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Sinta Paramita
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INDONESIA
Jurnal Komunikasi
ISSN : 20851979     EISSN : 25822727     DOI : https://doi.org/10.24912/jk
Core Subject : Education,
Jurnal Komunikasi (P-ISSN: 2085-1979 and E-ISSN: 2528-2727) http://journal.untar.ac.id/index.php/komunikasi/index is a national journal published by Faculty of Communication Universitas Tarumanagara. Scientific articles published in Jurnal Komunikasi are result from research and scientific studies conduct by academics and practitioners in communication field. Jurnal Komunikasi published twice a year. First volume will be publish on Juli and second volume on December. Articles published in Jurnal Komunikasi have been trough peer-review process by reviewer. Final decision of articles acceptance will be taken by editor team.
Arjuna Subject : -
Articles 295 Documents
Communication Barriers Faced by Ustaz Guides of KBIHU Al Waritsah with Indonesian Hajj Pilgrims Alwi, Faisyal Muhammad Syahri; Sjoraida, Diah Fatma; Arifin, Hadi Suprapto
Jurnal Komunikasi Vol. 17 No. 1 (2025): Jurnal Komunikasi
Publisher : Fakultas Ilmu Komunikasi Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/jk.v17i1.34310

Abstract

Effective communication between Hajj guides (ustaz pembimbing) and pilgrims is a key factor in ensuring the success of Hajj guidance services in Indonesia. In practice, however, communication barriers often disrupt interactions, reduce service effectiveness, and weaken interpersonal trust. This study aims to identify and analyze the communication barriers faced by the guides of Kelompok Bimbingan Ibadah Haji dan Umrah (KBIHU) Al Waritsah, Group 16, Bandung City, during the 2024 Hajj season. The analysis draws on the perspective of interpersonal communication and the concept of communication barriers, considering affective, structural, relational, cultural, and perceptual/intrapersonal dimensions. The uniqueness of this case lies in three specific conditions shaping the communication dynamics: the absence of the KBIHU leader for the first time, the sudden onset of dementia symptoms in an elderly pilgrim that the KBIHU had never previously handled, and the presence of a pilgrim from the Persatuan Islam (Persis) organization within a KBIHU affiliated with Nahdlatul Ulama (NU). This study employed a qualitative case study approach, conducting in-depth interviews with three guides and eight pilgrims representing diverse ages and educational backgrounds. Data were analyzed using Miles and Huberman’s interactive model, which includes data reduction, data display, and conclusion drawing/verification. The findings reveal five main categories of communication barriers: (1) affective barriers involving negative emotions and complaints, (2) structural-hierarchical barriers related to social status distance, (3) relational barriers stemming from unmet role expectations, (4) cultural and ideological barriers due to differences in religious affiliation, and (5) perceptual and intrapersonal barriers involving prejudice and internal conflict. These findings provide valuable insights for developing more empathetic, open, and adaptive communication strategies for Hajj guides, and offer practical recommendations for KBIHU and the Ministry of Religious Affairs in designing training programs, emergency response protocols, and inclusive guidance models that address the diverse backgrounds of pilgrims.
Woman Empowerment through Agriculture and Domestic of Diasporic Woman in Keluarga Bahagia di Jerman’s YouTube Channel Nurrania, Poetry Salsabila; Munigar, Muhammad Miqdad Rojab
Jurnal Komunikasi Vol. 17 No. 1 (2025): Jurnal Komunikasi
Publisher : Fakultas Ilmu Komunikasi Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/jk.v17i1.34700

Abstract

This research examines a new form of epistolary performed by an Indonesian-German diasporic woman named Trisna Keller through her YouTube channel entitled “Keluarga Bahagia di Jerman”. This research also aims to explore how gardening activities in the home garden, as part of domestic routine, can serve as a narrative strategy shaping identity and mediating cultural negotiations in the lives of Indonesian diaspora women. This research employs a narrative analysis method using an epistolary literary framework and postcolonial concepts to analyze phenomena displayed on social media. Trisna Keller's vlog in Keluarga Bahagia di Jerman is read as a form of epistolary in digital space that articulates personal experiences of memory, emotion, and cultural heritage through digital space. The exploration of nostalgia for tropical plant products combined with their adaptation to subtropical environments becomes a bridge between Indonesia and Germany. This research argues that Trisna Keller's performance in cultivating vegetables and fruits in Germany through the seeds she brought from Indonesia functions as a symbolic act of remembrance as well as a form of shifting Western colonial discourse. This becomes a form of politics that is implicit in shifting the historical form of colonialism towards the mechanism of botanical negotiation. While botanical negotiations once required serious scientific exploration, can now be simplified into domestic values and hobby-based practices expressed through social media.
The Role of Social Media as a Guide and Reference During Travel: Case Study on Indonesian Millennial Tourists in Japan Winduwati, Septia; Putri, Cahaya Rizka
Jurnal Komunikasi Vol. 17 No. 1 (2025): Jurnal Komunikasi
Publisher : Fakultas Ilmu Komunikasi Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/jk.v17i1.35386

Abstract

Social media plays a central role in travel planning, particularly among Indonesian millennial tourists who seek information, inspiration, and real-time guidance. This study examines how social media shapes the behavior of Indonesian tourists visiting Japan, employing the framework of digital tourism communication and the theory of electronic word-of-mouth (eWOM). A mixed-methods design was applied, combining a survey of 494 respondents with in-depth interviews to explore travel habits, digital engagement, and decision-making processes. Findings reveal that Instagram and TikTok serve as primary triggers of travel inspiration, while YouTube, blogs, and Google Reviews are primarily used for information verification and detailed itinerary planning. User-generated content (UGC) is perceived as more credible than commercial content, underscoring the importance of authenticity and trust. However, the viral nature of social media also contributes to overtourism, highlighting the need for sustainable destination management strategies. Theoretically, this study advances the literature by linking UGC, flow experience, and travel decision-making in the context of a developing country. Practically, it provides recommendations for destination managers, policymakers, and service providers to leverage social media strategically while promoting responsible and sustainable tourism practices.  
Back Matters Jurnal Komunikasi Vol 17 No 1 jurnal, admin
Jurnal Komunikasi Vol. 17 No. 1 (2025): Jurnal Komunikasi
Publisher : Fakultas Ilmu Komunikasi Universitas Tarumanagara

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Back Matters Jurnal Komunikasi Vol 17 No 1
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Jurnal Komunikasi Vol. 17 No. 1 (2025): Jurnal Komunikasi
Publisher : Fakultas Ilmu Komunikasi Universitas Tarumanagara

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Front Matters Jurnal Komunikasi Vol 17 No 1
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Jurnal Komunikasi Vol. 17 No. 1 (2025): Jurnal Komunikasi
Publisher : Fakultas Ilmu Komunikasi Universitas Tarumanagara

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Cover Jurnal Komunikasi Vol 17 No 1
The Battle of Images on Instagram: Comparison Analysis on Impression Management Strategies of Indonesian Presidential Candidates in the 2024 Election Inri Inggrit Indrayani
Jurnal Komunikasi Vol. 17 No. 2 (2025): Jurnal Komunikasi
Publisher : Fakultas Ilmu Komunikasi Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/yfzc7036

Abstract

Social media, particularly Instagram, has become a key platform for political candidates to construct public personas and influence voters. In the context of Indonesia’s 2024 presidential election, the strategic use of visual communication plays a crucial role in shaping public impressions, especially among Gen Z voters. This research aims to identify the impression management strategies implemented by the three presidential candidates in Indonesia on Instagram during the 2024 presidential election. As one of the social media platforms, Instagram has been utilized to present self-presentation verbally and visually. Message management strategies from the perspective of political public relations are not merely communication practices constructed for political purposes; rather, they are a deliberate planning process designed to achieve the desired image and reach constituents, particularly Generation Z, which currently dominates the number of voters in Indonesia and is also active users of Instagram. This study employs a content analysis of the Instagram posts from the three candidates from the beginning to the end of the campaign, specifically from November 28, 2023, to February 10, 2024. The results of this study indicate that the impression management strategy used by Anies Baswedan is the Self-Image Confirmation Strategy (53.5%), the Affinity-Seeking and Politeness Strategy (25.8%), followed by Credibility (1.6%), and lastly, Influence (19.1%). Prabowo Subianto employs the Affinity-Seeking and Politeness Strategy (47%) as the most frequently used, along with the Self-Image Confirmation Strategy (27.1%). Prabowo also utilizes the Influence Strategy (20.7%) and the Credibility Strategy (5.2%), with a higher percentage compared to his two political opponents. Similarly, Ganjar Pranowo uses the Affinity-Seeking and Politeness Strategy (51.9%), the Self-Image Confirmation Strategy (44.7%), and the Influence Strategy (3.4%).
When Information Isn’t Enough: Informative Isn’t Interactive in Food-Delivery App Advertising Elfi Elfi
Jurnal Komunikasi Vol. 17 No. 2 (2025): Jurnal Komunikasi
Publisher : Fakultas Ilmu Komunikasi Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/jk.v17i2.35793

Abstract

Food-delivery applications increasingly rely on social media advertising to communicate promotional content, yet the effectiveness of informative messages in driving user engagement remains unclear. This study explores how perceived informativeness in social-media–based advertising (SMAPI) shapes user responses in the food-delivery service setting in Indonesia. Food-delivery applications frequently rely on social platforms to communicate promotional content, yet it remains uncertain whether informative messages encourage engagement with brand-related content. Drawing on Advertising Value Theory, Source Credibility Theory, and the Value–Attitude–Behavior framework, this study examines the relationships among SMAPI, perceived ad credibility, evaluative attitudes toward the advertisement, and engagement with the brand. Data were collected through an online questionnaire using purposive sampling, involving 159 users of food-delivery applications who had recently encountered promotional content on social media. The data were analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM) and a bootstrapping approach of 10,000 iterations. Results show that SMAPI positively influences ad credibility, which subsequently strengthens favorable attitudes toward the advertisement. Attitude toward the advertisement also significantly predicts engagement with the brand. However, the direct path from SMAPI to engagement outcomes and the serial mediation through credibility and attitude were not statistically significant. These findings suggest that while informational cues can shape cognitive and affective responses, they do not independently prompt interactive engagement. Practical implications emphasize the importance of incorporating emotional and participatory elements into promotional content to encourage deeper consumer involvement.
Digital Campaign #DiBengkuluAjo as Communication Strategy for Strengthening the Tourism Identity of Bengkulu Province Rafinita Aditia; Lisa Adhrianti
Jurnal Komunikasi Vol. 17 No. 2 (2025): Jurnal Komunikasi
Publisher : Fakultas Ilmu Komunikasi Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/jk.v17i2.34595

Abstract

Tourism promotion in the digital era increasingly relies on social media as a fast, broad, and interactive means of communication. Bengkulu Province, with its potential for natural, cultural, and historical tourism, launched a digital campaign titled #DiBengkuluAjo to increase its appeal and strengthen its tourism identity. This study aims to analyze the campaign as a digital communication strategy in building Bengkulu's image as a tourist destination. The method used was a qualitative approach with a single instrumental case study design. Data were obtained through observation, in-depth interviews with the Bengkulu Provincial Tourism Office, and documentation of the campaign on social media, particularly Instagram. Data analysis was conducted using Nowak and Warneryd's communication campaign model, which includes eight main elements: expected effect, communication competition, communication object, target population, communication channel, message, communicator, and achieved effect. The results show that this campaign was effective in increasing public awareness of Bengkulu's tourism potential through engaging visual content, authentic narratives, as well as local community involvement and collaboration with content creators. The campaign's primary target audience was millennials and Gen Z, who are active on social media. The campaign's effectiveness is reflected in increased digital interaction, public participation, and contributions from the local creative economy sector. This campaign also fosters regional pride and strengthens Bengkulu's image as an attractive tourist destination. With an innovative and collaborative digital communication strategy, the #DiBengkuluAjo campaign has the potential to become a model for sustainable tourism promotion in the digital age.
Hyperlocal Multiplatform Approach for Cultural Preservation in the Galuh Prambanan TV Community Rocky Prasetyo Jati
Jurnal Komunikasi Vol. 17 No. 2 (2025): Jurnal Komunikasi
Publisher : Fakultas Ilmu Komunikasi Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/jk.v17i2.35641

Abstract

This study explores the implementation of a hyperlocal and multiplatform media approach in cultural preservation within the digital era through a case study of Galuh Prambanan TV (GPTV) and Paguyuban Peduli Budaya Jawa (Bali-Buja) in Klaten, Central Java. Digital transformation has shifted society from passive consumers to active producers who shape cultural narratives through websites, social media, and video channels. Employing a qualitative ethnographic case study, this research examines how Javanese cultural values, community social structures, and digital technologies interact in the production and dissemination of cultural content. Data were collected through participatory observation, in-depth interviews, and digital documentation, and were analyzed thematically through data reduction, meaning categorization, and triangulation. The findings indicate that the hyperlocal multiplatform orchestration of GPTV–Bali-Buja has expanded the reach of traditional arts, strengthened community participation, and created digital archives serving as tools for education and cultural regeneration. The study concludes that successful cultural digitalization depends not only on technological capacity but also on local wisdom-based digital ethics and inclusive collaborative governance. Digitalization should be understood as a social practice that positions the community as the leading actor in cultural preservation, identity reinforcement, and creative-economy empowerment. Future research is recommended to examine the role of cooperative communication within cultural organizations, focusing on participatory leadership and collaborative communication patterns in managing community media.