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Jurnal Ecodemica : Jurnal Ekonomi Manajemen dan Bisnis
Published by Universitas Bina Sarana Informatika
ISSN : 23550295     EISSN : 25498932     DOI : http://dx.doi.org/10.31294/eco
Core Subject : Economy,
Economics, Econometrics & Finance
The first ECODEMICA journal was published in 2013, with ISSN registration from LIPI Indonesia. ECODEMICA is a journal of scientific research results in the fields of Economics, Management, and Business. With articles that have not been published online or in print.
Arjuna Subject : Ilmu Ekonomi, Ekonometrika dan Keuangan (semua kategori) - Ilmu Ekonomi, Ekonometrika dan Keuangan (Lain-Lain)
Articles 314 Documents
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Pengaruh Kualitas Pelayanan pada Loyalitas Pelanggan di Klinik Kecantikan MS Glow Yogyakarta: Kepuasan Pelanggan Sebagai Variabel Mediasi Farhan, Fikri; Astuti, Vina Dwi; Hazmin, Gulam
Jurnal Ecodemica: Jurnal Ekonomi, Manajemen, dan Bisnis Vol 9, No 1 (2025): April 2025
Publisher : LPPM Universitas Bina Sarana Informatika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31294/eco.v9i1.21224

Abstract

This research examines the influence of service quality on customer loyalty, mediated by customer satisfaction at Ms Glow Beauty Clinic in Yogyakarta. The study adopts a quantitative approach, utilizing primary data collected through a questionnaire. The sampling technique used was non-probability sampling, specifically purposive sampling, based on predetermined criteria set by the researchers. The sample criteria included Ms Glow Beauty Clinic customers aged 17-50 who had visited the clinic more than twice. A total of 200 respondents participated in the study. Data analysis was conducted using Partial Least Squares Structural Equation Modeling (PLS-SEM) through SmartPLS version 4.0.9.6. The research applied an outer model test to evaluate the validity and reliability of the measurement instruments and an inner model test to assess the relationships between variables. The findings reveal that service quality positively affects customer satisfaction, significantly enhancing customer loyalty. Furthermore, customer satisfaction mediates service quality and customer loyalty at Ms Glow Beauty Clinic in Yogyakarta.
Menjembatani Kompetensi Digital dan Kinerja Tendik Gen Z di Unmuh Jember melalui Etika Kerja Umamy, Septy Holisa; Laili, Januariya; Saibah, Saibah
Jurnal Ecodemica: Jurnal Ekonomi, Manajemen, dan Bisnis Vol 9, No 1 (2025): April 2025
Publisher : LPPM Universitas Bina Sarana Informatika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31294/eco.v9i1.25088

Abstract

This research aims to examine the impact of digital competence on the performance of Generation Z educational staff at Unmuh Jember, with work ethics serving as an intervening variable. This issue is crucial because Generation Z, often referred to as digital natives, possesses strong technological skills. However, these competencies do not always directly enhance performance without being accompanied by solid work ethics. A quantitative research approach was applied using a survey method, involving Generation Z educational staff at Unmuh Jember as participants. The study's population and sample comprised 52 respondents, all categorized as Generation Z educational staff. Data analysis was conducted using the Partial Least Squares-Structural Equation Modeling (PLS-SEM) technique to assess the relationships between variables the findings indicate that, first, digital competence does not have a direct impact on educational staff performance. Second, digital competence positively influences work ethics. Third, work ethics significantly affect the performance of educational staff. Fourth, work ethics act as a mediating factor, facilitating the influence of digital competence on performance. This suggests that digital competence can enhance performance only when work ethics are present as an intermediary. This study offers both theoretical and practical insights by highlighting the crucial role of work ethics in optimizing the effect of digital competence on performance. Based on these findings, it is recommended to reinforce an ethical work culture and design training programs that integrate digital skills with ethical values. Future research could expand variable coverage, employ longitudinal methods, or conduct comparative studies across different generational cohorts to gain deeper insights
Study of the Effect of Habit, Perceived Enjoyment, and Perceived Risk on Adoption and Recommendation, Mediated by Behavioral Intention on Bank Negara Indonesia Mobile Banking Application Aditya, Aditya; Sijabat, Rosdiana
Jurnal Ecodemica: Jurnal Ekonomi, Manajemen, dan Bisnis Vol 9, No 1 (2025): April 2025
Publisher : LPPM Universitas Bina Sarana Informatika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31294/eco.v9i1.22560

Abstract

This study aims to investigate, under behavioral intention, the link between habit, perceived enjoyment, and perceived risk on adoption and recommendation mediated. There were 255 respondents in total from a survey approach for data collection. This study gathers questions online using Google Forms from consumers using primary data. This study applies non-probability sampling as its method. Respondents for this survey have used mobile banking from Bank Negara Indonesia. The study used Smart PLS (Partial Least Square) software version 4.1.0 in a variant-based structural equation modeling method. The findings of this study reveal that habit has a significant and favorable effect on behavioral intention; perceived enjoyment has a substantial and favorable impact on behavioral intention; perceived risk has an essential and favorable effect on behavioral intention; behavioral intention has a significant and favorable impact on adoption; behavioral intention has a substantial and favorable effect on recommendation. The originality of this study is the submission of an empirical research model never done to determine the impact of the relationship between habit, perceived enjoyment, and perceived risk on adoption and recommendation mediated by behavioral intention on the Bank Negara Indonesia mobile banking application. This study is supposed to give Bank Negara Indonesia management insights on how to raise the mobile banking application user count.
Mufti Fahrizal Harahap Harahap, Mufti Fahrizal
Jurnal Ecodemica: Jurnal Ekonomi, Manajemen, dan Bisnis Vol 9, No 2 (2025): September 2025
Publisher : LPPM Universitas Bina Sarana Informatika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31294/eco.v9i2.27664

Abstract

Changes in work patterns due to digitalization and the pandemic have encouraged service companies, including online delivery services, to adopt a hybrid work model. In Mandailing Natal, this model presents challenges such as limited infrastructure, team coordination, and dynamic market demand. Therefore, adaptive management strategies are required to maintain optimal performance. This study employs a descriptive qualitative approach using in-depth interviews with managers, couriers, and customers from three online delivery service companies in Mandailing Natal. The data were analyzed using Miles and Huberman’s interactive model, which includes data reduction, data display, and conclusion drawing. The findings indicate that adaptive management strategies in the hybrid work model are implemented through three main steps: (1) adjusting the work structure between online and offline, (2) providing flexibility in scheduling and courier work rotation, and (3) utilizing digital technology for monitoring and communication. In addition, local factors such as geographical conditions and consumer habits are key considerations in adapting these strategies. Adaptive management strategies have been proven to improve operational effectiveness and customer satisfaction in online delivery services in Mandailing Natal. The adaptively managed hybrid work model is not only a solution to changing business environments but can also serve as a sustainable work pattern for digital-based services in regions with infrastructural limitations.

Page 32 of 32 | Total Record : 314

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