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INDONESIA
Komunikasi : Jurnal Komunikasi
Published by Universitas Bina Sarana Informatika
ISSN : 20866178     EISSN : 25793292     DOI : 10.31294/jkom
Core Subject : Science,
Computer Science & IT Library & Information Science
Arjuna Subject : -
Articles 225 Documents
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Analisa Peranan dan Fungsi Public Relation Baitulmaal Munzalan Indonesia Dalam Publikasi Gerakan Infaq Beras Jakarta Mareta Puri Rahastine
Jurnal Komunikasi Vol 12, No 1 (2021): Maret 2021
Publisher : Universitas Bina Sarana Informatika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31294/jkom.v12i1.10202

Abstract

The Jakarta Rice Infaq Movement Community is a social or non-profit organization under the auspices of the Indonesian Baitulmaal Munzalan. Which aims to help Santri, orphans and Al-Qur'an memorizers to meet their food needs, especially the need for rice as a staple food in Indonesia. This program provides good quality rice assistance and is given on a monthly basis. To increase trust in donors and potential donors, information and promotions must be carried out through various media. The promotional media commonly used by the Jakarta Rice Infaq Movement Community is through websites, events, social media and brochures so that the Rice Infaq Movement activities are increasingly known. In this study, the authors used a descriptive qualitative method which was carried out by means of direct observation and in-depth interviews with informants and then the data were analyzed descriptively. This study contains how the PR of Baitulmaal Munzalan Indonesia has a role and function in the publication of the Rice Infaq Movement in Jakarta.Keywords: Rice Infaq Movement, Publication Media, Public Relations
ANALISIS AISAS MODEL TERHADAP “BTS EFFECT” SEBAGAI BRAND AMBASSADOR DAN INFLUENCER LINA SINATRA WIJAYA; VIRGINIA - -
Jurnal Komunikasi Vol 11, No 2 (2020): September 2020
Publisher : Universitas Bina Sarana Informatika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31294/jkom.v11i2.7906

Abstract

BTS, is the most famous Korean idol group band boy currently not only in Indonesia but also around the world. It has become the target of many big companies to cooperate with them as the Brand Ambassadors or  Influencers of their company products because of the huge benefits they can receive that eventually lead to the term "Bts Effect" . This study aims to analyze the AISAS model towards the BTS Effects as the brand ambassador/influencer. It is qualitative research which uses structured Questionnaires and observation for gaining the data. The target of this study is 25 informants as BTS lovers who have used BT21 products.  The result of this study showed that in this digital era, AISAS model is more suitable to be implemented in the marketing promotion process. By applying this model, customer motivation will increase, and this will encourage them to buy the product. Besides that, it will also create positive customer behavior towards the products
Aktivis Media Sosial sebagai Penggagas Tagar : Najwa Shihab Galakkan Social Distancing Lewat #dirumahaja Nadia Raissa
Jurnal Komunikasi Vol 12, No 1 (2021): Maret 2021
Publisher : Universitas Bina Sarana Informatika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31294/jkom.v12i1.8306

Abstract

Perkembangan teknologi mempengaruhi cara berkomunikasi masyarakat yang kini telah termediasi lewat komputer atau dapat digambarkan lewat computer mediated communication (CMC).  Media sosial menjadi salah satu cara masyarakat berkomunikasi yang paling banyak digunakan, misalnya Twitter dan Instagram. Aktivis media sosial, juga turut memanfaatkan media sosial sebagai aktivisme mendukung gerakan dan pesan - pesan tertentu yang ingin disampaikan ke masyarakat, salah satunya dengan menggunakan tagar. Najwa Shihab berusaha meningkatkan kesadaran masyarakat terkait social distancing di tengah pandemi covid 19. Ia menggagas #dirumahaja  sebagai salah satu bagian dari gerakan meningkatkan kesadaran masyarakat untuk melakukan social distancing. Tulisan ini bertujuan untuk memaparkan aktivis media sosial memanfaatkan tagar untuk menggerakan masyarakat dalam melakukan suatu aksi.Kata Kunci : Aktivis Media sosial, CMC, Tagar, #dirumahaja
Penggunaan Media Sosial Sebagi Strategi Komunikasi Pemasaran Masyarakat Di Kelurahan Pekayon Jaya Bekasi Selatan mareta Puri Rahastine; Yulianti Fajar Wulandari
Jurnal Komunikasi Vol 11, No 2 (2020): September 2020
Publisher : Universitas Bina Sarana Informatika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31294/jkom.v11i2.8476

Abstract

The progress of Information Technology Communication (ICT) makes people have to develop along with the times, not a few people who use the internet, especially social media which is used as promotional media, of course, because of the vast reach and promotion costs needed are very cheap. This study uses a qualitative research method with a qualitative approach. The research was conducted to residents of RT 05, RW 13, Pekayon Jaya, South Bekasi Kelurahan. The results of the survey showed that there were many residents doing promotions with whatsapp group applications to sell their products, this can be seen from the number of residents uploaded every day.
Strategi Komunikasi Guru Dalam Upaya Meningkatkan Proses Pembelajaran Siswa SDN Tebet Barat 01 Jakarta Selatan Di Masa Pandemi Covid -19 Gan Gan Giantika
Jurnal Komunikasi Vol 11, No 2 (2020): September 2020
Publisher : Universitas Bina Sarana Informatika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31294/jkom.v11i2.8575

Abstract

Abstract - Communication in education carried out by teachers and students is not only the process of exchange and delivery of learning material, but there is a dimension of teacher and student relations being the main requirements for the creation of an effective learning process. A good teacher is a good communicator or an effective teacher is an effective communicator in the delivery of learning materials, but since December 2019, with the Covid - 19 pandemic outbreak throughout the country that resulted in death in sufferers and this disease is transmitted quickly has an impact on the world of education in Indonesia therefore needs to implement an appropriate communication strategy in the delivery of learning material in the 19th Pandemic era. This study aims to reveal the Teacher Communication Strategies in Efforts to Improve Student Learning Processes in Tebet Barat 01 South Jakarta Elementary School In the Covid Pandemic Period -19. The method used by researchers in this study is descriptive qualitative research methods. In this study produced a Teacher Communication Strategies in Efforts to Improve Student Learning Processes in Tebet Barat 01 South Jakarta Elementary School In the Covid Pandemic Period -19by using online and social media communication media, namely zoom and whatsapp. The conclusion of this research is that with the communication strategy with the media zoom and whatsapp carried out by the teacher SDN Tebet Barat 01 South Jakarta, the learning objectives can be achieved, namely printing and directing students to be good people, good personality and smart as well as maintaining the safety and health of the inner and outer students, teachers , the principal of the school and all citizens in the area of the teaching unit.Keywords: Communication Strategy, Learning Process
Strategi Komunikasi Pemasaran Green Marketing Pada Produk Hellobottle.Id Dalam Upaya Mendukung Kampanye Ramah Lingkungan Kepada Konsumen Asriyani Sagiyanto; Badiatul Qibtiyani
Jurnal Komunikasi Vol 12, No 1 (2021): Maret 2021
Publisher : Universitas Bina Sarana Informatika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31294/jkom.v12i1.10441

Abstract

Sampah plastik,  yang  merupakan isu yang sangat dekat dengan masyarakat. Sifatnya sendiri  tidak  mudah  terurai,  proses  pengolahannya  menimbulkan  toksit  dan  bersifat karsinogenik. Inilah yang akhirnya mempengaruhi masyarakat sehingga lingkungan pemasaran mengalami perubahan. Mengusung isu  lingkungan memunculkan konsep green marketing pada HelloBottle.id sebagai produk  thumbler  yang ramah lingkungan. Tujuan penelitian ini adalah Mengetahui  strategi  komunikasi  pemasaran  pada  produk  Hellobottle.id  dalam  upaya mendukung kampanye ramah  lingkungan kepada konsumen, serta mengetahui faktor apa  saja yang  dapat  menghambat  strategi  green  marketing  pada  produk  Hellobottle.id  dalam  upaya mendukung kampanye ramah lingkungan kepada konsumen.Penelitian ini menggunakan metode kualitatif deksriptif, dengan mengumpulkan data melalui wawancara, observasi non pasrtisipan,  studi  pustaka, dan dokumentasi. Narasumber dalam penelitian ini adalah pemilih dari HelloBottle.id dan tiga orang konsumen HelloBottle.id. Teori  yang digunakan dalam penelitian  adalah  Teori  menurut Kotler tentang kegiatan dasar pembauran  pemasaran.  Hasil  dari  penelitian  ini  adalah  dalam  kegiatan  pemasaran HelloBottle.id sebagai produk ramah lingkungan menggunakan keempat kegiatan dasar dari pembauran pemasaran melalui media online dalam upaya kampanye ramah lingkungan kepadakonsumen.
STRATEGI PUBLIC RELATIONS PT HONDA MEGATAMA KAPUK DALAM CUSTOMER RELATIONS horidatul bakiyah
Jurnal Komunikasi Vol 11, No 2 (2020): September 2020
Publisher : Universitas Bina Sarana Informatika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31294/jkom.v11i2.8205

Abstract

The development of information and communication technology is increasingly growing. Today's society is so spoiled by the many types of communication media, and one of the most interesting people in Indonesia today is Instagram social media. Many positive things can be explored from Instagram, and one of the most used by people in Indonesia is as a medium for doing business online. Many of the offline-based companies are now using Instagram to show the existence of their companies in the world of social media. Likewise with PT. Honda Megatama Kapuk participated in utilizing Instagram as a strategy in customer relations. PT. Honda Megatama Kapuk itself is a company engaged in the automotive sector. The research was conducted with qualitative research methods, where the technique of collecting data through the stages of observation, in-depth interviews, literature studies and documentation. The results show that the strategy of using Instagram social media in Customer Relations is very effective in reaching customers who are active in social media, making it easier for companies to disseminate information about products and company operations. Through Instagram, customers feel more familiar and close to the company so that it has a positive impact on the company in monitoring what information needs are needed by loyal customers.Keywords: Public Relations Strategy, Customer Relations, Instagram
Kredibilitas Media Online Dalam Pemberitaan Rencana Aktivitas Pembelajaran Secara Tatap Muka Pada Tahun 2021 Dimasa Pandemi Covid - 19 Siti Qona’ah -; Gan Gan Giantika; Ichsan Widi Ichsan Widi Utomo; Fitriyanto - -
Jurnal Komunikasi Vol 12, No 1 (2021): Maret 2021
Publisher : Universitas Bina Sarana Informatika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31294/jkom.v12i1.9993

Abstract

Abstract  -The purpose of this study was to determine the credibility of Okezone's online media in reporting face-to-face learning activity plans in 2021 during the Covid-19 pandemic which included three dimensions, namely trust, presentness, and unbiasedness. The method used in this research is descriptive qualitative method, using the method of interviewing, literature study and observation. Methodology with a qualitative approach is used in order to have a complete and in-depth picture of the problem under study. The results of this study concluded that the credibility of online media in reporting face-to-face learning activity plans in 2021 during the Covid -19 pandemic was positive. Broadly speaking, the credibility of Okezone online media in reporting face-to-face learning activity plans in 2021 is a credible online media. However, there are a number of things that need to be considered again in terms of the completeness of the news presented, but this does not affect student opinions regarding trust, currentness and bias towards news in Okezone Online Media regarding reporting of face-to-face learning activity plans in 2021. Keywords: credibility, online media, Covid-19 pandemic
Strategi Komunikasi Pemasaran IndiHome Dalam Membangun Positioning Di Tengah Pandemi Covid-19 Di Indonesia Gan Gan Giantika
Jurnal Komunikasi Vol 12, No 1 (2021): Maret 2021
Publisher : Universitas Bina Sarana Informatika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31294/jkom.v12i1.9642

Abstract

Abstrak – The marketing communication strategy in building positioning in the midst of the Covid-19 pandemic in Indonesia is research on IndiHome, which is a service product of PT. Telkom Indonesia (Persero) TBK, in Indihome's marketing communication strategy to build positioning in the midst of the Covid-19 pandemic in Indonesia. This study aims to determine the commitment and marketing communication strategy techniques of IndiHome in building positioning in the midst of the Covid-19 pandemic in Indonesia. The methodology used in this research is a qualitative method. The data collection techniques in this study used observation, literature study, documentation study, and internet search. The results of this study indicate that IndiHome, which is a service product of PT. Telkom Indonesia (Persero) TBK, can build a positioning through a marketing communication strategy by launching the #dirumahgaknyerah movement. This movement, which is in line with the government's agenda to reduce activities outside the home, is implemented through several programs such as the Digital Activation #dirumahgaknyerah, AdsQoo Webinar, MaXight Webinar. Positioning strategy is a way to create unique differentiation in the minds of the target market, so that an image of a brand or product is superior to competitors' brands / products. Keywords: Communication Strategy, Marketing Communication, Positioning 
Perancangan Media Pembelajaran Berbasis Flash FlipBook Maker Pada Matakuliah Sistem Multimedia Supriyadi Sandi
Jurnal Komunikasi Vol 11, No 2 (2020): September 2020
Publisher : Universitas Bina Sarana Informatika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31294/jkom.v11i2.8648

Abstract

The media is a tool that intersects in the process of teaching and learning for the achievement of educational goals in general and learning objectives in schools in particular. The media is also a means of transporting messages or information that is instructional or contain teaching purposes and is therefore called learning media. Many benefits can be taken from media management from what we know so far. The practical benefits of instructional media in the teaching and learning process are learning media that can clarify the presentation of messages and information so as to facilitate and improve the process and learning outcomes. The use of Flash Flipbook media can increase student learning motivation and can also affect student achievement or learning outcomes. It is expected that the results of this virtual module will have an impact on increasing students' mastery in learning the basics of multimedia systems. 

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