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Widya Cipta : Jurnal Sekretari dan Manajemen
Published by Universitas Bina Sarana Informatika
ISSN : 25500805     EISSN : 25500791     DOI : -
Core Subject : Science, Social,
Decision Sciences, Operations Research & Management Social Sciences
Widyacipta: Jurnal Sekretari dan Manajemen dipublikasi mulai tahun 2017 dengan P-ISSN: 2550-0805 E-ISSN: 2550-0791 memuat tulisan ilmiah tentang gagasan konseptual, kajian, aplikasi teori, studi kepustakaan, dan hasil penelitian yang mempunyai fokus pada perkembangan manajemen, sosial, kesekretarisan, ekonomi, dan bisnis.
Arjuna Subject : -
Articles 18 Documents
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Search results for , issue "Vol 7, No 2 (2023): September" : 18 Documents clear
Faktor Penentu Minat Investasi di Pasar Modal Syariah: Studi Pada Generasi Z Kota Malang Bastomi, Mohamad; Nurhidayah, Nurhidayah
Widya Cipta - Jurnal Sekretari dan Manajemen Vol 7, No 2 (2023): September
Publisher : Universitas Bina Sarana Informatika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31294/widyacipta.v7i2.16255

Abstract

The Islamic capital market has enormous potential to encourage sustainable economic and financial development. Investors in the Islamic capital market are still very small when compared to the total population of Indonesia. Public interest in investing is quite low, but they do not have sufficient knowledge to assess the risks and returns of the Islamic capital market. Thus, the purpose of this study is to examine the factors that influence Gen Z's interest in investing in the Islamic capital market, risk perception, social media influencers, and disposable income. This research utilizes a quantitative methodology focused on the generation Z population in Malang City. A total of 200 research samples were collected using the incidental sampling method. The collected information was analyzed using the PLS (Partial Least Squares) method. The results of data analysis show that interest in investing in Islamic capital markets is influenced by Islamic capital market literacy, risk perception, and social media influencers. However, the results of data analysis show that disposable income does not affect investment interest. This study has practical implications for increasing Gen Z participation in Malang City in investing in the Islamic capital market. Educational efforts aimed at improving Islamic capital market literacy, effective risk management, and utilizing the positive influence of social media influencers can motivate Gen Z's interest in investing in the Islamic capital market.
Analysis of The Influence of Customer Loyalty to GoFood Products in Indonesia Budianto, Damis Veri; Pertiwi, Tri Kartika; Anwar, Muhadjir
Widya Cipta - Jurnal Sekretari dan Manajemen Vol 7, No 2 (2023): September
Publisher : Universitas Bina Sarana Informatika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31294/widyacipta.v7i2.16211

Abstract

Loyalty is an effort to establish long-term relationships with customers. This study examines the effects of e-service quality and sales promotion on customer loyalty and satisfaction, considering satisfaction as a mediating variable in the context of GoFood products. The main objective of this research is to analyze the causal relationship between the independent variables and the dependent variable with the presence of intervening variables. The primary data source for this study is GoFood application users. Data was collected from a total of 327 customers across Indonesia who are GoFood users. The majority of GoFood customers in the sample are women (61%), have undergraduate education (56%), are students (50%), and have an income ranging from five hundred thousand rupiahs to one million one hundred thousand rupiahs (25%). The results obtained from this study are as follows: First, e-service quality contributes to customer satisfaction. Second, sales promotion contributes to customer satisfaction. Third, customer satisfaction contributes to customer loyalty. Fourth, e-service quality contributes to customer loyalty. Fifth, sales promotion contributes to customer loyalty. Sixth, sales promotion influences customer loyalty through the intermediary variable of satisfaction. Seventh, e-service quality influences customer loyalty through the intermediary variable of satisfaction.
Analisis Brand Signature dan Brand Logo Terhadap Brand Performance Yuliana, Lingga; Apriyana, Nurliya; Fadillah, Muhammad Adam
Widya Cipta - Jurnal Sekretari dan Manajemen Vol 7, No 2 (2023): September
Publisher : Universitas Bina Sarana Informatika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31294/widyacipta.v7i2.15205

Abstract

Peluang usaha skincare menjadi begitu menjanjikan belakangan karena memiliki pangsa pasar yang sangat luas. Tujuan penelitian ini adalah menganalisis brand signature dan brand logo terhadap brand performance dengan studi kasus merek skincare lokal. Research gap dalam penelitian ini adalah knowledge gap dimana penelitian ini akan memberikan pengetahuan mengenai brand signature dan brand logo terhadap brand performance. Dimana korelasi antara brand signature dan brand logo serta brand signature terhadap brand performance serta brand logo dengan brand performance belum ada penelitian sebelumnya. Penelitian menggunakan metode kuantitatif dengan pendekatan deskriptif untuk menganalisis brand signature dan brand logo terhadap brand performance merek produk skincare lokal. Subjek penelitian ini adalah individu yang sudah memiliki pengalaman untuk menggunakan merek produk skincare lokal di Jakarta.  Pengambilan sampel menggunakan purposive sampling dengan kriteria yaitu individu yang sudah mengonsumsi produk skincare dan responden dalam penelitian ini merupakan pengguna skincare dengan rentang usia 12 tahun – 55 tahun. Alat analisis yang digunakan dengan Smart-PLS. Jumlah responden dalam penelitian sebanyak 151. Sumber data yang digunakan dalam penelitian adalah data primer dan sekunder. Hasil penelitian menunjukan bahwa hipotesis pertama, dimana terjadi pengaruh antara Brand Signature memiliki pengaruh terhadap Brand Performance. Hipotesis kedua, Brand Logo memiliki pengaruh terhadap Brand Performance. Hipotesis ketiga, Brand Signature mempengaruhi Brand Logo. Due to its large market share, the skincare business prospect has recently become quite lucrative. The purpose of this study is to examine the effects of brand logo and brand signature on brand performance using case studies of regional skincare companies. The brand signatures and logos of local skincare product brands were examined using a quantitative method and a descriptive approach in this study. Individuals with prior experience utilizing regional skincare product brands in Jakarta served as the study's subjects. In this study, purposive sampling was utilized to select respondents who had used skincare products. Respondents' ages ranged from 12 to 55 years old, and they were skincare users. PLS, or partial least squares, is the analysis method employed. Analyzing tool for Smart-PLS. 151 people participated in the survey as respondents. Primary and secondary data were used as the research's data sources. The study's findings support the first hypothesis, according to which there is a relationship between brand signatures and brand performance. According to the second theory, brand performance is influenced by the logo. The third theory holds that Brand Logo is impacted by Brand Signature. Local skincare brand managers work hard to ensure that the target market's customers always choose their products. This can reinforce consumers' preferences for local brands over global brands and cultivate their passion for them.
Enhancing Employer Brand Hotel Industry Through Knowledge-Based Recruitment and Employee Value Propositions Darawanti, Tri; Silitonga, Parlagutan; Raharjo, Pamuji
Widya Cipta - Jurnal Sekretari dan Manajemen Vol 7, No 2 (2023): September
Publisher : Universitas Bina Sarana Informatika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31294/widyacipta.v7i2.16260

Abstract

This study investigates the role of knowledge-based recruitment, a component of knowledge-based human resource management (K-B HRM), in mediating the relationship between the value proposition of key employees and employer branding. This research uses the PLS-SEM method and purposive sampling to survey employees working in 3- to 5-star hotels in West Java and Jakarta. The results reveal that the value proposition of key employees has a positive and significant impact on both knowledge-based recruitment and employer branding. However, it is observed that knowledge-based recruitment only has a positive but insignificant effect on employer brand, indicating that it does not significantly mediate the relationship between key employees' value proposition and employer branding. These findings offer valuable insights to hotel companies in their efforts to enhance their reputation and image as sought-after workplaces for top talent within the hotel industry. Furthermore, these findings support the Indonesian government's initiatives to foster the development of human resources in the tourism sector. By strategically optimizing key employees' value propositions and diligently implementing knowledge-based recruitment practices, hotel companies have the remarkable opportunity to enhance their employer brand significantly.
Tokopedia E-Commerce Retail Business Innovation in the Transformation Retail Industrial Era 4.0 Asiyah, Siti
Widya Cipta - Jurnal Sekretari dan Manajemen Vol 7, No 2 (2023): September
Publisher : Universitas Bina Sarana Informatika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31294/widyacipta.v7i2.16141

Abstract

Tokopedia's strategy in the world of retail 4.0 will be explained in this paper. The transformation of the retail world occurred from the 1.0 era to the 4.0 era and each has its characteristics. Tokopedia was born when it was in the retail 3.0 era and began to grow in the 4.0 era. A business model innovation strategy is very necessary for the business to survive in the online marketplace. Many innovations have been carried out, including (1) store management facilities (2) Shopping by type category of goods sold and business processes are very easy to learn (3) For easy access to online shops, sellers receive their accounts created during initial registration (4) Collaboration with various transportation services facilitates delivery of goods to consumers (5) simple payments and safe. The method used is to collect some literature to further identify whether it is by the topic to be discussed and make important points related to Tokopedia's strategy in the 4.0 era.
Investigasi Loyalitas Penumpang Kereta Api Pengguna KAI Acces Triani, Ririn Agus; Yenita, Yenita
Widya Cipta - Jurnal Sekretari dan Manajemen Vol 7, No 2 (2023): September
Publisher : Universitas Bina Sarana Informatika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31294/widyacipta.v7i2.15369

Abstract

Standar layanan pelanggan perlu ditingkatkan agar untuk mendorong penggunaan jasa transportasi darat, khususnya kereta api. Maksud penelitian ini yaitu memberi informasi tentang faktor yang memengaruhi loyalitas pelanggan kereta api melalui kegiatan investigasi dalam upaya meningkatkan hal tersebut. Analisis memanfaatkan PLS-SEM dalam penelitian, ini dimaksudkan untuk dimanfaatkan dalam menganalisis data yang menyimpang dari asumsi normalitas dan signifikansi statistik. Sampel untuk kegiatan penelitian terdiri dari penumpang kereta api yang menggunakan KAI Acces dalam pemesanan tiket sebanyak 100 responden. Penelitian yang telah dilaksanakan mengungkapkan dampak positif positif dari service quality dan perceived value kepada customer loyalty melalui customer satisfaction dari hasil investigasi. Untuk pengujian perceived value serta service quality kepada customer satisfaction, semuanya juga mempunyai dampak yang positif. Sedangkan untuk pengujian service quality serta perceived value kepada customer loyalty secara langsung tanpa mediasi customer satisfaction, untuk service quality tidak mempunyai dampak yang positif kepada customer loyalty, sedangkan perceived value memiliki dampak positif. Dapat diambil kesimpulan bahwa peran customer satisfaction sebagai variabel intervening mempunyai efek partial mediation pada pengujian variabel perceived value dan full mediation pada pengujian service quality.The use of land transportation is believed to be a profitable business, one cannot separate ts position as one of the most crucial participants in both marine and air transportation alternatives, especially in Indonesia. To increase the use of rail and other ground transportation options, customer service standards must be raised. Through investigative activities, this study aims to increase railroad customer loyalty by providing information on their level of loyalty. The following are some of the research hypotheses: H1) The findings demonstrate that client quality of service has an impact on satisfaction; H2) According to the investigation's findings, client satisfaction is influenced by perceived value; H3) According to the study's findings, customer loyalty is influenced by service quality; H4) The investigation's findings indicate that perceived value has an impact on customer loyalty; H5) According to the investigation's conclusions, Client loyalty is influenced by customer happiness and the the caliber of the services rendered. In addition, service quality, customer satisfaction, perceived value, and customer loyalty are the four categories of variables investigated. Issues are addressed combining structural equation modeling with partial least squares (PLS-SEM), we conducted this study that deviate from the assumptions of adequacy and normality of the sample. Train riders who book tickets through KAI Access make up the research activity's sample. Based on research findings, customer loyalty and satisfaction are significantly influenced favorably by service quality and perceived value factors.
Pengaruh Kualitas Pelayanan dan Kepuasan Pelanggan terhadap Loyalitas Pelanggan Septyarani, Tiara Azalia; Nurhadi, Nurhadi
Widya Cipta - Jurnal Sekretari dan Manajemen Vol 7, No 2 (2023): September
Publisher : Universitas Bina Sarana Informatika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31294/widyacipta.v7i2.15877

Abstract

The development of online businesses and the rapid use of E-Commerce has greatly affected the delivery of goods in Indonesia. Indonesian people currently entrust their goods to be sent through various expeditions that have been widely found. However, in the process of delivering goods, there are certainly some considerable obstacles such as delays in delivery, wrong delivery address, damaged or lost goods, and others that can make consumers' trust or attitude towards delivery services decrease. Therefore, Shopee began to establish its own logistics service that has been integrated with its services. This logistics service owned by Shopee is named Shopee Xpress which appeared in 2019. With its own logistics service, delivery will be more guaranteed because it is easy to be supervised by Shopee. This study aims to analyze the effect of service quality on customer loyalty through customer satisfaction as an intervening variable at the Shopee Xpress expedition. The population in this study were users of Shopee Xpress expedition services ranging in age from 15 to 54 years who were in the Surabaya City area, East Java. The questionnaire was distributed to people in the city of Surabaya, East Java who had made more than one use of the Shopee Xpress expedition service. A sample of 100 respondents was taken using purposive sampling technique. This study uses multiple linear regression techniques. The results showed that Service Quality has a significant positive effect on Customer Satisfaction. Likewise, Service Quality and Customer Satisfaction have a positive and significant effect on Customer Loyalty. The results of path analysis provide empirical evidence that the Customer Satisfaction variable acts as a partial mediating variable in bridging the effect of Service Quality on Customer Loyalty.
Pengaruh Privasi, Keamanan, Keandalan, dan Transparansi Terhadap Minat Penggunaan Payment Fintech UMKM di Watukelir Utami, Setiyawati Budi; Bawono, Andy Dwi Bayu; Sasongko, Noer
Widya Cipta - Jurnal Sekretari dan Manajemen Vol 7, No 2 (2023): September
Publisher : Universitas Bina Sarana Informatika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31294/widyacipta.v7i2.15976

Abstract

The growth of fintech companies is driven by the swift progress of information technology. The change in people's lifestyles towards electronic financial systems is the main driving factor. In this context, it is important to continue to increase interest in using fintech by Micro, Small and Medium Enterprises (MSMEs). This study aims to investigate the effect of privacy, security, reliability, and transparency on interest in using fintech, both individually and collectively. The theory used is the Theory of Planned Behaviour, which involves the concepts of privacy, security, reliability, transparency, and usage intention. The research method used is descriptive quantitative. The research sample consisted of 150 respondents selected by purposive sampling method. The data were analyzed using multiple linear regression with the help of SPSS software. The results showed that privacy, security, reliability, and transparency positively and significantly affect the interest in using fintech by MSME players, both individually and collectively.

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