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JKBM (JURNAL KONSEP BISNIS DAN MANAJEMEN)
Published by Universitas Medan Area
ISSN : 24072648     EISSN : 2407263X     DOI : -
Core Subject : Science,
Decision Sciences, Operations Research & Management
JKBM (JURNAL KONSEP BISNIS DAN MANAJEMEN) is a journal to managed of Managemen Study Program Faculty of Economics, University of Medan Area, for aims to serve as a medium of information and exchange of scientific articles between teaching staff, alumni, students, practitioners and observers of science in managemen and business. Jurnal Konsep Bisnis dan Manajemen editor receives scientific articles of empirical research and theoretical studies related to managemen and business sciences that certainly have never been published. Published twice a year in November and May.
Arjuna Subject : -
Articles 244 Documents
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Efektivitas Promosi melalui Media Sosial Instagram dan Facebook @Abouttng pada UMKM di Kota Tangerang Indi Prautami
JKBM (JURNAL KONSEP BISNIS DAN MANAJEMEN) Vol 8, No 2 (2022): JKBM (JURNAL KONSEP BISNIS DAN MANAJEMEN) MEI
Publisher : Universitas Medan Area

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31289/jkbm.v8i2.6991

Abstract

An effective way to promote MSMEs is to use social media. This study is a quantitative descriptive study that aims to analyze the Effectiveness of Promotions Through Social Media Instagram and Facebook @Abouttng on MSMEs in Tangerang City with the EPIC model (Empathy, Persuasion, Impact, Communication). The object under study is the promotion of MSMEs in Tangerang City via social media @Abouttng. This research was conducted by distributing questionnaires to 100 respondents who had seen the promotion of MSMEs in the city of Tangerang through social media @Abouttng. Instagram has the average score of Empathy 4,46, Persuasion 4,34, Impact 4,40, Communication 4,40 all within the very effective scale range. The EPIC rate of Instagram’s is 4,40 which is included in the very effective scale, Instagram @Abouttng is very effective in promoting MSMEs in Tangerang City. Facebook has the average score of Empathy 4,35, Persuasion 4,39, Impact 4,42, Communication 4,43, all within the very effective scale range, the EPIC rate of Facebook's is 4,39 which is included in the very effective scale range, Facebook @Abouttng is very effective in promoting MSMEs in Tangerang City.
Dampak Adopsi TI Terhadap Kinerja Perusahaan Multinasional Muhammad Ihsan Fawzi; Apol Pribadi Subriadi
JKBM (JURNAL KONSEP BISNIS DAN MANAJEMEN) Vol 8, No 2 (2022): JKBM (JURNAL KONSEP BISNIS DAN MANAJEMEN) MEI
Publisher : Universitas Medan Area

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31289/jkbm.v8i2.7320

Abstract

This study aims to classify and provide an overview of the factors that influence the adoption of IT in multinational companies and the impact of IT adoption on the performance of multinational companies. The data for this study were obtained from literature searches published from 2009 to 2021. The searches were conducted on scientific journals published internationally in Elsevier or Science Direct, Emerald Insight, Willey, Taylor and Francis, and the Academy of Taiwan Information Systems Research. The search results related to themes and variables, obtained about 150 articles and selected 40 articles relevant to IT adoption in multinational companies and the impact of IT adoption on the performance of multinational companies. The results showed that technological factors, organizational factors, and environmental factors influenced IT adoption, although technological factors and organizational factors influenced IT adoption more than environmental factors. In addition, IT adoption has a positive impact on the performance of multinational companies, especially economic performance and operational performance. Even so, several studies say that IT adoption does not have a positive impact on the performance of multinational companies. The results of this study also show that to find out the factors that influence IT adoption in multinational companies is to use the TOE framework. IT adoption also has a positive impact on the performance of multinational companies, especially in terms of economic performance and operational performance.
Culture of Openness on Women's Small-Scale Businesses in the Coastal Area of Medan Ritha Fatimah Dalimunthe; Pujiati Pujiati
JKBM (JURNAL KONSEP BISNIS DAN MANAJEMEN) Vol 8, No 2 (2022): JKBM (JURNAL KONSEP BISNIS DAN MANAJEMEN) MEI
Publisher : Universitas Medan Area

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31289/jkbm.v8i2.7169

Abstract

This study was to figure out the effect of responsiveness to change, creativity, and ability to accept change on the competitive advantage of women’s small-scale businesses in the COVID-19 period in the coastal area of Medan. Respondents were women entrepreneurs in the coastal area of Medan with a total of 71 respondents. According to the data processing result on a questionnaire using multiple linear regression analysis, F-test, and also t-test, the study proved that variables of responsive to change, creativity, and ability to accept change simultaneously and significantly affected the competitive advantage for women’s small-scale business in the coastal area of Medan. Creativity significantly and partially affected the competitive advantage of women's small-scale businesses in the coastal area of Medan. Meanwhile, being responsive to change and the ability to accept change did not significantly affect the competitive advantage of women's small-scale businesses in the coastal area of Medan.
Pengaruh Motivasi dan Disiplin Kerja Terhadap Kinerja Karyawan Pada PT. Simetri Putra Perkasa Whina Ratnawati; Rio Setiawan; Laila Irawati
JKBM (JURNAL KONSEP BISNIS DAN MANAJEMEN) Vol 8, No 2 (2022): JKBM (JURNAL KONSEP BISNIS DAN MANAJEMEN) MEI
Publisher : Universitas Medan Area

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31289/jkbm.v8i2.7321

Abstract

This study aims to determine the effect of motivation and work discipline on employee performance at PT. Simetri Putra Perkasa (SPP) Tangerang. The population in this study were employees in the metal division at PT. Simetri Putra Perkasa totaling 101 people, the sample technique used is to use the slovin formula to 50 people, the data collection technique used in this study is a questionnaire/questionnaire method. Analysis of the data used in this study using multiple linear regression analysis. The results showed that motivation had a significant effect on performance, while work discipline also had a significant effect on performance. The results of simultaneous hypothesis testing show that motivation and work discipline simultaneously have a significant effect on employee performance. The coefficient of determination test obtained the coefficient of determination (R-Square) of 0.830, it can be concluded that motivation (X1) and work discipline (X2) have an influence contribution of 83% on employee performance. Companies need to increase motivation and work discipline to improve the performance of employees of PT. Simetri Putra Perkasa.
Strategi Promosi melalui Media Sosial dan Electronic Word of Mouth untuk Komunikasi Konsumen Erik Syawal Alghifari; Ratih Hurriyati; Puspo Dewi Dirgantari; Rohmat Sarman
JKBM (JURNAL KONSEP BISNIS DAN MANAJEMEN) Vol 8, No 2 (2022): JKBM (JURNAL KONSEP BISNIS DAN MANAJEMEN) MEI
Publisher : Universitas Medan Area

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31289/jkbm.v8i2.6267

Abstract

This study discusses issues related to purchasing decisions. The research focused on the social networking community on social media facebook with a sampling technique using non-probability sampling. The method used in this research is Partial Least Squares Structural Equation Modeling (PLS-SEM) analysis with Smart-PLS version 3.3.5 software support. The results of the study conclude that promotional strategies through social media have a positive influence on purchasing decisions. Promotional strategies through social media have a positive influence on electronic word of mouth. Electronic word of mouth has a positive influence on purchasing decisions. Electronic word of mouth mediates the effect of promotional strategies through social media on purchasing decisions. The practical implication of this research is that companies in the organic agricultural sector, especially organic rice products, are recommended to carry out promotional strategies through social media because this strategy is one of the most effective and appropriate tools in marketing, so that electronic word-of-mouth marketing will be formed, which ultimately has an impact on purchasing decisions.
Resiliensi Bisnis UMKM Produk Olahan Ikan selama Masa Pandemi: Peluang dan Kendala Vembri Aulia Rahmi; Sudarmiatin Sudarmiatin
JKBM (JURNAL KONSEP BISNIS DAN MANAJEMEN) Vol 8, No 2 (2022): JKBM (JURNAL KONSEP BISNIS DAN MANAJEMEN) MEI
Publisher : Universitas Medan Area

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31289/jkbm.v8i2.7189

Abstract

Indonesia's marine potential is an asset for community livelihoods and business prospects for fish processing in coastal areas. One of them is UD. Barokah as an MSME in the field of selling high quality fish and diversifying the business of selling fish crackers with business partners in other cities. This study aims to explore how business resilience is in coastal entrepreneurs by analyzing opportunities and constraints in business continuity during the pandemic. This research design uses an exploratory qualitative approach. Data collection, through: semi-structured interviews with UD owners and managers. blessing. Semi-structured interviews by asking structured questions and have been prepared as a guide to find problems. Possible interview questions differ from the script, but according to the context of the topic of discussion. The results of this study stated that during the UD. Barokah experienced a surge in sales turnover. Business opportunities made from marine fish are supported by the ability of business managers to drive business. UD's business constraints. The blessing during the pandemic is the limited production of crackers, due to the scarcity of supply of good quality fish due to weather factors Indonesian.
Peran Kepuasan Kerja dan Komitmen Organisasi Memediasi Pengaruh Budaya Organisasi Terhadap Kinerja Karyawan Fery Panjaitan
JKBM (JURNAL KONSEP BISNIS DAN MANAJEMEN) Vol 8, No 2 (2022): JKBM (JURNAL KONSEP BISNIS DAN MANAJEMEN) MEI
Publisher : Universitas Medan Area

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31289/jkbm.v8i2.6675

Abstract

The purpose of this study was to explain the role of job satisfaction and organizational commitment to mediate the efffect of organizational culture on employee performance. The population of this research is the employees of PT. Indomarco Prismatama (Indomaret) Pangkalpinang, totaling 115 people. The analytical tool used is path analysis using SEM method (struktural equation modeling) using SmartPLS 3. The results of the study indicate that organizational culture had a positive and significant effect on satisfaction. Organizational culture has a positive and significant effect on employee performance and organizational culture also has a positive and significant effect on organizational commitment. Furthermore, job satisfaction has a positive and significant effect on employee performance and organizational commitment has a positive and significant effect on employee performance. Job satisfaction is able to partially mediate the influence of organizational culture on employee performance and organizational commitment is able to partially mediate the influence of organizational culture on employee performance. Therefore, it is important for leaders in the company to pay attention to and develop job satisfaction and organizational commitment so that organizational culture can improve employee performance.
Mediasi Komitmen Organisasional dan Kepuasan Kerja Karyawan, Iklim Organisasi Dan Kinerja Karyawan Agusthina Risambessy; Conchita Valentina Latupapua; Kevin Chandra; Felix Chandra
JKBM (JURNAL KONSEP BISNIS DAN MANAJEMEN) Vol 8, No 2 (2022): JKBM (JURNAL KONSEP BISNIS DAN MANAJEMEN) MEI
Publisher : Universitas Medan Area

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31289/jkbm.v8i2.7275

Abstract

An effective organization must be able to create a conducive organizational climate to achieve the expected performance goals. To achieve this requires good human resource management accompanied by attention to factors that are able to become a liaison for the achievement of employee performance in accordance with the goals set by the organization. Job satisfaction and organizational commitment have been widely tested as connecting factors between employee performance. This study aims to examine and analyze the mediating role of organizational com-mitment and job satisfaction on the effect of organizational climate on employee performance. This research uses explanatory research design which can explain the setting of the variables studied and the relationship between one variable and another. The sampling method used was saturated sampling with 30 employees as respondents. After the data is collected, it is processed and analyzed using SMARTPLS 3.0. The results of the study have proven that (1) organizational commitment mediates the relationship between organizational climate and employee perfor-mance; (2) Job satisfaction mediates the relationship between organizational climate and em-ployee performance.
Optimalisasi Kinerja PT. BPR X Kebumen Mai Satriyani; Hanung Eka Atmaja; Budi Rahardjo
JKBM (JURNAL KONSEP BISNIS DAN MANAJEMEN) Vol. 9 No. 1 (2022): JKBM (JURNAL KONSEP BISNIS DAN MANAJEMEN) NOVEMBER
Publisher : Universitas Medan Area

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31289/jkbm.v9i1.7891

Abstract

Performance is something that is important for the continuity of the company. Companies are required to be able to identify, manage, and improve business processes. This study aims to assess the performance of PT. BPR X Kebumen with a balanced scorecard approach that is assessed from four perspectives. This study uses a balanced scorecard and analytical hierarcy process for measurement and looking for performance optimization solutions at PT. BPR X Kebumen. Data collection carried out at PT. BPR X Kebumen with in-depth interviews with experts, financial statement data, and observations. The results showed that the financial perspective had the highest weighting results with a value of 0.359. The internal business process perspective has the second highest value with a value of 0.264. The customer perspective ranks third with a value of 0.244, and the last is the growth and learning perspective with a weighting result of 0.133. The results of this study can be used by PT. BPR X Kebumen as a performance optimization strategy at PT. BPR X Kebumen.
Quality of Work Life as a Mediator on the Impact of Work-Life Balance on Job Satisfaction Vano Halal Marga Pratama; Veronika Agustini Srimulyani
JKBM (JURNAL KONSEP BISNIS DAN MANAJEMEN) Vol. 9 No. 1 (2022): JKBM (JURNAL KONSEP BISNIS DAN MANAJEMEN) NOVEMBER
Publisher : Universitas Medan Area

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31289/jkbm.v9i1.7915

Abstract

Work-life Balance (WLB) can affect employee attitudes in the company, such as job satisfaction (JS) and also have an effect on the quality of work-life (QWL). This study aims to test and analyze the significance of the direct and indirect influence of WLB on JS through QWL as a mediator, by taking the object of PT KAI (Persero) Daop 7 Madiun employees. The research approach is quantitative. The primary data used in the study were obtained from a questionnaire on research variables distributed to 115 employees of PT KAI (Persero) Daop 7 Madiun as a research sample. The sampling technique used is proportionate stratified random sampling. Data analysis using path analysis, processed with SPSS and Sobel Test software. The results of empirical studies show that: 1) WLB can significantly increase JS; 2) WLB can significantly improve the QWL; 3) QWL can significantly increase JS; 4) QWL partially mediates the effect of WLB on JS.

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