Jurnal Ekonika : Jurnal Ekonomi Universitas Kadiri
Ekonika : Jurnal Ekonomi Universitas Kadiri publish by Faculty of Economics, Universitas Kadiri. The Journal of Ekonika first appeared in March of 2016. The journal is published twice a year, in April and September. Ekonika is a national scientific journals are open to seeking innovation, creativity and novelty. Either letters, research notes, articles, supplemental articles, or review articles in the field of Economic Development, Management, Human Resource, Accounting, etc. in practical and conception.
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<![CDATA[Twitter Visualitation of Healty Catering Food Promotion Strategy ]]>
<![CDATA[Nafis, Khilyatun]]>;
<![CDATA[Ambarwati, Rita]]>;
<![CDATA[Pebrianggara, Alshaf]]>
<![CDATA[ Ekonika : Jurnal Ekonomi Universitas Kadiri Vol. 9 No. 1 (2024): April ]]>
Publisher : <![CDATA[Fakultas Ekonomi Universitas Kadiri ]]>
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DOI: 10.30737/ekonika.v9i1.4176
<![CDATA[This analysis aims to determine whether there are differences in marketing strategies and which strategy is superior between the two health catering industries. Intermediary of Twitter as a place to retrieve data, where Twitter is a social media with the fastest spread of news through hashtags and trending topics of a phenomenon that is busy being discussed. They use qualitative methods by utilizing Social Network Analysis (SNA) and are assisted by several supporting tools such as Gephi, Wordji, Notepad++, and Dictionaries to make it easier for researchers to analyze the data obtained so that it is concrete and relevant. From the visualization of Twitter user tweet data, the researcher found that Twitter users discussed Yellowfit Kitchen health catering more than Gorygourmet, as evidenced by a large number of data visualizations obtained. Then on average, customers choose to subscribe to health catering Yellowfit Kitchen with the pure aim of dieting. At the same time, healthy catering Gorygourmet customers subscribe to a more nutritious diet to avoid disease.]]>
<![CDATA[Konstruk Loyalitas Konsumen Mobil Merek Hyundai Ditinjau Dari Aspek-Aspek Yang Menyertainya ]]>
<![CDATA[Abdullah, Muhammad]]>
<![CDATA[ Ekonika : Jurnal Ekonomi Universitas Kadiri Vol. 9 No. 1 (2024): April ]]>
Publisher : <![CDATA[Fakultas Ekonomi Universitas Kadiri ]]>
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DOI: 10.30737/ekonika.v9i1.4459
<![CDATA[The Hyundai car brand has the most enormous average sales growth from 2019-2022 compared to all car brands in Indonesia, even though the car brand is not from Japan. Based on these exciting facts, this study aims to understand, know more deeply, and analyze the effect of product quality and service quality on customer satisfaction and their impact on the consumer loyalty of the owner of the Hyundai car brand. The sample in this study was determined as many as 95 respondents using the purposive sampling method with the criteria of being an owner of a Hyundai brand car located in Jakarta, the data obtained from the respondents was collected using a questionnaire distributed via a google form. The analysis technique used in this study is descriptive analysis technique and inferential analysis using SmartPLS 4. The results of hypothesis testing are as follows: (1) product quality has a positive and significant effect on customer satisfaction, (2) service quality has a positive and significant effect on customer satisfaction, (3) product quality has a positive and significant effect on customer loyalty, (4) service quality has a positive and significant effect on customer loyalty, (5) customer satisfaction has a positive and significant effect on customer loyalty, (6) product quality through satisfaction mediation customers have a positive and significant effect on customer loyalty, (7) service quality through the mediation of customer satisfaction has a positive and significant effect on customer loyalty.]]>
<![CDATA[Analysis of Biological Asset Accounting Treatment of PT. FAP Agri Tbk ]]>
<![CDATA[Fetris Ika Firdaus Purwanti]]>;
<![CDATA[Nanik Wahyuni]]>
<![CDATA[ Ekonika : Jurnal Ekonomi Universitas Kadiri Vol. 9 No. 1 (2024): April ]]>
Publisher : <![CDATA[Fakultas Ekonomi Universitas Kadiri ]]>
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DOI: 10.30737/ekonika.v9i1.4517
<![CDATA[This study aims to determine the application of biological asset accounting (recognition, measurement, and disclosure) at PT. FAP Agri Tbk based on PSAK 69. Data obtained using content analysis method (content analysis) on the financial statements of PT. FAP Agri Tbk in 2021. The research results show that PT. FAP Agri Tbk, although it has just been registered on the IDX, its biological accounting reporting is in accordance with PSAK 69. The company recognizes biological assets based on their type, namely Immature Plants and Mature Plants. The measurement of biological assets uses the fair value basis according to market prices that were circulating that year. Biological assets are presented in the statement of financial position section in the fixed assets and current assets sections. Companies are also required to disclose details regarding the total assets up to accumulated depreciation as a whole.]]>
<![CDATA[Pengaruh Kualitas Pelayanan dan Kepuasan Terhadap Minat Kunjungan di Puskesmas Sangkapura ]]>
<![CDATA[Umami, Syaiful]]>;
<![CDATA[Nurwijayanti]]>;
<![CDATA[Widyowati, Agustin]]>
<![CDATA[ Ekonika : Jurnal Ekonomi Universitas Kadiri Vol. 9 No. 1 (2024): April ]]>
Publisher : <![CDATA[Fakultas Ekonomi Universitas Kadiri ]]>
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DOI: 10.30737/ekonika.v9i1.4742
<![CDATA[Increasing the quality of service will impact satisfaction and attract Interest in visits to public health services. This study aims to analyze the effect of service quality and satisfaction on Interest visits to Sangkapura public health services. The research method uses a cross-sectional study design. This research was conducted at the Sangkapura Public Health Center outpatient polyclinic starting in June-October 2022. There were 250 samples in the study with inclusion criteria, new patients, general patients, and patients who were at the Sangkapura Health Center and received services—sampling with a purposive sampling technique. The data analysis methods used were univariate analysis, chi-square, and multiple logistic regression tests. The results of the chi-square test showed that service quality (p-value 0.039 <0.05) had a significant effect on interest visits to Sangkapura public health services, satisfaction (p-value 0.000 <0.05) had a significant effect on the intention to interest visits to Sangkapura public health services. The results of the logistic regression test, namely satisfaction with a p-value of 0.001 and OR/(Exp(B))=4.995, quality of health services with a p-value of 0.028 and OR/(Exp(B)) = 2,792. The conclusion is that service quality and satisfaction affect interest in visits to Sangkapura public health services. However, satisfied patients are more influential and 4,995 times more interest in repeat visits to the Sangkapura Health Center.]]>
<![CDATA[Pengaruh Kualitas Pelayanan dan Kualitas Produk Terhadap Minat Beli Konsumen Thrifting Yang Di Moderasi Brand Awareness ]]>
<![CDATA[Hamonangan, Mordekhai]]>;
<![CDATA[Lukiyana, Lukiyana]]>
<![CDATA[ Ekonika : Jurnal Ekonomi Universitas Kadiri Vol. 9 No. 1 (2024): April ]]>
Publisher : <![CDATA[Fakultas Ekonomi Universitas Kadiri ]]>
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DOI: 10.30737/ekonika.v9i1.4745
<![CDATA[This investigation aims to test and assess the impact of service quality and product quality on purchase intention, considering brand awareness as a moderating factor. The data collection methodology involved using a simple random sampling approach through the distribution of research questionnaires. The research findings show a positive and statistically significant correlation between quality and purchase intention. The impact of product quality on purchase intention is positive and statistically significant. The impact of brand awareness on purchase intention is positive and statistically significant. Customers' familiarity with a brand may decrease over time, but it remains influential. It can be a moderating factor in the relationship between service quality and the likelihood of purchasing. Improving and regulating the relationship between product quality and purchase intention can be facilitated by increasing brand awareness.]]>
<![CDATA[Peran Kepribadian Wirausaha dan Inovasi Wirausaha dalam Meningkatkan Kinerja Manajerial ]]>
<![CDATA[Sri Rustiyaningsih]]>;
<![CDATA[F. Anif Farida]]>;
<![CDATA[Veronika Agustini Srimulyani]]>
<![CDATA[ Ekonika : Jurnal Ekonomi Universitas Kadiri Vol. 9 No. 1 (2024): April ]]>
Publisher : <![CDATA[Fakultas Ekonomi Universitas Kadiri ]]>
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DOI: 10.30737/ekonika.v9i1.4796
<![CDATA[A tough and innovative entrepreneur is the basic capital to survive and win business competition. This study aims to examine entrepreneurial innovation as a mediation effect of entrepreneurial personality on managerial performance. The research sample is SMEs in the city and district of Madiun which have been established for 5 years. Hypothesis testing with path analysis and Sobel test. The results of the study found that entrepreneurial personality influences managerial performance. Entrepreneurial personality influences entrepreneurial innovation. However, developer innovation influences managerial performance at a significant level of 0.1. Entrepreneurial innovation is not proven as a mediation between entrepreneurial personality and managerial performance. Implications for owners and/or managers of SMEs to improve their entrepreneurial personality so they can seize business opportunities and develop a competitive advantage.]]>
<![CDATA[Pengaruh Karakteristik Individu Dan Lingkungan Kerja Terhadap Kinerja Karyawan Pada PT.Cahaya Aspal Buton (CAB) ]]>
<![CDATA[Nuriati, Nuriati]]>;
<![CDATA[Hajar, Ibnu]]>;
<![CDATA[Amin, Moh.]]>
<![CDATA[ Ekonika : Jurnal Ekonomi Universitas Kadiri Vol. 9 No. 1 (2024): April ]]>
Publisher : <![CDATA[Fakultas Ekonomi Universitas Kadiri ]]>
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DOI: 10.30737/ekonika.v9i1.4849
<![CDATA[This study aims to (1) determine the effect of individual characteristics and work environment on employees' performance at PT. Light Asphalt Buton (CAB); (2) to determine the effect of individual characteristics on the performance of employees at PT. Light Asphalt Buton (CAB); (3) to determine the effect of the working environment on employees' performance at PT. Light Asphalt Buton (CAB). The population in this study were all employees at PT. Buton Asphalt light, which amounted to 32 people and all the population as respondents or census method that investigators can reach. The data collection method in this study are a questionnaire, and the raw data collected was analyzed with multiple linear regression using IBM SPSS Statistics 20. The results showed that (1) The individual characteristics and work environment significantly affect the performance of employees at PT. Light Asphalt Buton (CAB); (2) The individual characteristics of positive and significant effects on the performance of employees at PT. Light Asphalt Buton (CAB); (3) The working environment has a positive and significant effect on the performance of employees at PT. Light Asphalt Buton (CAB.]]>
<![CDATA[The Effect of Employer Branding on Interest in Applying for Jobs with Company Reputation as a Mediation Variable ]]>
<![CDATA[Hamid, Muhammad Nawal]]>;
<![CDATA[Rasmini, Mas]]>
<![CDATA[ Ekonika : Jurnal Ekonomi Universitas Kadiri Vol. 9 No. 1 (2024): April ]]>
Publisher : <![CDATA[Fakultas Ekonomi Universitas Kadiri ]]>
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DOI: 10.30737/ekonika.v9i1.4850
<![CDATA[Penelitian ini bertujuan untuk: 1) mengetahui pengaruh Employer Branding terhadap Minat Melamar 2) mengetahui pengaruh Employer Branding terhadap Reputasi Perusahaan. 3) mengetahui pengaruh Reputasi Perusahaan terhadap Minat Melamar. 4) mengetahui pengaruh Employer branding terhadap minat melamar kerja yang di mediasi reputasi perusahaan. Jenis penelitian yang digunakan pendekatan kuantitatif. Populasi penelitian ini adalah seluruh mahasiswa universitas di Jakarta. Sampel dalam penelitian ini ditentukan dengan menjumlahkan indikator sebanyak 28 dikalikan 5 didapatkan sampel sebanyak 140. Teknik pengambilan sampel ditentukan secara teknik sampel probabilitas. Teknik pemilihan ini menggunakan prinsip proporsional dari jumlah karyawan per bagian. Sumber data penelitian adalah data primer. Metode pengambilan cluster sampling digunakan dalam penelitian ini untuk mengidentifikasi universitas di berbagai wilayah di Jakarta. Hasil penelitian menunjukkan bahwa: 1) Employer branding berpengaruh terhadap minat melamar. 2) Employer Branding berpengaruh terhadap Reputasi Perusahaan. 3) Reputasi Perusahaan berpengaruh terhadap Minat Melamar. 4) Employer branding berpengaruh terhadap minat melamar kerja yang di mediasi reputasi perusahaan.]]>
<![CDATA[Analisis Pengaruh Kepemimpinan Visioner Terhadap Kepuasan Kerja dan Kinerja Pegawai dengan Iklim Kerja Sebagai Variabel Mediasi ]]>
<![CDATA[Husnil Hidayat]]>;
<![CDATA[Alizar Hasan]]>
<![CDATA[ Ekonika : Jurnal Ekonomi Universitas Kadiri Vol. 9 No. 1 (2024): April ]]>
Publisher : <![CDATA[Fakultas Ekonomi Universitas Kadiri ]]>
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DOI: 10.30737/ekonika.v9i1.4861
<![CDATA[Leadership is necessary in running the wheels of the organization. The direction and goals of the organization must be commanded by a leader who is reliable, has a vision for the future, and has integrity. Visionary leadership is needed to answer the challenges of the organization in the future, in order to survive and develop. This study aims to determine how visionary leadership affects job satisfaction and employee performance with work climate as mediation. The research was conducted at the University of Muhammadiyah Muara Bungo with a population of 93 permanent employees. This type of research is quantitative using the SEM-PLS program, the primary data used is a questionnaire. The types of tests carried out are outermodel, discriminant validity test, iscriminant validity test, reliability test, then proceed with the inner model to see the direct and indirect effects. The results showed that visionary leadership had no positive and significant effect on job satisfaction with a t-stat value of 0.284 < 1.96 and a pvalue of 0.777> 0.05 (significant). Visionary leadership has no positive and significant effect on performance with a t-stat value of 0.549 < 1.96 and a pvalue of 0.583 > 0.05 (significant). Visionary leadership has a positive and significant effect on job satisfaction when mediated by work climate pvalue 0.000 < 0.05 (significant), and has a positive and significant effect on performance with work climate as mediation with a pvalue of 0.000 < 0.05 (significant).]]>
<![CDATA[Application Of Customer Relationship Management Through the Concept of Technology Adoption in the Broiler Jaya Broad Marketing Program ]]>
<![CDATA[Nurfaizah, Ninda]]>;
<![CDATA[Marsasi, Endy Gunanto]]>
<![CDATA[ Ekonika : Jurnal Ekonomi Universitas Kadiri Vol. 9 No. 1 (2024): April ]]>
Publisher : <![CDATA[Fakultas Ekonomi Universitas Kadiri ]]>
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DOI: 10.30737/ekonika.v9i1.4862
<![CDATA[This research aims to study and analyze market conditions for broiler meat and factors that influence production, price, and demand for broiler chicken meat. After that, this research makes the right business design for the Jaya Broiler Chicken Business by optimizing the Broad Marketing Broiler Jaya program. This research was conducted at the Jaya Broiler Chicken Business house, Magelang, for six months. In completing the research, researchers used a qualitative approach and the data was obtained in three ways, observation, documentation in the form of photos and videos, and interviews. Innovation in digital marketing and processed products such as shredded chicken helps Broiler Jaya attract customers and increase sales turnover. Research recommends using technology such as Technology Adoption and Customer Relationship Management (CRM) in the Broad Marketing Broiler Jaya program to increase sales, implement digital marketing, and improve customer service.]]>
