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Komunikasi : Jurnal Komunikasi

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Published by Universitas Bina Sarana Informatika

ISSN : 20866178 EISSN : 25793292 DOI : 10.31294/jkom

Core Subject : Science,

Computer Science & IT Library & Information Science

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Articles 225 Documents

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FAKTOR-FAKTOR YANG MEMPENGARUHI KEPUASAN PELANGGAN DALAM BISNIS ONLINE . Susilowati
Jurnal Komunikasi Vol 6, No 1 (2015): Volume VI Nomor 1, Maret 2015
Publisher : Universitas Bina Sarana Informatika

The increasing of Internet users in Indonesia proves that the strategy's implementation of Internet-based business can improve more rapidly, and expand the business competition in the virtual world or online business. The research aims to identify and examine the factors that affect customer satisfaction in the online business. The factors are customer trust, product quality and price. Subjects were the customers in South Jakarta that have been doing online business transactions. The total sample is 100 respondents chosen using a non-probability sampling techniques. It is a quantitative research using case study methods and questionnaires. Data analysis techniques used is multiple linear regression. Data collection tool is Likert scale as quantitative data and analyzed using descriptive analysis using SPSS software version 17.0 (statistical Package for the Social Science). The results showed that the Customer trust, Quality Products, Price, partially have a significant influence on customer satisfaction in online business, and simultaneously or together have a significant influence on customer satisfaction in online business. Based on the result, it is advisable to companies engaged in online business to increase customer trust, product quality, and price to be able to increase the customers' satisfaction in online business in the future. As well as other strategies need to be created to enhance competition in online business ventures, such as the aspects of improving the image and reputation of the company through advertising, as well as creating a brand image on the products shown in the companies' website. Keywords : Customer Trust , Quality Product, Price , Customer Satisfaction

STRATEGI PROGRAM SIARAN RADIO DANGDUT DI JAKARTA (STUDI KASUS PADA KENAIKAN RATING RADIO MERSI FM TAHUN 2014) . Liliyana
Jurnal Komunikasi Vol 8, No 2 (2017): Vol. 8 No. 2, September 2017
Publisher : Universitas Bina Sarana Informatika

As one of the dangdut’s radio station that have survived from 1970 until now, it isn’t easy for Radio Mersi 93,9 Jakarta. This tesis will analyze the success of program strategy that Radio Mersi has made to increase their rating.This is a descriptive study with a qualitative approached, using constructivis paradigm and using case study method. The data collection techniques through the observation, interviewed with the Radio Mersi programmer’s sources and literally data.The result showed that Radio Mersi has adjusted the program with its audience activities, formatting the listening habits which showed the same program every day, arranging the listeners’s flow which gave “the bridging” in each program, and optimizing the sound effect and music utilities to make more attractive. Unfortunately, Radio Mersi has lack of optimizing to maintaince the program’s resources which is seen by the repetition.Key words: Radio program strategy, Dangdut Radio in Jakarta

PROMOSI PENJUALAN MELALUI JEJARING SOSIAL (Studi Deskriptif KualitaIif Promosi Penjualan melalui Jejaring Sosial Instagram pada “PT JHD RANDOL”) Christopher Yudha Erlangga
Jurnal Komunikasi Vol 8, No 1 (2017): Vol. 8, Nomor 1, Maret 2017
Publisher : Universitas Bina Sarana Informatika

This research entitled Sales Promotion through Social Networking (Qualitative Descriptive Study of Sales Promotion through Instagram Social Networking on "PT JHD RANDOL" This research aims to find out the promotion through Instagram @radjacendol account by PT JHD RANDOL The theory used and considered relevant In this research is Mass Communication Theory, Social Media (New Media), Interest in Buying and Marketing Promotion.The method used in this study using qualitative methods.The subject of this study is the consumer Radja Cendol who also followed the account Instagram @radjacendol and President Director of PT JHD RANDOL Danu Sofwan Technique The data collecting is done by observation around research subject and in-depth interviews This research found some conclusions, such as @radjacendol Account promoting by disseminating information of new menu, interesting quote, motivation word, current issue of contest with prize And others la In. The interaction with consumers also raises customer loyalty to Radja Cendol. These interactions are also not uncommon to bring in new customers. The existence of this account also makes a difference with other competitive products. Customer interest Radja Cendol influenced by several factors such as the spread of many outlets, affordable prices affordable, as well as nutritious and healthy products. Keywords : Promotion, Buying Interest, Radja Cendol Instagram.

OPTIMALISASI PROGRAM BRANDING DAN AKTIVASI MEREK DI ERA DIGITAL Faif Yusuf
Jurnal Komunikasi Vol 7, No 1 (2016): Volume VII, Nomor 1, Maret 2016
Publisher : Universitas Bina Sarana Informatika

In this digital era, business environment has its more challenges. Product innovation is not enough anymore. Marketing communication process may not be relevant regarding rapid changes in the dinamic environment. In order to maintain its corporate image dan company’s merekportfolio, company has to do something creative in all aspec of its public relation and branding activities. People have more choice than ever. They can get the products anywhere and can compare products and services down to the minute details. This requires a more intelligent manner of communication by companies.Brand activation is one of the important activities in the branding process. A successfull brand activation should have deep impact to consumer’s life to boost sales and corporate revenue. Key words : branding, brand activation, public relations

INTERNET AS CONNECTING GAP IN GUIDING INFORMATION (Case Study: Kampung Media in KSB For Access to Information on Villagers) - Yusmawati
Jurnal Komunikasi Vol 8, No 2 (2017): Vol. 8 No. 2, September 2017
Publisher : Universitas Bina Sarana Informatika

The internet is a new communication medium that is already familiar to the community. Any form of communication activity can be done through the internet. Internet users have penetrated various circles and in various places, including in remote areas of Indonesia. Kabupaten Sumbawa Barat is one of the regencies located in the province of Nusa Tenggara Barat. In terms of geography, the location of the district is fairly far from other major cities, including the central government of Jakarta. However, this great distance does not make the people there blind of technology and information. This study aims to find out how the internet as a gap leverage in obtaining information. The research method used is case study with qualitative approach. Data obtained through interviews, literature study, and documentation. The results showed that internet-based Kampung Media help the community in Nusa Tenggara Barat, especially in Kabupaten Sumbawa Barat to obtain ease in obtaining information via the internet. Society is no longer isolated in obtaining information, even can compete with other regions in Indonesia. In addition to getting information, Kampung Media community also provides an opportunity for the community there to provide information to other communities in various regions. Become a useful society. Keyword: Internet, Gap, Kampung Media

FUNGSI MANAJEMEN SDM GUNA MENINGKATKAN KE EFEKTIFAN KINERJA SDM PADA BSI TV Achmad Haikal
Jurnal Komunikasi Vol 8, No 3 (2017): Special Issues
Publisher : Universitas Bina Sarana Informatika

Penelitian ini bertujuan untuk menilai efektivitas fungsi sumber daya manusia serta memberikan rekomendasi atas temuan kelemahan pada BSI TV. Aktivitas sumber daya manusia yang diteliti meliputi: desain dan perencanaan, rekrutmen dan seleksi, pelatihan dan pengembangan, promosi jabatan, keselamatan dan kesehatan kerja, serta pemutusan hubungan kerja.Penulis menggunakan metode diskriptif kualitatif dengan pengumpulan data wawancara, dokumentasi, observasi serta studi pustaka. Metode analisis data yang digunakan analisis kualitatif dengan menilai efektivitas fungsi personalia berdasarkan perbandingkan antara kriteria, penyebab dan akibat.Berdasarkan hasil penelitian, diketahui kelemahan yang menyebabakan belum tercapainya efektivitas fungsi SDM. Kelemahan tersebut diantaranya belum melakukan peramalan kebutuhan karyawan di masa yang akan datang, belum mengadakan promosi jabatan bagi karyawan tetap, belum menilai kinerja setiap karyawan, belum semua karyawan yang mendapatkan jamsostek, belum memiliki alat pencegahan dan penanggulangan bencana, dan belum menilai tingkat kepuasan karyawan. Berdasarkan temuan kelemahan, diberikan rekomendasi sebagai masukan bagi BSI TV untuk meningkatkan fungsi SDM diantaranya: 1) Melengkapi SOP sebagai pedoman kegiatan, 2) Melakukan peramalan terhadap kebutuhan karyawan, 3) Mengadakan studi banding, 4) Mengadakan promosi jabatan, 5) Melengkapi peralatan pencegahan dan penanganan bencana, 6) Mengadakan program penilaian kepuasan karyawan, 7) Melakukan pemisahan tugas terhadap karyawan yang rangkap jabatan, 8) Memberikan asuransi bagi karyawan kontrak, 9) Mengadakan perencanaan dan pengembangan karir bagi seluruh karyawan, 10) Membuat standar penilaian kinerja karyawan.Kata Kunci: Audit Operasional, Aktivitas Fungsi SDM, Tingkat Efektivitas.

PENDEKATAN KOMUNIKASI PARTISIPATORI DALAM PENANGGULANGAN PENYAKIT DI KALANGAN MASYARAKAT MISKIN Maya May Syarah
Jurnal Komunikasi Vol 7, No 2 (2016): Vol 7 No. 2. September 2016
Publisher : Universitas Bina Sarana Informatika

Indonesia was ranked fourth after India, China, and South Africa in terms of the prevalence of Tuberculosis (TB) with 65,000 deaths per year (WHO 2012). Since 1995 Indonesia implement Directly Observed Treatment Shortcourse (DOTS) as a method of treatment of TB. DOTS method not only be implemented through a clinical approach but also a community-based approach, especially in the poor communities that the prevalence of TB is high. The research used a qualitative approach with case study method of TB control programs in poor urban communities with Community TB Care 'Aisyiyah KPT Jakarta Barat. A total of 18 informants as a source of data, obtained by the snowball technique. The study used a model multitrack participatory communication theory. The results showed that happen combines participatory communication modes monologues and dialogue. Moda monologues occur in training and the delivery of information about the disease and treatment of TB patients, cadres and treatment supervision(PMO) as well as community leaders. While meeting the communication forum Dialogic was formed to solve the problem. Forums and meetings patient monitoring becomes an arena not only the exchange of information on TB treatment but the problem solving and the consultations and the 'vent' in assisting patients. Dialogic participatory modes of communication in health communication is required not only as a transfer of information from the owner of the program but also as an approach to exchange views in order to cure a disease.Keyword : health communication, participatory communication, tubercolusis

MAKNA FASHION PEMBAWA ACARA PROGRAM KRIBO DI MNC TV (Studi Semiotika Pierce Episode Secangkir Kopi Hitam) Agung Raharjo
Jurnal Komunikasi Vol 6, No 2 (2015): Volume VI Nomor 2, September 2015
Publisher : Universitas Bina Sarana Informatika

The television show has its own characteristics which give strength and appeal on the television broadcast . One of the teams in the industry is the host of the television program Kribo in MNCTV. As for the meaning of fashion which can be explained from the theory of “semiotics Pierce” as icons , indices and symbols . namely the episode consisted of a cup of black coffee head using frizzy hair wig , clothes worn then use the concept of the 70s . In this study using a qualitative methodology, and then using the critical paradigm and writers critiquing fashion sense emcee Pierce semiotic program Kribo consisting icon, index, and symbols. As defined semiotics Pierce is getting comfort in program Kribo hosted and will be closer to the viewers as well as the speaker , so it looks more formal and there is no restriction or impediment whatsoever to get to know and interact to all sources by wearing the fashion era of the 60 's and 70's in particular in the event program Kribo in MNCTV. Keyword: Fashion, Semiotics, Host, Kribo

PENDEKATAN KEPEMIMPINAN DALAM PEMBERDAYAAN MANAJEMAN SUMBER DAYA MANUSIA DI PRODUCTION HOUSE (Studi Kasus Pada PT. Samuan Rumah Kreasi) . Fitriyanto
Jurnal Komunikasi Vol 8, No 3 (2017): Special Issues
Publisher : Universitas Bina Sarana Informatika

In this research is done in order to know the approach of leadership of management in empowering the employee and the claim of creative industrial sector in this matter the company of production house that have a business in television program production, film, advertisement and Company Profile. In this research the writer want to point out whereas the management party or the leader of production house want the better approach in order to empowering the human resource that be owned in order that can fulfill the needs of company and the needs or claim of customer but often have an obstacle by the claim of job or deadline of production such as; the job hour of employee and the claim of production, the development of technology and other factor. How about the approach of leader in this matter is management of a production house in creating the target of company through the empowerment of their human resources by various of policy which have been implemented well is protection, empowering, enabling, and supporting.Keywords: Leadership, MSDM Empowerment, Production House

STRATEGI KOMUNIKASI DALAM MENGIMPLEMENTASIKAN PERATURAN GUBERNUR NOMOR 141 TAHUN 2016 TENTANG KARTU JAKARTA PINTAR GAN GAN GIANTIKA
Jurnal Komunikasi Vol 7, No 1 (2016): Volume VII, Nomor 1, Maret 2016
Publisher : Universitas Bina Sarana Informatika

Jakarta is the capital city of Indonesia continues to be reflected for other regions in developing all aspects, one of which is education. The government through the Governor Decree Number 141 Year 2016 set rules on Personal Cost Assistance Education for Students From Disadvantaged Families Through Jakarta Smart Card. The purpose of this study to determine the Communication Strategy In implementing the Governor Regulation Number 141 2016 About Jakarta Smart Card in SDN 01 Pagi Tebet Barat, South Jakarta. This study used a qualitative approach. The data collection is done with the interview as the primary data. While secondary data obtained from the literature and electronic media. Based on the research that Tebet Barat SDN 01 Pagi perform communication strategies in implementing the Governor Regulation No. 141 Year 2016. In this communication strategy Tebet Barat SDN 01 Pagi perform such communication strategies, objectives, disposition and bureaucratic structure. So that the implementation of Governor Regulation Number 141 Year 2016 can be realized. Keywords: Communication Strategies, Implementation, Jakarta Smart Card

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