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SOSIOHUMANIORA: Jurnal Ilmiah Ilmu Sosial dan Humaniora
Published by Universitas Sarjanawiyata Tamansiswa
ISSN : 2443180X     EISSN : 25794728     DOI : https://doi.org/10.30738
Core Subject : Humanities, Education, Art,
Arts Humanities Education
SOSIOHUMANIORA berisi artikel tentang gagasan konsep, teori, kajian dan hasil penelitian dari berbagai bidang yang berkaitan dengan sosial, budaya dan pendidikan dari para peneliti, praktisi serta hasil karya tugas akhir mahasiswa yang memenuhi persyaratan.
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Articles 16 Documents
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Search results for , issue "Vol 11 No 2 (2025): August 2025" : 16 Documents clear
Sariswara dalam dinamika budaya: Analisis nilai budaya dan karakter bangsa Pratomo, Wachid; Sapriya, Sapriya; Sundawa, Dadang; Fitriasari, Susan
SOSIOHUMANIORA: Jurnal Ilmiah Ilmu Sosial dan Humaniora Vol 11 No 2 (2025): August 2025
Publisher : LP2M Universitas Sarjanawiyata Tamansiswa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30738/sosio.v11i2.19878

Abstract

The Sariswara method, as a form of literary expression that combines elements of story, song, and language, has an important role in shaping and reflecting the values ​​and character of the nation. This article aims to analyze how the sariswara method represents cultural values ​​and good characters that grow and develop in Indonesian society. Through a qualitative approach and content analysis of several sariswara works, it was found that sariswara is not only a means of entertainment, but also acts as a means of transmitting moral values, ethics, the spirit of collectivity (mutual cooperation), and respect for parents, and love for the homeland. In the context of the dynamics of culture that continues to develop, sariswara shows flexibility and relevance in conveying noble messages in a subtle and touching way. This study confirms that the preservation and strengthening of sariswara has a strategic contribution in maintaining cultural identity and shaping the character of the nation, such as integrating values ​​such as honesty, responsibility, empathy, and love for the homeland with noble morals amidst the challenges of globalization.
Strategi komunikasi pemasaran 5.0 untuk meningkatkan brand awareness pada bisnis properti: Studi kasus The Sanctuary Collection Lestari, Ayu Ria; Patrianti, Tria
SOSIOHUMANIORA: Jurnal Ilmiah Ilmu Sosial dan Humaniora Vol 11 No 2 (2025): August 2025
Publisher : LP2M Universitas Sarjanawiyata Tamansiswa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30738/sosio.v11i2.19907

Abstract

Marketing communication strategies play a crucial role in the property business sector. The development of communication technology has led to a new innovation known as Marketing 5.0. This study differs from Des Derivanti et al. (2023), who focused on social media, while Timbang (2023) recommended the use of virtual reality and online media as part of a responsive promotional approach to consumers. The aim of this research is to analyze the application of Marketing Communication 5.0 in building brand awareness for The Sanctuary Collection. The study uses a qualitative case study approach with data collection techniques including in-depth interviews with three internal informants (Head of Sales & Marketing Communication, Promotion Supervisor, and Sales Manager), as well as three external informants from the consumer side, supported by observation and documentation. The validity of the data was tested through source and method triangulation and validated by experts in Public Relations and Marketing Communication. The analysis used is qualitative descriptive to identify the patterns of communication strategies applied. The research findings show that the strategy is carried out in three stages. The planning stage includes audience identification, communication objectives, message design, channel selection, and budgeting. The implementation stage involves the use of Data-Driven Marketing, Predictive Marketing, Contextual Marketing, and Augmented Marketing through 360-degree virtual tours and AI-based CRM (Mekari Qontak). Agile Marketing strategies are used to respond to market dynamics. The evaluation stage is conducted routinely using both digital and offline KPI indicators and consumer feedback. 
Strategi pembentukan identitas diri influencer generasi z melalui media sosial: Studi kasus akun @kakloraa Jona, Bryan Mahendra Putra; Febriana, Poppy
SOSIOHUMANIORA: Jurnal Ilmiah Ilmu Sosial dan Humaniora Vol 11 No 2 (2025): August 2025
Publisher : LP2M Universitas Sarjanawiyata Tamansiswa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30738/sosio.v11i2.19937

Abstract

This research uses the @kakloraa account as a case study to analyse the self-identity formation strategy of an influencer from Generation Z. Social media now plays a significant role in the lives of this generation, influencing the way they form, manage and express their self-identity. The theory applied in this research is Self-Presentation Theory using the Self-Presentation Strategy indicators developed by Edward E. Jones and Thane S. Pittman in the book Impression Management Theory and Social Psychological Research edited by James T. Tedeschi, this theory examines individuals' efforts to control how others perceive them. This research adopts a descriptive qualitative approach to gain an in-depth understanding of the experiences, views and processes involved in individual identity formation. The research applied three different data collection methods, namely documentation, interviews and observation. The data analysis process includes the steps of data reduction, data presentation, and conclusion drawing. The result of this research is that Kak Lora uses ingratiation, self-promotion and exemplification presentation strategies. With the implementation of these three strategies, Kak Lora managed to build a positive self-identity, increase audience loyalty and expand her influence in the world of food vloggers Keywords: Social Media; Self-Identity; Influencer; Generation Z
Peran strategis kelompok sadar wisata dalam pengembangan Wisata Embung Banyu Langit di Desa Suka Maju Al-Qadhri, Farhan Mustaqim; Hidayah, Ahmad; Ningsih, Novita Surya; Abdullah, Zulkifli
SOSIOHUMANIORA: Jurnal Ilmiah Ilmu Sosial dan Humaniora Vol 11 No 2 (2025): August 2025
Publisher : LP2M Universitas Sarjanawiyata Tamansiswa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30738/sosio.v11i2.19949

Abstract

This study aims to examine the role of the Kelompok Sadar Wisata (POKDARWIS) in the development of Embung Banyu Langit tourism in Suka Maju Village, Kongbeng District, East Kutai. This research used qualitative method with data collection techniques including in-dept interviews, participatory observation, and document analysis. Data analysis is conducted descriptively and qualitatively to illustrate the role of POKDARWIS in managing, promoting and empowering the local community to ensure the sustainable development of Embung Banyu Langit tourism. The result show that POKDARWIS of Suka Maju Village plays a significant role as a facilitator, motivator, initiator and manager in tourism development. Supporting factors include the village’s tourism attraction, government support, and active community participation. Based on these findings, this study recomendeds increased support from the government and stakeholders to strengthen the capacity and role of POKDARWIS in Suka Maju Village to achieve sustainable and inclusive tourism development.
Peningkatan interaksi sosial dan hasil belajar melalui media permainan ular tangga di sekolah dasar Solichah, Ulfatu; Barriyah, Insanul Qisti; Nisa, Ana Fitrotun
SOSIOHUMANIORA: Jurnal Ilmiah Ilmu Sosial dan Humaniora Vol 11 No 2 (2025): August 2025
Publisher : LP2M Universitas Sarjanawiyata Tamansiswa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30738/sosio.v11i2.19989

Abstract

Language proficiency in Indonesian comprises four core skills: listening, reading, speaking, and writing. These foundational skills are essential across all educational levels, from elementary to tertiary education. One effort to enhance the success of Indonesian language learning is through the application of effective, creative, active, and enjoyable instructional innovations. Proverbs, which convey figurative meanings, are often difficult for students to understand and interpret. This study aims to examine the effectiveness of using an educational Snakes and Ladders game to improve sixth-grade primary students’ learning outcomes in understanding proverbs. A descriptive qualitative method with purposive sampling was employed. The participants consisted of 48 sixth-grade students from two primary schools in Temanggung Regency. The results indicated that the Snakes and Ladders game significantly increased students’ motivation and academic achievement in learning proverbs. The use of the game provided a more engaging, varied, and participatory learning experience. Integrating this instructional medium into proverb instruction is expected to contribute positively to the quality of education and student learning outcomes.
Islam and human rights in the Muslim World: Essentialist and socio-historical perspectives Jubaidi, Didi; Khoirunnisa, Khoirunisa
SOSIOHUMANIORA: Jurnal Ilmiah Ilmu Sosial dan Humaniora Vol 11 No 2 (2025): August 2025
Publisher : LP2M Universitas Sarjanawiyata Tamansiswa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30738/sosio.v11i2.20313

Abstract

The discourse on human rights in the Muslim world continues to generate significant debate, particularly regarding the interplay between Islamic principles and universal human rights standards. This study explores the implementation of human rights in Muslim-majority countries by examining two essential approaches: the essentialist perspective, which views Islamic teachings as inherently compatible with human rights, and the socio-historical perspective, which emphasizes the contextual interpretation of Islamic values in contemporary settings. The research aims to analyze how these differing approaches influence the realization of human rights in the Muslim world. Using qualitative methods, including literature review and content analysis of key Islamic texts, legal frameworks, and case studies from various Muslim countries, the study identifies patterns and challenges in harmonizing Islamic doctrines with global human rights norms. The findings reveal that while the essentialist approach promotes a timeless and unchanging view of human rights within Islam, the socio-historical perspective offers flexibility, allowing for reinterpretation in response to evolving societal needs. The study concludes that a balanced integration of both approaches is essential for fostering a comprehensive and culturally relevant human rights framework in the Muslim world, emphasizing the importance of dialogue, contextual understanding, and legal reforms.

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