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International Research Journal of Management, IT & Social Sciences
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Articles 198 Documents
Business process reengineering in increase brand awareness SKYZ card Muchson, -; Sihwahjoeni, -
International Research Journal of Management, IT & Social Sciences Vol 5 No 3: May 2018
Publisher : IJCU

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21744/irjmis.v5i3.682

Abstract

Mandiri SKYZ card (travel card products) is a master card credit card rebranding titanium to facilitate customers who often abroad. This study aimed to analyze the effect of business process reengineering in the face of the offensive marketing to increase brand awareness SKYZ Card. The sample in this study as many as 100 people. The analysis technique used is simple regression analysis. The analysis showed that the business process reengineering significant effect on Brand Awareness SKYZ Card. This shows that the better Business process reengineering can improve brand awareness. Therefore, in the face of the offensive marketing need to design the look of the existing SKYZ Card website in order to become more attractive.
A Study on Customer Satisfaction towards Patanjali Products in Theni District Malarvizhi, J.; Devi, T. Chitra
International Research Journal of Management, IT & Social Sciences Vol 5 No 2: March 2018
Publisher : IJCU

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21744/irjmis.v5i2.611

Abstract

Indian consumer segment is broadly segregated into urban and rural markets and is attracting marketers from across the world. Global corporations view India as one of the key markets from where future growth is likely to emerge. Consumers of this millennium have become more concerned about their health and also inclined to maintain the quality of life which is reflected through the preferential consumption of those products that protect the good state of their health as well as provide maximum satisfaction. To purchase a product the customer will go through a process of buying behavior. The choice and usage of a particular brand by the consumer over the time is affected by the quality benefits offered by the brand especially when it comes to the brand of eatable and cosmetics. This study also aims at identifying customer’s satisfaction towards present and expected products from Patanjali.
Resilience and Support Networks for University Students with Disabilities Cedeño, María Leonila García; Meza, Anicia Katherine Tarazona; Mejía, Robert Gonzalo Cedeño
International Research Journal of Management, IT & Social Sciences Vol 5 No 2: March 2018
Publisher : IJCU

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21744/irjmis.v5i2.634

Abstract

Resilience is a phenomenon that can be studied in catastrophic situations but also in everyday matters such as disability, this being an alternative way of working in the environment that requires the adaptation of the social networks that contain and support people with this condition. The research was conducted at the Technical University of Manabí applied to the population of students with disabilities. The paper presents an analysis of support networks and their relationship with student resilience. The results related to the application of the Saavedra-Villalta test are shown, which allowed to correlate the level of resilience of the sample studied with the support networks. An analysis linked to the interpretation of the Pearson correlation coefficient is presented. The result obtained is presented by applying semi-structured interviews to a sample of 48 disabled students.
Brand name, image, word of mouth towards buying habits and customer loyalty online shop Sari, Desak Made Febri Purnama; Pradhana, I Putu Dharmawan
International Research Journal of Management, IT & Social Sciences Vol 5 No 2: March 2018
Publisher : IJCU

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21744/irjmis.v5i2.646

Abstract

The public consumption pattern was a subject to change with the era development. Wherein, the many demands to be able to avail goods or services without efforts to come transact. Therefore, Online shop term becomes familiar in the present to enter a very tight trading competition. Thus, it was necessary to analyze how high the influence of brand name and image, word of mouth influence buying habits and how high influence consumer loyalty to continue to choose an online shop. The research was intended to know the influence of brand and image, word of mouth for a product with its simple trade concept through technology media that can be utilized in all circles. In conducting online surveys of data through questionnaires to obtain a valid data using questions. The inferential analysis in the present study was conducted by partial least square (PLS) method by using Smart PLS 3.0 M3 program. The steps were taken in the process of PLS. Regarding the result, R2 value for brand name, brand image, and word of mouth on buying habit was 0.356. Whereas the influence of brand name, brand image, word of mouth and buying custom to customer loyalty R2 value was 0.772. The value of q-square predictive relevance (Q2), yields a number was 0.8532. Brand name to buying habits variable was 0.367 with the t-statistic condition was 2,432 > t - table 1.96 (accepted). Brand Name variable to customer loyalty variable was 0,242 with status of t - statistic equal to 3,324 > t-table 1,96 (accepted). Brand image to buying habit variable was 0.120 with state of t-statistics was equal to 0,965 < t-table 1,96 (rejected). Brand image to customer loyalty variable was 0,342 with condition t-statistic equal to 5,235> t-table 1,96 (accepted). Word of mouth to buying habit variable was 0.180 with the state of t-statistics was 1,214 < t-table 1,96 (rejected). Customers loyalty of customer variable was 0,309 with state of t-statistic was  4,140 > t-table 1,96 (accepted). Buying habit to customer loyalty variable was 0,156 with t-statistic was 2,415 > t - table 1,96 (accepted).
Social role of economic and financial management in Ecuadorian universities Mora, Monica Murillo; Espinosa, Maricela Reyes; Perez, Antonio Vaquez
International Research Journal of Management, IT & Social Sciences (IRJMIS) Vol 5 No 4: July 2018
Publisher : IJCU

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The research analyzes the process of emergence and development of the sciences related to economic and financial management worldwide and in Ecuador and highlights the social role of universities in terms of ensuring the new system of financial administration developed by the country, shown the model of interrelation between the three main actors in the Ecuadorian economy where universities have an important role in the economic and financial management linked to the state and the activities that take place in the academy are present, be it teaching or research. The objective of the work lies in knowing the role of Ecuadorian universities in the economic and financial management, the method used in the study was the literature review.
A Study on Customer Satisfaction on Commercial Banks in Theni District Pooranam, G.; Nandhini, K.
International Research Journal of Management, IT & Social Sciences Vol 5 No 2: March 2018
Publisher : IJCU

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21744/irjmis.v5i2.605

Abstract

Banks play a very important role in the economic development of every modern state and country. Banks operate at the heart of the modern economy. Today’s Business is continually looking for ways to achieve a competitive advantage. Banks essentially are a social organization which rendering financial services to subserve socio-economic objective of the society. Banking system occupies an important place in nation’s economy. In this study, find out the customer satisfaction level of the Commercial banks in Theni District.
Importance of Improving Resilience in Teaching-Learning Process of Students with Disabilities Macías, Eleticia Isabel Pinargote; Cedeño, Hernán Andrés Cedeño; Chávez, Gabriela Monserrate Romero
International Research Journal of Management, IT & Social Sciences Vol 5 No 2: March 2018
Publisher : IJCU

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21744/irjmis.v5i2.626

Abstract

The objective of the work focuses on determining the importance of resilience in the teaching-learning process of students with disabilities at the Technical University of Manabí, for this purpose an exploration is carried out to verify the criterion on this concept students group. The work deals with contemporary contextual aspects that may favor a psychosocial approach to resilience. The article is based on qualitative research based on the qualitative interpretative-hermeneutic paradigm. The theoretical referents were consigned from the bibliographic review, with the purpose of confronting them with the empirical phase that allowed to unravel the individual representations of the interviewees about the resilience. The results of the research show that resilience is widely known, although an important bias is maintained in its representation related to a more individual than the social view, which could limit its influence as a pedagogical factor.
Assessment of research faculty development program efficacy in writing research proposals Gurat, Melanie G.; del Rosario, Fe Yolanda Gatan; Dizon, Pia Kristina Ligot; Saludarez, Marlon U.
International Research Journal of Management, IT & Social Sciences (IRJMIS) Vol 5 No 4: July 2018
Publisher : IJCU

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The dearth in research in Philippine higher education institutions (HEIs) had driven the Commission on Higher Education (CHED) to provide policies and mandates that are largely geared towards the improvement of research productivity. Saint Mary’s University responded through Faculty Research Development Program, a scheme borne of the plans of the University Research Center (IDP Year 2013-2014) that aims to strengthen and enhance the research skills of faculty members. This study aimed to assess the efficacy of the research faculty development program workshop in writing full-blown research proposals. It involved the quantitative type of research using the posttest-only control group experimental design since the subjects were evaluated after the intervention. Evaluative in nature, it was conducted at Saint Mary’s University, located at Bayombong, Nueva Vizcaya in Cagayan Valley. There were 25 subjects of the study who were all participants in the seminar-workshop. Researcher-made questionnaires and evaluated research proposals were the primary sources of the data in the study. Findings revealed that the research faculty development program workshop on writing research proposals was efficient. Hence, faculty members are highly recommended to continue participating in research capability training to become part of the tri-fold function of the university - the instruction, community extension, and research.
Financial Disclosure based on Web-ICT Determinants Hadi, Ahwan; Handajani, Lilik; Putra, I Nyoman Nugraha Ardana
International Research Journal of Management, IT & Social Sciences Vol 5 No 1: January 2018
Publisher : IJCU

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21744/irjmis.v5i1.598

Abstract

The purpose of this research is to analyze the influence of local government characteristic and accountability performance on the financial disclosure based on WEB-ICT and how it’s implications for local government financial performance as a response to the public information disclosure requirements. Using 307 regencies and cities local government in Indonesia as samples based on purposive sampling and analyze by SEM-PLS technique. The result shows that local government characteristic and accountability of local government performance has a positive influence on financial disclosure based on web-ICT. It indicates that local governments with better performance accountability levels and have greater or more mature characteristics will disclose wider financial information through the website. These findings are consistent with the signaling theory which states that organizations tend to provide a signal in the form of information disclosure to stakeholders to describe positive conditions. This study also found that financial disclosure based on web-ICT has a negative influence on local government financial performance, public sector characteristics that are nonprofit oriented cause disclosure of financial information does not encourage the financial performance of local government. Unlike the private sector, the disclosure of information encourages better corporate financial performance.
Challenges to Foster Resilience Macías, Tania Maritza Díaz; Barreiro, Leila María Álava; García, Diana Stefani Velásquez
International Research Journal of Management, IT & Social Sciences Vol 5 No 2: March 2018
Publisher : IJCU

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21744/irjmis.v5i2.613

Abstract

The work aims to provoke critical educational reflections on the current state of the scientific-pedagogical conception of inclusive education in the university context. In this sense, we are aware of the existence of an extremely positive conceptual evolution in recent times. It is necessary to articulate new discourses and teaching practices that project and illuminate the idea that inclusive education as a permanent process of change in education and for which the development of psychological activities outlined in resilience can play an important role. The Ecuadorian higher education system has experienced, for a few years, changes of great pedagogical interest. In this framework, a whole process of generating educational policies and inclusive education is shown, taking as a framework the professors and managers of the Technical University of Manabí (UTM) (Ecuador), to contribute to the greater inclusive development of the said university. The main challenges for university institutions regarding fostering the resilience of the academic process are presented.