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Jurnal Studi Manajemen dan Bisnis
Published by Universitas Trunojoyo Madura
ISSN : 23559643     EISSN : 24603775     DOI : https://doi.org/10.21107
Core Subject : Economy, Science, Social,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences
Jurnal Studi Manajemen Dan Bisnis (JSMB) ISSN: 2460-3775 (Online) dan ISSN: 2355-9543 (Print) administered by the Master of Management Faculty of Economics and Business, University of Trunojoyo Madura. This journal is here to accommodate innovative thinking of academics, researchers and practitioners in the publishing of scientific papers have been produced, both the study of theory and research. Through innovative thinking, the expected scientific developments, especially in the field of Management and Business can be achieved. JSMB issue twice a year (bi-annual) in June and December. This journal focuses on topics: corporate governance, human resources, strategic management, entrepreneurship, marketing management, the Management and information system, financial management, decision analysis, management research, Tourism Management, Green Management, and others.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 208 Documents
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Analisis Literasi Kewirausahaan Pelaku UMKM Produk Lokal di Wilayah Kota Pacitan Catur Wahyono; Malta Anantyasari
Jurnal Studi Manajemen dan Bisnis Vol 10, No 1 (2023): Juni
Publisher : Trunojoyo University of Madura

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21107/jsmb.v10i1.20429

Abstract

Penelitian ini dilakukan dengan tujuan untuk mengetahui literasi kewirausahaan pelaku UMKM produk lokal di Kota Pacitan. Penelitian ini adalah penelitian deskriptif kuantitatif. Sampel penelitian berjumlah 46 responden yang diperoleh melalui teknik purposive sampling dengan pertimbangan yaitu responden yang memiliki usaha produk lokal khas Kabupaten Pacitan dan telah memiliki nomor izin berusaha. Hasil penelitian menunjukkan bahwa literasi kewirausahaan pelaku UMKM produk lokal di Kota Pacitan berada pada kategori baik. Hal tersebut ditunjukkan dengan perolehan nilai rata-rata pada tiap indikator literasi kewirausahaan yaitu 72 pada aspek pengetahuan dasar kewirausahaan , 65 pada aspek pengetahuan ide dan peluang usaha, dan 71 pada aspek pengetahuan tentang aspek-aspek usaha
Improvement for 360˚ Marketing Communication Strategy Using Customer Relationship Management (CRM) Approach To Increase Digital Banking Platform Utilization : A Case of Kopra in PT. Bank Mandiri (Persero), Tbk Ronald Cahaya Perdana Sihombing; Nila Armelia Windasari
Jurnal Studi Manajemen dan Bisnis Vol 10, No 1 (2023): Juni
Publisher : Trunojoyo University of Madura

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21107/jsmb.v10i1.20847

Abstract

This research aimed to understand how Customer Relationship Management is implemented through existing 360˚ marketing strategy by Bank Mandiri to promote the use of Kopra for its customers and to provide improvement for existing 360˚ marketing strategy in order to increase the utilization of Kopra on Commercial Banking customers. The methodology used for this research is quantitative and qualitative methods. The study found that the digitalization in banking industry is the new phase for banking customers to conduct their transaction. The improvement for existing 360˚ marketing communication strategy, in order to maximize utilization of “Kopra by Mandiri”, is based on CRM approach, which elaborate and dig more comprehensively toward customers situation, point of view, and possible pain points. The 3 approaches proposed to improve 3600 marketing communication strategy are educative-based marketing, customer involvement, and continuous improvement.
A Study Of Corellation Between Attitude Toward Company Program: Psyche and Employee Performance at PT Pertamina EP Chrisna Nuraisyiah; Henndy Ginting
Jurnal Studi Manajemen dan Bisnis Vol 10, No 1 (2023): Juni
Publisher : Trunojoyo University of Madura

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21107/jsmb.v10i1.20312

Abstract

This research aimed to investigate the correlation between employees' attitudes toward the company program, Psyche, and their performance at PT Pertamina EP, oil and gas company in Indonesia. The study also explored the potential relationship between employees' attitudes toward Psyche Program and their perceived performance. The findings of the research indicated that there was no significant correlation between employees' attitudes toward the company program and their performance. This suggests that employees' attitudes toward the Psyche Program did not directly influence their actual job performance at PT Pertamina EP. However, a significant correlation was observed between employees' attitudes toward the Psyche Program and their perceived performance. The absence of a correlation between attitudes toward the company program and actual job performance implies that factors other than attitudes, such as skill set, experience, and job-related competencies, might play a more prominent role in determining employee performance. These findings highlight the importance of considering various factors when evaluating and enhancing employee performance. On the other hand, the significant correlation between attitudes toward the Psyche Program and perceived performance indicates that employees' positive attitudes toward the program were associated with their perception of performing well in their roles. This finding suggests that the Psyche Program may have a positive influence on employees' subjective evaluation of their performance, leading to increased job satisfaction and motivation.
Proposing Performance Review Method to Improve Employee Productivity in PT MAPI Fitri, Astrid Iryana; Lantu, Donald Crestofel
Jurnal Studi Manajemen dan Bisnis Vol 10, No 1 (2023): Juni
Publisher : Trunojoyo University of Madura

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21107/jsmb.v10i1.20493

Abstract

Objectives of this study are to find the employee and management perception related to the employee productivity in PT MAPI and how impactful the employee performance review that produces an annual reward to the level of employee productivity at work, and to develop current performance review method which will be used in the future to boost employee productivity. The author use qualitative techniques to gather information from relevant stakeholders, from HRGA staff and related managers. The study found that of the qualitative interview, it  provides insight to the company that the existing performance review method still has many deficiencies that need improvement in terms of preparation and implementation and monitoring of the follow-up results of the performance review. In order to address issues with the performance review process currently being used by the company, PT MAPI must review the current process so that improvements can be made from changes to the performance review process, which, based on the results of the interviews, will impact employee productivity.
Pengaruh Kualitas Pelayanan Islami dan Kualitas Produk Terhadap Loyalitas Pelanggan Toko Heavenlight (Studi Pada Pengikut Instagram Heavenlight) Nahdiya Asna; Rini Fitriani; Mashudi Mashudi
Jurnal Studi Manajemen dan Bisnis Vol 10, No 1 (2023): Juni
Publisher : Trunojoyo University of Madura

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21107/jsmb.v10i1.20392

Abstract

Perkembangan teknologi yang sangat pesat berdampak pada meluasnya e-commerce. Salah satu produk jenis barang atau jasa yang paling banyak terjual di e-commerce menurut data dari Badan Pusat Statistik (BPS) adalah bidang fashion dengan 16,25% sepanjang tahun 2021. Hal ini dapat menimbulkan persaingan ketat diantara pengusaha fashion, tak terkecuali pada usaha fashion muslim. Persaingan yang terjadi dapat menjadi strategi perusahaan untuk menarik atau mempertahankan loyalitas pelanggannya. Salah satu strateginya yakni dengan meningkatkan kualitas pelayanan dan produk mereka. Sehingga tujuan penelitian ini adalah untuk menganalisa pengaruh kualitas pelayanan islami dan kualitas produk terhadap loyalitas pelanggan. Metode yang digunakan dalam penelitian ini adalah pendekatan kuantitatif. Data yang digunakan dalam penelitian ini merupakan data primer yang disebar melalui google form kepada pelanggan toko Heavenlights. Analisis data pada penelitian ini menggunakan regresi linier berganda dengan bantuan software SPSS for windows melalui prasyarat uji asumsi klasik.  Dari analisis data tersebut menunjukan bahwa 1) kualitas pelayanan islami tidak berpengaruh terhadap loyalitas pelanggan toko Heavenlight 2) kualitas produk berpengaruh terhadap loyalitas pelanggan toko Heavenlight.
Pengaruh Literasi Keuangan, Gaya Hidup Hedonisme, dan Sikap Keuangan Terhadap Perilaku Pengelolaan Keuangan Pribadi Wanita Bekerja di Kota Palangka Raya Novia Putri; Solikah Nurwati; Ani Mahrita
Jurnal Studi Manajemen dan Bisnis Vol 10, No 1 (2023): Juni
Publisher : Trunojoyo University of Madura

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21107/jsmb.v10i1.20485

Abstract

Studi ini bermaksud guna mengkaji bagaimana finansial wanita pekerja di Kota Palangka Raya dipengaruhi oleh gaya hidup hedonistik, pandangan finansial, dan tingkat pengetahuan finansial mereka. Sampel 25 kali jumlah variabel independen yang direkomendasikan, seperti yang dikemukakan oleh Ferdinand (2006). Besar sampel penelitian ini adalah 75 wanita bekerja di Palangka Raya, dan terdapat tiga faktor independen. Studi ini menemukan hubungan yang positif dan signifikan secara statistik antara literasi keuangan dan peningkatan perilaku keuangan pribadi, serta hubungan antara gaya hidup yang lebih hedonistik dan peningkatan perilaku keuangan pribadi dan sikap keuangan. Tiga faktor yakni sikap keuangan, hedonisme, dan literasi keuangan memiliki dampak besar pada cara orang mengelola keuangan pribadinya. Rekomendasi untuk penelitian selanjutnya adalah memperluas lokasi penelitian, termasuk faktor tambahan diluar penelitian ini (literasi keuangan, gaya hidup hedonisme, sikap keuangan, dan perilaku pengelolaan keuangan), dan meningkatkan jumlah sampel dan metode pengambilan sampel untuk hasil yang komprehensif.
Persepsi Siswa Pada Peranan Iklim Organisasi, Pembelajaran Pengelolaan Keuangan Pribadi Terhadap Hasil Pembelajaran Ernawati .; Arief Nurdiannova Qurochman; Isti Wijiningrum
Jurnal Studi Manajemen dan Bisnis Vol 10, No 1 (2023): Juni
Publisher : Trunojoyo University of Madura

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21107/jsmb.v10i1.21114

Abstract

Kegiatan pembelajaran tentang pengelolaan keuangan pribadi sangat diperlukan bagi setiap orang khususnya pelajar. Tujuan penelitian ini untuk mengetahui persepsi siswa SMK Prapanca 2 Surabaya di kelas X pada peranan iklim organisasi sekolah tersebut, kegiatan pembelajaran pengelolaan keuangan pribadi terhadap hasil pembelajarannya. Penelitian ini dilakukan dengan menyebarkan kuesioner melalui google form ke 20 siswa. Hasil olah data dari kuesioner mengacu pada indeks Tingkat Capaian Responden (TCR) untuk mengetahui persepsi siswa pada ketiga variabel dan menggunakan regresi linear berganda untuk mengetahui peranan variabel iklim organisasi dan pembelajaran pengelolaan keuangan pribadi terhadap hasil pembelajarannya. Hasil penelitian menunjukkan bahwa TCR pada variabel iklim organisasi dan variabel pembelajaran dikategorikan baik, sedangkan TCR variabel hasil pembelajaran dikategorikan sangat baik. Pada uji t, variabel iklim organisasi dan variabel pembelajaran pengelolaan keuangan pribadi secara parsial berpengaruh terhadap hasil pembelajaran, Pada uji F, dua variabel bebas secara simultan berpengaruh terhadap hasil pembelajaran. Dua variabel tersebut berpengaruh sebesar 73,4% terhadap hasil pembelajaran.
Preventing Knowledge Loss in Gojek by Assessing the Company’s Readiness to Implement Knowledge Management Saptono, Savitha; Hendarman, Achmad Fajar
Jurnal Studi Manajemen dan Bisnis Vol 10, No 2 (2023): Desember
Publisher : Trunojoyo University of Madura

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21107/jsmb.v10i2.23105

Abstract

The objective of this research would be to understand the readiness level of Gojek in introducing knowledge management in the company , understand the strength and areas of improvement for Gojek’s knowledge management, and discover the tools that can be used to implement knowledge management in Gojek. The main method used to get primary data is through the quantitative method and is collected via questionnaire, while the qualitative data used  to further enrich the main data collected is through forum group discussions. The results showed that Gojek is still at the expansion phase, where the efforts of knowledge management is present in several business units and the company see’s the benefits of knowledge sharing.  Gojek could further develop itself by using people as its accelerator and become champions of knowledge. Having a committed people team would further create a knowledge sharing culture that could be followed by the whole pod of the company. In order for the employee to have a single source of knowledge, it is important to create a knowledge management tool which can be done by leveraging the existing portal that Gojek already has for employees: OneGojek. What needs to be added is the ability to store employee knowledge in order to make information accessible for all employees.
Prinsip Etika Bisnis pada Digital Marketing: Literature Review Nahdi, Moehammad Robith; Mukhlis, Imam
Jurnal Studi Manajemen dan Bisnis Vol 10, No 2 (2023): Desember
Publisher : Trunojoyo University of Madura

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21107/jsmb.v10i2.23439

Abstract

Marketing is a complex thing, marketing is not only related to promotional actions for products that are then purchased by consumers, but marketing also includes creating and strengthening a brand which is carried out effectively, creatively and innovatively so that business growth can run optimally with minimal effort. Current technological developments provide many ways for a marketer to introduce their products to consumers, namely by using technology called digital marketing. Technological developments have an impact on an increasingly tight business climate, this increasingly tight competition causes business people to do everything they can and sometimes do things that are unethical. The purpose of this writing is to explain the theory of business ethics in digital marketing and identify digital marketing activities within the scope of the principles of business ethics. The method for this writing is a qualitative method with a literature review approach. The data taken for this writing uses secondary data with reference sources in the form of books and relevant previous research articles. The results of this research are an explanation of the principles of business ethics which consist of 1) Principle of Autonomy, 2) Principle of Honesty, 3) Principle of Justice, 4) Principle of Mutual Benefit, 5) Principle of Moral Integrity. Pemasaran merupakan suatu hal yang kompleks, pemasaran tidak hanya berkaitan dengan Tindakan memamerkan produk lalu dibeli oleh konsumen tapi pemasaran juga mencakup menciptakan, penguatan sebuah merk yang dilakukan secara efektif, kreatif dan inovatif agar pertumbuhan bisnis bisa berjalan dengan maksimal dengan usaha yang minimal. Perkembangan teknologi seperti saat ini memberikan banyak cara bagi seorang pemasar untuk memperkenalkan produknya kepada konsumen yakni dengan menggunakan teknologi yang disebut dengan digital marketing. Perkembangan teknologi berdampak pada iklim bisnis yang semakin ketat, persaingan yang semakin ketat inilah yang menyebabkan pelaku bisnis melakukan segala cara sehingga terkadang melakukan hal yang tidak etis. Tujuan penulisan ini yakni menjelaskan teori etika bisnis pada digital marketing dan mengidentifikasi kegiatan digital marketing dalam lingkup prinsip prinsip etika bisnis. Metode pada penulisan ini yakni dengan metode kualitatif dengan pendekatan literature review Data yang diambil untuk penulisan ini menggunakan data sekunder dengan sumber referensi berupa buku maupun artikel penelitian terdahulu yang relevan. Hasil penelitian ini yakni penjelasan mengenai prinsip prinsip etika bisnis yang terdiri dari 1) Prinsip Otonomi, 2) Prinsip Kejujuran, 3) Prinsip Keadilan, 4) Prinsip Saling Menguntungkan, 5) Prinsip Integritas Moral.
Complexities and Dynamics of the Popular Movement of 1990 in Nepal Bhandari, Arjun Bahadur
Jurnal Studi Manajemen dan Bisnis Vol 11, No 1 (2024): Juni
Publisher : Trunojoyo University of Madura

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21107/jsmb.v11i1.27085

Abstract

After decades of autocratic control, Nepal's political landscape saw a dramatic change in 1990 when the democratic revolution brought multiparty democracy back. This article examines the tactics, difficulties, and final success of political parties in launching and maintaining the movement. Utilizing historical narratives, primary materials, and academic examinations, it offers perspectives on how political parties evolved into catalysts for transformation, galvanized the populace, and engaged in negotiations with the king to usher in a novel phase of democracy in Nepal. The complex dynamics influenced by many social, political, and economic elements led to the movement's success. In the face of authoritarianism and popular discontent, the study explores the intricacies of the movement and sheds insight on the interlocking dynamics that drove Nepal toward democratic reform

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