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utilitas@uhamka.ac.id
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Redaksi UTILITAS FKIP UHAMKA Gedung A lt. 2 Kampus FKIP UHAMKA Jl. Tanah Merdeka, Kelurahan Rambutan, Ciracas, Jakarta Timur 13830
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INDONESIA
Jurnal Utilitas
ISSN : 2442224X     EISSN : 27146588     DOI : -
Jurnal Utilitas (p-ISSN: 2442-224X, e-ISSN: 2714-6588) is a multi-disciplinary which has been established for the dissemination of state-of-the-art knowledge in the field of education, teaching, entrepreneurship, Administrative and management of education, administrative and management office, administrative and commercial management, economics of education, management, economics, accounting, Office administration, development, instruction, educational projects and innovations, learning methodologies and new technologies in education and learning.
Articles 133 Documents
Implementasi Hubungan Media pada Divisi Komunikasi & CSR PT PTP Nada Adilah Apriana
Jurnal Utilitas Vol. 5 No. 1 (2019): Jurnal Utilitas
Publisher : Universitas Muhammadiyah Prof. DR. HAMKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (480.487 KB) | DOI: 10.22236/utilitas.v5i1.4679

Abstract

This study aimed to determine the media relation activities of the Corporate Communication and CSR Division of PT PTP (a government owned enterprise). This study used a qualitative method with a descriptive approach. The informants were 3 staffs from Communication and Corporate Department, Corporate Communication and CSR Staff. The researchers used interview, observation and documentation analysis techniques to gain the data. The result of the research showed that media relation activities conducted by sharing to the media about formal informations, events, or daily activities of the enterprise. However, the media relation by means of pers conference, announcement, e-buletin, and writing media release to the mass media. Keywords: media relations, media release, qualitative descriptive research.
Evaluasi Program PKL FKIP UHAMKA : Penelitian Evaluatif berdasarkan CIPP Onny Fitriana Sitorus; Jamil Latief
Jurnal Utilitas Vol. 5 No. 1 (2019): Jurnal Utilitas
Publisher : Universitas Muhammadiyah Prof. DR. HAMKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (474.91 KB) | DOI: 10.22236/utilitas.v5i1.4680

Abstract

On the Job Training or PKL is a systematic and synchronous implementation of school education programs with a program of mastery of expertise acquired in direct employment. FKIP UHAMKA Economic Education in its curriculum also includes PKL programs that try to be absorbed quickly with the work experience needed. For Progress on street vendor renewal, it is deemed necessary to evaluate. Evaluation of PKL programs is carried out by qualitative methods and CIPP models (Context, Inputs, Process, and Products). Data retrieval research is carried out by interviews, observation and analysis of documents from the journal PKL. The results of the evaluation of this research are the contexts carried out by PKL debriefing for prospective street vendors, but the results of debriefing are considered to be less than optimal because only internal parties are supported by external parties. In accordance with existing input, street vendors students are spread in various companies with various jobs and placed placed in the field of filing. The street vendor evaluation process is carried out in the monitoring activities of the study program leader, which is carried out by the Head of Study Program with direct visits to oversee the street vendors' activities in the field and also the supervisors of each street vendor. This product from the street vendor will issue a report that will be accounted for by the students in the PKL session and dissemination of the results of street vendors.
Pengembangan Produk di Kafe Hoax Ancol Renni Erlita Sari; Moh Supendi
Jurnal Utilitas Vol. 5 No. 1 (2019): Jurnal Utilitas
Publisher : Universitas Muhammadiyah Prof. DR. HAMKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (568.518 KB) | DOI: 10.22236/utilitas.v5i1.4681

Abstract

The study intended to describe the implementation of product development at Kafe Hoax Ancol, a cafe at Taman Impian Jaya Ancol area managed by PT Pembangunan Jaya Ancol. The research method used was qualitative descriptive method with the researcher as a key informant. The research informants were the chef, the manager, and the head of product development division. The data collected by participated observation, interviews, and documents analysis. Then the data analyzed by the procedures of data reduction, data display, and data verification. The research result showed that the product development process at Kafe Hoax initiated by the reviews of food and beverages trends at the local and national level. Inspired by the thoughts from the consumers, chef, and the trends, then the team developed a new kind of menu. The developed product can be western style or Indonesian style, snacks or desserts, with affordable prices. There was no specialized team for product development at the cafe right now, the existed staffs unbrave to innovate with new menu, following the old menu lists from the beginning. At the moment, a part time development product team will test the product before listed at menu lists. After the menu passed from the test, then the marketing team will use social media and brochures to promote the newly developed product. Keywords: product development, qualitative research method, food and beverages
Penerapan Arsip Elektronik dengan Rail Document System di PT D Jakarta Rani Fitriani; Trisni Handayani
Jurnal Utilitas Vol. 5 No. 1 (2019): Jurnal Utilitas
Publisher : Universitas Muhammadiyah Prof. DR. HAMKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (637.972 KB) | DOI: 10.22236/utilitas.v5i1.4682

Abstract

This research aims: to determine the application of electronic archives through the Rail Document System in PT D Jakarta. This research uses qualitative descriptive research methods. The data acquired from 3 informants sources selected purposive sampling with a shared interview 3 speakers who mastered and understood the electronic archives of 1 person, the Manager of the document UNIT, 1 Junior Manager of the document unit, and 1 employee of the document Unit. Data collection techniques in PT D Jakarta is done by participatory observation, in-depth interviews, and documentation. From the results of the research, the application of electronic archives through the Rail Document System at PT D Jakarta includes the creation and storage, use and distribution, maintenance, and depreciation. In creation and storage covers 3 aspects namely sorting, scanning, and electronic storage media. In use and distribution include electronic archive security system. In the maintenance covers software and hardware. And in the depreciation process is the process of transferring electronic archives. Keywords: Electronic Archives, Rail Document System, Archive Lifecycle
Kinerja Dosen: Analisis dari Aspek Budaya Kerja, Kompetensi dan Disiplin Kerja di Universitas Muhammadiyah Prof Dr. HAMKA Bambang Dwi Hartono; Muchdie; Muhammad Arief Darmawan
Jurnal Utilitas Vol. 5 No. 1 (2019): Jurnal Utilitas
Publisher : Universitas Muhammadiyah Prof. DR. HAMKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (617.284 KB) | DOI: 10.22236/utilitas.v5i1.4683

Abstract

This research aims to reveal and analyze the influence of Work Culture, Competence and Work Discipline on the performance of lecturers. The method used in this descriptive study is quantitative research, survey methods, questionnaires and path analysis techniques. The results of hypothesis testing are a significant direct effect of Work Culture (X1) on Work Discipline (X2) is 42%. Then the significant direct effect of Competence (X2) on Work Discipline (X3) is 46.65%. There is a direct and indirect influence of Work Culture (X1) on Work Discipline (X3) through Competence (X2) is 44.6%. Competence (X2) has a significant direct effect on Performance (X4) is 56%. And the direct and indirect influence of Work Culture (X1) on Performance (X4) through Competence (X2) produces a significant effect is 48.08%. Lecturer performance related to the 3 indicators in this study, namely time, quality and quantity can improve the implementation of education and teaching, research and community service. Increasing the competence of lecturers to carry out a job professionally affects lecturers competence in pendagogik competence, professional competence, personality competence, and social competence. Work discipline indicators in complying with work rules and procedures, on-time attendance, work completion, and the usage of facilities and infrastructure have a significant contribution to improving lecturer performance through competence.
Implementasi Konsep Eco-Office di Kantor Pusat PT. Pertamina (Persero) Aprilikatias; Abdul Madjid Latief
Jurnal Utilitas Vol. 4 No. 1 (2018): Jurnal Utilitas
Publisher : Universitas Muhammadiyah Prof. DR. HAMKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22236/utilitas.v4i1.4684

Abstract

This study aims to apply the concept of environmentally friendly office or eco office by examining from the perspective of several supporting aspects in it such as Green Open Space, Materials Used, Energy Conservation, and Waste Management. This research uses descriptive qualitative method of sampling technique using purposive sampling technique of sampling data sources with certain considerations. Therefore, the researcher chose the Asset Operation Head Office and Healt Savety Environment informants. The data of this study were taken using participatory observation techniques, interviews, documentation studies and triangulation. Data analysis uses an interactive model using the stages of data reduction, data display and data conclusions. The results of this study conclude that: (1) Green Open Space (2) Materials used (3) Energy Conservation, (4) Waste Management. Penelitian ini bertujuan untuk mengetahui penerapan konsep kantor ramah lingkungan atau eco office dengan mengkaji dari sudut pandang beberapa aspek pendukung didalamnya seperti Ruang Terbuka Hijau, Bahan Material yang Digunakan, Konservasi Energi, dan Manajemen Limbah. Penelitian ini dengan menggunakan metode kualitatif deskriptif teknik sampling menggunakan Purposive Sampling teknik pengambilan sampel sumber data dengan pertimbangan tertentu. Oleh karena itu, peneliti memilih informan Asset Operation Head Office dan Healt Savety Environment.data penelitian ini diambil dengan menggunakan teknik observasi partisipasif, wawancara, studi dokumentasi dan triangulasi. Analisis data menggunakan model interaktif dengan menggunakan tahapan reduksi data, display data dan conclusion (kesimpulan) data. Hasil dari penelitian ini menyimpulkan bahwa: (1) Ruang Terbuka Hijau (2) Bahan Material yang digunakan (3) Konservasi Energi, (4) Manajemen Limbah.
Penerapan Green Office di Kantor Pelayanan Perbendaharaan Negara Jakarta III Ardiani Vivin Agustin
Jurnal Utilitas Vol. 4 No. 1 (2018): Jurnal Utilitas
Publisher : Universitas Muhammadiyah Prof. DR. HAMKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (539.66 KB) | DOI: 10.22236/utilitas.v4i1.4685

Abstract

This study aims to determine the Application of Green Office at the State Treasury Service Office Jakarta III. This research uses a qualitative method with a descriptive approach. For the data source, a purposive sampling was chosen with the number of informants or resource persons as many as 3 (three) people consisting of the Head of General Subdivision, General Subdivision, General Subdivision. Data collection techniques were carried out at KPPN Jakarta III using observation techniques, interviews, and documentation studies, then cross-checked with source and technique triangulation. Then the data is analyzed by the analysis of Miles and Huberman’s method. From the results of the study, the researchers concluded that the implementation of KPPN Jakarta III green office includes the implementation of green office features of energy saving, water saving, sustainability of green office development. Green Office is about how to make a healthy, green and environmentally friendly office. If the office has realized an environmentally friendly office in work productivity can be created and the achievement of key target areas (1) energy saving features in lighting, (2) air quality in the office, (3) electricity saving features, (4) water saving, ( 5) Physical design of office buildings, (6) features of office material selection, (7) paper-saving features, (8) office waste management, (9) green work space. The results showed that the application of employees regarding the concept of green office was good enough, but there were still employees who did not understand the concept of green office.
Pengaruh Iklan terhadap Citra Merek Konsumen KFC Ciracas Jakarta Timur Uzlifatul Hasanah; Novie Kurniasih
Jurnal Utilitas Vol. 4 No. 1 (2018): Jurnal Utilitas
Publisher : Universitas Muhammadiyah Prof. DR. HAMKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (684.451 KB) | DOI: 10.22236/utilitas.v4i1.4686

Abstract

This research aims to determine the effect of advertising to Brand Image on KFC Ciracas consumers, East Jakarta. The research used an associative quantitative research method. The population in this research were 5618 consumers. The sampling technique used was incidental sampling and the sample determined in this study amounted to 98 respondents using the Slovin formula. After the data are known to have the same characteristics and normal distribution based on the normality test, followed by analysis of variance (ANAVA). Based on the results of linear regression calculations obtained Ŷ = 19.91 + 0.67 (x) and the results of ANAVA calculations obtained Fcount < Ftable (0.655 < 1,63). The hypothesis testing was done by Pearson’s product moment correlation and obtained rxy= 0.606, which showed that there is a strong influence of advertising on Brand Image and in accordance with the interpretation criteria in the correlation coefficient interpretation table that is 0,600 - 0,799. Therefore, the study concluded that there was the effect of advertising to Brand Image on consumers of KFC Ciracas, East Jakarta. Keywords: Advertising, Brand Image, Quantitative Associative Research
Implementasi Budaya 5R di Lembaga Pemerintah K Jakarta Chintia Liliana; Suyadi
Jurnal Utilitas Vol. 4 No. 1 (2018): Jurnal Utilitas
Publisher : Universitas Muhammadiyah Prof. DR. HAMKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (575.638 KB) | DOI: 10.22236/utilitas.v4i1.4687

Abstract

This study aimed to determine the implementation of the 5R culture (Ringkas, Rapi, Resik, Rawat, Rajin /simple, neat, clean, conscious, industrious) at a branch of government office at Jakarta, as a part of a Ministrial General Directorate. This research uses descriptive qualitative methods. The data sources from 3 informants consisting of the a lower level manager and two staffs. The data collected by observation, interviews, analysis of documentation, and triangulation techniques. The research concluded that 5R culture implemented by the actions of the principles of 5R at the job environment. The implementation stimulated the planned organizational target at work: efficiency, productivity, quality, and work safety. One R that did not implemented clearly is the discipline. Some staffs still came late to the office. Keywords: Implementation of Work Culture, Qualitative Method, 5R Culture
Pengaruh Kesadaran Merek terhadap Ekuitas Merek Transmart Cilandak Nadya Octaviani
Jurnal Utilitas Vol. 4 No. 1 (2018): Jurnal Utilitas
Publisher : Universitas Muhammadiyah Prof. DR. HAMKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (565.74 KB) | DOI: 10.22236/utilitas.v4i1.4688

Abstract

The study aims to determine how much influence the brand awareness of brand equity in Transmart Cilandak. The study sample numbered 99 respondent from population numbered 12.706 people which is the number of one week study begins from 01 July 2019 until 07 July 2019. The sampling technique used was simple random sampling. This study uses quantitative associative approach, and the method was description with correlation technique. After the nomal distriution of data and linear based test for normality and linearity test, followed by analysis of variance (ANOVA). Based on the calculation results obtained by linear regression of Y = 35,83 + 0,60X and ANOVA calculation results obtained Fhitung>Ftabel (-1,22>1,60). Hypothesis testing is done by calculating the product moment correlation and obtained thitung>ttabel (7,092>1,661), which means that Ho is rejected. Therefore, the results of this study conclued that there is a relationship between brad awareness with the brand equity. Then the researchers tested how much influence the brand equity and the results obtained are 34,10% means that the influence exerted by a enough strong mix of brand awareness and the remaining 65,90% influenced by otehr factors such as brand loyalty, brand association, perceived quality and brand assets. Keywords: Brand Awareness, Brand Equity, Quantitative Associative Research

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