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INDONESIA
JURNAL MANAJEMEN MOTIVASI
Published by Universitas Muhammadiyah Pontianak
ISSN : 20851596     EISSN : 24075310     DOI : -
Core Subject : Economy, Science,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance
Jurnal Manajemen Motivasi (JMM) adalah Jurnal Ilmiah Fakultas Ekonomi dan Bisnis Universitas Muhammadiyah Pontianak yang diterbitkan secara berkala 2 (dua) kali dalam satu tahun (Juni dan Oktober) sebagai sarana untuk menyebarluaskan hasil penelitian dan ilmu pengetahuan di bidang ilmu manajemen yang memiliki kontribusi signifikan terhadap perkembangan ilmu pengetahuan, pemikiran, profesi dan praktik manajemen
Arjuna Subject : -
Articles 702 Documents
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An Analysis of the Role of Human Resource Training in Improving the Marketing Performance of PT Yuri Indonesia Intan Husnul Khotimah; Fitria Nirwana; Richky Golkas Andrean M; Husna Purnama
JURNAL MANAJEMEN MOTIVASI Vol 22 No 2 (2026): Jurnal Manajemen Motivasi
Publisher : Universitas Muhammadiyah Pontianak

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29406/jmm.v22i2.9429

Abstract

This study examines the role of human resource training in supporting marketing performance and formulates a development strategy for PT Yuri Indonesia, Lampung Branch. Using a descriptive qualitative approach, data were collected through interviews, observations, and documentation and analyzed descriptively and through SWOT analysis. Findings reveal strengths in management support, internal resources, working relationships, and strategic location, alongside weaknesses in training continuity, digital competencies, evaluation, and digital marketing utilization. The SWOT analysis identifies the WO strategy as the priority, emphasizing planned, continuous, needs-based training and digital marketing competency development to address internal weaknesses and capitalize on market opportunities. Keywords: Human Resource Training; Marketing Performance; Digital Marketing; SWOT Analysis; Marketing Strategy  
Overview Of Work-Life Balance in Satya Wacana Christian University Academic Staff the Superior Talent Task Force David Nicolas Tigor Hutahaean; Dongoran, Johnson
JURNAL MANAJEMEN MOTIVASI Vol 22 No 2 (2026): Jurnal Manajemen Motivasi
Publisher : Universitas Muhammadiyah Pontianak

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29406/jmm.v22i2.8548

Abstract

This study explores how academic staff at Satya Wacana Christian University experience and manages work-life balance. Using a qualitative phenomenological approach, data were collected through an initial survey and semi-structured interviews with eight lecturers and analyzed thematically using Fisher’s four work-life balance dimensions. Findings indicate that work interference with personal life is the main challenge, particularly due to administrative workloads and additional structural responsibilities. Time management, family and colleague support, and flexible working policies help lecturers maintain balance. However, periodic stress and burnout remain evident, highlighting the need for improved workload management and institutional well-being support. Keywords: Academic Staff; Lecturer Experiences; Well-Being; Workload; Work-Life Balance

Page 71 of 71 | Total Record : 702

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