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INDONESIA
Jurnal Ecodemica : Jurnal Ekonomi Manajemen dan Bisnis
Published by Universitas Bina Sarana Informatika
ISSN : 23550295     EISSN : 25498932     DOI : http://dx.doi.org/10.31294/eco
Core Subject : Economy,
Economics, Econometrics & Finance
The first ECODEMICA journal was published in 2013, with ISSN registration from LIPI Indonesia. ECODEMICA is a journal of scientific research results in the fields of Economics, Management, and Business. With articles that have not been published online or in print.
Arjuna Subject : Ilmu Ekonomi, Ekonometrika dan Keuangan (semua kategori) - Ilmu Ekonomi, Ekonometrika dan Keuangan (Lain-Lain)
Articles 8 Documents
 1 
Search results for , issue "Vol 8, No 2 (2024): September 2024" : 8 Documents clear
Analisis Srtrategi Bisnis Dalam Upaya Meningkatkan Profitabilitas UMKM Aspikmas Kabupaten Banyumas Putri, Puspita Lianti; Widadi, Budi
Jurnal Ecodemica: Jurnal Ekonomi, Manajemen, dan Bisnis Vol 8, No 2 (2024): September 2024
Publisher : LPPM Universitas Bina Sarana Informatika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31294/eco.v8i2.21931

Abstract

MSMEs are believed to be the main driver of the country's economy. On the other hand, MSMEs also have various limitations and oppose economic globalization due to weak financial resources and competitiveness. Most MSME owners do not have enough knowledge about how to develop a larger business (scale-up). Having a planned business strategy will help MSMEs increase product sales and increase profits. The aim of this research is to formulate, analyze and describe MSME business development strategies by looking at strengths, weaknesses, threats and opportunities and determining appropriate and accurate strategies to increase profitability. The research method used is a qualitative descriptive research method. The data used in this research are primary and secondary data. Data collection techniques through observation, interviews, documentation and distribution of questionnaires to Aspikmas MSMEs. The data analysis used in this research is SWOT analysis (Strength, Weakness, Opportunity and Threat). The results of this research show that an effective strategy based on SWOT Matrix Analysis and the Cartesian SWOT diagram produces an SO (Strength-Opportunity) strategy in quadrant 1, supporting Growth Oriented Strategy.
Pengaruh Trend Fashion, Halal Lifestyle, dan Celebrity Endorser Terhadap Minat Beli Hijab Generasi Z di DKI Jakarta Sholikha, Amaliyah; Rahmi, Mira
Jurnal Ecodemica: Jurnal Ekonomi, Manajemen, dan Bisnis Vol 8, No 2 (2024): September 2024
Publisher : LPPM Universitas Bina Sarana Informatika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31294/eco.v8i2.21762

Abstract

The rapid growth of the Muslim population in Indonesia has created an increase in the demand for halal fashion products, especially hijabs. This demand is driven by the significant role of the Z generation, who desire to express their creativity through embroidery. This generation has become a major factor in the rapid growth of Indonesia’s hijab fashion world. The aim of this study is to identify the influence of fashion trends, halal lifestyles, and well-known endorsers on the interest in buying hijabs among the Z generation at DKI Jakarta. The study uses a quantitative approach involving respondents from the Z generation who have an interest in and experience shopping for hijabs. The sample consisted of 120 Z-generation Muslim women, who were well-known endorsers and lived in DKI Jakarta. The samples were selected using non-probability sampling techniques with purposive sampling. Data collection was carried out by distributing questionnaires with multiple linear regression data analysis techniques using partial least squares (PLS). The findings show that fashion trend variables, halal lifestyle, and well-known endorsers influence interest in purchasing the Z-generation hijab. This research is expected to contribute to the hijab industry, remain relevant to fashion trends, develop halal lifestyles, and pay attention to the use of authentic renowned endorses in hijabs.
Pengaruh Promosi Dan Harga Terhadap Keputusan Pembelian Konsumen Pada Mini Market Joysmart Sleman Saputra, Muhammad Fitriyanto
Jurnal Ecodemica: Jurnal Ekonomi, Manajemen, dan Bisnis Vol 8, No 2 (2024): September 2024
Publisher : LPPM Universitas Bina Sarana Informatika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31294/eco.v8i2.21656

Abstract

The sales level of a product can indicate consumer purchasing decisions. Based on data from Joysmart Sleman mini requests and employee interviews, sales of Joysmart Sleman mini requests have decreased in recent years. This research aims to determine the influence of promotions and prices on purchasing decisions. The type of research used is explanatory research using questionnaire data collection techniques. The method used in This research is quantitative. The population used in this research is consumers who shop and the large sample in this research is 100 consumers of the Joysmart Sleman Minimarket using the Axidental slice method. The methods used in this research include validity tests, reliability tests, normality tests, multiple regression analysis techniques, and analysis of the coefficient of determination, t-test, and F test. The research results show that Promotion influences consumer purchasing decisions, Price influences purchasing decisions, and Promotion and price simultaneously influence consumer purchasing decisions. Related sellers can use the results of this research as material for consideration to increase sales by improving consumer purchasing decisions.
Penerapan Sistem Penjadwalan Dengan Metode SPT (Short Processing Time) Dan EDD (Earliest Due Date) Dalam Mengefisiekan Biaya Operasional Dan Sumber Daya Pada Perusahaan PT. Mathar Telekomunikasi Indonesia Wasito, Wasito; Budiman, Dewinda Almira Noor; Juniarti, Atty Tri; Sarman, Rohmat
Jurnal Ecodemica: Jurnal Ekonomi, Manajemen, dan Bisnis Vol 8, No 2 (2024): September 2024
Publisher : LPPM Universitas Bina Sarana Informatika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31294/eco.v8i2.20951

Abstract

This research aims to implement a more efficient scheduling system using the SPT (Short Processing Time) and EDD (Earliest Due Date) methods at PT. Mathar Telekomunikasi Indonesia. Currently, the company still uses the FCFS (First Come First Served) method, where work is prioritized based on the order of arrival without considering the due date. As a result, delays in scheduling occur, leading to increased operational costs and less efficient use of resources.To address this issue, the researcher proposes the implementation of the SPT method, where jobs with shorter production times are completed first, and the EDD method, where jobs with earlier due dates are prioritized. It is expected that the implementation of these two methods will streamline operational costs and resources. Scheduling that occurs in the company PT. Mathar Telekomunikasi Indonesia is still experiencing delays due to constraints that occur in the scheduling process, problems that occur include damage to machines, resources that are still less effective and efficient. For now, the company still uses the FCFS (First Come First Served) method, in which work is prioritized regardless of the due date. Delays in scheduling have an effect on swollen operational costs and less efficient resources at work. The researcher proposes that companies use the priority rule method, namely SPT (Short Processing Time) where the shorter production time is done first, then the second method, namely the EDD (Earliest Due Date) method, the production process with a faster maturity is prioritized by the researcher. hopes to streamline operational costs and resources.The results of the research that has been carried out show that the average completion time for the SPT and EDD methods is a difference of 3 days where the SPT method is greater than the EDD, the utility results for both methods are 0%, the average amount of work is 0 where the EDD method is greater from the SPT method, the result of the delay from the two methods is 2 days. The operational cost that is a problem is the cost of fines on projects the company is working on must spend Rp. 134,516,831. The problematic resources in the company are work discipline, work productivity, work competence, and leadership
Peran Digital Marketing, E-WOM, dan Kualitas Produk terhadap Keputusan Pembelian di Adhi Fashion Garment Parasari, Nyoman Sri Manik; Putra, I Dewa Gede Sanjaya; Mandira, I Made Chandra; Korry, Putu Dyah Permatha
Jurnal Ecodemica: Jurnal Ekonomi, Manajemen, dan Bisnis Vol 8, No 2 (2024): September 2024
Publisher : LPPM Universitas Bina Sarana Informatika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31294/eco.v8i2.20186

Abstract

Current study aimed to identify the role of digital marketing, E-WOM, and product quality on consumer purchasing decisions at Adhi Fashion Garment. The target population used is all residents of South Denpasar City who have purchased Adhi Fashion Garment products. Through a purposive sampling technique, 168 respondents were obtained who participated in filling out the questionnaire. Based on the results of calculations using PLS-SEM version 4.0 software, the results showed that digital marketing, electronic word of mouth (e-WOM) and product quality had a positive and significant influence on purchasing decisions at Adhi Fashion Garment, South Denpasar. The implications of the results of this research show that the better the implementation of digital marketing strategies and consumers' positive stories about their experiences using certain products, the more this can improve purchasing decisions. And the better the quality of the products offered, especially fashion products, will be able to improve consumer purchasing decisions.
Pengaruh Artificial Intelligence dan Literasi Digital Terhadap Kinerja Karyawan di Bidang Ekonomi Prasetio, Tio
Jurnal Ecodemica: Jurnal Ekonomi, Manajemen, dan Bisnis Vol 8, No 2 (2024): September 2024
Publisher : LPPM Universitas Bina Sarana Informatika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31294/eco.v8i2.22583

Abstract

The development artificial intelligence will have impact on all employment sectors, one of which is economic sector. The threat many jobs being replaced by artificial intelligence has raised concerns about the decline in performance company employees. The aim research is to analyze and provide empirical evidence influence of artificial intelligence and digital literacy on employee performance in the economic sector. The research method used was quantitative with sample 235 people from 28 companies. The research results show that artificial intelligence has significant influence on employee performance. This is because artificial intelligence has changed the way employees work to become faster, more effective, accurate and innovative. So that the way working has impact on employee performance by producing better and maximum output quality and quantity work.  And digital literacy has significant influence on employee performance. This is caused by employees' digital abilities in utilizing technology which has impact on the quality work and better work initiatives. So that digital literacy possessed by employees can influence employee performance to be more optimal. The novelty in this research uses research objects in economic companies such as accounting, taxation, auditing, accounting software, statistics and banking and uses examples of artificial intelligence applications related to the respondent's position in this research, such as virtual assistants, search engines, chatbots, etc.
Peran W-O-M Memediasi Pengaruh Citra Toko Terhadap Minat Beli Konsumen di PD Manis Dempo Palembang Meirisa, Faradila; Budianto, Yosep
Jurnal Ecodemica: Jurnal Ekonomi, Manajemen, dan Bisnis Vol 8, No 2 (2024): September 2024
Publisher : LPPM Universitas Bina Sarana Informatika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31294/eco.v8i2.20443

Abstract

This study aims to examine store image on consumer buying interest mediated by word of mouth promotions for PD Manis Dempo Palembang consumers. Data was collected using an online questionnaire and respondents were selected using a purposive sampling technique. Total respondents in this study were 190 consisting of 70 men and 120 women. The data is processed using the PLS Smart-3 structural equation model. As a result, store image has a positive and significant effect on purchase intention, store image has a positive and significant effect on word of mouth, word of mouth has an effect on purchase intention and store image has an effect on purchase intention which is mediated by word of mouth variables
Anteseden Brand Trust, Product Quality, Social Media paradigms Terhadap Purchase Intention Pada Beauty Industri Di Indonesia rahmawati, Rr Yuliana; Kurniawati, Kurniawati
Jurnal Ecodemica: Jurnal Ekonomi, Manajemen, dan Bisnis Vol 8, No 2 (2024): September 2024
Publisher : LPPM Universitas Bina Sarana Informatika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31294/eco.v8i2.20878

Abstract

This research was formed because there are many make up or skincare brands and their growth is increasing. The beauty industry has been a very interesting segment in recent years. Lots of people are starting beauty businesses starting from skincare, makeup, and others, both online and offline. Competition between local brands and foreign brands is increasingly fierce. This can be seen from the number of beauty products registered in Indonesia. In this case, competition is created so that the product is superior to competitors, especially local brands. The aim of this research is to find out whether the strategy used is appropriate for consumers repurchase decisions. The population of this research is women who use and buy local beauty brands with the sample used being purposive sampling. The sample obtained was 180 respondents. This research provides results that brand trust does not have a positive effect on attitude. Meanwhile, product quality and social media paradigms have an influence on attitude. And attitude has a positive effect on brand loyalty and purchase intention. Brand loyalty also has a significant positive effect on purchase intention

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