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Jurnal Utilitas

utilitas
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Published by Universitas Muhammadiyah Prof. Dr. Hamka

ISSN : 2442224X EISSN : 27146588 DOI : -

Core Subject : Economy, Education, Social,

Economics, Econometrics & Finance Education Social Sciences Other

Jurnal Utilitas (p-ISSN: 2442-224X, e-ISSN: 2714-6588) is a multi-disciplinary which has been established for the dissemination of state-of-the-art knowledge in the field of education, teaching, entrepreneurship, Administrative and management of education, administrative and management office, administrative and commercial management, economics of education, management, economics, accounting, Office administration, development, instruction, educational projects and innovations, learning methodologies and new technologies in education and learning.

Arjuna Subject : Ilmu Sosial - Pendidikan

Articles 133 Documents

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Model Pembelajaran System Layout Kantor berbasis Virtual Laboratory: Penelitian Research & Development di Pendidikan Ekonomi FKIP UHAMKA Supriansyah Supriansyah; Purnama Syaepurohman
Jurnal Utilitas Vol. 3 No. 2 (2017): Jurnal Utilitas
Publisher : Universitas Muhammadiyah Prof. DR. HAMKA

Office Layout System is a course at Bachelor Degree Program of Economics Education at Faculty of Teacher Training and Pedagogy, University of Muhammadiyah Prof. DR. HAMKA. The students requested to understand and practice make office layout system manually. The researchers designed computer based virtual laboratory to assisst the student study the course. The research and development method used to test the effectivity of instruction by using virtual laboratory system that created by “Sweet Home 3D” software. The result showed that virtual laboratory instruction compared to two grades, as experiment model and control model at Economics Education study program students, at their third year. There was significant differences between the experiment class and control class, it mean that virtual laboratory based instruction of office layout course was effective. Keywords: office layout system, research and development method, virtual laboratory

Pengaruh Pemasaran Humas terhadap Kesadaran Merek pada Produk Cimory di Cimory Dairy Shop Cawang Moh. Supendi; Suyadi Suyadi; Dian Herviani
Jurnal Utilitas Vol. 3 No. 2 (2017): Jurnal Utilitas
Publisher : Universitas Muhammadiyah Prof. DR. HAMKA

This study aimed to determine the effect of Public Relation Marketing to Brand Awareness of Cimory products at Cimory Dairy Shop Cawang. This research used associative quantitative research method. The research population of this study were 380 costumers and the sample were 79 respondents, chosen by incidental sampling technique. The data examined by normality test and homogenity test. Then, conducted the analysis of variance test (ANAVA) as prerequisites to next analysis. The results of linear regression calculations showed that ,36 + 0,53(X) and the calculation of ANAVA obtained Fcount < Ftable (0,2975 < 1, 74). The hypothesis testing was done by the Pearson’s product moment correlation to obtain . That showed the strong influence of Public Relation Marketing to Brand Awareness at Cawang based Cimory Dairy Shop. The value is compared to the criteria interpretations of correlation coefficient table interpretation as 0.600 – 0.799. Therefore, the study concluded that there was the influence of Public Relation Marketing to Brand Awareness of Cimory products at Cimory Dairy Shop Cawang. Keywords: Public Relation Marketing, Brand Awareness, Quantitative Associative Research

Pengaruh Pengawasan Kinerja terhadap Produktivitas Kerja di Biro Umum Badan Narkotika Nasional Ahmad Dzaki Hidayat; Ihsana Elkhuluqo
Jurnal Utilitas Vol. 3 No. 2 (2017): Jurnal Utilitas
Publisher : Universitas Muhammadiyah Prof. DR. HAMKA

The research intended to know the effects of performance supervision toward job productivity at General Bureau of National Narcotics Agency. The population of the research were all staffs at this section. The sample were 74 staffs acquired by disproportionate random sampling. The research used associative quantitative methods. After the data tested by normality test and homogeinity test, then the analysis of variances conducted. The result of linear regression showed that and ANAVA calculation showed that Fcount < Ftable (1.62, < 1.80). The hypotesis tested by Pearson’s product moment corelation test and gained rxy = 0.600. This mean that there was a significant effect of performance supervision toward job productivity as compared by coefficient correlation interpretation table. The research concluded that there was a significant effect of performance supervision toward job productivity.

Penerapan Metode Role Playing untuk Meningkatkan Kompetensi Belajar pada Mata Kuliah MSDM Trisni Handayani
Jurnal Utilitas Vol. 3 No. 1 (2017): Jurnal Utilitas
Publisher : Universitas Muhammadiyah Prof. DR. HAMKA

The learning quality can be enhanced by effective teaching that will effect positively to student learning motivation. The Role playing model assumed will motivate students to actively involved in the learning activities as managed by the instructor. By role playing methods, the students will investigate the subjects actively and experience the meaningfull learning process. This Classroom Action Research conducted at second year student grade of Economics Education Department of Faculty of Education of University of Muhammadiyah Prof. Dr. Hamka, with Human Resources Management Course subject. The data collected qualitatively and quantitavely from students’ reflection and learning outcomes result interpretation. The result of the research showed that the teaching effectivity fulfilled when the students involved in role playing activities. The reflection process and data analysis result from the first cycle of the classroom action research showed that students learning competencies positively increased by reached minimum criteria score. 27,77 % of students got lower scores under minimal criteria. The researcher believed that the students ability can be optimized ar second cycle of classroom action research. The second cycle showed that only 12,12% students gained under minimum criteria score. The research summarized that role playing method increased the students’ learning competencies. Keywords: Classroom action Research, Role Playing, Learning Competencies Abstrak Kualitas pembelajaran dapat ditingkatkan antara lain dengan pembelajaran yang efektif yang dapat berpengaruh positif terhadap motivasi belajar mahasiswa. Metode Pembelajaran dengan Bermain Peran adalah salah satu metode pembelajaran yang dianggap dapat memotivasi siswa untuk lebih aktif terlibat dalam kegiatan pembelajaran yang disusun skenarionya oleh seorang pengajar. Metode Bermain Peran menjadikan mahasiswa dapat menyelidiki materi pelajaran secara aktif dan mengalami proses pembelajaran yang lebih bermakna. Penelitian Tindakan Kelas ini dilaksanakan pada mahasiswa tahun kedua di Jurusan Pendidikan Ekonomi, Fakultas Keguruan dan Ilmu Pendidikan, Universitas Muhammadiyah Prof. Dr. Hamka, tepatnya pada matakuliah Manajemen Sumber Daya Manusia. Pengumpulan data penelitian secara kualitatif dan kuantitatif dilaksanakan melalui hasil refleksi mahasiswa dan skor hasil belajar yang diinterpretretasikan peneliti. Hasil penelitian menunjukkan bahwa pembelajaran efektif tercapai saat mahasiswa terlibat aktif dalam proses belajar dengan Metode Bermain Peran. Hasil refleksi dan analisis data dai siklus pertama penelitian menunjukkan bahwa mayoritas mahasiswa mencapai nilai kriteria ketuntasan minimal. Hanya 27,77 % yang belum mencapai target tersebut. Untuk itu peneliti melnjutkan ke siklus kedua penelitian. Hasil siklus kedua menunjukkan hanya 12,12% mahasiswa yang meraih nilai kurang dari skor kriteria ketuntasan minimal. Dengan demikian maka penelitian meyimpulkan bahwa metode bermain peran dapat meningkatkan kompetensi belajar mahasiswa. Kata kunci: Penelitian Tindakan Kelas, Metode Bermain Peran, Kompetensi Belajar.

Pemanfaatan Smartphone dalam Proses Perkuliahan yang Efektif dan Supportive: (Studi Kasus pada Mahasisiwa Pendidikan Ekonomi FKIP UHAMKA) Muh Supendi; Didi Mulyadi
Jurnal Utilitas Vol. 3 No. 1 (2017): Jurnal Utilitas
Publisher : Universitas Muhammadiyah Prof. DR. HAMKA

Abstract This research aimed to find how smart phone as one of the very important tools nowadays develop learning environment which is suited with the current learners’ attitude who now can not be separated from the mobile phone. Case study research method used to investigate the research aim. The focus of this research is finding how important the smartphone in the learning process at the Pendidikan Ekonomi FKIP UHAMKA while the sub focuses are how effective the lecturers in using the smart phones during the learning process and how students response positively in using the smartphone for the shake of effective and supportive learning process. The research found that most of the students, 97% have and use smartphone in their daily lives and only less than a half number, 47% use them for the shake of education or knowledge sources. The research also found that they feel better informed when having discussion with enough resources and knowledge.

Implementasi Pengelolaan Surat Masuk dan Keluar di Badan Pemeriksa Keuangan Republik Indonesia Bella Syafira Purwandari
Jurnal Utilitas Vol. 3 No. 1 (2017): Jurnal Utilitas
Publisher : Universitas Muhammadiyah Prof. DR. HAMKA

The objective of this research was to know the correspondence management applied in the Audit Board of the Republic of Indonesia, which covered the management of incoming and outgoing mail. The effective management of the letter is expected in managing the letter, both incoming mail and outgoing mail. The results were expected to contribute to the improvement and development of the management of the letter. This research was use descriptive qualitative method. The informants were chased purposefully from the staffs. The data collected mostly through participated observation techniques, interviews, documentation analysis. The triangulation techniques used as data validation process for qualitative research. The results of this study indicated that the management of incoming mails was divided into six stages which include: letter receipt, letter ordering, letter briefing, letter recording, mail distribution and mail storage. As for the management of outgoing mail there were also six stages included: the drafting of letters, letter typing, letter editing, the affixing mailing address process, folding and mailing and mail distribution and distribution. The application ran well, and on progress to relocate to electronic mailing system.

Pengaruh Relationship Marketing terhadap Customer Retention di Bank BNI Kantor Cabang Jakarta Kota Vincelina Sigalingging
Jurnal Utilitas Vol. 3 No. 1 (2017): Jurnal Utilitas
Publisher : Universitas Muhammadiyah Prof. DR. HAMKA

This study aims to determine the effect of Relationship Marketing to Customer Retention at Bank BNI Branch Office Jakarta City. The population of this study is all customers of Bank BNI KC. JAKARTA CITY during the study period. The sample of this study amounted to 57 customers taken using incidental sampling technique. This research used associative quantitative research method. After the data have the same characteristics and normal distribution based on the normality and homogeneity test, followed by analysis of variance (ANAVA). Based on the result of linear regression calculation obtained Ŷ = 34,57 + 0,73 (x) and result of calculation of ANAVA got Fhitung <Ftabel that is -2286,165 <4,04. Hypothesis testing is done by calculating Pearson Product Moment correlation and in can rxy = 0,734, it shows influence of Relationship Marketing to Customer Retention at Bank BNI KC. Jakarta City is Strong in accordance with the interpretation criteria in Table Interpretation of Correlation Coefficients. Therefore, the results of this study can be concluded that there is influence between Relationship Marketing Against Customer Retention at Bank BNI Branch Office Jakarta Kota. Abstrak Penelitian ini bertujuan untuk mengetahui pengaruh Relationship Marketing terhadap Customer Retention di Bank BNI Kantor Cabang Jakarta Kota. Populasi penelitian ini adalah seluruh pelanggan Bank BNI Kantor Cabang Jakarta Kota selama periode penelitian. Sampel penelitian ini berjumlah 57 pelanggan yang diambil menggunakan teknik sampling insidental. Penelitian ini menggunakan metode penelitian kuantitatif asosiatif. Setelah data berkarakteristik sama dan berdistribusi normal berdasarkan uji normalitas dan homogenitas, dilanjutkan dengan analisis varians (ANAVA). Berdasarkan hasil perhitungan regresi linear diperoleh Ŷ = 34,57 + 0,73(x) dan hasil perhitungan ANAVA didapat Fhitung< Ftabel yakni -2286,165 < 4,04. Pengujian hipotesis dilakukan dengan menghitung korelasi Pearson Product Moment dan di dapat , hal ini menunjukkan pengaruh Relationship Marketing terhadap Customer Retention di Bank BNI KC. Jakarta Kota adalah Kuat sesuai dengan kriteria interpretasi pada Tabel Interpretasi Koefisien Korelasi. Oleh karena itu, hasil penelitian ini dapat disimpulkan bahwa terdapat pengaruh antara Relationship Marketing terhadap Customer Retention di Bank BNI Kantor Cabang Jakarta Kota. Kata Kunci : Relationship Marketing, Customer Retention, Pelanggan

Atribut Produk KFC di Restoran KFC Tamini Square Pinang Ranti Jakarta Timur Zahrotin Nisa
Jurnal Utilitas Vol. 3 No. 1 (2017): Jurnal Utilitas
Publisher : Universitas Muhammadiyah Prof. DR. HAMKA

This study aimed to investigate the product attributes of Kentucky Fried Chicken franchise shop at Tamini Square Mall at Pinang Ranti. It covered brand attributes, product packaging, labeling, supplementary services and product warranty. This research used qualitative descriptive research method. The data collected used some techniques of data collection as interviews, observation, and documentation. The subjects in this study were product attributes of KFC shop, and research informants were 3 staffs of the store. The results of this study indicated that the product attributes as a major stimulus that affects the effectiveness, cognition and behavior of consumers. Consumers evaluate these attributes in relation to their own values, beliefs and past experiences. The marketing efforts and other information also affected the buying decision and the costumer satisfactory level. The research realized that the product attributes have been run properly, although there are still obstacles in the promotion, but it does not affect the activities of product attributes performed. The research suggested that the physical packaging messages should be delivered in tantamount shape and unique form. So, the people who receive the message will be more interested and grow their interest to buy KFC products again and again.

Hubungan Antara Profesionalisme Kerja Pegawai dengan Pelayanan Publik di Kantor Pelayanan Pajak Pratama Jakarta Pasar Rebo Tanti Wulandari
Jurnal Utilitas Vol. 3 No. 1 (2017): Jurnal Utilitas
Publisher : Universitas Muhammadiyah Prof. DR. HAMKA

This study aimed to find the relationship between employee work professionalism with the public services. This research was conducted at Tax Office Pratama Jakarta PasarRebo, located on Jl. Raya Bogor No. 46, Kelurahan Rambutan, Ciracas District, East Jakarta. This study took as sample from 48 employees of the Tax Office Pratama Jakarta Pasar Rebo. The sampling technique used was simple random sampling technique with random term. This research used associative quantitative approach, with survey method with correlation technique. After the data passed on normality test and linearity test, the linear regression calculation counted. The value of linear regression calculation of professionalism to public service was obtained Fobserved = 1.30 < Ftable = 1.99. Furthermore, the Pearson product moment correlation used to know the relationship between the two variables. it obtained 0.693 then continued t counting test with the level of significance obtained calculation 0.05 = 1.677. It turns out tobserved > ttable or 6,527>1,677, then Ho rejected, it means there was a significant relationship between professionalism with public service. So the determinant coefficient of 48.02%. This means that 48.02% of professionalism contributesd to public services, while 51.98% is determined by other variables or other factors not investigated. Thus in this study concluded there was a relationship between employee work professionalism with the public services of the employee of the Tax Office Pratama Jakarta Pasar Rebo.

Peran Sekretaris dalam Meningkatkan Efisiensi Kerja di Kantor Pusat BRI Sri Gianti
Jurnal Utilitas Vol. 2 No. 2 (2016): Jurnal Utilitas
Publisher : Universitas Muhammadiyah Prof. DR. HAMKA

Research intended to describe the role of secretary to enhance work efficiency of staff of Headquarters of PT Bank Rakyat Indonesia Tbk. (Persero). The research used qualitative research method. Sampling technique used was purposive sampling technique. The main informants were the secretary of marketing communication division, Marketing Division Head of Marketing Communication, and the Supervisor of Marketing Communication. The data acquired by observation, indepth interview, and document analysis. The data validated by triangulation program. The result of the research showed the secretary role to increase job efficiency by planning, saving, timming, simplifying, eradication, and gathering the work to utilize value, timing, economics of jobs, and satisfied works.

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Editorial Address Redaksi UTILITAS FKIP UHAMKA Gedung A lt. 2 Kampus FKIP UHAMKA Jl. Tanah Merdeka, Kelurahan Rambutan, Ciracas, Jakarta Timur 13830

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Contact Name
Sugiono

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utilitas@uhamka.ac.id

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+6285695637925

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utilitas@uhamka.ac.id

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Redaksi UTILITAS FKIP UHAMKA Gedung A lt. 2 Kampus FKIP UHAMKA Jl. Tanah Merdeka, Kelurahan Rambutan, Ciracas, Jakarta Timur 13830

Location
Kota adm. jakarta timur,

Dki jakarta

INDONESIA