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Jurnal Komunikasi
Published by Universitas Tarumanagara
ISSN : 20851979     EISSN : 25822727     DOI : https://doi.org/10.24912/jk
Core Subject : Education,
Languange, Linguistic, Communication & Media
Jurnal Komunikasi (P-ISSN: 2085-1979 and E-ISSN: 2528-2727) http://journal.untar.ac.id/index.php/komunikasi/index is a national journal published by Faculty of Communication Universitas Tarumanagara. Scientific articles published in Jurnal Komunikasi are result from research and scientific studies conduct by academics and practitioners in communication field. Jurnal Komunikasi published twice a year. First volume will be publish on Juli and second volume on December. Articles published in Jurnal Komunikasi have been trough peer-review process by reviewer. Final decision of articles acceptance will be taken by editor team.
Arjuna Subject : -
Articles 287 Documents
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Folklore, Branding, and Social Media: A Multifaceted Communication Approach to Marketing in Indonesia Tedjakumala, Ingrid; Damayani, Ninis Agustini; Mulyana, Deddy; Perbawasari, Susie
Jurnal Komunikasi Vol. 16 No. 2 (2024): Jurnal Komunikasi
Publisher : Fakultas Ilmu Komunikasi Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/jk.v16i2.31787

Abstract

This research examines in depth the complex relationship between folklore, branding and social media in Indonesia.  Folklore, as an integral part of cultural heritage, has great potential in marketing communications, but this potential has not been fully explored in a modern context. This research will examine how folklore narratives, which are full of cultural values, local wisdom and the history of Indonesian society, can be adapted and integrated into digital marketing content. With the aim of creating brand stories that are not only informative, but also touch consumers' emotions, building a deeper sense of closeness and attachment.  This research explores various storytelling formats—from visual content on social media to video campaigns—and how each format can reach different audiences. The case study used is Bangflo Coffee, a local coffee brand, which uses their Instagram account to reach technology-savvy millennials. By using storytelling as their Communication strategy, they use culture to build community, shared values, and brand loyalty. This research not only highlights the importance of emotional connections in navigating Indonesia's highly diverse and dynamic market, but also provides marketers with valuable insights into how to leverage the richness of folklore to create resonant and effective marketing campaigns.  The findings of this research contribute to a deeper understanding of the role of folklore in branding in the digital era, especially in Indonesia.
Internationalization Narratives: An External Reputation or Higher Education’s Culture? (Dramaturgy Study Of Cultural Performance) Hadiputri, Desisonia Lilia; Trenggono, Nanang; Ashaf, Abdul Firman; Wardhani, Andy Corry
Jurnal Komunikasi Vol. 16 No. 2 (2024): Jurnal Komunikasi
Publisher : Fakultas Ilmu Komunikasi Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/jk.v16i2.31895

Abstract

Internationalization narrative in Indonesia commonly mentioned in the national forum whether by political elites or ministry of education & culture. Those indicated that the government has already understood about the urgency of Higher Education (HE) in creating high-competitive human resources towards globalization era. Directorate General HE envisions world-class universities not only by rankings but through a quality culture, academic culture, and work culture. However, practically, developing region such as Lampung province has some issues in defining internationalization within their institutions. The purpose of the research is to desribe how higher education elite construct the front and back stage meaning of internationalization. The research, based on Schein's Organizational Culture and Pacanowsky and Trujillo's Communication Performance models, utilized phenomenological methods including in-depth interviews towards key informans, observations, and document analysis. Findings indicate alignment between Universitas Lampung (Unila)'s leadership assumptions and internationalization: globalization as certainy, international recognition orientation, and the significance of leadership in global competition. Key values promoted include dignity in equality, prestige, local wisdom, and global awareness. Internationalization is interpreted as striving for World Class University status. The study confirms through dramaturgy theory that Unila demonstrates leadership commitment and uses prestige rhetoric to unify leaders, though enculturation and global awareness are lacking, resulting in low student engagement in international programs. World Class University is seen as a dynamic expression of institutional image and reputation, facing various challenges.
Dramaturgy and the Phenomenon of Instagram Multi-Account Usage Among Gen Z in Bali Winduwati, Septia; Irena, Lydia
Jurnal Komunikasi Vol. 16 No. 2 (2024): Jurnal Komunikasi
Publisher : Fakultas Ilmu Komunikasi Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/jk.v16i2.32190

Abstract

Generation Z, born between 1997 and 2012, has grown up in a digital technology era that has shaped their communication and interaction styles, particularly through social media platforms like Instagram. They are highly active on this platform, with 58% spending more than an hour each day. This study aims to analyze how Generation Z utilizes multiple accounts on Instagram using Erving Goffman's dramaturgical theory, which describes social interactions as performances where individuals play roles according to social contexts. This research is expected to contribute to understanding the construction of digital identities and social roles of Generation Z. A qualitative approach is used in this study to describe the findings from Generation Z Instagram users with multiple accounts in Bali. Data were collected through in-depth interviews, field observations, and document studies, and analyzed using thematic analysis techniques. The results indicate that Generation Z uses multiple Instagram accounts to separate "front stage" and "back stage" in their identity management. The main account serves for personal branding and professional image, while the secondary account is used for more free-form self-expression. However, although multi-account management helps in managing identities, some informants still experience conflicts in maintaining their image on the main account and authenticity on the secondary account. Identity management in this digital era reflects their ability to navigate diverse social demands and balance public image with personal expression in the digital world.
Generation Z and Digital Ecology: The Role of TikTok in Environmental Campaigning by Pandawara Group Aminulloh, Akhirul; Qorib, Fathul; Hakim, Lukman
Jurnal Komunikasi Vol. 16 No. 2 (2024): Jurnal Komunikasi
Publisher : Fakultas Ilmu Komunikasi Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/jk.v16i2.32930

Abstract

Pandawara Group is a community of young environmental activists who have gained widespread attention for their waste cleanup campaigns in Indonesia. Pandawara Group utilizes the social media platform TikTok to reach a larger audience. This research aims to explore how digital technology and social media are used and influence environmental action among Generation Z. Using a qualitative approach, this research analyzes the content strategy of the TikTok social media platform. Through a qualitative approach, this research analyzes their content strategy in the context of digital ecology. The research examined eight TikTok videos with the highest number of likes on Pandawara Group's account to evaluate user engagement patterns and content elements that support campaign effectiveness. In addition, interviews were conducted with Pandawara followers at Tribhuwana Tunggadewi University to explore their perceptions of Pandawara's hygiene campaign through digital platforms. The results showed that Pandawara's authentic and visually appealing content successfully moved audiences, especially the younger generation, towards environmental activism. The study also found that their strategy of emotional storytelling and community engagement created a strong bond with their followers. In addition, the viral nature of their content significantly extended the reach of the message to a global audience. The discussion in this study highlights how such digital strategies are instrumental in creating sustainable impact for environmental advocacy. The conclusion of this study is that digital platforms are highly effective for strengthening grassroots environmental movements and suggests further research on the role of social media in ecological advocacy.
Communication Strategy in the Implementation of Waste Management Public Policy in the Tasikmalaya District Hayati, Neni Nur; Wahyudin, Uud; Bajari, Atwar; Sjoraida, Diah Fatma
Jurnal Komunikasi Vol. 16 No. 2 (2024): Jurnal Komunikasi
Publisher : Fakultas Ilmu Komunikasi Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/jk.v16i2.32931

Abstract

The lack of public awareness of waste management seems to be a never-ending problem. Tasikmalaya Regency is one of the areas in West Java that has received much attention for being a regency surrounded by garbage around the main road. This article aims to determine the government's communication strategy in implementing public policies related to waste management in Tasikmalaya Regency. This research uses a constructivist paradigm with a descriptive qualitative approach through observation and in-depth interviews. The results show that the local government has made a strong commitment through Tasikmalaya District Regulation Number 3 Year 2022 on Waste Management to solve the waste problem in Tasikmalaya. However, in its implementation, there are communication barriers, both internally and externally, that cause policy implementation to be far from the predetermined target because the socialization of rules, including education to the community, is not massive and maximum so that the messages conveyed do not change people's behavior. This condition has profound implications for the lack of citizen participation in overcoming and minimizing waste piles. Weak law enforcement is a problem, especially for industrial plastic waste producers. Infrastructure issues, including facilities such as waste transportation fleets, waste disposal facilities, human resources, and budget limitations, are still arduous for local governments. Environmental communication is the key to two-way interaction between the government, community, and stakeholders. 
Front Matters Jurnal Komunikasi Vol 16 No 2 sari, wulan
Jurnal Komunikasi Vol. 16 No. 2 (2024): Jurnal Komunikasi
Publisher : Fakultas Ilmu Komunikasi Universitas Tarumanagara

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Front Matters Jurnal Komunikasi Vol 16 No 2
Back Matters Jurnal Komunikasi Vol 16 No 2 sari, wulan
Jurnal Komunikasi Vol. 16 No. 2 (2024): Jurnal Komunikasi
Publisher : Fakultas Ilmu Komunikasi Universitas Tarumanagara

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Abstract

Back Matters Jurnal Komunikasi Vol 16 No 2
Cover Jurnal Komunikasi Vol 16 No 2 sari, wulan
Jurnal Komunikasi Vol. 16 No. 2 (2024): Jurnal Komunikasi
Publisher : Fakultas Ilmu Komunikasi Universitas Tarumanagara

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Cover Jurnal Komunikasi Vol 16 No 2
Generating Purchase Intentions Through Live Streaming and Social Influence: Brand Trust as a Mediator Tjipto, Jovita Damayanti; Keni, Keni
Jurnal Komunikasi Vol. 17 No. 1 (2025): Jurnal Komunikasi
Publisher : Fakultas Ilmu Komunikasi Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/jk.v17i1.31018

Abstract

The current surge in the beauty industry is attributed, in part, to the public’s growing awareness of the importance of maintaining skin health. This is reinforced by the observation that people tend to show a heightened interest in skincare products that are both affordable and of high quality. However, this boon has created various competitions and challenges for skincare industry companies. One such challenge is the societal perception of men using skincare products. Additionally, intense industry competition strengthens the competitiveness of companies. Recently, one highly effective marketing strategy that can enhance consumer purchasing intent and trust is live streaming through e-commerce. This provides companies with the convenience of reaching a broader consumer base. Meanwhile, after obtaining information through live streaming, consumers reinforce this information with various recommendations obtained from their surroundings. Therefore, this research aims to identify the influence of live streaming in e-commerce and social influence on purchase intention, as well as to analyze the mediating role of brand trust. Research hypotheses are tested using Partial Least Square – Structural Equation Modeling (PLS-SEM) with the assistance of Smart-PLS 4 software. Based on the results, it is revealed that one hypothesis is rejected, which pertains to the influence of live streaming in e-commerce on purchase intention. On other hand, social influence and brand trust successfully exert positive and significant influences on purchase intention. Furthermore, live streaming e-commerce and social influence significantly impact brand trust, and brand trust acts as a mediator between live streaming in e-commerce, social influence, and purchase intention. 
International News Reporting on Nancy Pelosi’s Trip to Taiwan in 2022: A Frame Analysis Fu, Wei-Hsin
Jurnal Komunikasi Vol. 17 No. 1 (2025): Jurnal Komunikasi
Publisher : Fakultas Ilmu Komunikasi Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/jk.v17i1.32231

Abstract

One of the biggest international news stories that happened in 2022 is the United States House Speaker Nancy Pelosi’s short trip to Taiwan. Under China’s coercion, Taiwan has been unable to attend many international organizations to speak out for decades. The purpose of this study is to examine the international responses via the international press’s positive/negative framing of Pelosi’s trip. This research used EBSCOhost Newspaper Source Plus to retrieve relevant news stories and used frame analysis as its research method. The timeframe started on August 1st, 2022, and ended on August 31st, 2022. A total of 164 news stories were collected from 27 news organizations across 8 countries. The results show that 121 headlines are objective reports. The number of friendly-framing news stories regarding Nancy Pelosi’s visit and Taiwan is 32. There are 11 headlines whose framing attitudes toward Taiwan and Nancy Pelosi’s visit are hostile. The friendly-framing headlines exceed the hostile ones by about three to one. The positive frames are “Democracy matters” and “China is the threat.” Negative framing includes “One China policy matters” and “The danger of starting a war.” China’s “One China principle” is presented as a universal truth, but many countries recognize only the “One China policy.” For instance, the American government does not endorse CCP’s “One China principle” and only recognizes CCP’s “One China policy.” In other words, CCP’s sovereignty claim over Taiwan is not a universal truth. The volatile issue regarding the Taiwan Strait continues. 

Page 27 of 29 | Total Record : 287

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