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Komunikasi : Jurnal Komunikasi

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Published by Universitas Bina Sarana Informatika

ISSN : 20866178 EISSN : 25793292 DOI : 10.31294/jkom

Core Subject : Science,

Computer Science & IT Library & Information Science

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Articles 225 Documents

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PENGALAMAN KOMUNIKASI TERAPEUTIK PEREMPUAN INDONESIA DALAM MENGGUNAKAN DAUN SIRIH Ditha Prasanti; Puji Prihandini
Jurnal Komunikasi Vol 9, No 1 (2018): Edisi Maret 2018
Publisher : Universitas Bina Sarana Informatika

In communication techniques, we recognize the existence of therapeutic communication techniques that are usually used as one method or way that can encourage the healing process for individuals. In this case, researchers are interested in lifting the phenomenon of therapeutic communication experience experienced by Indonesian women in using betel leaf as a traditional medicine. Betel leaf as one of the herbal medicines believed to efficacious treat some diseases. In the digital era today, there are still Indonesian women who use the betel leaf as a traditional medicine to cure the disease. Researchers want to know several things, namely: (1) The reason why Indonesian women still believe in using betel leaf as a traditional medicine; (2) The experience of therapeutic communication of Indonesian women in using betel leaves as traditional medicine. This research uses qualitative approach with phenomenology method. The results of this study indicate that the reason why Indonesian women who still believe in using betel leaf as traditional medicine consists of because motives and in order to motives. The therapeutic communication experience of Indonesian women in using betel leaves includes verbal messages obtained through word of mouth and experienced directly through the therapeutic communication phase. Keywords:Experience of Communication, Woman, Betel Leaf, Traditional Medicine

KAMPANYE â€˜YUK NABUNG SAHAMâ€™ IDX UNTUK MENGUBAH MINDSET SAVING SOCIETY MENJADI INVESTING SOCIETY Adiguna, Richad Saputra
Jurnal Komunikasi Vol 9, No 1 (2018): Edisi Maret 2018
Publisher : Universitas Bina Sarana Informatika

Abstract - One of the goals of communication is how to change the behavior, attitude and mindset of the individual or society. One of the efforts made is through campaigns. Campaigns are generally a form of persuasive communication aimed at changing attitudes, mindsets and behaviors of others as expected. The IDX's 'Yuk Nabung Saham' campaign aims to transform the people's mindset from saving society into an investing society. This campaign is a form of concern about the lack of literacy and the interest of the Indonesian people for investment. Investment is the main engine of the country's economic growth. Using descriptive qualitative approach, the researcher wanted to get descriptive data about campaign strategy used by IDX to change the society's mindset from saving society to investment society. The conclusion of the research on Yuk Nabung Saham's campaign strategy is this campaign is a structured and massive campaign. IDX makes use of all available media to educate the public about the benefits of investing. But of all activities just an effort to increase the number of investors, not specifically trying to build brand awareness products Yuk Nabung Saham.Â Keywords: Campaign, brand awareness, communication strategy, coomunication channel, stock

Strategi Koperasi Karya Mandiri Dalam Memperkenalkan Product Knowledge Melalui Event Gowes Pesona Nusantara Erik Maudi; Susilowati Susilowati
Jurnal Komunikasi Vol 9, No 1 (2018): Edisi Maret 2018
Publisher : Universitas Bina Sarana Informatika

Cooperative function amid the current society it is necessary as a support to the economy of certain community groups in order to build and develop the economic potential of the community. Koperasi Karya Mandiri following the participation of the event "Cycling the Charm of Archipelago" organized by the Government of the city of South Tangerang and the Ministry of Youth and Sports in order to introduce the products to their advantage. The author uses descriptive-qualitative research methods, conducted by means of observation and in-depth interviews in person, as well as the data collected are then analyzed in the report form through the descriptive research. The conclusions of the research implemented by the author show that the Koperasi Karya Mandiri through participation at Cycling the Charm of Archipelago event, Cooperatives in Indonesia now can not be considered one eye because it was now more developing services and products that are already adapting with the times now namely convenience, Koperasi Karya Mandiri implements the event participation program in order to expand its wings and inspire the general public, especially the people of Tangerang Selatan and people with disabilities through Knowledge Koperasi Karya Mandiri products that fill the exhibition of SME (Small and Medium Enterprises) at the event.Keywords: Strategy, Product Knowledge, Participation

PENGARUH EKUITAS MEREK DAN RASA PERCAYA DIRI KONSUMEN TERHADAP KEPUTUSAN PEMBELIAN SARUNG BHS (Studi Kasus pada Toko AL- Bagdadi) Nurdiansyah, Chepi
Jurnal Komunikasi Vol 9, No 1 (2018): Edisi Maret 2018
Publisher : Universitas Bina Sarana Informatika

Abstract-Since 1953 PT BEHAESTEK contribute as resulting in the production of industrial textiles such as woven sarongs who have various kinds of colors and an interesting motif . BHS sheath is woven songket sarong which has a wide variety of motifs and attractive colors in the mix with woven embroidery adorn each sheath makes the sheath BHS become a premium product. The brand can be interpreted as a name representing the product as a whole. Brand equity is the value given on the product and services. Customer awareness of the quality of a brand, showed the presence of the brand uniqueness compared to other brands. This causes customers have reason to buy these brands (reason to buy) and have an impact on the incidence of confidence over the purchase decision. This study analyzes the influence of the elements of the brand equity Of the confidence The Customers purchasing decision sarung BHS. This research uses a multiple linear regression analysis to assess the effects of brand equity and confidence towards sarung purchasing decision BHS. As a result, brand equity and beliefs affect the purchasing decision sarung BHS. Variable beliefs have a dominant influence on purchasing decisions.Â Keywords: Brand Equity, Price, Product Quality and Purchasing Decision

GRUP FACEBOOK GESAMUN SEBAGAI MEDIA BARU DALAM UPAYA MENYADARKAN MASYARAKAT AKAN PENTINGNYA IMUNISASI Yusmawati Yusmawati
Jurnal Komunikasi Vol 9, No 1 (2018): Edisi Maret 2018
Publisher : Universitas Bina Sarana Informatika

-The presence of new media is a technological innovation that is able to change lifestyle including how to interact in society. The community turns into an information society that has a high need for information in all areas. New media, especially social media facebook become one of the most widely used media by the community to communicate. In addition to Facebook used to interact personally, many users take advantage of this social media to join or form an online community. GESAMUN or Gerakan Sadara Imunisasi is a group discussion on Facebook that was formed with the aim of creating public awareness of health especially the benefits of immunization and also as a forum for discussion of matters related to immunization. GESAMUN was born out of a sense of responsibility and concern for a variety of mixed-up news about immunization that caused many Indonesians who were still afraid and hesitant to vaccinate. The purpose of this study is to determine the role of facebook group GESAMUN in an effort to make people aware of the importance of immunization. The research methodology used is qualitative. The role of GESAMUN is to provide complete information in the form of Starter Kit, open discussion room for all members, actively provide information about the vaccine, straighten the maze and so forth.Key words : group, facebook, GESAMUN, immunization

Efek Kognitif, Afektif dan Behavioral pada Kampanye Registrasi Prabayar Seluler PRAMELANI Pramelani
Jurnal Komunikasi Vol 9, No 1 (2018): Edisi Maret 2018
Publisher : Universitas Bina Sarana Informatika

Abstract--In order to avoid criminal offenses through mobile phones, the government as of October 31, 2017 issued a requirement that all prepaid cellular cards be re-registered by sending NIK (Resident Identity Number) and family card to short message number 4444. Therefore, the government conducted a card re-registration campaign prepaid cell in various media. To find out the cognitive, affective, and behavioral effects of the campaign, the researchers distributed questionnaires to respondents who had a cell phone with the accidental sampling method. With quantitative descriptive analysis, it was found that the cognitive effect showed that the information knowledge given in the prepaid cell phone re-registration campaign was accepted by the respondents. However, the appearance of the information presented in the media is still largely considered unattractive by the respondents. And on the affective effect seen that the respondents quite happy, quite nyakin and believe in the re-registration program prepaid cellular card. Whereas in behavioral effect, respondents mostly have re-registration action of cellular card. And for those respondents who have not registered prepaid cellular card, still plan to re-register though some of them do not register their cellular card. Respondents are also quite supportive of government campaigns by providing information to others. But most of the respondents did not invite others to participate in re-registration of prepaid cellular card owned..Keywords: Campaign, Cognitive Effect, Affective Effect, Behavioral Effect, Mobile Registrastion

Program Kampanye Humas Puskesmas Kecamatan Palmerah Dalam Upaya Preventif Bahaya Campak dan Rubella di Masyarakat Devy Putri Kussanti; Intan Leliana
Jurnal Komunikasi Vol 9, No 1 (2018): Edisi Maret 2018
Publisher : Universitas Bina Sarana Informatika

ABSTRACT One of the main interests and capital of society today in daily activities is the existence of a healthy state, both physical health and spiritual health. The public analogy that health is expensive, there is no activity that can not be done if the condition of the body in a healthy state. In addition, the role of the Government in realizing a healthy society also has a great impact on public awareness of the importance of the government's free vaccine program. Giving vaccine MR (Measles Rubella) or Measles Rubella / Measles and Germany is one of the public health programs that have been proclaimed by the Government in August-September 2017. This is because cases of measles disease in Indonesia is still high. In performing its function as a persuasive information and, communication giver, Public Relations of the Government, in this case, maximizes MR campaign vaccine program through various media publication either print media, electronic media or social media. Among the three media publications, Public Relations Palmerah Sub-district tend to use print media such as posters, banners and leaflets that are intended for the surrounding community. The campaign program is expected to have a broad and effective impact when balanced with the effectiveness of the campaign's media itself. Keywords: PR Campaign, Media Publication, Socialization and MR Vaccine ABSTRAK Salah satu kepentingan dan modal utama masyarakat dewasa ini dalam menjalani kegiatan sehari-hari ialah adanya keadaan yang sehat, baik itu kesehatan jasmani maupun kesehatan rohani. Masyarakat menganalogikan bahwa kesehatan mahal harganya, tidak ada aktifitas yang tak dapat dilakukan bila kondisi tubuh dalam keadaan yang sehat. Selain itu peran dari Pemerintah dalam mewujudkan masyarakat yang sehat pun telah membawa dampak yang besar terhadap kesadaran masyarakat akan pentingnya program pemberian vaksin gratis oleh Pemerintah. Pemberian vaksin MR (Measles Rubella) atau Campak dan Rubella/Campak Jerman merupakan salah satu program kesehatan bagi masyarakat yang telah dicanangkan oleh Pemerintah pada Agustus-September 2017. Hal tersebut dikarenakan kasus penyakit Campak di Indonesia tergolong masih tinggi. Dalam menjalani fungsinya sebagai pemberi informasi dan komunikasi yang persuasif, Humas Pemerintah dalam hal ini memaksimalkan program kampanye vaksin MR melalui berbagai media publikasi baik media cetak, media elektronik maupun media sosial. Diantara ketiga media publikasi tersebut, Humas Puskesmas Kecamatan Palmerah cenderung menggunakan media cetak seperti poster, banner dan leaflet yang di diperuntukkan bagi masyaraat sekitar. Program kampanye tersebut diharapkan memberikan dampak yang luas dan efektif bila diimbangi dengan keefektifitasan media kampanye itu sendiri. Kata Kunci: Kampanye Humas, Media Publikasi, Sosialisasi dan Vaksin MR

Strategi Kreatif Pesan Iklan Ladang Coffee Dalam Membangun Brand Image Sebagai CoffeeShop Khas Nusantara Iin Soraya
Jurnal Komunikasi Vol 9, No 1 (2018): Edisi Maret 2018
Publisher : Universitas Bina Sarana Informatika

Coffee activity is now a part of lifestyle, it is seen with the many emergence of coffee shop in Indonesia. Coffee shop offers a lot of coffee mix and modern concept, but Indonesia is one of the largest coffee producing countries. One of them is Coffee Field which gives different concept from other coffee shop that presents original Indonesian coffee with nuance nuance. But to win the Coffee Farm competition requires promotion through print ads in order to win the hearts of coffee consumers in Indonesia. The research used qualitative research approach, research type of descriptive qualitative analysis, by trying to interpret different research data. The object of this research is print advertisement of Rencong Coffee Field. Creative advertising advertising strategy print print Rencong Coffee Field is by using the big idea archipelago with the intention to highlight coffee and coffee shop typical of the archipelago is a coffee that comes from Indonesia and Coffee shop with the nuances of Indonesian culture. The type of attraction the message uses emotional appeal, because it does not directly display the product just the impression that represents the product. Strategy style of delivery of advertising messages Coffee Field is using the mood or image that evokes the atmosphere of the archipelago around the product. Keywords: Advertising Creative Strategy, Brand Image, Qualitative Descriptive Analysis

POTRET KELOMPOK REMAJA PENGGEMAR DIECAST DI JAKARTA Jusuf Fadilah; Dina Andriana; Widarti Widarti
Jurnal Komunikasi Vol 9, No 1 (2018): Edisi Maret 2018
Publisher : Universitas Bina Sarana Informatika

Abstract - This study aims to analyze the reasons why a person joins a diecast fan group, to analyze the activities of diecast fan youth groups in Jakarta, to analyze the impact of following diecast fan groups. Data analysis technique used in this research is qualitative data analysis that is, data reduction, presentation (display) data and data verification. The results obtained from the research that the authors do, the authors see there are various reasons behind the Barokah Garage members to join the group of diecast fan teens. Barokah Garage activity is not only gathered, but Barokah Garage routinely performs photography activities diecast toys, social service, hunting together, therefore the impact is not only the body to be healthy because hunting together, the social sense of the teenagers is increasing due to social activities which is routinely implemented.

Analisa Makna Desain Kemasan Pada Produk Teh di Indonesia Mareta Puri Rahastine
Jurnal Komunikasi Vol 9, No 1 (2018): Edisi Maret 2018
Publisher : Universitas Bina Sarana Informatika

Indonesia memiliki banyak tradisi yang membuatnya kaya. Salah satu tradisi yang menarik adalah tradisi minum teh. Tradisi ini ada sudah sejak lama dan tersebar di wilayah Indonesia, contohnya Jawa. Dengan semakin luasnya pemasaran, sekarang teh telah dikemas. Teh mempunyai dua jenis kemasan yaitu kemasan dengan daun teh kering dan kantung teh. Kedua kemasan tersebut memiliki elemen visual yang sama dan ada yang berbeda. Elemen visual tersebut membentuk suatu makna pada kemasan. Untuk mencari tahu makna tersebut, kedua jenis kemasan akan dianalisa dengan menggunakan teori semiotika milik C.S. Pierce yang terbagi menjadi ikon, indeks, dan simbol. Meskipun terlihat ada usaha-usaha untuk memodernkan elemen visual pada kemasan teh celup, tetapi unsur-unsur tradisional tetap tercantum. Seolah ingin mengomunikasikan bahwa teh sendiri sudah ada sejak dahulu.

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