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INDONESIA
Jurnal Studi Komunikasi
Published by Universitas Dr. Soetomo Surabaya
ISSN : 25497294     EISSN : 25497626     DOI : -
Core Subject : Humanities, Education, Art, Social,
Arts Humanities Languange, Linguistic, Communication & Media Social Sciences
Jurnal Studi Komunikasi (Indonesian Journal of Communications Studies), one of the journals published by Faculty of Communications Science Dr. Soetomo University, was established in January 2017. Jurnal Studi Komunikasi a double blind peer-reviewed journal, explores critical and constructive inquiries into a wide range of fields of study on Communication Science that include culture, religion, media, gender, public policy, development, environment, disaster, and tourism, with emphasis on interdisciplinary approaches: Communication Studies. It addresses issues with multi-perspectives view. Each volume of the journal discusses a specific theme based on “Call for Papers”, through which scholars, from diverse disciplines, are invited to contribute. Jurnal Studi Komunikasi published on March, July, and November.
Arjuna Subject : -
Articles 20 Documents
 1   2 
Search results for , issue "Vol. 7 No. 2 (2023)" : 20 Documents clear
The Big data analysis on historical tweets on Indonesian Heroes' day Zudan Rosyidi; Rahma Sugihartati; Septi Ariadi
Jurnal Studi Komunikasi Vol. 7 No. 2 (2023)
Publisher : Faculty of Communications Science, Dr. Soetomo University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25139/jsk.v7i2.6199

Abstract

The changes in the historical text on Twitter are starting point of this research. The moment of the Heroes' Day commemoration on Twitter becomes the entry point to analyse these changes. Therefore, this study analyses historical text tweets at that moment by paying attention to the context surrounding the users. The study uses a content analysis method, emphasising a qualitative approach. Two data collection techniques are used to obtain accurate and faster details: manual observation and data crawling by Python program. This study found three dominant text variations. The first is a text containing a narrative about Bung Tomo, public information about the Hero, and the word "ex" (mantan -Indonesian) to commemorate users' relations. There are ten dominant words used in the three variations of the text.
Organisational communication towards work-life balance in achieving working homeostatic at JOOX Indonesia Dewi Widowati; Vidya Alisya; Yuniarti Rahayu; Mufid Salim; Steven Sakasasmita
Jurnal Studi Komunikasi Vol. 7 No. 2 (2023)
Publisher : Faculty of Communications Science, Dr. Soetomo University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25139/jsk.v7i2.6231

Abstract

This study aims to observe the implementation of internal communication within the company and how the company implements the work-life balance of its employees. This study utilises the Organisational Control Theory from Phillip Tompkins and George Cheney in Littlejohn and Foss, which is stated in four ways: simple control, technical control, bureaucracy, and conservative control, and uses the concept of work-life balance from Fisher et al., where there are four dimensions of forming a work-life balance: work interference with personal life, personal life interference with work, work enhancement of personal life, and personal life enhancement of work. The results of the study found that employees' work-life balance is obtained unequally by all employees. A hierarchy within the company shows no equal position in the organisation. The managerial position levels and above feel like they have more work-life balance than ordinary employees.
Diffusion and implementation of innovation in Binuang agricultural training farmer groups Marhaeni Fajar Kurniawati Kurniawati; Agus Sumantri; Rustono Farady Marta; Engliana Engliana; Helmi Azahari
Jurnal Studi Komunikasi Vol. 7 No. 2 (2023)
Publisher : Faculty of Communications Science, Dr. Soetomo University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25139/jsk.v7i2.6232

Abstract

To understand the Diffusion of Innovation and its impact on achieving organisational goals, this research investigates the utilisation of the D-Corp Division Model Based on Corporation, an innovative approach implemented within farmer groups and associations to establish the Division of Agricultural Training in Binuang. Employing a quantitative survey method, the study conducts regression analysis to ascertain the significance of relationships between variables. The findings reveal that the Diffusion of innovation variable demonstrates a significant effect on other variables, as evidenced by the tcount value (1.660) exceeding the critical ttable value (3.197) at a level of significance below the table score (0.002 < 0.05). Consequently, the initial hypothesis (a) is accepted, implying that the Diffusion of Innovation does not significantly influence the application of Innovation. On the other hand, the Innovation Variable exhibits a tcount value (5.003) more significant than the critical ttable value (1.660) with an influence score below the table score (0.000 < 0.05). Thus, the second hypothesis is accepted, indicating a substantial partial influence of Innovation on the application of Innovation in this study. Moreover, the Diffusion of Innovation and work innovation have a combined impact on the research data (0.000 < 0.05, Fcount = 34.663 > Ftable = 3.07). Consequently, Ha3 is accepted, signifying a simultaneous correlation between two independent variables: the innovation diffusion variable (X1) and work innovation variable (X2) concerning the application of innovation (Y) variable.
Biculturalism Badui people's identity: a case study on Seba Badui 2023 R. Nia Kania Kurniawati; Liza Diniarizky Putri; Ichsan Adil Prayogi; Dian Wardiana Sjuchro; Ramon K. Santos III
Jurnal Studi Komunikasi Vol. 7 No. 2 (2023)
Publisher : Faculty of Communications Science, Dr. Soetomo University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25139/jsk.v7i2.6276

Abstract

This research discusses how an indigenous community assimilates two divergent cultures in the wake of Globalisation, specifically focusing on the influence of technology. The subject of this study is the Baduis people of Banten. Drawing upon McLuhan's media ecology theory, this qualitative research adopts a case study approach. The research centres on the Badui people, focusing on the Baduy Seba activities that transpired in April 2023. The primary aim is to examine how this Indigenous society, which initially resisted technology, eventually engages in the process of cultural acculturation. The findings of this study reveal that the Banten Baduis people demonstrate a reserved demeanour in the face of Globalisation's influence, choosing to embrace change cautiously while still preserving their core values. This cautious and adaptive attitude of the Baduis people towards the swift influence of technology reflects their biculturalism, where they successfully blend their traditional customs with aspects of the modern world.
Public relations' robot: utopia or reality? Dendi Pratama; Mateo Jose A. Vidal; Dade Prat Untarti; Dian Wardiana Sjuchro; Rahmatiah
Jurnal Studi Komunikasi Vol. 7 No. 2 (2023)
Publisher : Faculty of Communications Science, Dr. Soetomo University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25139/jsk.v7i2.6687

Abstract

In 2023, AI has become an integral part of daily life, swiftly embraced in both developed and smaller countries. This research focuses on raises the question: is AI a utopia or an inevitability, given the disruptions it brings to the digital landscape? Using Roger Fidler's mediamorphosis analysis, this research suggests that AI leans more towards a utopian outlook, where its disruptive impact allows for critical evaluation. The study aims to understand AI's value and conceptualisation in society. By recognising AI's transformative influence, this research contributes to the discourse by highlighting its potential as a utopian force while acknowledging its inevitable role in shaping the future.
Influencer relations: the new paradigm of public relations Adi Sumandiyar; Juan Carlos M. Smith; Zulfia Hanum Alfi Syahr; Muhammad Najib Husain; Agung Suharyanto
Jurnal Studi Komunikasi Vol. 7 No. 2 (2023)
Publisher : Faculty of Communications Science, Dr. Soetomo University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25139/jsk.v7i2.6688

Abstract

Digitalisation has become an integral part of people's daily lives, particularly with the significant impact of the COVID-19 pandemic. In the past, Public Relations (PR) primarily focused on public branding, catering mostly to a select audience. However, the rise of Digital Uses and Gratifications has led to a transformation in media dynamics, giving rise to a new paradigm known as Corporate Communications and Influencer Marketing. In this research, AI Machine learning and Pattern Analysis was employed to examine the patterns of the Influencer aspect within Public Relations. This emerging PR paradigm demonstrates the dynamic nature of the field as it expands to encompass new dimensions. Incorporating Influencer Relations to promote products requires integrating Corporate Communications skills to establish a thriving Influencer Relations industry. This highlights the evolving nature of PR in response to the changing media landscape, indicating the need for a comprehensive approach to harnessing the potential of digitalisation and Influencer Marketing in modern Public Relations practices.
AI public relations: the early rise of Kizuna AI Nadra Ideyani Vita; Vincent E. Encluna; Nina Siti Salmaniah Siregar; Ana Rusmardiana; Samuel P.D. Anantadjaya
Jurnal Studi Komunikasi Vol. 7 No. 2 (2023)
Publisher : Faculty of Communications Science, Dr. Soetomo University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25139/jsk.v7i2.6689

Abstract

AI has assumed a dominant role in society, leveraging various tools to extend its influence beyond digital marketing and content creation. In the year 2023, AI's industry role has witnessed significant expansion. An illustrative example of this is the emergence of Kizuna AI, which serves as a testament to the fact that AI is not confined solely to scientific rigour but also encompasses creative endeavours akin to those undertaken by humans. In light of these developments, the New Media Theory prompts us to reconsider the discourse surrounding AI, recognising that it manifests differently in certain respects and has the potential to behave unpredictably as it becomes increasingly integrated into society. For this study, the Media Analysis model proposed by Neuman was employed to gain valuable insights. This research underscores the importance of fostering greater collaboration between humanity and scientific disciplines to gain a comprehensive understanding of how AI operates. By bridging these domains, researchers can unlock more profound insights into the workings of AI and its implications for society.
Shopping simulation: BTS army hyper-reality on the Tokopedia marketplace Dwi Retnani Srinarwati
Jurnal Studi Komunikasi Vol. 7 No. 2 (2023)
Publisher : Faculty of Communications Science, Dr. Soetomo University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25139/jsk.v7i2.6690

Abstract

This paper explores the phenomenon of hyperreality within the context of online shopping and fandom culture, focusing specifically on the vibrant and dedicated fanbase of the popular South Korean boy band BTS, known as the BTS Army. Drawing upon the virtual marketplace of Tokopedia as a case study, we investigate the unique and immersive shopping experiences created by the BTS Army as they engage with merchandise related to their favourite band. Qualitative content analysis with Baudrillard Theory perspectives is used to unravel the complexities of the BTS Army's consumer behaviour, purchasing patterns, and collective interactions within this simulated environment. The findings demonstrate that the Tokopedia marketplace is a hub for the BTS Army, where fans navigate a hyperreal shopping landscape infused with emotional connections, shared meanings, and transformative experiences. Through acquiring and displaying BTS-related merchandise, fans construct and reinforce their identities, cultivate a sense of belonging, and participate in a hyperreal world that blurs the boundaries between fandom and consumer culture. It provides insights for marketers, platform operators, and researchers into the dynamics of hyperreal fandom-driven markets, emphasising the significance of emotional engagement, community building, and immersive experiences for capturing the attention and loyalty of dedicated fan communities.
Digital marketing communication of Somethinc brand on instagram @somethincofficial Cindy Novita Chandra; Daniel Susilo; Teguh Dwi Putranto
Jurnal Studi Komunikasi Vol. 7 No. 2 (2023)
Publisher : Faculty of Communications Science, Dr. Soetomo University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25139/jsk.v7i2.6691

Abstract

The advent of the digital era has spurred numerous companies to employ marketing communications strategies. Such endeavours serve as a means to influence and remind consumers about the array of products or services they offer. A particularly prominent approach for companies entails utilising digital marketing communications. In this context, the focus extends beyond mere product promotion; instead, it centres on disseminating valuable, pertinent, and consistent content to captivate and retain consumers. For this study, Instagram has been selected as the platform of interest due to its prevalence as a content distribution channel. The primary objective of this research is to explore the practices of digital marketing communications employed by the Something brand through its Instagram presence. To this end, the Krippendorff content analysis method has been applied to discern the nature of posts related to digital marketing communications on the official Instagram account @somethincofficial. The analysis was conducted on posts from 1 August 2022 to 31 October 2022. The study's findings reveal that Somethinc's digital marketing communication practices on Instagram predominantly revolve around informative and reminding advertising. These strategies are pivotal in engaging the audience and reinforcing brand awareness on the platform.
Communicating development innovation in North Sumatra via group communication Muhammad Alfikri
Jurnal Studi Komunikasi Vol. 7 No. 2 (2023)
Publisher : Faculty of Communications Science, Dr. Soetomo University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25139/jsk.v7i2.6692

Abstract

This research aims to explore the dynamics of group communication in the dissemination of development innovations within the Department of Communications and Informatics in North Sumatra Province. This study adopts a qualitative approach using the Case Study model. Data collection involves four techniques: (1) interviews, (2) participant observation, (3) documentation studies, and (4) reference searches. Informants were selected using the purposive sampling technique and snowball sampling. Data analysis follows the Miles, Huberman, and Spradley model, encompassing three steps: data reduction, data presentation, and drawing or verifying conclusions. The study's findings reveal that group communication within the Department revolves around the division and detailed allocation of tasks and responsibilities to individual employees. The dissemination of development innovations in North Sumatra utilises diverse communication techniques, encompassing brochures, posters, billboards, banners, television, RRI, websites, and email as the media for group communication programs.

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