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Jurnal Ekonika : Jurnal Ekonomi Universitas Kadiri
Published by Universitas Kadiri
ISSN : 25029304     EISSN : 25812157     DOI : -
Core Subject : Economy,
Ekonika : Jurnal Ekonomi Universitas Kadiri publish by Faculty of Economics, Universitas Kadiri. The Journal of Ekonika first appeared in March of 2016. The journal is published twice a year, in April and September. Ekonika is a national scientific journals are open to seeking innovation, creativity and novelty. Either letters, research notes, articles, supplemental articles, or review articles in the field of Economic Development, Management, Human Resource, Accounting, etc. in practical and conception.
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Articles 16 Documents
Search results for , issue "Vol. 9 No. 2 (2024): September" : 16 Documents clear
Implementation of Digital Marketing SWOT Analysis on TikTok Shop Social Commerce: Implementasi Analisis SWOT Digital Marketing Pada Sosial Commerce TikTok Shop Yusak, Zeindidia; Susyanti, Jeni; Asiyah, Siti
Ekonika : Jurnal Ekonomi Universitas Kadiri Vol. 9 No. 2 (2024): September
Publisher : Fakultas Ekonomi Universitas Kadiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30737/ekonika.v9i2.4857

Abstract

This study aims to analyze the application of SWOT analysis on TikTok Shop social commerce. This study used qualitative descriptive method. This method is an analysis method by providing a qualitative description of Strenghts, weaknesses, opportunities and threats in Social Commerce Tiktok Shop and SWOT analysis.    The results showed that in the SWOT analysis on TikTok Shop social commerce in the SWOT matrix, there are several strategies, including S-O, W-O, S-T and W-T that can be considered in making decisions in competing with other industries
Peran Motivasi dan Kepuasan Kerja untuk Mengatasi Burnout Pada Jaksa Siswoyo, Kresno Adhi; Sasongko, Gatot
Ekonika : Jurnal Ekonomi Universitas Kadiri Vol. 9 No. 2 (2024): September
Publisher : Fakultas Ekonomi Universitas Kadiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30737/ekonika.v9i2.4891

Abstract

Jaksa yang berada dibawah tekanan dapat membuat kesehatan terganggu dari segi fisik maupun mental sehingga dapat timbul burnout. Kualitas Pelayanan jaksa tidak mengalami kenaikan yang signifikan dan belum dirasakan secara optimal oleh masyarakat. Untuk mengetahui peran motivasi dan kepuasan kerja untuk mengatasi burnout akibat dari tekanan pekerjaan yang dialami jaksa yang berpengaruh pada kinerjanya, dikumpulkan data dari 93 jaksa yang berada di Jawa Tengah dan Yogyakarta untuk mendapatkan data yang dinginkan. Penelitian ini menggunakan uji asumsi klasik, uji regresi, model trimming, serta uji sobel untuk mengetahui keterkaitan kepuasan kerja dan motivasi untuk mengatasi burnout pada kinerja jaksa. Temuan menunjukan pengaruh langsung kepuasaan kerja terhadap kinerja, terdapat pengaruh burnout terhadap kinerja, serta adanya pengaruh langsung kepuasan terhadap burnout, terdapat pula pengaruh tidak langsung antara kepuasan kerja terhadap kinerja melalui burnout. Penelitian menemukan ada pengaruh langsung motivasi terhadap kinerja, tetapi menunjukan tidak ada pengaruh motivasi terhadap burnout dan tidak ada pengaruh tidak langsung motivasi terhadap kinerja melalui burnout.
Analysis of Macroeconomic Variables on the Yield of Retail Sukuk SR010 in Indonesia: Analisis Variabel Makroekonomi terhadap Yield Sukuk Ritel SR010 di Indonesia Muhammad Imam Syarifuddin
Ekonika : Jurnal Ekonomi Universitas Kadiri Vol. 9 No. 2 (2024): September
Publisher : Fakultas Ekonomi Universitas Kadiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30737/ekonika.v9i2.5096

Abstract

Indonesia is a country that has a very good growth and development of the Islamic capital market and shows a positive trend. The Islamic capital market is a muamalah product in which every transaction is guided by sharia principles. The existence of two instruments in the Islamic capital market in Indonesia, one of which is sukuk, is expected to be able to attract public interest in investing in the Islamic capital market so as to increase the government's macro economy. The purpose of this study is to discuss several macroeconomic variables that are independent variables in the study of the sr010 retail sukuk yield which is still relatively new and supported by the conditions of Indonesia which are currently growing in economic progress. The methodology used in this study is the use of secondary time series data during the period Januati 2015 to December 2019 with the object of the volume of issuance of retail sukuk sr010. The results of this study indicate that the independent variables are not in accordance with the hypothesis, which means that all independent variables used are less able to influence the value of the sukuk yield on the sr010 retail sukuk
The Influence of Product Quality, Brand Trust and Price Perception on Brand Loyalty through Brand Image as a Mediating Variable on Ventela Brand Sneakers (A Study on Consumers of Ventela Surabaya Official Store) Siahaan, Wina Monalisa; Susanti, Ety Dwi
Ekonika : Jurnal Ekonomi Universitas Kadiri Vol. 9 No. 2 (2024): September
Publisher : Fakultas Ekonomi Universitas Kadiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30737/ekonika.v9i2.5492

Abstract

The aim of this study is to analyze the influence of product quality, brand trust, and price perception on brand loyalty in Ventela Sneaker Brand. This is done by considering the role of brand image as a mediator, in a study involving consumers from Ventela Surabaya Official Store. The sampling method used is accidental sampling involving 100 respondents. Data analysis is conducted using PLS analysis with the assistance of the SmartPLS program. The results of this study indicate that product quality and brand trust significantly influence brand image. Price perception does not have a significant influence on brand image. Product quality, price perception, and brand image significantly influence brand loyalty. However, brand trust does not significantly influence brand loyalty. Product quality and brand trust through brand image significantly influence brand loyalty. Meanwhile, price perception does not have a significant influence on brand loyalty.
The Influence of Sales Promotion, Brand Trust, and Ease of Use on Customer Loyalty: A Study on Students of UPN "Veteran" East Java: Pengaruh Promosi Penjualan, Kepercayaan Merek, dan Kemudahan Penggunaan terhadap Loyalitas Pelanggan Studi pada Mahasiswa UPN "Veteran" Jawa Timur Munthe, Gokma Uli Roma Arta; Nurhadi
Ekonika : Jurnal Ekonomi Universitas Kadiri Vol. 9 No. 2 (2024): September
Publisher : Fakultas Ekonomi Universitas Kadiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30737/ekonika.v9i2.5498

Abstract

The purpose of this research is to understand how sales promotion, brand trust, and ease of use affect customer loyalty (Study on students of UPN "Veteran" East Java). An explanatory research method with a quantitative approach was employed, with 157 respondents from UPN "Veteran" East Java. The sampling technique used was purposive sampling with a nonprobability sampling method. Data analysis was conducted using the SPSS software. The findings of this research indicate that simultaneously, sales promotion, brand trust, and ease of use significantly influence customer loyalty. Partially, sales promotion and brand trust have a significant impact on customer loyalty, while ease of use partially does not show a significant influence on customer loyalty
Turnover Intention : A systematic literature review (SLR) Febridiyanti, Hanindya; Herachwati, Nuri
Ekonika : Jurnal Ekonomi Universitas Kadiri Vol. 9 No. 2 (2024): September
Publisher : Fakultas Ekonomi Universitas Kadiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30737/ekonika.v9i2.5593

Abstract

The purpose of this research is to systematically review existing research regards Turnover Intention in organization. Besides, the purpose of writing this article is to find out the factors that cause Turnover, so that companies can anticipate and maintain existing human resources. Because the issue of Turnover Intention is a very big thing at this time also detrimental to the company such as loss. All articles that cited have been systematically review by author. Author filtered with quality of articles from Q1 until Q2, it will strengthen the validity and reliability of articles that will be reviewed. The findings from our study indicate that research using the Systematic Literature Review (SLR) method shows various variables that can support Turnover Intention. Antecedent variables that come from external factors, namely organization, culture, leadership and internal factors. In addition, there are mediating and moderating variables that can strengthen the relationship between antecedents and Turnover Intention, for example trust in supervisor, commitment, job embeddedness. The review has several limitations that require further research. Conduct research focused only on certain sectors, so that it will be more visible the appropriate culture to implement Turnover-related problem solving.
Telework: A Systematic Literature Review (SLR) Bahariawansyah, Ahmad Sidqi; Nadia, Fiona Niska Dinda
Ekonika : Jurnal Ekonomi Universitas Kadiri Vol. 9 No. 2 (2024): September
Publisher : Fakultas Ekonomi Universitas Kadiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30737/ekonika.v9i2.5597

Abstract

The application of the telework work system in this era has been applied to all lines of the Company's field. The purpose of this systematic review literature review is to analyze how the implementation of the Telework work system using the Preferred Reporting Items for Systematic Review method. Data was obtained from the online database, namely Scopus with a range of 2021 to 2023 and 53 articles were obtained. By using keyword searches, namely "telework" and "teleworking". The results of the analysis obtained show that the implementation of a telework work system has an implementation, namely the environment and conditions of telework work, work improvement, work arrangements, control of working time, relationships with colleagues, interruptions and intrusions when working telework, increasing flexibility, welfare, organizational competitiveness, job satisfaction, work performance, improving the relationship between managers and subordinates, to a well-developed work-life balance.
Analysis of Switching Behavior of Buy Now Pay Later Product Users Using Push Pull Mooring Framework: Analisis Switching Behavior Pengguna Produk Buy Now Pay Later Menggunakan Push Pull Mooring Framework Yuliyanti, Tiara; Champaca, Mychelia
Ekonika : Jurnal Ekonomi Universitas Kadiri Vol. 9 No. 2 (2024): September
Publisher : Fakultas Ekonomi Universitas Kadiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30737/ekonika.v9i2.5751

Abstract

The objective of this research is to identify the impacts of privacy concern as a push effect, monetary rewards of alternative as a pull effect, and inertia as a mooring effect on product switching behavior in buy now pay later among SPaylater users in Jabodetabek. The respondents of this quantitative study were selected through purposive sampling, and the data was analyzed using SEM-PLS (Structural Equation Modeling – Partial Least Squares). The results of the assessment lead to conclusions that privacy concern as a push effect positively and significantly influences the switching behavior, that monetary rewards of alternative as a pull effect positively and significantly influences the switching behavior, and that inertia as a mooring effect has no effect on the switching behavior. Further, the results also indicate that inertia is not significant in moderating the impact of privacy concern on the switching behavior and the impact of monetary rewards of alternatives on the switching behavior. In addition this study finds factors that make individuals switch to other paylater services based on migrating or switching theory as well as consumer’s decision-making processes based on the studied variables
The Influence of Price, Product Quality and Promotion on Purchasing Decisions at UD Kerupuk Rambak Lestari Eco Tulungagung: Pengaruh Harga, Kualitas Produk dan Promosi Terhadap Keputusan Pembelian Pada UD Kerupuk Rambak Lestari Eco Tulungagung Putri Firnanda, Titania; Saptaria, Lina
Ekonika : Jurnal Ekonomi Universitas Kadiri Vol. 9 No. 2 (2024): September
Publisher : Fakultas Ekonomi Universitas Kadiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30737/ekonika.v9i2.5764

Abstract

The study aims to assess how price, product quality, and promotion affect purchase decisions on Lestari Eco Tulungagung. Primary data are gathered through questionnaire distribution, supplemented by secondary data from a literature review. The population consists of all consumers of Lestari Eco Tulungagung, with a sample of 100 respondents selected employing the Accidental Sampling method. Employing a quantitative approach, the research utilizes data analysis methods including instrument testing, classical assumptions, and hypothesis testing. Analysis conducted using SPSS version 27 indicates that both collectively and individually, price, product quality, and promotion significantly impact purchase decisions on Lestari Eco Tulungagung.
The role of Public Entrepreneurship Orientation orientation and organizational learning capability on organizational performance mediated by innovation in service (study on top management of government institutions) Yulianti, Ida; Prabandari, Sri Palupi; Barinta, Dunga Dwi; Kurniasari, Irma
Ekonika : Jurnal Ekonomi Universitas Kadiri Vol. 9 No. 2 (2024): September
Publisher : Fakultas Ekonomi Universitas Kadiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30737/ekonika.v9i2.5765

Abstract

Organizational Performance is a very important aspect for the success of an organization. Good organizational performance is not only necessary for business enterprises, but it is also essential in running public service organizations such as government institutions. An organization with good performance will be able to produce quality products or services, increase customer satisfaction, and achieve the organization's strategic goals. Therefore, organizational performance in government institutions is very important to ensure the effectiveness and efficiency of quality governance. This study aims to identify the factors that drive the improvement of organizational performance in the public sector. This research will analyze the role of intrapreneurship and organizational learning capabilities in driving the improvement of organizational performance in the public sector. Additionally, this study aims to analyze and explain the mediating effect of service innovation on the relationship between organizational learning capabilities and organizational performance. This research is innovative in measuring organizational performance in public sector organizations. Generally, research on organizational performance measurement is conducted in business enterprises. This study is expected to reveal the factors that shape organizational performance in public sector organizations, so that public sector organizations can be more creative, innovative, transparent, and responsive in providing public services. This study employs a quantitative research method using surveys or questionnaires, which involve collecting information by compiling a list of questions to be asked of respondents. The findings of this study fully support the findings of previous research. This study found that entrepreneurial interest is one of the factors that can optimize the role of the family environment and entrepreneurship education in strengthening the self-efficacy of prospective young entrepreneurs in Indonesia.

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