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<![CDATA[Pengaruh Social Media Marketing Terhadap Customer Bonding dan Purchase to Intention ]]>
<![CDATA[Taat Kuspriyono]]>;
<![CDATA[Ela Nurelasari]]>
<![CDATA[ Cakrawala - Jurnal Humaniora Vol 18, No 2 (2018): SEPTEMBER 2018 ]]>
Publisher : <![CDATA[Universitas Bina Sarana Informatika ]]>
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DOI: 10.31294/jc.v18i2.4301
<![CDATA[ Penggunaan media sosial sangat marak dalam beberapa tahun belakangan ini. Perusahaan berusaha mempromosikan produk mereka dengan memanfaatkan media sosial seperti Facebook dan Twitter dalam melakukan kegiatan pemasarannya. Penelitian ini bertujuan untuk mengetahui pengaruh social media marekting terhadap customer bonding dan kemauan untuk membeli pada konsumen produk Oriflame Depok. Pengumpulan data dilakukan dengan cara membagikan kuesioner yang disebarkan kepada 100 member Oriflame Depok. Metode yang digunakan adalah analisis deskriptif dan pendekatan kuantitatif dengan menggunakan analisis jalur (Structural Equation Modelling). Hasil penelitian ini menunjukkan bahwa berdasarkan analisis jalur, social media marketing memiliki hubungan dan pengaruh terhadap customer bonding dan niat beli pada konsumen oriflame Depok.]]>
<![CDATA[Manajemen Pembelajaran Siswa Inklusi Di SDIT Wirausaha Indonesia ]]>
<![CDATA[Ais Zakiyudin]]>
<![CDATA[ Cakrawala - Jurnal Humaniora Vol 18, No 2 (2018): SEPTEMBER 2018 ]]>
Publisher : <![CDATA[Universitas Bina Sarana Informatika ]]>
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DOI: 10.31294/jc.v18i2.4348
<![CDATA[Masih sedikitnya jumlah sekolah yang menerima Anak Berkebutuhan Khusus (ABK) membuat banyak ABK atau anak inklusi mengalami putus sekolah. Salah satu contohnya di Kabupaten Rembang, Jawa Tengah, di daerah yang ditunjuk sebagai kabupaten inklusif ini terdapat 1.194 anak yang masuk dalam kategori ABK, namun yang dapat tertampung hanya 439 anak. "Banyak sekolah yang tidak mau menerima ABK, karena takut prestasi sekolah menurun. Padahal sebenarnya ABK tidak akan mempengaruhi prestasi sekolah, karena mereka tidak diwajibkan untuk mengikuti Ujian Nasional," jelas Ignatius Dharta, Inclusive Education Specialist Plan International Indonesia, dalam Seminar Nasional "Pendidikan Inklusif di Indonesia" di Hotel Sahid Jaya, Selasa (28/1)]]>
<![CDATA[Pengaruh Kebijakan Harga Terhadap Loyalitas Pelanggan Pada PT Dassa Prima Di Buring Copy & Digital Printing Depok ]]>
<![CDATA[Yulistiana Yulistiana]]>;
<![CDATA[Rosento Rosento]]>;
<![CDATA[Isnurrini Hidayat Susilowati]]>
<![CDATA[ Cakrawala - Jurnal Humaniora Vol 18, No 2 (2018): SEPTEMBER 2018 ]]>
Publisher : <![CDATA[Universitas Bina Sarana Informatika ]]>
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DOI: 10.31294/jc.v18i2.4220
<![CDATA[ABSTRACTPrice policy is a factor that must be determined by a company that can generate trust and eventually customers will decide to buy the product and are satisfied with the products received in accordance with the quality of products and services that have been given the company. The purpose of this study to determine the Influence of Price Policy Against Customer Loyalty at PT Dasa Prima in Buring Copy & Digital Printing Depok. This study uses quantitative methods with SPSS software version 21. Samples used for data collection amounted to 85 respondents with sampling using random sampling. The results showed that based on analysis of correlation coefficient test has a significant 2-tailed relationship of 0.597 this means Effect of Price Policy on Customer Loyalty at PT Dasa Prima in Buring Copy & Digital Printing Depok. Coefficient of Determination has influence between price policy and customer loyalty with the result of contribution given equal = 35,7% and the rest influenced by other factor outside this research. And the regression equation shows that Y = - Y = 14,994 + 0,615X, this shows a high positive influence between price policy to customer loyalty. Preferably, PT Dasa Prima in Buring Copy & Digital Printing Depok can maintain the pricing policy so that customer loyalty increases. Keywords: Price Policy, Customer Loyalty ABSTRAKKebijakan harga merupakan faktor yang harus ditentukan oleh suatu perusahaan yang bisa menimbulkan rasa percaya dan pada akhirnya pelanggan akan memutuskan untuk membeli produk tersebut dan merasa puas dengan produk yang di terimanya yang sesuai dengan kualitas produk maupun jasa yang telah diberikan perusahaan. Tujuan penelitian ini untuk mengetahui Pengaruh Kebijakan Harga Terhadap Loyalitas Pelanggan pada PT Dasa Prima di Buring Copy & Digital Printing Depok. Penelitian ini menggunakan metode kuantitatif dengan software SPSS versi 21. Sampel yang digunakan untuk pengumpulan data berjumlah 85 responden dengan pengambilan sampling menggunakan sampling random. Hasil penelitian menunjukkan berdasarkan analisis uji koefisien korelasi memiliki hubungan signifikan 2-tailed sebesar 0,597 hal ini berarti Pengaruh Kebijakan Harga Terhadap Loyalitas Pelanggan pada PT Dasa Prima di Buring Copy & Digital Printing Depok. Koefisien Determinasi memiliki pengaruh antara kebijakan harga dan loyalitas pelanggan dengan hasil kontribusi yang diberikan sebesar = 35,7% dan sisanya dipengaruhi oleh faktor lain diluar penelitian ini. Dan persamaan regresi menunjukkan bahwa Y = - Y = 14,994 + 0,615X, hal ini menunjukan adanya pengaruh positif cukup tinggi antara kebijakan harga terhadap loyalitas pelanggan. Sebaiknya, PT Dasa Prima di Buring Copy & Digital Printing Depok dapat mempertahankan kebijakan harga sehingga loyalitas pelanggan meningkat. Kata Kunci: Kebijakan Harga, Loyalitas Pelanggan]]>
<![CDATA[ANALISIS PERAMALAN PERMINTAAN MOBIL MITSUBISHI XPANDER DENGAN TIGA METODE FORECASTING ]]>
<![CDATA[iwan iwan]]>;
<![CDATA[Eneng Iviq Hairo Rahayu]]>;
<![CDATA[Agus Yulianto]]>
<![CDATA[ Cakrawala - Jurnal Humaniora Vol 18, No 2 (2018): SEPTEMBER 2018 ]]>
Publisher : <![CDATA[Universitas Bina Sarana Informatika ]]>
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DOI: 10.31294/jc.v18i2.4296
<![CDATA[Abstrak – Pada penelitian ini, penulis membahas mengenai analisis peramalan permintaam mobil Mitsubhisi Xpander. Peramalan yang dilakukan mengggunakan tiga metode yaitu metode Moving Average, metode Exponential Smoothing dan metode Trend Anayisis dengan membandingkan rata–rata persentase kesalahan absolut MAPE (Mean Absolute Persentage Error), maka metode peramalan yang terpilih yaitu metode Exponential Smoothing, dengan nilai MAD sebesar 2203.865, MSE sebesar 5987605, dan standar error sebesar 2774.59. Dari analisis pengolahan data yang telah dilakukan berdasarkan metode peramalan yang terpilih, peramalan penjualan terhadap mobil Mitsubhisi Xpander adalah sebanyak 5.319.466 atau 5.320 Mobil/bulan, artinya PT.Mitsubhisi Motors Indonesia harus menyediakan Mobil Mitsubhisi Xpander sebanyak 5.320 Mobil tiap bulannya untuk memenuhi permintaan konsumen. Kata kunci : peramalan penjualan; Mobil Xpander; metode moving average; metode exponential smoothing ; metode trend analysis]]>
<![CDATA[PENGARUH MEDIA SOSIAL TERHADAP PERILAKU CYBERBULLYING PADA KALANGAN REMAJA ]]>
<![CDATA[Anastasiaa Siwi Fatma Utami]]>;
<![CDATA[Nur Baiti]]>
<![CDATA[ Cakrawala - Jurnal Humaniora Vol 18, No 2 (2018): SEPTEMBER 2018 ]]>
Publisher : <![CDATA[Universitas Bina Sarana Informatika ]]>
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DOI: 10.31294/jc.v18i2.3680
<![CDATA[Perkembangan teknologi informasi, internet dan media sosial kian mengubah bentuk pergaulan dan cara bersosialisasi. Media sosial membawa trend baru dalam masyarakat sebagai alat untuk melakukan tindakan penindasan secara online atau disebut cyberbullying. Tujuan dari penelitian ini adalah untuk mengetahui apakah ada pengaruh media sosial terhadap perilaku cyberbullying pada kalnagan remaja. Penelitian ini menggunakan metode kuantitatif dengan metode survey, data diambil dari kuesioner yang dibagikan kepada siswa. Peneliti Menggunakan 2 variabel yaitu variabel bebas (x) adalah pengaruh media sosial dan variabel terikat (y) perilaku cyberbullying. Untuk menentukan berapa banyak pengaruh dari dua variabel, peneliti menggunakan analisis regresi linear sederhana. Hasil penelitian menunjukkan bahwa, nilai koefesien pada penelitian ini adalah Y = 18,6 + 0,48 X, koefesien determinasi (RSquare) sebesar 0,240 atau 24%. Angka tersebut menunjukan bahwa pengaruh media sosial terhadap perilaku cyberbullying cukup kuat, sedangkan sisanya 76% dipengaruhi oleh variabel lain diluar penelitian ini.]]>
<![CDATA[Peranan Sumber Daya Pendidikan sebagai Faktor Penentu dalam Manajemen Sistem Pendidikan ]]>
<![CDATA[APRIYANTI WIDIANSYAH]]>
<![CDATA[ Cakrawala - Jurnal Humaniora Vol 18, No 2 (2018): SEPTEMBER 2018 ]]>
Publisher : <![CDATA[Universitas Bina Sarana Informatika ]]>
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DOI: 10.31294/jc.v18i2.4347
<![CDATA[Education is a very important factor in human life, so the process of developing human resources must be carried out by increasing knowledge, skills and attitudes and values so that they can adapt to their environment. Qualitative Research Approach and Type of Descriptive Research, with a view to obtaining an overview of the dimensions of correlativeness of the synergy of the Role of Educational Resources as the Determinants in the Management of the Education System in this study. With the hope of building a whole substantive thought (not dichotomous and partial). After finding qualitative data, to be analyzed based on observations or findings that exist in the field. The results of this study indicate that the problem of human resources is very dominant in the Process of education / learning, this also means that managing human resources is a very important field in carrying out the learning process in schools.]]>
<![CDATA[PERENCANAAN DAN PENGENDALIAN VISUAL PRODUKSI PROGRAM KUIS 3 PROGRAM KARTUN IPIN UPIN MENIT DI MNC TV ]]>
<![CDATA[Tuty Mutiah]]>;
<![CDATA[Agung Raharjo]]>;
<![CDATA[Anisti Anisti]]>
<![CDATA[ Cakrawala - Jurnal Humaniora Vol 18, No 2 (2018): SEPTEMBER 2018 ]]>
Publisher : <![CDATA[Universitas Bina Sarana Informatika ]]>
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DOI: 10.31294/jc.v18i2.4267
<![CDATA[For planning and controlling visual production programs There are several things that must be considered. One of the most important directors who are required to be creative in the field of cinematography in order to produce good visualizations of scenarios and manuscripts that have previously been made. In addition, the director controls the production he handles and coordinates with elements, facilities and team members in the studio. The research conducted by this author is descriptive with a qualitative approach. The purpose of this research is to make a description and architecture, explain the processes that occur in it, and explain the various contexts behind the event. So qualitative descriptive is a type of research used to make accurate, factual and accurate descriptions, facts or facts about facts, characteristics of descriptions, conditions or phenomena by using data in the form of words or verbally from people and objects used to find or explain relationships, also not to examine facts or make predictions. The director's role in the making and controlling of the visual quiz production program 3 the Ipin Cartoon Program Up in Minutes In MNCTV is not only one part but can also be overcome properly and can work with all concerned.]]>
<![CDATA[CYBER CRIME DAN PENERAPAN CYBER LAW DALAM PEMBERANTASAN CYBER LAW DI INDONESIA ]]>
<![CDATA[Lita Sari Marita]]>
<![CDATA[ Cakrawala - Jurnal Humaniora Vol 15, No 2 (2015): PERIODE SEPTEMBER 2015 ]]>
Publisher : <![CDATA[Universitas Bina Sarana Informatika ]]>
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DOI: 10.31294/jc.v15i2.4901
<![CDATA[Using of internet connection is not a new things nowday, every one can acces internet whereever, whenever, anytime anywhere they need or want. Is not dificult to find hotspot area, so nothing more can’s stop people to knowing and connecting with other people in all country.Considering of using internet causing negatif affcet, such as cyber cryme, when there is a cybercrime then we know we need cyber law.to knowing what is cyber crime and what is cybercrime this is a explaination to be known.This paper made for us to know deeply about cyber crime and cyber law, consist of definition, sample and conclution, hoply with reading this people may understanding what is cyber crime and cyber law.Keyword : internet, cybercrime, cyber law]]>
<![CDATA[PERLINDUNGAN PENGGUNA E-COMMERCE AGAR TETAP AMAN BERTRANSAKSI DI KIOSDELIMA.COM ]]>
<![CDATA[Artika Surniandari]]>
<![CDATA[ Cakrawala - Jurnal Humaniora Vol 15, No 2 (2015): PERIODE SEPTEMBER 2015 ]]>
Publisher : <![CDATA[Universitas Bina Sarana Informatika ]]>
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DOI: 10.31294/jc.v15i2.4897
<![CDATA[The development of information technology brings us increasingly dependent on this single facility with the convenience offered on an application made on the basis of the internet. E-commerce is one of them by doing transactions online shoppers and buyers met regardless of distance and time, because through e-commerce transactions can be done at any time. With the research methods described desfriptif Actual condition of the object under study as to which takes place when the research is done. It turns out that the convenience offered is often misused by people who are not responsible and can certainly cause harm to other users. For why should the users of e-commerce know what rights and obligations they have to do when trading using this facility.Keywords : Perlindungan Konsumen, E-Commerce]]>
<![CDATA[PERAN MULTIMEDIA DALAM PEMBELAJARAN KEBUDAYAAN BETAWI BAGI SISWA SEKOLAH DASAR ]]>
<![CDATA[Normah Normah]]>
<![CDATA[ Cakrawala - Jurnal Humaniora Vol 15, No 2 (2015): PERIODE SEPTEMBER 2015 ]]>
Publisher : <![CDATA[Universitas Bina Sarana Informatika ]]>
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DOI: 10.31294/jc.v15i2.4902
<![CDATA[In the midst of the development of the Jakarta city, The Betawi cultural has been slowly eroded the current globalization and modernization difficult unstoppable. The first step to preserve Betawi culture was introduced to the young generation of the Betawi culture early on. In the world of education, knowledge of the Betawi culture is already incorporated into the educational curriculum for elementary and Junior High School in subjects Education of cultural environment in Jakarta (PLBJ). In the process of analytical study to make elementary school students more interested and facilitate in learning the Betawi culture, needed learning assistive device technology-based Information that is animated by using multimedia or interactive learning applications are extremely useful as complementary media, additional, learning resources tools for teachers that can be a choice in conveying information to students. Assist the process of the transformation of knowledge becomes more clear, concise, easily, in an effort to increase interest in learning of students, as well as create a pleasant atmosphere of self-learning.Keywords: Role Of Multimedia, Learning The Betawi Culture.]]>
