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Komunikasi : Jurnal Komunikasi

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Published by Universitas Bina Sarana Informatika

ISSN : 20866178 EISSN : 25793292 DOI : 10.31294/jkom

Core Subject : Science,

Computer Science & IT Library & Information Science

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Articles 225 Documents

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PELAKSAANAAN KEGIATAN CSR â€œKAWAN RAMADHANâ€ OLEH CORPORATE COMMUNICATION DEPARTEMENT PT JIEP Maulizal, Achmad
Jurnal Komunikasi Vol 8, No 3 (2017): Special Issues
Publisher : Universitas Bina Sarana Informatika

Corporate Social Responsibilities or CSR has been the attention in many corporation. To tackle variety of CSR engagement, corporation needs one specific unit to effectively manages all the activities. One of the unit design to handle CSR is Corporate Communication Department. As in PT Jakarta Industrial Estate Pulogadung (JIEP) thant manages Pulogadung Industrial Estate, the Corporate Communication Department run the â€œKawan Ramadhanâ€ a CSR activitity targeted to surrounding community of Pulogadung Industrial Estate in Ramadhan month 2017. This journal try to see how the event was implemented by PT JIEP Corporate Communication Department. Â Keywords: Corporate Communication, Corporate Social Responsibilities

PENGARUH PROMOSI DAN EKUITAS MEREK TERHADAP LOYALITAS KONSUMEN CIPAGANTI TRAVEL Soraya, Iin
Jurnal Komunikasi Vol 6, No 2 (2015): Volume VI Nomor 2, September 2015
Publisher : Universitas Bina Sarana Informatika

Customer loyalty can be said to be realized from the consumers know the product, the value of a product, the image of a product, a strong relationship from the consumer to the product by providing promotional and customer satisfaction with a product. Cipaganti Shuttle is a passenger service travel. Type of research is descriptive quantitative. Population rearch are consumer Cipaganti Travel branch BTC which amount to 235 person for day. Technique pulling sample applying for formula Solvin method, until sample commonly use amount to 70 respondent. Testing hypotheses using simple regression analysis linear, multiple regression analysis linear, Test f and t test is to determine. The result for Test f there is (1) a the promotion positive effect and significant on customer loyalty (2) a the brand equity positive effect and significant on customer loyalty (3) a the promotion and brand equity simultaneously have high significant positive effect on customer loyalty. Keywords: Promotion, Brand Equity, Consumer Loyalty, Cipaganti Travel.

Implementasi Corporate Social Responsibility PT PLN Dalam Pemberdayaan Masyarakat Dan Lingkungan Melalui Program “PLN PEDULI” Siti Qonaah
Jurnal Komunikasi Vol 9, No 1 (2018): Edisi Maret 2018
Publisher : Universitas Bina Sarana Informatika

Abstract - community empowerment and environment with theme "PLN Peduli” is an implementation of Corporate Social Responsibility program implemented by PT PLN Year 2017. This Corporate Social Responsibility Program utilizes good management system and environment which is developing pandansari tourism village through community empowerment and development of natural resources potency in Pandasari Batang Central Java . This study aims to determine the Implementation of Corporate Social Responsibility PT PLN In Community Empowerment and Environment Through Program "PLN Peduli” (Case Study On CSR Program PT PLN Through "Community Empowerment and Environment in Deswita Pandansari District Batang Central Java) In this research, the researcher uses qualitative approach and case study, as a research method which gives an idea that "PLN Peduli" is part of corporate social responsibility community empowerment and environment in Pandansari Batang Central Java. thus the corporate social responsibility program with the theme of "PLN Peduli" through the empowerment of society and the Environment can improve the welfare of the community and the management communityKeywords: Corporate Social Responsibility, Community Empowerment

CORPORATE BRANDING KEPOLISIAN NEGARA REPUBLIK INDONESIA DALAM GERAKAN ANTI HOAX Rizki Surya Tawaqal; Yanti Yanti Setianti; Wawan Wawan Setiawan
Jurnal Komunikasi Vol 9, No 1 (2018): Edisi Maret 2018
Publisher : Universitas Bina Sarana Informatika

Penelitian ini mempunyai tujuan untuk menganalisis upaya corporate branding yang dilakukan oleh Kepolisian Republik Indonesia terhadap gerakan anti hoax. Berbagai upaya yang dilakukan pihak kepolisian dalam membentuk positioning organisasinya di tengah masyarakat melalui gerakan anti hoax. Penelitian ini menggunakan metodologi kualitatif dengan pendekatan studi kasus. Teknik pengumpulan data menggunakan observasi, kajian media dan juga wawancara. Hasil dari penelitian ini terbagi menjadi tiga hal utama, Ajakan terhadap masyarakat melalui aksi seperti gerakan kampanye dan deklarasi yang dilakukan kesatuan kepolisian, slogan beserta klarifikasi pihak kepolisian melalui media sosial terhadap berita hoax dan bentuk pengumuman sosialisasi Anti Hoax di sekitar masyarakat. Pada kesimpulannya, kepolisian mem-branding organisasinya dan mempunyai positioning di mata masyarakat sebagai kesatuan yang identik dengan gerakan anti hoax. Dengan adanya keterlibatan pihak kepolisian di berbagai gerakan hoax, seperti pencantuman lambang dan logo kepolisian di informasi ajakan anti hoax maka identitas organisasi kepolisian mempunyai karakter yang akan identik dalam segala jenis gerakan anti hoax

Pemanfaatan Vlog Sebagai Komunikasi Interpersonal (Studi Deskriptif Kualitatif Album Ke-7 Endank Soekamti â€œSoekamti Dayâ€) Giantika, Gan Gan
Jurnal Komunikasi Vol 9, No 1 (2018): Edisi Maret 2018
Publisher : Universitas Bina Sarana Informatika

Increased Internet usage makes artists use the internet as a media campaign and maintain its existence in the community, the medium that is in great demand by famous people is a vlog on youtube , many artists use this media as a promotional tool and the artist's daily information to fulfill information for his fans. One of them who use is indie band Endank Soekamti. The band's group utilized vlogs as a means of promoting their new album. The purpose of this research is to know the process of utilization of vlog as interpersonal communication medium in 7 Kean Soekamti's "Soekamti Day" Promotion. The type of research used in this study is to use the type of research descriptive qualitative study, by trying to interpret data research describes in detail a message or a particular text. The results of research on the use of vlog as a medium of interpersonal communication in promoting the new album Endank Soekamti is a positive statement, feelings of responsibility, presence, feedback, spontaneous reaction, feelings of free opinion, attention, honesty of openness in the process of interpersonal communication on this album. So that the audience can like and give a response seen many who see the vlog and provide comments as one form of responseloves the latest album from Endank Soekamti, it's also because the daily life is very simple, relaxed and free impressed, it shows that the band is very open in building communication in vlog.Â Keywords: Communication Interpersonal, Vlog, Content Analysis.

PENGARUH FAKTOR PEMBENTUKAN CITRA TERHADAP OPINI PUBLIK PADA KANTOR PELAYANAN PAJAK PRATAMA TULUNGAGUNG Rosiana Andhikasari; Geofakta Razali
Jurnal Komunikasi Vol 9, No 1 (2018): Edisi Maret 2018
Publisher : Universitas Bina Sarana Informatika

This study is aimed to investigate the effect of image formation factor components such as physical identity, non physical identity, organitation management, product quality, activity and relations. Variable X1 is physical identity, variable X2 is non physical identity, variable X3 is organitation management, Variable X4 is product quality, Variable X5 is activity and relations, and variable Y is public opinion. This research belongs to quantitative research with corelational description. Sample employed here is 100 tax payers. In gathering the data, questionnaire is used and the result is counted by using likert scale. Moreover, to make the data valid, some tests are also used. They are validity test, reliability test, and classic assumption test that covers normality test and multicollinearity test. Furthermore, the data are analyzed by using double linier regression analysis. From the results of data analysis and discussion it was found that together the variables X1, X2, X3, X4, X5, and Y. The contribution of these five variables amounted to 59.1%, the remaining approximately 40.9% influenced by other factors besides these five variables. In this research note that the non physical identity’s variable is the most dominant variable affecting the public opinion. The existence of a good non physical identity of tax payer perceives the success of Tulungagung Tax Office. Effect of 59.1% can be assumed that the image formation is high, this means that Tulungagung Tax Office’s image can be said to succeed or be accepted by the public.Keyword: image formation factors, public opinion, tax office

PERAN PRODUSER SEBAGAI GATEKEEPER DALAM PROGRAM NEWS SCREEN DI IDX CHANNEL Mutiah, Tuty
Jurnal Komunikasi Vol 9, No 1 (2018): Edisi Maret 2018
Publisher : Universitas Bina Sarana Informatika

The selection process of the producer as the gatekeepers in a program is very instrumental in a program. most of the mass media always want to display anything that has to do with this process, including the IDX Channel. As television affiliated with the Indonesia stock exchange, IDX Channel continue to strive to become the leading television in the world capital market information, including economic issues and business both National and international, one of them through the program news News Screen. In the process of the broadcast, all parties involved can act as gatekeepers, including producer. However, the role of producer as the gatekeepers in the process is important, this is due to the power and responsibility that the producer has during the process of the broadcast. the method of this Study about the role of producer as the gatekeepers is qualitative descriptive. From the results of the study turned out to be the final authority on structurally are in the hands of Executive producers who act as gatekeepers. however, in reality the newsancor was the one who did the final execution of news the content before it delivered to the society.Â key words : producers, gatekeeper, television program, idx channel

BAHASA PESAN DALAM PROSES PENULISAN NASKAH PADA PROGRAM INFOTAINMENT KISS PAGI DI INDOSIAR Ria Yunita
Jurnal Komunikasi Vol 9, No 1 (2018): Edisi Maret 2018
Publisher : Universitas Bina Sarana Informatika

Infotainment, the packaging of the event wrapped and inserted with entertainment to attract the attention of audiences. based on information, which also contains entertainment content in order to increase popularity. This study aims to find out the language of the message on the process of writing the script on KISS PAGI program in INDOSIAR. The framework of thinking used, mass communication, media, tetevisi,, the type of television program, and the language of the message in the process of writing on KISS PAGI program in Indosiar. The research is interpretative using semiotic analysis research method. Semiotics Saussure review the subject of this study because it is considered very appropriate in assessing the sign and meaning especially in the scope of text and language. Research results there is a language message on the process of writing a script that can affect the view of the audience on the impressions. memorable in the eyes of the audience. Keywords: language messages, scriptwriting, infotainment

Strategi Humas PT Pelayaran Nasional Indonesia (Persero) Dalam Membuat Tabloid Sebagai Media Informasi Publik Internal Silvina Mayasari; Chitra Angguntiara
Jurnal Komunikasi Vol 9, No 1 (2018): Edisi Maret 2018
Publisher : Universitas Bina Sarana Informatika

ABSTRACTThe tardiness of information might cause a misunderstanding in implementing information about policy of the company. Thus, there must be a media information which is an effective one that could be a bridge so that information would reach the public internal. Public Relation strategy that is offered for this matter that the company faces is to make a media information through tabloid. This tabloid would be a media information that can be used as a socializing tool of an internal public that is run by the public relation. The author used a descriptive- quantitative research that is done using an observation technique of non participant and an interview to get more detail at Pelayaran Nasional Indonesia company (Persero). The conclusion of this research at Pelayaran Nasional Indonesia company (Persero) is useful as a media information for all of the employee in their own field in that company and it is one of the public relation’s strategies that is done to avoid the misunderstanding of information for the employee.Keywords: Public Relation Strategy, Tabloid, Media Information, Internal Public.

PERAN PROGRAM DIRECTOR TV DALAM PROSES PRODUKSI VISUAL PROGRAM ACARA SEMESTA BERTILAWAH DI MNC TV agung raharjo; anisti ans
Jurnal Komunikasi Vol 9, No 1 (2018): Edisi Maret 2018
Publisher : Universitas Bina Sarana Informatika

In order to produce a qualified televison program, there are several things that must be concerned, one of them is the crucial role of Director of television programs. Director of television programs is a person whom put in charge technically on the implementation of production at one television program. Other than that, the Director of television programs controls the production that he/she is dealing with, coordinating with all elements, facilities, and the team members during the rehearsal. Director of television programs helps and gives the crucial instructions and the details to all crew members either in the studios or locations, including the production team.In this essay the writer is using descriptive-qualitative method which explains the events. The study itself is purposed to describe or to explain the ongoing events on the research regardless the previous events & afterwards. The role of Director of television programs in a production program is very important to comprehend and master the planning and the the visual controls on the Program Semesta Bertilawah di MNC TV. Not only mastering one subject but also insisted him / her to be able to build a good communication and can be cooperative with the relevant agencies. Keyword : Program Director, Production, Visual

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