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Widya Cipta : Jurnal Sekretari dan Manajemen

widyacipta
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Published by Universitas Bina Sarana Informatika

ISSN : 25500805 EISSN : 25500791 DOI : -

Core Subject : Science, Social,

Decision Sciences, Operations Research & Management Social Sciences

Widyacipta: Jurnal Sekretari dan Manajemen dipublikasi mulai tahun 2017 dengan P-ISSN: 2550-0805 E-ISSN: 2550-0791 memuat tulisan ilmiah tentang gagasan konseptual, kajian, aplikasi teori, studi kepustakaan, dan hasil penelitian yang mempunyai fokus pada perkembangan manajemen, sosial, kesekretarisan, ekonomi, dan bisnis.

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Articles 19 Documents

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Search results for , issue "Vol 2, No 2 (2018): September 2018" : 19 Documents clear

Pelayanan Pendaftaran Tanah Sistematis Lengkap (PTSL) Terhadap Kepuasan Masyarakat Pada Badan Pertanahan Nasional Kabupaten Bekasi nurhidayati nurhidayati; Rani Silpia
Widya Cipta - Jurnal Sekretari dan Manajemen Vol 2, No 2 (2018): September 2018
Publisher : Universitas Bina Sarana Informatika

The National Land Agency (BPN) is a Government Institution established to assist the society in the management of land rights. To facilitate service to the society, BPN has a Complete Systematic Land Registration Program (PTSL). The purpose of this study was to determine the effect of Complete Systematic Land Registration Service (PTSL) on society satisfaction in the Bekasi District National Land Agency. The researchers use descriptive quantitative research methoyds using SPSS 22.0 application. The research sample was taken in non probability sampling, specifically purposive sampling, on 47 respondents by distributing questionnaires. The analysis used was the correlation coefficient test method, determination and regression equation. The results of the calculation, the correlation value of 0.532 which means that there is a strong relationship between public service to socie satisfaction at the BPN Office, the coefficient of determination is 2.83% and the remaining 71.7% is influenced by other factors and the regression equation of Y = 5.956 + 0.799X which means if public service = 0, then community satisfaction is 5,956 and every additional public service 1% will increase community satisfaction by 0,799. After the hypothesis is tested, Ha is accepted and H₀ is rejected as a public service has an influence on society satisfaction at the Bekasi District BPN Office.

Pengaruh Harga dan Promosi terhadap Kepuasan Pelanggan serta Dampaknya terhadap Loyalitas Pelanggan Soni Suntani Sentiana
Widya Cipta - Jurnal Sekretari dan Manajemen Vol 2, No 2 (2018): September 2018
Publisher : Universitas Bina Sarana Informatika

Kurang optimalnya pelayanan yang diberikan oleh pegawai Restaurant di Kawasan Lembang Bandung dianggap oleh beberapa aspek sebagai faktor penyebab berkenaan dengan belum optimalnya loyalitas pelanggan, dimana loyalitas pelanggan tersebut terbentuk atas sejumlah faktor yang saling berkaitan, yaitu kepuasan pelanggan, harga, dan promosi. Penelitian ini bertujuan untuk menganalisis pengaruh harga dan promosi terhadap kepuasan pelanggan; serta pengaruh harga, promosi, dan kepuasan pelanggan terhadap loyalitas pelanggan Restaurant di kawasan lembang. Penelitian ini menggunakan metode deskriptif dan eksplanatori survei. Populasi penelitian adalah pelanggan Restaurant di kawasan lembang. Berdasarkan perhitungan sampel dengan menggunakan rumus Slovin, diperoleh unit analisis penelitian sebesar 150 sampel yang kemudian didistribusikan secara proporsional. Teknik sampling yang digunakan simple random sampling (SRS). Instrumen utama yang digunakan dalam penelitian ini adalah kuesioner. Teknik analisis data menggunakan analisis jalur dengan bantuan software pengolah data SPSS 22.00 dan Microsfot Excell 2007.Berdasarkan hasil penelitian , dapat disimpulkan bahwa harga dan promosi berpengaruh positif dan signifikan terhadap kepuasan pelanggan; serta harga, promosi, dan kepuasan pelanggan berpengaruh positif dan signifikan terhadap loyalitas pelanggan Restaurant di Kawasan Lembang Bandung. Dengan demikian, maka harga, promosi, dan kepuasan pelanggan perlu dioptimalkan.Not optimally the competitiveness of services of Restaurant in region lembang was allegedly caused by a number of aspects related to the customer loyalty, where customer loyalty is formed by a number of interrelated factors, such as Price, promotion, and customer satisfaction. This study aims to analyze the influence of Price and promotion to the customer satisfaction; and the influence of Price, promotion, and customer satisfaction to the customer loyalty of Restaurant in region lembang Bandung. This research used descriptive and explanatory survey method. Population of this study is customer of Restaurant in region lembang Bandung. Based on calculations using formulas samples from Slovin, obtained the unit analysis of this research is 150 samples and are distributed proportionally. The sampling technique used is simple random sampling (SRS). Research using a questionnaire instrument. Techniques of data analysis using path analysis with SPSS 22.00 and Microsfot Excell 2007. Based on these results, it can be concluded that the Price and promotion has a positive and significant impact to the customer satisfaction; and also that the Price, promotion, and customer satisfaction has a positive and significant impact to the customer loyalty of Restaurant in region lembang Bandung. So, the Price, promotion, and customer satisfaction must be optimized.

Pengaruh Service Quality Terhadap Customer Satisfaction dan Customer Loyalty (Studi Kasus Pada LP3I Karang Tengah, Tangerang) syukron sazly
Widya Cipta - Jurnal Sekretari dan Manajemen Vol 2, No 2 (2018): September 2018
Publisher : Universitas Bina Sarana Informatika

ABSTRACT In the concept of service quality, customer satisfaction and customer loyalty is related to each other. The level of service quality which is the discrepancies between customer expectation and perception will affect customer satisfaction and customer satisfaction ensured to affect customer loyalty as well. And the level of service quality determined by a few variables where customer perceived and expected. The research analyzed the existence of correlation and influence between customer satisfaction and customer loyalty at LP3I Karang Tengah, Tangerang, Banten Province. Connected with the Research Method , This research is descriptive quantitaTive research by asking responden to fill in the quessionaire that given, The respondena are the students of LP3I Karang Tengah who represent their level and their major. We use purposive sampling technic to collect the data from 155 students of this institution in the period of June 1–July 31, 2009 . The data statistically has been analyzed by SPSS 16. with the 95 % significance degree. The variables which form customer satisfaction in this research are Tangible (X1) , Reliability (X2), Responsiveness (X3) , Assurance (X4) and Emphaty( X5) as Independent Variables that adopted from servqual concept. Meanwhile , Relationship, Partnership and Ownership adopted from locking loyalty concept form customer loyalty( Y) as dependent variable. To know the normality of the data we use One-Sample Kolmogorov-Smirnov Test, and the result indicates the data is normal in distribution.. T-Test is used to test the impact of independent variable to dependent variable partially. The Result, only Tangible (X1) dan X3 (Responsiveness) partally affect significantly to Loyalty (Y). F-Test is used to test the impact of independent variable to dependent variable simultanously. The Result,simultanously, Tangible (X1) , Responsiveness (X3) , Assurance (X4) and Emphaty( X5), affect significantly to Loyalty (Y). Meanwhile The Linier Regression Test resulted R suare 0.77, that indicate all variables of Customer Satisfaction affect 77 % significantly to Customer Loyalty (Y). Keywords ; Service Quality, Customer Satisfaction, Customer Loyalty

Implementasi Kualitas Pelayanan di Era Disrupsi Pada PD BPR Bank Jombang Jawa Timur Wangsit Supeno
Widya Cipta - Jurnal Sekretari dan Manajemen Vol 2, No 2 (2018): September 2018
Publisher : Universitas Bina Sarana Informatika

Abstract - At this time in the banking business competition is getting tougher. PD BPR Bank Jombang is a financial institution belonging to the Regional Government of Jombang in East Java were very concentrated on improving the quality of customer service. In the face of this disruption era, PD BPR Bank Jombang has increased the quality of service using Internet technology to build websites that can provide information about bank services to customers and communities who want to cooperate with the bank. In this study, the author uses descriptive qualitative research methods. In this study, the authors wanted to get an overview of the implementation of the quality of banking services to customers and communities in need of services for on-line bank in PD BPR Bank Jombang in East Java. The results showed that in the face of increasingly intense competition in the era of disruption this time by prioritizing the use of digital technology. PD BPR Bank Jombang has implemented service quality by building the Bank's website Jombang much information about the bank's services and facilities opening savings accounts, deposits and credit application can be done on line, and can be accessed either by using a personal computer (PC) or using a gadget so that services could be performed in a practical, quick and easy to understand. Key word : Service Quality, Disruption Era Abstrak. Pada saat ini persaingan dalam bisnis perbankan semakin ketat. PD BPR Bank Jombang adalah sebuah lembaga keuangan bank milik Pemerintah Daerah Kabupaten Jombang di Jawa Timur yang sangat konsen pada peningkatan kualitas pelayanan nasabah. Dalam menghadapi era disrupsi ini, PD BPR Bank Jombang telah melakukan peningkatan kualitas pelayanan dengan memanfaatkan teknologi internet dengan membangun website yang dapat memberikan informasi layanan bank kepada nasabah dan masyarakat yang menginginkan untuk bekerjasama dengan bank. Dalam penelitian ini, penulis menggunakan metode penelitian deskriptif kualitatif. Dalam penelitian ini, penulis ingin mendapatkan sebuah gambaran mengenai implementasi kualitas pelayanan bank kepada nasabah dan masyarakat yang membutuhkan layanan jasa bank secara on line pada PD BPR Bank Jombang di Jawa Timur. Hasil penelitian menunjukkan bahwa dalam menghadapi persaingan yang semakin tajam di era disrupsi saat ini dengan mengedepankan penggunaan teknologi digital. PD BPR Bank Jombang telah mengimplementasikan kualitas pelayanan dengan membangun website Bank Jombang yang banyak memberikan informasi tentang layanan bank, dan menyediakan fasilitas pembukaan rekening tabungan, deposito dan pengajuan kredit yang dapat dilakukan secara on line, dan bisa diakses baik dengan menggunakan personal computer (PC) ataupun menggunakan gadget sehingga pelayanan dapat dilakukan secara praktis, cepat dan mudah dipahami.Kata Kunci : Kualitas Pelayanan, Era Disrupsi

Pengaruh Pelatihan, Disiplin Kerja & Gaya Kepemimpinan terhadap Produktivitas Kerja Karyawan Pada PT Federal Nittan Industries nurlaela eva puji lestari
Widya Cipta - Jurnal Sekretari dan Manajemen Vol 2, No 2 (2018): September 2018
Publisher : Universitas Bina Sarana Informatika

Employees are social beings who become the main wealth for every company. They become planners, executors and controllers who always play an active role in realizing the company's goals. Every Company wants its employees to excel and work effectively. Thus need to be given training, applied work discipline, and supported by a good leadership style to increase employee work productivity.The sample used for data collection in this study amounted to 134 employees of PT . Likert scale used by writer to change qualitative data in questionnaire become quantitative data. The purpose of this study is to determine and analyze the magnitude of the influence of Training (X1), work discipline (X2), leadership style (X3) to labor productivity (Y) of PT. Federal Nittan Industries. The calculation of the questionnaire results using a simple linear regression formula. All of the author's calculations were assisted by the SPSS version 20 program released by IBM. Based on the analysis and data processing according to the calculation of correlation coefficient can be seen that the Motivation of Performance has a very strong relationship that is equal to 0.961 and according to the calculation of the coefficient of determination, can be known quite large is 92.3%, then influence Motivation on Performance can be seen through simple linear regression that is Y = 2,670 + 0,901X.

Penilaian Kinerja Keuangan Pemerintah Daerah Kota Bogor Periode Tahun 2012 - 2016 Isnurrini Hidayat Susilowati; Julia Retnowulan; Wiwik Widiyanti
Widya Cipta - Jurnal Sekretari dan Manajemen Vol 2, No 2 (2018): September 2018
Publisher : Universitas Bina Sarana Informatika

One of the form of authorities that has been given by the goverment in order to fulfill the autonomous region for managing the areais the financial aspect. The purpose of the performance measurement of the goverment is to improve the goverment’s performance itself, allocate the resources that we have, and make some decisions to realize public accountabilities. The form of performance measurements for the goverment is done by conducting a financial analysis of The regional Expenditure Budget (APBD) that has been established and implemented before. The type of research that has been conducted by the researcher is quantitative descriptive. The result of studi indicate financial perfoemance of the city goverment of Bogor is good. It means that the average amount of PAD Bogor from 2012- 2016 is 26,96 % which is compared with the total regional incomes.The effectiveness of Bogor’s regional financial management could happen because it uses an effetive relationship pattern on average above 100%. The ratio of direct expenditure to total expenditure in Bogor from2012 – 2014 experienced the highest increase, the highest ratio is happened in 2014 54,21%. The PAD growth ratio shows a positive result despite of showing a sharp decline in 2016 of 8,61%.

FAKTOR-FAKTOR YANG MEMPENGARUHI KEPUTUSAN NASABAH PEMBIAYAAN HAJI MEMILIH PEGADAIAN SYARIAH Ani Rakhmanita
Widya Cipta - Jurnal Sekretari dan Manajemen Vol 2, No 2 (2018): September 2018
Publisher : Universitas Bina Sarana Informatika

Hukum ibadah haji adalah wajib bagi setiap muslim yang mampu dari sisi jasmani, rohani dan ekonomi. Salah satu lembaga keuangan yang memberikan penawaran produk pembiayaan haji adalah Pegadian Syariah. Produk pembiayaan haji yang ditawarkan oleh pegadaian syariah adalah Arum Haji. Tabungan Arum haji memudahkan masyarakat berpenghasilan sedang dan rendah untuk segera mendaftarkan haji dengan sistem pembiayaan. Penelitian ini mengunakan metode penelitian survey yaitu suatu penelitian yang mengambil sampel dari suatu populasi dengan mengandalkan kuesioner sebagai instrumen pengumpulan data. Dengan demikian penelitian ini dikategorikan sebagai explanatory research, yaitu penelitian yang menjelaskan hubungan kausal antara variabel-variabel penelitian melalui pengujian hipotesis. Unit analisis dalam penelitian ini adalah Nasabah Pegadaian Syariah Babakan Tangerang yang memutuskan pemilihan produk Arum Haji. Penelitian ini merupakan penelitian kuantitatif. Metode yang digunakan untuk menguji hipotesis adalah dengan uji instrumen data, regresi liner berganda, uji t, uji f dan koefesien determinasi (R2).Hasil penelitian menunjukkan pelayanan (0,432), lokasi (0,164) dan promosi (0,537) berpengaruh signifikan terhadap keputusan nasabah pembiayaan haji memilih pada Pegadaian syariah Babakan Tangerang (Y).

Strategi Pemasaran Melalui Media Sosial Instagram (Studi Deskriptif Pada Akun @Subur_Batik) Dewi Untari; Dewi Endah Fajariana
Widya Cipta - Jurnal Sekretari dan Manajemen Vol 2, No 2 (2018): September 2018
Publisher : Universitas Bina Sarana Informatika

Tujuan penelitian ini adalah untuk mengetahui strategi pemasaran melalui media sosial instagram. media sosial digunakan sebagai strategi kegiatan pemasaran dengan Instagram. Karena media sosial merupakan salah satu cara yang ampuh untuk mempromosikan produk barang dan jasa melalui internet marketing. Caranya mudah sederhana tetapi memiliki efek yang luar biasa. Dengan 700 juta pengguna aktif setiap bulannya, kekuatan dan jangkauan Instagram memang tidak dapat disangkal. Instagram memang dimulai sebagai aplikasi foto sederhana. Tetapi Instagram telah mengalami banyak perubahan dan menjadi sebuah platform yang memungkinkan pengguna membangun identitas visual bisnis. Penting untuk diingat bahwa pengguna Instagram menghargai konten berkualitas tinggi. Foto dan video yang memberi audiens informasi menarik dengan cara baru dan unik. Dengan mengoptimalkan konten subur batik yang berisi tulisan nada menghibur hingga mendorong keterlibatan pelanggan. Ide untuk menciptakan dan mengelola platform yang menangkap identitas visual merek subur batik terdengar mengintimidasi pada awalnya. Namun akan membuat Instagram menyenangkan dan mudah dan meningkatan penjualan.

Pengaruh Pelatihan Kerja Terhadap Kinerja Karyawan Pada PT Kusumatama Mitra Selaras Jakarta Rani Kurniasari; Nurvi Oktiani; Gema Ramadhanti
Widya Cipta - Jurnal Sekretari dan Manajemen Vol 2, No 2 (2018): September 2018
Publisher : Universitas Bina Sarana Informatika

ABSTRACT: One of the important factors in improving the quality of Human Resources (HR) is by training and developing employees to achieve company goals. This research method uses quantitative methods, with the technique of determining saturated sampling. The research was conducted through questionnaires to all employees of PT. Kasumatama Mitra Selaras, which is an outsourcing company with a total of 37 respondents. This questionnaire calculation with the technique of calculating the correlation coefficient, the coefficient of determination and multiple linear regression equations. With the SPSS 21 application, the correlation coefficient results are 0.650 and the results are categorized as strong. the determination coefficient can be seen that 0.422 or 42.2% of PT Kusumatama Mitra Selaras performance variables can be influenced by the training variable and the remaining 57.8% is influenced by other factors. Based on the calculation table of the regression equation can be obtained the equation is Y = 13.155 + 0.662 X. From the equation of the function it can be said that if training is constant or is 0 then Y (Performance) is equal to 13.155 with a regression coefficient of 0.662.

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Contact Name
Agus Junaidi

Contact Email
agus.asj@bsi.ac.id

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Journal Mail Official
jurnal.widyacipta@bsi.ac.id

Editorial Address
-

Location
Kota adm. jakarta barat,

Dki jakarta

INDONESIA