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International Research Journal of Business Studies (E-Journal)
Published by Prasetiya Mulya Publishing
ISSN : 20896271     EISSN : 23384565     DOI : -
Core Subject : Economy, Science, Social,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences
International Research Journal of Business Studies (IRJBS), with registered number ISSN 2089-6271 (Print) and ISSN 2338-4565 (Online), is an open access and peer-reviewed scientific journal published by Prasetiya Mulya Publishing, Universitas Prasetiya Mulya. IRJBS published three times a year (December-March, April-July, and August-November).
Arjuna Subject : -
Articles 443 Documents
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Turnaround Strategy of the Subscription Television Industry Willy Abdillah; Berto Usman; Fidela Hasworini
INTERNATIONAL RESEARCH JOURNAL OF BUSINESS STUDIES Vol 15, No 3 (2022): December 2022 - March 2023
Publisher : Universitas Prasetiya Mulya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21632/irjbs.15.3.293-315

Abstract

This study aims to identify the PESTEL and Porter’s 5-Forces analysis while identifying the turnaround process of TV provider subscription after a decline in firm performance. The case of this study is MSKY Vision Enterprise, which employs a qualitative descriptive approach using the conceptual framework of PESTEL analysis, Porter’s Five forces, and turnaround strategy developed by Hoffman in 1989 in analyzing the condition of a decline in firm performance and an appropriate turnaround strategy. The study is initiated by firstly investigating financial distress using a Multiple Discriminant Analysis (MDA) developed by Altman and Hotchkiss (2006). Furthermore, an analysis of the company’s external and internal factors is conducted to determine the causes of performance decline, threats, and opportunities in the pay television industry in Indonesia. Next, a turnover strategy proposition analysis is proposed to identify the strategic and operational actions taken to overcome the decline in performance.
How Small Retail Stores React on Covid-19 Pandemic Constraints Blanche Vailankani Vaz; Farah Felizinha Mendonca
INTERNATIONAL RESEARCH JOURNAL OF BUSINESS STUDIES Vol 15, No 3 (2022): December 2022 - March 2023
Publisher : Universitas Prasetiya Mulya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21632/irjbs.15.3.229-239

Abstract

This research investigates ‘The Impact of Covid-19 Pandemic on Small Retail Stores in India’. Its primary focus was to find out the various obstacles faced, strategies implemented and measures adopted by small retail stores during the Covid-19 pandemic and if there were any variations among the various retail stores in South Goa. Data was obtained from 69 small retail stores of South Goa namely medical, general, clothing and electronic stores. A One-way ANOVA test was used to analyze the data responses. Results indicated there were no much variations among the retail stores with respect to the obstacles faced, strategies implemented and measures adopted during Covid-19 pandemic. Due to the pandemic a large number of small retail stores faced many constraints. This paper elucidates how small retail stores can strategize and implement various ways to meet the needs of the customers in case of any such future emergencies.
Factors Influencing Repurchase Intention of Facemasks from Online Platforms Dinesh Elango; Simon Nnaemeka Ajah
INTERNATIONAL RESEARCH JOURNAL OF BUSINESS STUDIES Vol 15, No 3 (2022): December 2022 - March 2023
Publisher : Universitas Prasetiya Mulya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21632/irjbs.15.3.317-330

Abstract

At the end of the year 2019, a viral and deadly pandemic hit the world, referred to as the COVID-19 crisis. Healthcare professionals recommend that wearing face masks diminishes the prevalence of COVID-19 at the population level, resulting in a slower pandemic spread. In the COVID 19 situation there is everyday requirement of face mask and other precautionary products in order to prevent the spread of virus in Bangkok, Thailand. The study examined the factors influencing the Repurchase intention of face mask from 401 valid respondents. Inferential analysis to analyse the strength of influence of the independent variables and intervening variable on Repurchase intention of facemask was also performed through multiple linear regression and simple linear regression. The findings showed that other than Perceived Ease of use, all other variables Perceived usefulness, Satisfaction, Perceived website Quality, Privacy, System Availability, Trust has a statistically significant influence on Repurchase intention.
Online Buying and Selling Transactions during The Covid-19 Pandemic Retno Rizki Dini Yuliana; Septian Adityawati
INTERNATIONAL RESEARCH JOURNAL OF BUSINESS STUDIES Vol 15, No 3 (2022): December 2022 - March 2023
Publisher : Universitas Prasetiya Mulya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21632/irjbs.15.3.241-253

Abstract

The Covid-19 pandemic that has hit the whole world since the end of 2019 has limited community activities, including economic transactions. This study aims to analyze the impact of Covid-19 on the behavior of Indonesian people. It also explained online purchases and sales and the implications of these changes. This study used quantitative descriptive analysis with data collection through online surveys. The results showed that online purchases increased significantly, the majority are health products and ready-to-eat foods. Many MSMEs felt a positive impact, where new businesses have sprung up to respond to high demand. Some respondents have just started a business during COVID and started trying to market their products online.
The Effect of Owner’s Characteristics through Innovation on the MSMEs Performance Ririn Wulandari; Wei-Loon Koe
INTERNATIONAL RESEARCH JOURNAL OF BUSINESS STUDIES Vol 15, No 3 (2022): December 2022 - March 2023
Publisher : Universitas Prasetiya Mulya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21632/irjbs.15.3.255-267

Abstract

This study aims to analyze the influence of the characteristics of MSME owners on their performance through innovation in Indonesia and Malaysia. Structural Equation Modeling (SEM) was used to analyze the data, with the Smart-PLS program. The population in this study was Micro, Small, and Medium Enterprises from various types of businesses. The number of respondents was 225 from Indonesia and Malaysia. The sampling technique used was stratified judgment sampling. Questionnaire in the form of Google Forms and distributed via WhatsApp, Facebook, and Instagram. The study results show that innovation affects the performance of MSMEs in Indonesia and Malaysia. In Indonesia, owner characteristics influence innovation but do not affect performance. With the characteristics they have, MSME owners can improve their performance through the creation of innovations. However, this is not the case in Malaysia.
Analyzing Sustainable Practices in Fashion Supply Chain Sheetal Soni; Sejal Baldawa
INTERNATIONAL RESEARCH JOURNAL OF BUSINESS STUDIES Vol 16, No 1 (2023): April - July 2023
Publisher : Universitas Prasetiya Mulya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21632/irjbs.16.1.11-25

Abstract

Fast fashion brands create high quantities of synthetic, petroleum-based garments that result in high levels of textile waste and emissions. To change the dreadful tag of hazardous production, top-notch fast fashion leaders started paying attention towards adopting sustainable practices, including sustainable supply chain management (SSCM).This paper conducts a structured review of the annual reports on the topic of energy efficiency and environmental sustainability practices adopted by fashion brands in the supply chain management context. This study tries to identify the factors and classification influencing energy efficiency and environmental sustainability initiatives that impact supply chain performance, the customer perspective and the different technologies supporting energy efficiency and sustainable practices based on the analysis of the data related to the sustainability of top fashion brands from their past five year annual reports.
Consumers’ Intention to Switch from Green and Conventional Cosmetics Asri Sekar Mawar Firdausi; Resita Septia Rahma; Lita Ningrum Afriani
INTERNATIONAL RESEARCH JOURNAL OF BUSINESS STUDIES Vol 16, No 1 (2023): April - July 2023
Publisher : Universitas Prasetiya Mulya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21632/irjbs.16.1.83-98

Abstract

Consumers play an essential role in consuming activities since it can impact environmental preservation. However, previous research stated that the ineffectiveness of green products resulted in consumers choosing to use conventional products. Hence, this study aims to determine the factors that cause consumers to switch from green products to conventional products in cosmetics. The theory applied in explaining the phenomenon is migration theory by using the push-pull-mooring framework. The subjects of this study were 205 green cosmetics consumers who collected the data using questionnaires. Based on the results of data analysis, the pull factor and push factor are the most decisive factors that influence the consumers switching intention to conventional cosmetics. Meanwhile, the mooring factor does not moderate the push and pull factors on the customers’ switching intentions to conventional cosmetics.
Patterns, Determinants and Challenges of Horticulture Diversification in India Anita Meena; Akshay Meena; Ajay Kumar Meena
INTERNATIONAL RESEARCH JOURNAL OF BUSINESS STUDIES Vol 16, No 1 (2023): April - July 2023
Publisher : Universitas Prasetiya Mulya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21632/irjbs.16.1.99-110

Abstract

This study attempts to analyze the trends and patterns of horticulture diversification in India, the differences between states in diversification toward highvalue crops, and identify the factors influencing horticulture diversification. Total horticulture crops have shown moderate diversification. Among horticulture crops, Fruits, plantation crops and spices have exhibited high diversification, whereas high and moderate diversification have been recorded for vegetables during the period under study.The states Assam, Andhra Pradesh, Arunachal Pradesh,Bihar,Gujrat, Kerala, Karnataka, Chhattisgarh, Meghalaya,Madhya Pradesh, Mizoram, Maharashtra, Manipur, Nagaland, Rajasthan, Odisha, Sikkim, Tripura, Telangana, Tamil Nadu,Uttar Pradesh have shown high diversification whereas Jammu & Kashmir, Himachal Pradesh, Haryana, Punjab, Jharkhand, West Bengal, Uttarakhand have displayed moderate diversification in the year 2020-21. Per capita income, annual rainfall, and lagged SID for total horticulture crops all have positive effects on horticulture diversification, whereas fertilizer consumption has a negative effect.
The Role of Religious Commitment, Collectivism, and Long-Term Orientation in Consumer Impulse Buying Awisal Fasyni
INTERNATIONAL RESEARCH JOURNAL OF BUSINESS STUDIES Vol 16, No 1 (2023): April - July 2023
Publisher : Universitas Prasetiya Mulya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21632/irjbs.16.1.43-52

Abstract

This study examines religion and culture’s influence on impulsive and compulsive buying. The research population is people who have made impulsive and compulsive purchases for fashion products, with a sample size of 212 respondents. Questionnaires were distributed through social media, and the collected data were analyzed using PLS. The study results show that 1) religious commitment negatively affects compulsive buying, 2) collectivism culture has been shown to positively affect impulsive and compulsive buying, 3) religious commitment is not proven to affect impulse buying, and 4) long-term orientation has also been shown not to affect impulsive and compulsive buying. Businesses can encourage impulse and compulsive buying by focusing their target market on collectivists with low levels of religious commitment.
Recognize The Fierce Competition in The Fast Fashion Industry Anpel Rizaldy; Supiansyah Supiansyah
INTERNATIONAL RESEARCH JOURNAL OF BUSINESS STUDIES Vol 16, No 1 (2023): April - July 2023
Publisher : Universitas Prasetiya Mulya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21632/irjbs.16.1.1-10

Abstract

Inditex, Fast Retailing Co. Ltd, Gap Inc, Hennes & Mauritz AB, and Urban Outfitters Inc are world-famous industries that make fashion brand that adopts the fast fashion industry system. This article will discuss market competition in the fast fashion industry using Porter's five forces model. The analysis was carried out using descriptive qualitative methods on five samples of the fast fashion industry within a competitive market, E.g., Inditex (ZARA), Fast Retailing Co. Ltd (UNIQLO), Gap Inc (GAP), Hennes & Mauritz AB (H&M), and Urban Outfitters Inc (Urban Outfitters). That way, we will understand how difficult the competition is in the fast fashion industry environment and where able to use the analytical approach to measure competition analysis for other industries

Page 44 of 45 | Total Record : 443

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