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Jurnal Manajemen STIE Muhammadiyah Palopo
Published by Sekolah Tinggi Ilmu Ekonomi Muhammadiyah Palopo
ISSN : 23391510     EISSN : 26847841     DOI : https://doi.org/10.35906/jurman
Core Subject : Science,
Decision Sciences, Operations Research & Management
Arjuna Subject : -
Articles 17 Documents
 1   2 
Search results for , issue "Vol 11, No 1 (2025)" : 17 Documents clear
Peran Harga Social Media Marketing dan Fashion Lifestyle dalam Menentukan Keputusan Pembelian Dirwan, Dirwan; Latief, Fitriani; Firman, Ahmad; Asniwati, Asniwati
Jurnal Manajemen STIE Muhammadiyah Palopo Vol 11, No 1 (2025)
Publisher : Lembaga Penerbitan dan Publikasi Ilmiah (LPPI) Universitas Muhammadiyah Palopo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35906/jurman.v11i1.2448

Abstract

Abstract This study aims to examine the influence of price, social media marketing and fashion lifestyle on the purchase decision of online thrift shops in the city of Makassar. The data collection method in this study was carried out through the distribution of questionnaires. The questionnaire was designed with a Likert scale, which was used to measure respondents' perceptions, attitudes, and responses related to price variables, social media marketing, fashion lifestyle and purchase decisions at online thrift shops in the city of Makassar. The population is an online thrift shop user in Makassar City who has made a purchase and is exposed by marketing through social media. Since the exact population size is unknown, the sampling technique used is accidental sampling, in which 100 respondents are selected based on chance encounters with researchers, according to Rao Purba's formula. The analysis method used in this study is multiple linear regression analysis. The results of the study showed that the variables of price, social media marketing, and fashion lifestyle had a positive and significant influence on purchasing decisions at Thrift Shop Online in Makassar City. This shows that affordable prices and in accordance with product quality are able to encourage consumers to make purchases, then, marketing strategies through social media effectively increase consumer interest and trust in thrift products. Meanwhile, the fashion lifestyle encourages consumers, especially young people, to look for fashion alternatives that suit trends and self-identity, thereby increasing their interest in buying thrift products. Keywords: Pricing, Social Media Marketing, Fashion Lifestyle, Purchase Decisions, Online Thrift ShopAbstrak Penelitian ini bertujuan untuk mengkaji pengaruh harga, sosial media marketing dan fashion lifestyle terhadap keputusan pembelian thrift shop online di kota Makassar. Metode pengumpulan data dalam penelitian ini dilakukan melalui penyebaran kuesioner. Kuesioner dirancang dengan skala likert, yang digunakan untuk mengukur persepsi, sikap, dan tanggapan responden terkait variabel harga, social media marketing, fashion lifestyle dan keputusan pembelian pada thrift shop online di kota Makassar. Populasi adalah pengguna thrift shop online di Kota Makassar yang pernah melakukan pembelian dan terekspos oleh pemasaran melalui media sosial. Karena jumlah populasi yang pasti tidak diketahui, teknik pengambilan sampel yang digunakan adalah accidental sampling, di mana 100 responden dipilih berdasarkan kebetulan bertemu dengan peneliti, sesuai dengan rumus Rao Purba. Metode analisis yang digunakan dalam penelitian ini adalah analisis regresi linear berganda. Hasil penelitian menunjukkan bahwa variabel harga, social media marketing, dan fashion lifestyle memiliki pengaruh yang positif dan signifikan terhadap keputusan pembelian di Thrift Shop Online di Kota Makassar. Hal ini menunjukkan bahwa harga yang terjangkau dan sesuai dengan kualitas produk mampu mendorong konsumen untuk melakukan pembelian, kemudian, Strategi pemasaran melalui media sosial secara efektif meningkatkan ketertarikan dan kepercayaan konsumen terhadap produk thrift. Sedangkan Gaya hidup fashion mendorong konsumen, khususnya anak muda, untuk mencari alternatif busana yang sesuai dengan tren dan identitas diri, sehingga meningkatkan minat mereka untuk membeli produk thrift.Kata Kunci: harga, sosial media marketing, fashion lifestyle, keputusan pembelian, thrift shop online
Manajemen Penyelenggaraan Haji dan Umroh Pada Wilayah Kementerian Agama Provinsi Sulawesi Tengah M, Rudin; Bakarbessy, Maria Lea Frensy; Pakere, Rusli Andrian
Jurnal Manajemen STIE Muhammadiyah Palopo Vol 11, No 1 (2025)
Publisher : Lembaga Penerbitan dan Publikasi Ilmiah (LPPI) Universitas Muhammadiyah Palopo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35906/jurman.v11i1.2284

Abstract

Abstract The aim of this study is to analyze the management of Hajj and Umrah services at the Ministry of Religious Affairs Regional Office in Central Sulawesi Province. This research employs a qualitative approach with four purposively selected informants. Data collection was carried out through observation, interviews, and documentation techniques. Data analysis was conducted in five steps: data collection, data reduction, data presentation, verification, and conclusion drawing. The results indicate that the management of Hajj and Umrah services at the Ministry of Religious Affairs Regional Office in Central Sulawesi Province has not been optimally implemented. The inhibiting factors identified include inadequate SISKOHAT network for online registration, administrative services not meeting the established standards, insufficient effective communication with the public, and a shortage of personnel in providing services to Hajj and Umrah pilgrims during departure. The supporting factors that facilitate the management process include adequate facilities and infrastructure, experienced Hajj and Umrah instructors, professional staff in pilgrim services, and available funding to support the office’s operations. Keywords: Management, Hajj and Umrah.Abstrak Tujuan dari penelitian ini adalah untuk menganalisis manajemen penyelenggaraan haji dan umroh pada Kantor Wilayah Kementerian Agama Provinsi Sulawesi Tengah. Penelitian ini menggunakan pendekatan kualitatif dengan empat informan yang dipilih secara purposive. Pengumpulan data dilakukan melalui teknik observasi, wawancara, dan dokumentasi. Analisis data dilakukan dengan lima langkah, yaitu pengumpulan data, reduksi data, penyajian data, verifikasi, dan penarikan kesimpulan. Hasil penelitian menunjukkan bahwa manajemen penyelenggaraan haji dan umroh pada Kantor Wilayah Kementerian Agama Provinsi Sulawesi Tengah belum berjalan dengan optimal. Faktor penghambat yang ditemukan antara lain jaringan SISKOHAT yang tidak memadai untuk pendaftaran online, pelayanan administrasi yang tidak sesuai dengan standar yang ditetapkan, kurangnya komunikasi efektif dengan masyarakat, dan kekurangan jumlah petugas dalam pelayanan jamaah haji dan umroh pada saat pemberangkatan. Adapun faktor pendukung yang memperlancar manajemen ini adalah sarana dan prasarana yang memadai, pembimbing manasik haji dan umroh yang berpengalaman, tenaga ahli profesional dalam pelayanan jamaah, dan dana yang tersedia untuk mendukung operasional kantor. Kata Kunci: Manajemen, Haji dan Umroh.
Dampak Keterlibatan dalam Virtual Tourism terhadap Niat Menggunakan Virtual Tourism dan Motivation for Real World Travel di Kalangan Generasi Z di Indonesia Krisnatalia, Heni; Hendarajaya, Hendarajaya; Aryasa, Arya Bintang; Wicaksono, Dharu Aji
Jurnal Manajemen STIE Muhammadiyah Palopo Vol 11, No 1 (2025)
Publisher : Lembaga Penerbitan dan Publikasi Ilmiah (LPPI) Universitas Muhammadiyah Palopo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35906/jurman.v11i1.2056

Abstract

Abstract This study aims to examine the impact of virtual tourism engagement on the intention to use virtual tourism and the motivation for real-world travel among Generation Z in Indonesia. The background of this research stems from the growing popularity of virtual tourism as an alternative solution for planning and experiencing tourism digitally, particularly among tech-savvy generations. A quantitative approach was employed, with data collected through an online survey involving 30 respondents who are university students in Semarang City. Data analysis was conducted using path analysis techniques and the assistance of SPSS version 22 software. The results indicate a significant relationship between virtual tourism engagement and the intention to use virtual tourism, as well as a direct relationship between virtual tourism engagement and motivation for real-world travel. Furthermore, the intention to use virtual tourism was also found to influence the motivation to undertake real-world travel. These findings enhance the understanding of how digital experiences through virtual tourism can stimulate interest and desire to travel physically. The implications of this study are relevant for tourism industry stakeholders, virtual tourism developers, and destination marketers in designing more effective strategies to attract travelers, particularly from Generation Z. This research also contributes theoretically to the development of technology-based tourist behavior studies.Keywords: Virtual Tourism Engagement, Intention to Use Virtual Tourism, Real-World Travel Motivation, Generation ZAbstrak Penelitian ini bertujuan untuk mengkaji dampak keterlibatan dalam virtual tourism terhadap intensi penggunaan virtual tourism dan motivasi perjalanan nyata pada Generasi Z di Indonesia. Latar belakang penelitian ini didasarkan pada meningkatnya popularitas virtual tourism sebagai solusi alternatif dalam merencanakan dan merasakan pengalaman wisata secara digital, terutama di kalangan generasi yang sangat akrab dengan teknologi. Pendekatan kuantitatif digunakan dalam penelitian ini, dengan pengumpulan data melalui survei online terhadap 30 responden yang merupakan mahasiswa di Kota Semarang. Analisis data dilakukan dengan menggunakan teknik analisis jalur dan bantuan perangkat lunak SPSS versi 22. Hasil penelitian menunjukkan bahwa terdapat hubungan yang signifikan antara keterlibatan virtual tourism dengan intensi penggunaan virtual tourism, serta hubungan langsung antara keterlibatan virtual tourism dengan motivasi perjalanan nyata. Selain itu, intensi penggunaan virtual tourism juga terbukti berpengaruh terhadap motivasi untuk melakukan perjalanan di dunia nyata. Temuan ini memperkuat pemahaman mengenai bagaimana pengalaman digital melalui virtual tourism dapat mendorong minat dan keinginan untuk melakukan perjalanan fisik secara nyata. Implikasi dari penelitian ini penting bagi para pelaku industri pariwisata, pengembang teknologi virtual tourism, dan pemasar destinasi untuk menyusun strategi yang lebih efektif dalam menarik minat wisatawan, khususnya dari kalangan Generasi Z. Penelitian ini juga memberikan kontribusi teoritis dalam pengembangan kajian perilaku wisatawan berbasis teknologi.Kata Kunci: Keterlibatan Virtual Tourism, Intensi Penggunaan Virtual Tourism, Motivasi Perjalanan Nyata, Generasi Z
Eksplorasi Gaya Kepemimpinan dan Faktor-Faktor Pendukung Kesuksesannya di PT X Bali, Alder Refent; Br Sembiring, Adelia Kristina; Mendrofa, Juke Hartawan; Ansarika, Roy Dedi; Vanomy, Afrianti Elsye
Jurnal Manajemen STIE Muhammadiyah Palopo Vol 11, No 1 (2025)
Publisher : Lembaga Penerbitan dan Publikasi Ilmiah (LPPI) Universitas Muhammadiyah Palopo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35906/jurman.v11i1.2476

Abstract

AbstractThis research was conducted to explore leadership styles and supporting factors contributing to the success of PT X. This company operates in the healthcare service sector. Using a qualitative method, this study examines the leadership styles applied in the company, including transformational leadership by emphasizing vision, motivation, and innovation. The company’s leaders promote a culture of collaboration and continuous development that enables employees to achieve growth both personally and professionally. Data collection involved interviews with key executives, employee surveys, and a review of company policies to understand the correlation between leadership practices and organizational outcomes. Several factors contributing to leadership success at PT X include effective communication, strong company culture, employee empowerment, focus on innovation, a supportive work environment, ongoing training programs, and strategic decision-making, which further enhance leadership effectiveness. These factors collectively drive high employee satisfaction, increased productivity, and sustainable business growth.Keywords: Leadership Style, Success Supporting Factors, Health ServicesAbstrak Penelitian ini dilakukan untuk mengeksplorasi gaya kepemimpinan dan faktor-faktor pendukung kesuksesannya di PT X. Perusahaan ini merupakan perusahaan yang bergerak dalam bidang pelayanan kesehatan. Dengan menggunakan metode kualitatif, penelitian ini mengkaji gaya kepemimpinan yang diterapkan di perusahaan, termasuk kepemimpinan transformasional dengan menekankan visi, motivasi, dan inovasi. Para pemimpin di perusahaan ini mendorong budaya kolaborasi dan pengembangan berkelanjutan yang memungkinkan karyawan mencapai pertumbuhan baik secara pribadi maupun profesional. Pengumpulan data melibatkan wawancara dengan eksekutif kunci, survei terhadap karyawan, serta tinjauan terhadap kebijakan perusahaan untuk memahami korelasi antara praktik kepemimpinan dan hasil organisasi. Beberapa faktor yang berkontribusi terhadap keberhasilan kepemimpinan di PT X meliputi komunikasi yang efektif, budaya perusahaan yang kuat, pemberdayaan karyawan, fokus pada inovasi, lingkungan kerja yang mendukung, program pelatihan berkelanjutan, dan pengambilan keputusan strategis semakin meningkatkan efektivitas kepemimpinan. Faktor-faktor ini secara kolektif mendorong kepuasan karyawan yang tinggi, peningkatan produktivitas, dan pertumbuhan bisnis yang berkelanjutan.Kata Kunci: Gaya Kepemimpinan, Faktor Pendukung Kesuksesan, Layanan Kesehatan
Hubungan Antara Beban Kerja Subjektif Dengan Co-Worker Support Terhadap Burnout Pada Karyawan Produksi PT. X Sa'adah, Nurus; Dhania, Dhini Rama
Jurnal Manajemen STIE Muhammadiyah Palopo Vol 11, No 1 (2025)
Publisher : Lembaga Penerbitan dan Publikasi Ilmiah (LPPI) Universitas Muhammadiyah Palopo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35906/jurman.v11i1.2532

Abstract

AbstractBurnout is a condition of physical and emotional exhaustion resulting from prolonged work-related stress. This study aims to examine the relationship between subjective workload and co-worker support with burnout among production employees at PT X. A quantitative correlational approach was employed, involving 100 participants selected through purposive sampling. The research utilized three psychological scales: a burnout scale (35 items), a subjective workload scale (35 items), and a co-worker support scale (50 items). Data analysis was conducted using multiple linear regression and Pearson correlation with the help of SPSS version 22. The findings revealed a highly significant relationship between subjective workload and co-worker support simultaneously with burnout (R = 0.832; R² = 0.692; p < 0.01). Partially, subjective workload showed a strong positive correlation with burnout (r = 0.832; p < 0.01), whereas co-worker support demonstrated a weak and statistically insignificant negative correlation (r = -0.167; p > 0.01). These results indicate that higher perceived workload tends to increase the level of burnout. In contrast, while co-worker support tends to reduce burnout, its effect was not statistically significant. The study highlights the importance of managing workload and enhancing workplace social support to mitigate the risk of burnout.Keywords: burnout, subjective workload, co-worker support, production employeesAbstrakBurnout adalah kondisi kelelahan fisik dan emosional terjadi akibat tekanan kerja berkepanjangan. Penelitian ini bertujuan mengetahui hubungan antara beban kerja subjektif serta co-worker support terhadap burnout pada karyawan bagian produksi PT X. Penelitian menggunakan pendekatan kuantitatif korelasional dengan sampel sebanyak 100 karyawan produksi dipilih melalui teknik purposive sampling. Instrumen yang digunakan berupa tiga skala, yaitu skala burnout (35 item), skala beban kerja subjektif (35 item), dan skala co-worker support (50 item). Analisis data menggunakan uji regresi linear berganda serta korelasi Pearson dengan bantuan SPSS versi 22. Hasil penelitian menunjukan hubungan signifikan antara beban kerja subjektif dan co-worker support secara simultan terhadap burnout (R = 0,832; R² = 0,692; p < 0,01). Secara parsial, beban kerja subjektif mempunyai hubungan positif signifikan dengan burnout (r = 0,832; p < 0,01), sedangkan co-worker support memiliki hubungan negatif namun tidak signifikan (r = -0,167; p > 0,01). Hasil ini menunjukkan semakin tinggi persepsi beban kerja, maka semakin tinggi pula tingkat burnout yang dialami karyawan. Sebaliknya, meskipun dukungan rekan kerja cenderung menurunkan burnout, pengaruhnya belum signifikan secara statistik. Temuan ini menegaskan pentingnya pengelolaan beban kerja dan peningkatan dukungan sosial di lingkungan kerja sebagai upaya menurunkan risiko burnout.Kata Kunci: Burnout, Beban Kerja Subjektif, Co-Worker Support, Karyawan Produksi
Kepemimpinan Transformasional dan Iklim Kerja terhadap Komitmen Organisasi Anggota Polda Kalimantan Tengah: Peran Mediasi Motivasi Kerja Swetha, I Wayan Wiratmaja; Muslim, Muh Azis
Jurnal Manajemen STIE Muhammadiyah Palopo Vol 11, No 1 (2025)
Publisher : Lembaga Penerbitan dan Publikasi Ilmiah (LPPI) Universitas Muhammadiyah Palopo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35906/jurman.v11i1.2494

Abstract

This study aims to analyze the influence of transformational leadership and work climate on organizational commitment, while also examining the mediating role of work motivation among members of the Central Kalimantan Regional Police (Polda Kalimantan Tengah). This research employed a quantitative approach using a survey method. A total of 160 active police personnel were randomly selected as respondents. Data were collected through questionnaires adapted from previously validated instruments. The data were analyzed using Structural Equation Modeling (SEM) with Partial Least Squares (PLS) approach, utilizing SmartPLS version 3 software. The findings reveal that transformational leadership and work climate have a positive and significant effect on organizational commitment. Furthermore, work motivation partially mediates the relationship between both independent variables and organizational commitment. These results highlight that enhancing organizational commitment is not solely dependent on leadership style and work environment, but is also significantly influenced by the motivation of personnel. This study contributes new insights by integrating transformational leadership and work climate variables in the context of the Indonesian police force, a setting that has rarely been examined simultaneously. Moreover, the inclusion of work motivation as a mediating variable offers a novel perspective on the internal mechanisms influencing organizational commitment in semi-militaristic environments such as law enforcement institutions. The practical implication of this study lies in its relevance for the management of the Central Kalimantan Regional Police to formulate effective leadership strategies and improve work climate in order to enhance work motivation, which in turn fosters greater organizational commitment. Theoretically, the study enriches the literature on organizational behavior within the security sector
Sustainability Marketing: Digital Marketing pada Kinerja Pemasaran Pariwisata Melalui Inovasi Produk Arief, Muh.; Sismar, Andi
Jurnal Manajemen STIE Muhammadiyah Palopo Vol 11, No 1 (2025)
Publisher : Lembaga Penerbitan dan Publikasi Ilmiah (LPPI) Universitas Muhammadiyah Palopo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35906/jurman.v11i1.2501

Abstract

The purpose of this study was to determine: the effect of digital marketing on marketing performance; the effect of digital marketing on product innovation; the effect of product innovation on marketing performance; the effect of product innovation in mediating the relationship between digital marketing and marketing performance. This study uses a quantitative method. The population of this study were tourism MSME actors in the Sorong Regency area of Southwest Papua. The sampling technique was saturated. So the total sample in this study was 64 people. Data analysis in this study was carried out using the Structural Equation Modeling (SEM) method to test the formulated hypotheses. Each hypothesis was analyzed with the help of Partial Least Square (PLS) software version 3.0 to spread the relationship between the variables studied. The activities include: distributing questionnaires, collecting, editing, and analyzing data and drawing conclusions. The results of this study reveal that digital marketing has a positive and significant effect on marketing performance, in addition digital marketing has a positive and significant effect on product innovation, in addition product innovation has a positive and significant effect on marketing performance, furthermore digital marketing has a positive and significant effect on marketing performance mediated by product innovation.

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