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Komunikasi : Jurnal Komunikasi

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Published by Universitas Bina Sarana Informatika

ISSN : 20866178 EISSN : 25793292 DOI : 10.31294/jkom

Core Subject : Science,

Computer Science & IT Library & Information Science

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Articles 225 Documents

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Representasi Ketidakadilan Gender Pada Film Uang Panai (Analisis Isi Kuantitatif Ketidakadilan Gender Dalam Film Uang Panai) gan gan giantika
Jurnal Komunikasi Vol 8, No 2 (2017): Vol. 8 No. 2, September 2017
Publisher : Universitas Bina Sarana Informatika

Abstrak - film yang menampilkan budaya Indonesia adalah film Uang Panai, yang berasal dari Budaya suku Bugis Makassar, Sulawesi Selatan. Tradisi Uang Panai biasanya jika hendak menikahi wanita Bugis, maka calon suami harus memberikan nilai mahar yang mahal sesuai dengan strata sosial calon istri. Disini terlihat ketidakadilan gender jika calon suami berasal dari masyarakat biasa. Tujuan dalam penelitian ini adalah untuk mengetahui frekuensi adegan ketidakadilan gender dalam film Uang Panai. Penelitian ini menggunakan metode deskriftif kuantitatif, dengan jenis penelitian adalah metode analisis isi. Hasil penelitian adalah Ketidakadilan gender terdiri dari Marginalisasi, subordinasi, stereotipe, kekerasan (violence) dan beban kerja lebih terdapat dalam adegan film Uang panai yang terdiri dari 174 kali adegan ketidakadilan gender atau terdiri dari 100%.Kata kunci : Ketidakadilan Gender, Film, Analisis Isi, Uang Panai

PENGARUH PERSONAL SELLING TERHADAP KEPUTUSAN PEMBELIAN PRODUK ES BATU PADA PT. AGRONESIA DIVISI INDUSTRI ES SARIPETOJO BANDUNG Intan Kurniawan; I Ketut Martana
Jurnal Komunikasi Vol 8, No 2 (2017): Vol. 8 No. 2, September 2017
Publisher : Universitas Bina Sarana Informatika

every company will go through any means to increase sales by encouraging poensial consumer to speed up their purchasing decision. Puchase desicion is an act of potential consumer to decide to buy or not a product that is being offered. Ice Cube Industry Division in PT. Agronesia Saripetojo, Bandung branch has considered marketing communication factor that influence purchashing decision, one of them is personal selling activities. This research aimed to determine the effect of personal selling’s on ice cube purchasing desicion at PT Agronesia. The proposed hypothesis shows a significant personal selling impact on purchasing desicion’s. The research used survey method with sample of 70 people as respondent. The type of this research’s explanatory research, the data are compiled through the distribution of questioner using the likert scale. The data analisis method used is pearson colerations, simple and multiple linier regression using the SPSS 21 program. This research concluded that there is a significant impact of personal selling on perchasing decision. Key Word : Personal selling, Purchasing decision

PEMBINGKAIAN DETIKCOM PADA PEMBERITAAN PROSTITUSI ARTIS Irwanto I
Jurnal Komunikasi Vol 7, No 2 (2016): Vol 7 No. 2. September 2016
Publisher : Universitas Bina Sarana Informatika

News prostitution artists found on news sites detik.com so massively distributed to the public May 2015. The active participation by the editorial detik.com provide accounts of prostitution on the artist through its construction was not only present the facts alone, but also a tendency that leads to pendeskreditan professional artist. The study, using content analysis method and the results found that reporters, and news, as in principle certain editorial process “framed” (framing) by agenda-media and its redactional policy.Keywords: framing, construction of reality, artist

STRATEGI KOMUNITAS BETAWI DALAM MEMPROMOSIKAN TRADISI PALANG PINTU (Studi Kasus Pada Event Festival Palang Pintu XI) Ita Suryani; Asriyani Sagiyanto
Jurnal Komunikasi Vol 8, No 2 (2017): Vol. 8 No. 2, September 2017
Publisher : Universitas Bina Sarana Informatika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31294/jkom.v8i2.2497

Palang Pintu traditions is one of the traditions that became the identity of Betawi people.Tradition became part of the procession of traditional wedding ceremony of Betawi since the time of the ancestors. The mix of silat and witty art of pantun became the dominant thing in the traditions of the Palang Pintu. This tradition can not be separated from the activities of Betawi people in it one Betawi cultural community that is Betawi Communication Forum or known FORKABI. Betawi community activities usually support in activities or Betawi Event, such as marriage Betawi, inauguration of the building, birthday Jakarta, festival Palang Pintu ect. Palang Pintu peformer are usually part of the Betawi community itself. So, in part, this part of Betawi community has an activity in introducing and promoting the tradisi palang pintu to the community, both in simple events and large national events. This research method qualitative descriptive method with approach of study of communication ethnography, where researcher want to see pattern of communication of a group that is Betawi community of FORKABI in promoting Tradition of Palang Pintu at Festival event of Palang Pintu XI. The conclusion shows that in promoting the traditions of the doorstop it is necessary for a movement and activity of one of the groups or communities that can introduce the traditions of the palang pintu to the community. The community is not just for promoting but it can also be a change agent that can help maintain and preserve the traditions of the palang pintu.Keywords: Strategic, Community, Promotion, Palang Pintu

PENGARUH MOTIVASI DAN GAYA HIDUP KONSUMEN TERHADAP KEPUTUSAN PEMBELIAN HANDPHONE ANDROID Syahril, Romi
Jurnal Komunikasi Vol 8, No 3 (2017): Special Issues
Publisher : Universitas Bina Sarana Informatika

This study aims to analyze the effect of motivation and lifestyle on the buying decision of android. The research was carried out in different places to get the respondents. Sample this research is the user's android, which amounts to 100 respondents. Regression analysis techniques were used to analyze the impact of motivation and lifestyle on android purchasing decisions using multiple linear regression. The analysis showed that there was a significant effect of motivation and the lifestyle on buying decision with R2 value of 0,188. This suggests that higher levels of motivation and lifestyle the consumer users will increase buying decision androidKeywords: Motivation, Lifestyle, Buying Decision

PENGGUNAAN GAYA BAHASA PADA IKLAN WEB PT. Lâ€™OREAL INDONESIA (Studi Kasus PT. Lâ€™Oreal Indonesia) Kuspriyono, Taat
Jurnal Komunikasi Vol 6, No 1 (2015): Volume VI Nomor 1, Maret 2015
Publisher : Universitas Bina Sarana Informatika

Penelitian ini membahas mengenai gaya bahasa pada iklan web PT. Lâ€™oreal.Gaya bahasa iklan mampu membujuk pembacanya dengan mempermainkan kata- kata atauÂ kalimat sehingga pembaca menjadi terpengaruh untuk menggunakan suatu produk. Tujuan penelitian ini untuk menganalisa dan mendeskripsikan gaya bahasa iklan pada web PT. Lâ€™oreal. Metode yang digunakan adalah metode deskriptif kualitatif. Data dalam penelitian ini adalah gaya bahasa iklan web dan sumber data dalam penelitian adalah iklan produk-produk Lâ€™oreal yang tayang pada Â web PT. L'oreal. Teknik pengumpulan data dalam penelitian ini yaitu dengan metode simak dan teknik dokumentasi. Berdasarkan hasil pembahasan terhadap analisis penggunaan gaya bahasa iklan pada iklan web di internet dapat disimpulkan bahwa PT. Lâ€™oreal Indonesia secara konsisten menggunakan bahasa figuratif dalam iklan-iklan yang ditayangkan yaitu penggunaan majas simile, personifikasi, metafora, dan hiperbola.Â Kata kunci : Gaya Bahasa Iklan, Figurative,PT. Lâ€™oreal.Â

GAYA KOMUNIKASI DALAM KOMUNIKASI PASANGAN ETNIS CAMPUR DI PONDOK CINA-DEPOK JAWA BARAT Santa Lorita Simamora
Jurnal Komunikasi Vol 8, No 1 (2017): Vol. 8, Nomor 1, Maret 2017
Publisher : Universitas Bina Sarana Informatika

Ethnography of Communication couples ethnic mix in Pondok China, Depok is the theme of research that aims to know the communication behavior of married couples ethnic mix in certain contexts, namely local ethnic and immigrant which each carry a different culture. Individuals married couples ethnic mix has the interpersonal relationships that are typical in a domestic life couples ethnic mix, has a lot of contexts, among others, dialects and attitude adjustment when communicating. Besides cultural pattern appears in every language, communication style in communication activities and communication behavior in accordance with the adopted individual cultural patterns. Every culture has its own communication style. Culture and communication are inseparable This difference is often one of the issues when related to household communications couples ethnic mix. So in this study researchers used ethnographic methods to examine the communication in the communication style of communication activities ethnically mixed couples in Pondok Cina in various contexts. The study was conducted with participant observation throughout the period of twenty-four months to ten couples ethnic immigrants from Aceh (Bireuen Lokhsemawe), Batak Mandailing, Central Java, Sunda, and Padang who has a husband / wife natives Kampung Bojong alias Pondok Cina, Depok, West Java. One study found that the results of studies showing that the communication ethnically mixed couples where they settle and live in a village area that is Pondok Cina partner, Depok. Ethnic immigrants represent adjustments communication styles in local ethnic couples. But seen also that dialect as a partner of cultural identity ethnic immigrants did not disappear entirely. Keywords: Communication ethnically mixed couples, communication style ,, ethnography of communication.

STRATEGI HUMAS POLITEKNIK NEGERI JAKARTA DALAM PENERIMAAN MAHASISWA BARU Ari Trisnawati; Maya May Syarah
Jurnal Komunikasi Vol 8, No 3 (2017): Special Issues
Publisher : Universitas Bina Sarana Informatika

Public Relations is a management function that builds and maintains a good relationship between the organization and rewarding public that affect the success or failure of the organization. One strategy efforts to maintain good relations with external public who do Public Relations Jakarta State Polytechnic is to conduct socialization to some schools, which aims to find potential new students are qualified and competent through test selection UMPN and PMDK-PN. In this case the authors use kulalitatif descriptive study that describes a situation in which the object being observed, conducted interviews author and observation to answer research questions. The research results show the success of Public Relations Jakarta State Polytechnic in improving the quality of new students through a few strategies that consist of doing an exhibition , socializing to each school , do a test track selection, and conducted annually. This activity received a positive response from all schools and prospective new students Jakarta State Polytechnic.Kata kunci: Strategi Humas, Publik Eksternal, Penerimaan Mahasiswa Baru

FENOMENA HIJABERS KONTEMPORER MENGGUNAKAN MEDIA SOSIAL INSTAGRAM DALAM MEMBENTUK IDENTITAS Tuty Mutiah
Jurnal Komunikasi Vol 8, No 1 (2017): Vol. 8, Nomor 1, Maret 2017
Publisher : Universitas Bina Sarana Informatika

New changes in the of hijab dressing style in modern era, they are now experiencing a transformation from the true meaning of hijab. Even so, like it or not, this modern contemporer hijab transformation become a trending topic in hijabers comunity. This development already made woman who's wearing hijab image become modern or contemporer. This thing also applied to public figure (celebrities) and young hijabers to show or prove themselves as a woman who's up to date in fashion. This phenomenon is absolutely obvious with the active movement of public figure in their social media instagram and showing how they dress in hijab fashion. Instagram considered easier to express visualization than any other social media, and that also make any hijaber woman easier to copy their favorite public figure style. With the Phenomenology analysis method and identity theory, writer summarize / concluded that the fact of social media by the name Instagram, is one of the media that affecting and as a mediator to all contemporer hijabers to show their identity as a woman who's trendy, modern, and up to date in fashion. Keywords: Contemporary Hijab, Phenomenology, Self Identity

PENGGUNAAN SISTEM INFORMASI DALAM KOMUNIKASI BISNIS SECARA ELEKTRONIK Mari Rahmawati
Jurnal Komunikasi Vol 8, No 2 (2017): Vol. 8 No. 2, September 2017
Publisher : Universitas Bina Sarana Informatika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31294/jkom.v8i2.2671

Abstract-A comparison between traditional trade and electronic commerce can be used to improve the sales system. In this case, we can see that electronic commerce not only simplifies the delivery of information and goods or services, but it can also change their relationships. Visitors on the website can do more than see the information, they can either e-mail or fill out a form, and make agreements that are more than just a traditional agreement. E-commerce allows us to sell products and services online. Prospective customers or consumers can find your website, read and view the products, order and pay for those products online. Electronic commerce or e-commerce is the dissemination, purchase, sale, marketing of goods and services through electronic systems such as internet or television, www, or other computer networks. E-commerce can involve the transfer of electronic funds, electronic data exchange, automated inventory management systems, and automated data collection systems.

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