, shock, frustration, stress, and depression). The child experienced positive feelings (happiness, satisfaction, enjoyment) and negative feelings (missing school, tiredness, stress, and sadness). The study results show that negative feelings are determined by negative thoughts caused by mothers’ communication when accompanying their children studying online. Therefore, mothers need to improve how they communicate with their children in school and at home to deal with negative emotions.
Influence of attitude on online impulse buying: perspective on marketing communication Dharta, Firdaus Yuni; Prasetyo, Hemi; Dema, Yosef
Jurnal Studi Komunikasi Vol. 5 No. 3 (2021)
Publisher : Faculty of Communications Science, Dr. Soetomo University

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The purpose of this study is to investigate the impact of government policy, marketing communication, and website quality on online impulse purchases. The effect of attitude mediation on government policy relations, marketing communications, and the quality of website and online impulse buying is also analysed in this research. This research is survey research with a sample of respondents as many as 250 active students in West Java. Data analysis in this research is path analysis using PLS-SEM. The findings of this study show that government legislation, marketing messaging, and website quality all have a direct impact on online impulse purchase. The attitude examined in this study is unable to counteract the impact of government legislation and commercial communications on online impulse purchases. However, attitude can mitigate the impact of website quality on online impulse purchases.
Social media communication: content analysis of Indonesian parliament instagram account Jamil, Achmad; Eriyanto
Jurnal Studi Komunikasi Vol. 5 No. 3 (2021)
Publisher : Faculty of Communications Science, Dr. Soetomo University

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This study aimed to analyse the dialogic communication by The House of Representatives through Instagram of the Republic of Indonesia (DPR-RI) as part of public institutions. This study is prompted by the low public trust in DPR using dialogic communication in Instagram. DPR-RI Instagram account is one of the most popular accounts among Indonesian government bodies’ Instagram accounts. Having 470,000 followers, DPR_RI’s Instagram has uploaded 6,347 photos and videos. The research method used was quantitative content analysis. This study also used thematic units that examined the topic or discussion of a text. The populations in this study were the posts on the Instagram account of DPR RI (@dpr_ri) from January 2015 to December 2020. The sample in this study amounted to 600 posts where, in each year, 100 posts were taken as a sample. The result indicates that DPR Instagram account has not applied the principle of dialogic communication. The low number of posts suggesting a dialogue with the public and stakeholders signifies this finding. DPR could use the results of this study to improve their public communication, especially in the use of social media.
Menggali peran digital fitness influencer terhadap parasocial interaction dan fan citizenship behaviour Mubarak, Nu’man; Kusumawati, Andriani; Raharjo, Kusdi
Jurnal Studi Komunikasi Vol. 5 No. 3 (2021)
Publisher : Faculty of Communications Science, Dr. Soetomo University

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This article elucidate the concept of fan citizenship behaviour can be influenced by digital fitness influencers and parasocial interactions. This article uses a systematic literature review approach to clarify the concept fan citizenship behaviour by integrating source credibility theory and social exchange theory. The results provide 39 articles extend an overview of digital fitness influencers in holistic, how fitness influencers build relationships in a parasocial and resiprokal. Digital fitness influencers share content through photos, videos and interact with fan through comments or short messages, and fan form imaginary relationships called parasocial relationships. From the relationships, fan gratify their psychological necessity such as pleasurement, cultivate loyalty and commitment to digital fitness influencers.
E-WoM di mom travel blog: keterikatan, pengaruh informasi, dan kekuatan informasi visual Puspitasari, Kunti
Jurnal Studi Komunikasi Vol. 5 No. 3 (2021)
Publisher : Faculty of Communications Science, Dr. Soetomo University

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Abstract

The Social Networking System (SNS) is used to share messages through electronic WoM (e-WoM) through blogs. Related to someone in e-WoM has a social construction motivation that involves tie strength and informational influence. This article analyzes how attachment, informational influence, the power of visual information in e-WoM user engagement on mom travel blogs can determine travel preferences and decisions for families. In addition to conducting a literature ulasan, this article also analyzes Mom Travel Blogs in Indonesia, namely jalanjalankenai.com and momtraveler.com. These blogs found that the social relationship between the reader and the blogger is an attachment that motivates involvement in e-WoM on the blog. These blogs also provide informational influence and present the power of visual information to convince readers of travel preferences.
Programmatic: strategi efektif pemasangan iklan di era digital Putra, Rakasiwi Permana; Irwansyah
Jurnal Studi Komunikasi Vol. 5 No. 3 (2021)
Publisher : Faculty of Communications Science, Dr. Soetomo University

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Programmatic Advertising (PA) is changing the way advertisers and publishers interact in the industrial 4.0. PA collects cookies from site pengguna to help advertisers identify the required audience. In PA, an important question is regarding the level of penetration and the reasons for using PA, especially in Indonesia. PA is different from traditional buying and selling advertising, which must bring together sellers and buyers face to face. Qualitative research is used in studying the situation based on the point of perspective of PA users with relevant backgrounds. Data collection techniques with interview observation using open coding, axial, and selective. Then, they used thematic and narrative data analysis with data confirmation through triangulation techniques in order to see data from various perspectives. As a result, in the Indonesian context, PA is growing well, it's just that it is still constrained by a complex implementation process (requires knowledge, insights, and networks).

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