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Komunikasi : Jurnal Komunikasi

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Published by Universitas Bina Sarana Informatika

ISSN : 20866178 EISSN : 25793292 DOI : 10.31294/jkom

Core Subject : Science,

Computer Science & IT Library & Information Science

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Articles 225 Documents

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Komunikasi Media FILM Studi Fenomenologi Pada Sineas-Kritikus Film dan Penikmat Film Tentang Makna Fungsi Film Wonderful Life . Anisti
Jurnal Komunikasi Vol 8, No 1 (2017): Vol. 8, Nomor 1, Maret 2017
Publisher : Universitas Bina Sarana Informatika

Abstract. This study aims to build experience filmmakers about the determination of the film's theme. Of the number of movie theme, movie theme of social movements still arguably rare. Not many filmmakers who dare to take this theme for a variety of things including the film difficult to sell in the market. The difficulty competing with more popular movie themes such as film genre horror, comedy and action. However, in the year 2016 one of the filmmakers will release themed movies is a social movement Wonderful Life. The film is overall a story about children with special needs. During these special needs children considered one eye when they have the same rights and opportunities. They just need more support from their environment. This is the reason why the reality of the movie theme important to investigate. Reality does not stand alone but is emik, meaning that individual as an informant can build on the experience of meaning. Each individual will perform interpretations of reality are accepted. In this case, the individual in question is the cinematographer. The study focused on how the filmmakers to build awareness for the courage specify a movie theme. The method used phenomenological qualitative approach. The study says that the experience of every filmmaker diverse backgrounds choose a theme related to social movements but maknya movie remains the same which is difficult to market a movie-themed social movements. Keywords: movie theme, movie media, movie function

PENGARUH MOTIVASI, INSENTIF DAN IKLIM KERJA TERHADAP KINERJA KARYAWAN PRODUKSI PT. CIPTA TPI (MNCTV) Agung Raharjo; Kaman Nainggolan
Jurnal Komunikasi Vol 8, No 2 (2017): Vol. 8 No. 2, September 2017
Publisher : Universitas Bina Sarana Informatika

The company which is ready to compete must have effective management. In addition to motivation, to improve the performance of employees in effective management requires the support of employees who are qualified and competent in their fields. On the other hand the employees construction must take precedence as the main asset of the company. The learning process should be a corporate culture so that the skills of the employees can be maintained, even improved. Based on the above description, the writer proposed a study entitled “The Influence of Motivation, Incentives and Work Climate towards The Production Work Performance PT. Cipta TPI (MNCTV)”. The method of this research is done against data obtained from the questionnaire answers and the results used to analyze data in the form of figures and calculations with statistical methods. Such data should be classified in a particular category by using specific tables to make it easier to analyze. For it to be used SPSS Analysis program. This research proved a boost of motivation and incentives is very influential on work performance of the employees in the Office of PT. Cipta TPI (MNCTV), then to improve the performance of employees, the main thing to note are the motivation, incentives and a comfortable work climate and bolster employee productivity.Keywords: Motivation, Incentives, Work Climate, Employee.

PEMAKNAAN TERHADAP FASHION STYLE REMAJA DI BANDUNG Baruna Tyaswara; Reza Rizkina Taufik; Mahardiansyah Suhadi; Ratna Danyati
Jurnal Komunikasi Vol 8, No 3 (2017): Special Issues
Publisher : Universitas Bina Sarana Informatika

Fashion in Indonesia has grown rapidly, such as technological developments that are increasingly growing days. Fashion is growing especially in the city of Bandung the more outlets, and clothing that was built in the city of Bandung. Teen styles can also reflect the attitude and behavior of the teenager. Fashion style among teenagers has become a culturally adaptation of western culture and not a bit of Bandung teenagers who love fashion style of western countries. The purpose of this study to know the meaning of the development of fashion and the meaning of how to fashion by teenagers in Bandung. The main informant in this research is adolescent in Bandung city. This study uses qualitative approach with study of phenomenology. The technique of data collection uses interview, observation and documentation. The finding result shows that The development of fashion with its existence in the present especially among teenagers in the city of Bandung which has a fashion trend can be regarded as a fashion barometer in major cities in Indonesia. Fashion is also an expression of self that allows everyone to try various roles in life. Keywords: fashion, social status, youth

Program Corporate Social Responsibility PT SHARP Electronics Indonesia melalui Pemberdayaan Masyarakat “Kebun Gizi” di Desa Sirnabaya Teluk Jamber Kabupaten Karawang Jawa Barat Siti Qona’ah
Jurnal Komunikasi Vol 8, No 1 (2017): Vol. 8, Nomor 1, Maret 2017
Publisher : Universitas Bina Sarana Informatika

Empowering people with the theme of "Kebun Gizi" is a program of corporate social responsibility conducted by PT. SHARP Electronics Indonesia in 2016. Corporate Social Responsibility program which consists of planting crops in hydroponic systems. This study was to determine the program of Corporate Social Responsibility PT SHARP Electronics Indonesia through Community Empowerment. In this study, researchers used a qualitative approach and case studies, as a method of research which illustrates that "Kebun Gizi” is a part of corporate social responsibility activities in the field of community development in Dusun Pejaten RT 04/02, Desa Sirnabaya Teluk Jamber Karawang, West Java. Thus with corporate social responsibility through community empowerment can improve people's lives Keywords: Corporate Social Responsibility, Community Empowerment, Kebun Gizi

Personal Branding Laudya Cynthia Bella Melalui Instagram (Studi Deskriptif Kualitatif Pada Akun Instagram @Bandungmakuta) Iin Soraya
Jurnal Komunikasi Vol 8, No 2 (2017): Vol. 8 No. 2, September 2017
Publisher : Universitas Bina Sarana Informatika

Abstrak - Trend para artis di Indonesia menjadi enterpreneur usaha kue, salah satunya adalah Laudya Cynthia Bella dengan produk Bandung Makuta. Bella selain membranding produk para artis juga melakukan kegiatan personal branding melalui media instagram. Tujuan dari penelitian ini adalah untuk mengetahui personal branding dan proses pembentuk Laudya Cynthia Bella melalui media sosial instagram. Hasil penelitannya adalah Bella membentuk personal branding dengam menggunakan fitur-fitur yang ada dalam instagram. Bentuk personal branding Bella melalui 8 konsep yaitu secara Spesialisasi: Bella asli dari sunda yaitu Bandung. Kepemimpinan: Bella sebagai pemimpin yang baik dan humble. Kepribadian: Bella memiliki sifat yang humble dan periang dan sederhana. Perbedan: Bella memiliki diferensiasi yaitu jiwa sosialisme. Terlihat: Bella selalu berpartisipasi dan terjun langsung memandu acara. Kesatuan: kepribadian yaitu baik, humble, humoris dan santai. Keteguhan: Bella tipe yang mengikuti perkembangan zaman. Nama Baik: citra yang positif dengan tidak membalas komentar haters. Kata kunci : Personal Branding, Instagram, Laudya Cynthia Bella, Bandung Makuta

STRATEGI POSITIONING RADIO MANDIRI 98,3 FM SEBAGAI RADIO NEWS AND BUSINESS PEKANBARU Geofakta Razali; Evawani Elysa Lubis
Jurnal Komunikasi Vol 8, No 3 (2017): Special Issues
Publisher : Universitas Bina Sarana Informatika

Radio is a media which is heard by the whole society and used to support the development. To maintain the public space by creating a position in order to be accepted in society, radio needs to do a positioning radio strategy. Many radio has been expanding for the time, demanding a radio station must have a strong positioning to win a competition for gaining market segmentation which affect to sustainability of radio activity, one of them is advertisement. Mandiri FM radio as one of radio in Pekanbaru with tagline news and business radio trying to create a identity to be accepted by Pekanbaru citizen, with the concept of news and business to develope the Pekanbaru citizen’s who always require information such as news and business. This research aims to determine the positioning strategy of Mandiri FM as a news and business radio, and knowing the Mandiri FM constraints in performing the positioning strategy. This research uses a qualitative methods with a descriptive approach. The research was conducted at the Radio Mandiri FM, Tuanku Tambusai street, 7th Pekanbaru. With the research subject is positioning strategy Mandiri FM , and the object of research is all informant needs of this research, and for the key informants is Mandiri FM General Manager through purposive sampling . Techniques to collect the data for rthis research study is using depth observation, interviews and documentation. The results of this research show radio positioning (positioning) is a strategy to designed a communicate all of part of the radio beginning radio identity, segmentation, target, format and radio products (programs) and competitor analysis. The Tagline of Mandiri FM is news and business has a target audience segmentation is 25-35 year old and advertisers. To realize that segment needs for being the public space, Mandiri FM also presents the broadcast (program) that has been maintained by the format news and business.Keyword : Strategi, Strategi Positioning, Radio, News and Business

PENGARUH BAURAN PEMASARAN TERHADAP KEPUTUSAN MAHASISWA UNIVERSITAS PAKUAN DALAM MEMILIH RUMAH KOST . Susilowati
Jurnal Komunikasi Vol 6, No 2 (2015): Volume VI Nomor 2, September 2015
Publisher : Universitas Bina Sarana Informatika

Increasing number of students who have graduated from high school or vocational high school sought to continue their study to public or private colleges, both in the city and outside the city. For students who leave the area or hometown and settle in the region or city where the university stands, require the services of boarding house. To study the problem above, this research engages 7P Marketing Mix Approach, namely, Product, Place, Process, People, Promotion, Physical Evidence, Price. The purpose of this research is to analyze and examine the simultaneously and partially marketing mix influence which includesproducts (services of boarding houses), price, place, promotion, people, physical facilities and process against the decision of Pakuan Bogor University students in choosing a boarding house. The Engineering students of Pakuan Bogor University generation of 2015 who have used the services of boarding houses in the area around KPP Housing IPB, Tegallega district, Bogor, become the population of this research. Total samples are 32 respondents as the users of boarding house services, using non-probability sampling technique, that is purposive sampling method. The results showed that the Product (products / services boarding house), Price (the price), Place (place), phisycal Evidence (physical facilities) and Proces (process) significantly influence the purchase decision. As for the Promotion (promotion), and People (people) do not significantly affect (Y), and they have a significant influence on the purchase decision simultaneously.Keywords: marketing mix, purchasing decisions

PENGARUH BUDAYA ORGANISASI DAN KOMITMEN ORGANISASI TERHADAP KEPUASAN KERJA DALAM PENINGKATAN KINERJA KARYAWAN (Studi Kasus Karyawan BSI Kampus Pemuda Jakarta) Lukman, .
Jurnal Komunikasi Vol 8, No 3 (2017): Special Issues
Publisher : Universitas Bina Sarana Informatika

Tujuan dari penelitian ini adalah untuk menganalisis pengaruh budaya organisasi dan komitmen organisasi terhadap kepuasan kerja dalam peningkatan kinerja karyawan ada pun objek yang dipilih pada studi ini adalah karyawan BSI kampus pemuda Jakarta. Data dikumpulkan melalui metode kuesioner yang diisi secara mandiri terhadap 127 responden dengan menggunakan metode causal research. Hasil dari penelitian ini membuktikan dan memberi kesimpulan bahwa: (1) budaya organisasi berpengaruh positif dan signifikan terhadap kinerja karyawan, (2) komitmen organisasi berpengaruh signifikan terhadap kinerja karyawan, (3) komitmen organisasi berpengaruh signifikan terhadap kinerja karyawan di Kampus BSI Pemuda.Kata Kunci: Budaya organisasi, komitmen organisasi, kepuasan kerja, dan kinerja karyawan

MAKNA JODOH PENGANTAR JENAZAH GANTI JUDUL JODOH WASIAT BAPAK Tsabit, Muhammad
Jurnal Komunikasi Vol 8, No 1 (2017): Vol. 8, Nomor 1, Maret 2017
Publisher : Universitas Bina Sarana Informatika

Broadcast began Â grown rapidly and dynamic. With the freedom of the press in Indonesia, many emerging companies engaged in mass media, especially television. Interesting program title becomes the selling point to win the competition. In an event there is a title that will raise the event because the title has a very important position. The key to successful event program is the title. The method used is descriptive method aims to explain factually and carefully. Data collection techniques conducted through interviews, the results of this study were analyzed using descriptive analysis techniques. The results showed that. The title of television programs is very influential. The conclusion of this study is that the program event title generally ignores the association with the theme, or irrelevant.Â Keywords: title, sinetron program, television

Suasana Komunikasi Pemasaran menjelang Pilkada DKI Jakarta 2017 Ilham Albar Pane
Jurnal Komunikasi Vol 7, No 1 (2016): Volume VII, Nomor 1, Maret 2016
Publisher : Universitas Bina Sarana Informatika

This paper tried to discuss the process of political communication in the pilkada DKI 2017. The discuss based on the approach of political communication that used the method of marketing communication. Results of the analysis showed that the integrated marketing communication (IMC) method became the main choise in the marketing of runnours of politics in the Pilkada DKI 2017. According to IMC method, then the media of politics of marketing communication became the important instrument in Pilkada DKI 2017.Kata-kata kunci : Komunikasi, pemasaran, politik.

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