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INDONESIA
Jurnal Studi Komunikasi
Published by Universitas Dr. Soetomo Surabaya
ISSN : 25497294     EISSN : 25497626     DOI : -
Core Subject : Humanities, Education, Art, Social,
Arts Humanities Languange, Linguistic, Communication & Media Social Sciences
Jurnal Studi Komunikasi (Indonesian Journal of Communications Studies), one of the journals published by Faculty of Communications Science Dr. Soetomo University, was established in January 2017. Jurnal Studi Komunikasi a double blind peer-reviewed journal, explores critical and constructive inquiries into a wide range of fields of study on Communication Science that include culture, religion, media, gender, public policy, development, environment, disaster, and tourism, with emphasis on interdisciplinary approaches: Communication Studies. It addresses issues with multi-perspectives view. Each volume of the journal discusses a specific theme based on “Call for Papers”, through which scholars, from diverse disciplines, are invited to contribute. Jurnal Studi Komunikasi published on March, July, and November.
Arjuna Subject : -
Articles 526 Documents
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Digital marketing communication of Somethinc brand on instagram @somethincofficial Cindy Novita Chandra; Daniel Susilo; Teguh Dwi Putranto
Jurnal Studi Komunikasi Vol. 7 No. 2 (2023)
Publisher : Faculty of Communications Science, Dr. Soetomo University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25139/jsk.v7i2.6691

Abstract

The advent of the digital era has spurred numerous companies to employ marketing communications strategies. Such endeavours serve as a means to influence and remind consumers about the array of products or services they offer. A particularly prominent approach for companies entails utilising digital marketing communications. In this context, the focus extends beyond mere product promotion; instead, it centres on disseminating valuable, pertinent, and consistent content to captivate and retain consumers. For this study, Instagram has been selected as the platform of interest due to its prevalence as a content distribution channel. The primary objective of this research is to explore the practices of digital marketing communications employed by the Something brand through its Instagram presence. To this end, the Krippendorff content analysis method has been applied to discern the nature of posts related to digital marketing communications on the official Instagram account @somethincofficial. The analysis was conducted on posts from 1 August 2022 to 31 October 2022. The study's findings reveal that Somethinc's digital marketing communication practices on Instagram predominantly revolve around informative and reminding advertising. These strategies are pivotal in engaging the audience and reinforcing brand awareness on the platform.
Communicating development innovation in North Sumatra via group communication Muhammad Alfikri
Jurnal Studi Komunikasi Vol. 7 No. 2 (2023)
Publisher : Faculty of Communications Science, Dr. Soetomo University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25139/jsk.v7i2.6692

Abstract

This research aims to explore the dynamics of group communication in the dissemination of development innovations within the Department of Communications and Informatics in North Sumatra Province. This study adopts a qualitative approach using the Case Study model. Data collection involves four techniques: (1) interviews, (2) participant observation, (3) documentation studies, and (4) reference searches. Informants were selected using the purposive sampling technique and snowball sampling. Data analysis follows the Miles, Huberman, and Spradley model, encompassing three steps: data reduction, data presentation, and drawing or verifying conclusions. The study's findings reveal that group communication within the Department revolves around the division and detailed allocation of tasks and responsibilities to individual employees. The dissemination of development innovations in North Sumatra utilises diverse communication techniques, encompassing brochures, posters, billboards, banners, television, RRI, websites, and email as the media for group communication programs.
Artificial Intelligence for marketing communication: moral dilemma, ethics, and customer satisfaction Y. Wahyu Agung Prasetyo; Luis T. Santos; Hayari; Kurniati Abidin; Dhety Chusumastuti
Jurnal Studi Komunikasi Vol. 7 No. 3 (2023)
Publisher : Faculty of Communications Science, Dr. Soetomo University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25139/jsk.v7i3.6993

Abstract

Artificial Intelligence (AI) represents a remarkable technological innovation that has been developed by human beings in the wake of the global COVID-19 pandemic, which has had devastating consequences. In order to ensure their survival in the future, humans are reliant upon the development and utilisation of tools. However, the acceptance of artificial intelligence (AI) within the human population has its own set of challenges and concerns. There exists a divergence of opinions on the validity of artificial intelligence (AI) and some individuals even perceive the notion of AI as irrational. Nevertheless, it is important to acknowledge that AI serves a significant purpose beyond its capacity to exhibit remarkable capabilities. The remarkable abilities possessed by AI instil apprehension in humans, as there is a concern that they may eventually be superseded by AI to the point where humans are left with no role or purpose. The emergence of AI also exemplifies the challenges that accompany technological progress.
Association of political candidates and ulamas during the 2019 election on Twitter Devi Tri indriasari; Karman
Jurnal Studi Komunikasi Vol. 7 No. 3 (2023)
Publisher : Faculty of Communications Science, Dr. Soetomo University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25139/jsk.v7i3.5659

Abstract

This article explores how Indonesian political actors associate themselves with Ulamas through Twitter visual messages to symbolise Islamic piety during the Indonesian Presidential Election 2019. Despite past political events, socio-political dynamics are still relevant to understanding the current political climate. This article employed a qualitative approach by observing and analysing messages from @jokowi, the official account of the elected President, during the political contestation period. Specifically, multimodal analysis was used to examine visual data. We conclude that Islamic piety symbolisms were strategically used as a political instrument during the Election. Political actors, such as Jokowi, associated themselves with Islamic piety symbols and other Islamic cultural attributes to construct a certain strong image and appeal to the Indonesian Muslim voters. An association with Islamic piety symbols could boost his image and appeal to voters.
Analisis jejaring sosial gempa Cianjur di Twitter sebagai mitigasi dampak bencana Gema Nusantara Bakry
Jurnal Studi Komunikasi Vol. 7 No. 3 (2023)
Publisher : Faculty of Communications Science, Dr. Soetomo University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25139/jsk.v7i3.5826

Abstract

Indonesia is a country that has the potential for volcanic and tectonic earthquakes. One of the actions that can be taken to minimise the impact of disasters is to mitigate natural disasters through social media, such as Twitter. The #PrayForCianjur hashtag is one of the efforts to expand information by utilising Twitter to minimise the impact of the disaster in Cianjur as well as provide prompt action from related parties. This research aims to analyse the social network hashtag #PrayForCianjur, which became a topic of public discourse on Twitter after the Cianjur earthquake occurred. The study results show that the information centre actors are non-institutional actors such as @marchfoward, @aqfiazfan, @tanyakanrl, and @convomf. Meanwhile, institutional actors such as @nctzenhumanity, @detik.com, and @info_bmkg There are interesting findings in this research: actors who should be actively involved in disaster mitigation are not popular in the network. This study will operate as a foundation for providing the crisis management and mitigation teams with helpful information that they can use to prepare for and plan an efficient disaster response and to support the creation of automated crisis management systems in the future.
Exploring participatory culture among persons with disability: a case study on #stopaudism Ikrima Nurfikria
Jurnal Studi Komunikasi Vol. 7 No. 3 (2023)
Publisher : Faculty of Communications Science, Dr. Soetomo University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25139/jsk.v7i3.5870

Abstract

Abstract This study examines the participatory culture of persons with disabilities in Indonesia by analysing their engagement in hashtag activism on Instagram. The selected hashtag, #stopaudism, gained prominence in response to an incident involving the Minister of Social Affairs, Tri Rismaharini, who compelled Deaf persons to speak during an event commemorating the National Day of Disabilities on 1 December 2021. This research employs a mixed-method approach, combining web scraping techniques with thematic analysis, and draws upon Henry Jenkins's participatory culture theory to analyse Instagram posts featuring the #stopaudism hashtag by persons with disabilities. The web scraping techniques successfully tracked trends in the #stopaudism hashtag, revealing a notable surge on December 2nd and 3rd, 2021, and highlighted posts with the highest likes and comments. Thematic analysis unveiled six strategies employed by persons with disabilities on Instagram to participate actively in hashtag activism: education, self-disclosure, declaration of hashtag activism, expression of anger or disappointment, presentation of evidence/media coverage, and invitations to sign petitions.
Branding tourism and collaborative governance: A case study from Nglanggeran village Mohamad Sukarno; Dyah Mutiarin
Jurnal Studi Komunikasi Vol. 7 No. 3 (2023)
Publisher : Faculty of Communications Science, Dr. Soetomo University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25139/jsk.v7i3.6200

Abstract

Nglanggeran Village has been recognised as a smart tourism destination and earned the "Best Tourism Village" title from the World Tourism Organization (UNWTO). This study delves into the analysis of collaborative governance within Nglanggeran Village, which has earned this esteemed recognition and explores tourism branding development through cross-sector efforts. Employing a qualitative research method with a case study approach focused on Nglanggeran Village, this research draws data from multiple sources, including mass media (10 sources related to the tourism branding of Nglanggeran Village) and the village's Twitter account. Data analysis is conducted using Computer-Assisted Data Analysis Software (CAQDS). The study applies branding theory, considering the following indicators: Product, Price, Place, and Promotion. The findings reveal that Nglanggeran Tourism Village's collaborative governance efforts have been fostered by the Tourism Awareness Group (Pokdarwis), which has forged partnerships with the Regional Government of Gunungkidul Regency, Special Region of Yogyakarta, and the Ministry of Tourism and Creative Economy. These collaborations involve mentoring and training to enhance tourism governance, focusing on aspects of natural, cultural, and educational tourism. Regarding tourism branding, mass media is pivotal in disseminating information about key tourism offerings, location coverage, and facilitating online ticket purchases. Furthermore, the @GunungApiPurba social media account collaborates with government entities to promote natural tourism, lodging packages, and various local food products, positioning itself as the central hub for branding while providing valuable information on access to the destination.
Social interactivity and member roles in Digimon fandom group: a netnography study Rizki Briandana; Harris Christanto
Jurnal Studi Komunikasi Vol. 7 No. 3 (2023)
Publisher : Faculty of Communications Science, Dr. Soetomo University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25139/jsk.v7i3.6203

Abstract

Digi-In stands as Indonesia's largest Digimon fan community, boasting the highest level of member participation and interaction through its Facebook group platform. This study investigates the dynamics of social interaction and the roles played by members within the Digi-In Facebook group, specifically in the Digimon Adventure 2020 animation context. The research framework draws upon the Sense of Community Theory and Groundswell Concept. Employing a constructivist paradigm, a descriptive qualitative approach, and the netnography method, this study relies on participant observation and interviews for data collection and Cyber Media Analysis for data analysis. The findings reveal that the Digi-In community fosters social interactivity among Digimon enthusiasts, facilitating the exchange of up-to-date information, promoting the trading of Digimon collectables, and enhancing members' photography and videography skills. The open communication within the Digi-In community provides opportunities for industry collaboration to boost customer engagement and allows animators to align their creative work with market demands.
Strategi komunikasi image restoration mantan narapidana kasus narkoba di Aceh Tengah ALI MUSTAFA; Syukur Kholil; Hasan Sazali
Jurnal Studi Komunikasi Vol. 7 No. 3 (2023)
Publisher : Faculty of Communications Science, Dr. Soetomo University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25139/jsk.v7i3.6209

Abstract

In general, former prisoners want to participate socially so that their status is the same as that of other members of society. However, in reality, they often face social discrimination and negative stigma from their environment. This research question is: What is the message from former convicts in drug cases in the strategy to restore self-image in Central Aceh Regency? This research uses qualitative methods to obtain in-depth and natural data. Image Restoration Theory by William L. Benoit's is used as an analytical perspective. The research informants were four former drug convicts who had been socially reintegrated according to certain criteria. Data collection was carried out using unstructured interviews. Research data was analysed using the interactive model by Miles, Huberman, and Saldana. This study found that the informants use a transcendental-multi-step flow communication model in their image restoration strategies. The messages used by informants in image restoration include the five strategies offered by Benoit. However, corrective action and mortification are important strategies in this case. The corrective action strategy is not just about being "clean" from drugs but also about making positive changes in various aspects, such as relationships, work, and religious practice. Apart from having a cognitive consonance effect, the mortification strategy can also repair damaged relationships. Through corrective action and mortification strategies, former prisoners build an image called the "image of repentance".
Content management at kapanlagi.com: a study of Indonesian digital media Reza Safitri; Rachmat Kriyantono; Fitri Avicenna; Nisa Alfira; Azahar Kasim; Normahfuzah Ahmad; Noor Aziah Abdullah
Jurnal Studi Komunikasi Vol. 7 No. 3 (2023)
Publisher : Faculty of Communications Science, Dr. Soetomo University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25139/jsk.v7i3.6218

Abstract

The research aims to explore content management within the digital media landscape of Indonesia, with a specific focus on the strategies employed by Kapanlagi Youniverse (KLY), a renowned digital media platform. Technology is viewed as the paramount factor in implementing communication technology, encompassing the rise of digital media as a transformative force. Employing a descriptive qualitative methodology, this study conducted interviews with eight members of the management team. The findings reveal that KLY utilises three primary strategies: lifestyle entertainment, general news, and sports, which diversify information for readers without limiting the number of operated sites. These findings align with the Long Tail Theory of new media business models, suggesting that expanding reach to previously untapped audiences can lead to success. Effective exploration of the long-tail market requires organisations to address consumer needs at minimal cost. This study presents two key propositions: mergers and acquisitions impact organisational structure and media content, and these changes can be enhanced by applying long tail theory principles.

Page 42 of 53 | Total Record : 526

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