Jurnal ASPIKOM
Jurnal ASPIKOM is a national journal that aims to develop Communication Science by disseminating research in various fields of Communication, including media and journalism, new media and communication technologies, applied communications, public relations, and marketing communications.
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"Vol 6, No 2 (2021)"
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<![CDATA[How Novice Entrepreneurs Learn About Digital Marketing Communication Strategies? ]]>
<![CDATA[Miftahul Rozaq]]>;
<![CDATA[Sri Hastjarjo]]>;
<![CDATA[Yulius Slamet]]>
<![CDATA[ Jurnal ASPIKOM - Jurnal Ilmu Komunikasi Vol 6, No 2 (2021) ]]>
Publisher : <![CDATA[Asosiasi Pendidikan Tinggi Ilmu Komunikasi (ASPIKOM) ]]>
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DOI: 10.24329/aspikom.v6i2.936
<![CDATA[This study aims to investigate the process of learning digital communication strategies by novice entrepreneurs who have limited knowledge, information, and access to formal training by learning through observations on social media to develop their business. This study used a qualitative approach with a case study design of six start-up entrepreneurs from micro, small and medium enterprises in Surakarta, Indonesia. In-depth interviews were conducted with six start-up entrepreneurs to study the social media situation in modeling and the meaning of the social media communication strategy being modeled. The results showed that role modeling occurred based on the needs of novice entrepreneurs to learn social media communication strategies. Also, the correct meaning of social media communication strategies is a determining factor that leads to the self-efficacy of novice entrepreneurs to make similar imitation decisions, develop observed strategies, or create new versions of strategies.]]>
<![CDATA[Mapping Disinformation During the Covid-19 in Indonesia: Qualitative Content Analysis ]]>
<![CDATA[Devie Rahmawati]]>;
<![CDATA[Deddy Mulyana]]>;
<![CDATA[Giri Lumakto]]>;
<![CDATA[Mila Viendyasari]]>;
<![CDATA[Wiratri Anindhita]]>
<![CDATA[ Jurnal ASPIKOM - Jurnal Ilmu Komunikasi Vol 6, No 2 (2021) ]]>
Publisher : <![CDATA[Asosiasi Pendidikan Tinggi Ilmu Komunikasi (ASPIKOM) ]]>
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DOI: 10.24329/aspikom.v6i2.907
<![CDATA[During life-threatening situations such as the Covid-19 pandemic, disinformation is rife. While people project their affective aspects into understanding the situation, their fear of Covid-19 interferes with their logical and reasonable assessment of disinformation. Less credible information such as rumors becomes reliable for some people. This study aims to map the disinformation category based on the Ministry of Communication and Information report from January to March 2020. There are 359 hoaxes with five categories and 30 sub-categories. This study uses qualitative content analysis as a method. The study results revealed that most of the disinformation during the Covid-19 pandemic was related to the spread of hoaxes on health issues. This research implies that several recommendations are made to respond to the urgency of handling disinformation during Covid-19 in Indonesia, such as initiating digital literacy and media literacy in the national education system.]]>
<![CDATA[Cross-Cultural Adaptation Process of Japanese Expatriates in Indonesia ]]>
<![CDATA[Windy Melliani Mandari]]>;
<![CDATA[Rino Febrianno Boer]]>
<![CDATA[ Jurnal ASPIKOM - Jurnal Ilmu Komunikasi Vol 6, No 2 (2021) ]]>
Publisher : <![CDATA[Asosiasi Pendidikan Tinggi Ilmu Komunikasi (ASPIKOM) ]]>
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DOI: 10.24329/aspikom.v6i2.908
<![CDATA[Cross-cultural adaptation process is an ongoing issue for expatriates while working abroad, including Japanese expatriates working in Indonesian companies. This research aims to know the critical point and adaptation process of Japanese expatriates. The research method used was ethnography. Primary data collection techniques were in-depth interviews and observations. This research also included secondary data. Findings revealed that the adaptation process had an important role as it could lead to a comfortable interaction and reduce miscommunication at work. Important factors in the adaptation process were language fluency, work culture adjustment, media uses, daily interaction with Indonesians, interaction among Japanese in Indonesia, and real assistance for expatriates. There were three stages that expatriates had to go through, i.e., preparation, active, and final stage. The critical points in the adaptation process were language skills and willingness to accept changes.]]>
<![CDATA[The Song #2019GantiPresiden and Political Communication in Simulacra Analysis ]]>
<![CDATA[Dani Fadillah]]>;
<![CDATA[Jian Chang]]>
<![CDATA[ Jurnal ASPIKOM - Jurnal Ilmu Komunikasi Vol 6, No 2 (2021) ]]>
Publisher : <![CDATA[Asosiasi Pendidikan Tinggi Ilmu Komunikasi (ASPIKOM) ]]>
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DOI: 10.24329/aspikom.v6i2.935
<![CDATA[This research aims to find out how the hashtag #2019GantiPresiden, which was initially just a common hashtag on Twitter, has triggered a massive mass movement in Indonesia. Moreover, the hashtag incarnated into various souvenirs, even into a song that shouted the need for Indonesia to have a new president. The Hashtag #2019GantiPresiden became a medium of communication to convey political messages from political actors and those interested in the Indonesian presidential elections in 2019. Qualitative method was used in the drafting of this paper by collecting data relating to the topic of discussion and then using the Simulacra logic initiated by Jean Baudrillard in data analysis. The study concluded that in 2019, the #2019GantiPresiden hashtags showed the world that a voice on social media could become a great mass power in the real world.]]>
<![CDATA[Identifying Personal Characteristics of Social Media Entrepreneurs in Indonesia ]]>
<![CDATA[Eliot Simangunsong]]>
<![CDATA[ Jurnal ASPIKOM - Jurnal Ilmu Komunikasi Vol 6, No 2 (2021) ]]>
Publisher : <![CDATA[Asosiasi Pendidikan Tinggi Ilmu Komunikasi (ASPIKOM) ]]>
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DOI: 10.24329/aspikom.v6i2.934
<![CDATA[Social media is currently not only used to communicate with friends but as a platform for business. This trend has been increasing since the Covid-19 pandemic, where more and more people are using it to buy and sell. However, there are doubts in running a business through social media, i.e., the absence of the right business strategy, understanding of business competition, and the personal characteristics of the people it needs. Therefore, this study aims to determine the ideal personal characteristics needed in running a social media-based business. Using qualitative research methods, data analysis from 20 interviews identifies twelve characters, six of which are critical to someone who has good potential to do business on social media and who can make the most of it. The suitability of an entrepreneur’s character and the demands of doing business on social media will lead to positive attitudes that are key to business success.]]>
<![CDATA[Mental Health Communication in Indonesian Natural Disaster Victims Trauma Recovery ]]>
<![CDATA[Nani Kurniasari]]>;
<![CDATA[Satya Candrasari]]>;
<![CDATA[Santi Delliana]]>
<![CDATA[ Jurnal ASPIKOM - Jurnal Ilmu Komunikasi Vol 6, No 2 (2021) ]]>
Publisher : <![CDATA[Asosiasi Pendidikan Tinggi Ilmu Komunikasi (ASPIKOM) ]]>
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DOI: 10.24329/aspikom.v6i2.867
<![CDATA[Trauma healing is a crucial stage in a long tourism sector recovery process after a natural disaster. Post-disaster psychological support is needed to reduce trauma in society, especially for remote communities. However, health services for people affected by health crises due to disaster at the provincial level are inadequate. This study aims to identify mental health communication forms in the trauma recovery process for tsunami victims in Pandeglang, Banten. This research uses the case study method. Approached descriptive-qualitatively, this study describes the practice of mental health communication in the context of trauma healing for natural disaster victims in Indonesian tourist attractions. This study found that mental health communication efforts included psychosocial assistance for children and adults, treatment for people with mental health disorders (ODGJ- orang dengan gangguan jiwa), counseling for victims, home visits, and health services for 26 ODGJs, and home visits for victims without mental disorders.]]>
<![CDATA[Exploring Self Identity: An Analysis of Audience Reception of Vlogs ]]>
<![CDATA[Rizki Briandana]]>;
<![CDATA[Feni Fasta]]>;
<![CDATA[Eli Jamilah Mihardja]]>;
<![CDATA[Amer Qasem]]>
<![CDATA[ Jurnal ASPIKOM - Jurnal Ilmu Komunikasi Vol 6, No 2 (2021) ]]>
Publisher : <![CDATA[Asosiasi Pendidikan Tinggi Ilmu Komunikasi (ASPIKOM) ]]>
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DOI: 10.24329/aspikom.v6i2.921
<![CDATA[This study analyzed the interpretation of the self-identity projected by Tasya Farasha through her YouTube content. The development of youth identity today cannot be separated from the role of social media. In this context, Tasya Farasha’s content was examined from the viewpoint of the audience who watched it. This study uses a reception analysis methodology with focus group discussion as data collection technique. The informants in this study were selected based on criteria and classified based on three different universities in Jakarta. The result showed that the informants perceived the content of Tasya Farasya’s broadcast as a reference for youth in forming self-identity both culturally and persuasively in speech and action. The self-identity that Tasya Farasya projects led to a cosmopolitan identity. An identity that sees human’s equality in a community. This self-identity also shows its resistance to various dogmas that discriminate against differences.]]>
<![CDATA[Digital Public Relations: Trend and Required Skills ]]>
<![CDATA[Alfelia Nugky Permatasari]]>;
<![CDATA[Endang Soelistiyowati]]>;
<![CDATA[I Gusti Ayu Putu Puji Suastami]]>;
<![CDATA[Riski Apriliani Johan]]>
<![CDATA[ Jurnal ASPIKOM - Jurnal Ilmu Komunikasi Vol 6, No 2 (2021) ]]>
Publisher : <![CDATA[Asosiasi Pendidikan Tinggi Ilmu Komunikasi (ASPIKOM) ]]>
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DOI: 10.24329/aspikom.v6i2.836
<![CDATA[Public Relations have evolved adjusting its practices to fulfill the needs of its users. In this case, technology possesses a great influence on how PR operates and interacts within society. Various institutions move to digital Public Relations, relying heavily on digital platforms, forcing Public Relations practitioners to master a new set of skills. This research aimed to map digital public relations trends and investigate the digital public relations competencies needed. A number of public relations practitioners from various institutions were interviewed to meet the objectives. A qualitative descriptive approach was used to answer the research questions. The research found that today traditional and digital public relations work synergically and are still needed by organizations. Apart from having good communication, interpersonal, writing, analytical thinking, and soft skills, a public relations practitioner is expected to be familiar with the digital platform and have the ability to design digital content.]]>
<![CDATA[Pandemic Journalism: A Study of Covid-19 News Coverage on detik.com ]]>
<![CDATA[Benediktus Edi Woda]]>;
<![CDATA[Mario Antonius Birowo]]>;
<![CDATA[Irene Santika Vidiadari]]>;
<![CDATA[Ranggabumi Nuswantoro]]>
<![CDATA[ Jurnal ASPIKOM - Jurnal Ilmu Komunikasi Vol 6, No 2 (2021) ]]>
Publisher : <![CDATA[Asosiasi Pendidikan Tinggi Ilmu Komunikasi (ASPIKOM) ]]>
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DOI: 10.24329/aspikom.v6i2.906
<![CDATA[During a pandemic, people need information as a basis for knowledge and policymaking. This study aimed to describe the news about Covid-19 in the online media detik.com. This research used the quantitative content analysis method. The news from 688 articles with a period from 6 January to 9 March 2020 were collected. Disaster communication was used as a framework for understanding pandemic journalism. Pandemic journalism promoted health by presenting information that is ethical and scientifically based. News coverage during pandemics paid attention to vulnerable groups and expedited handling of pandemics. This study showed that news on detik.com is dominated by direct news 35%, health themes 52%, news with prevention dimensions 53%, and 90% news using scientific terms without any explanation. The news detik.com is still working on presenting pandemic journalism.]]>
<![CDATA[Hoax Distribution in Social Media After Ratification of Omnibus Law ]]>
<![CDATA[Febriansyah Febriansyah]]>;
<![CDATA[Nani Nurani Muksin]]>
<![CDATA[ Jurnal ASPIKOM - Jurnal Ilmu Komunikasi Vol 6, No 2 (2021) ]]>
Publisher : <![CDATA[Asosiasi Pendidikan Tinggi Ilmu Komunikasi (ASPIKOM) ]]>
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DOI: 10.24329/aspikom.v6i2.871
<![CDATA[Social media had both positive and negative impacts. Lately, hoaxes had spread on social media massively after the ratification of the Job Creation Law (Omnibus Law). This research aimed to obtain an overview of hoax distribution on social media that emerged after the ratification of the Job Creation Law, find out the factors that cause it, and solve hoaxes on social media. The research method used was a descriptive qualitative approach. The results showed that hoax contents were circulating on social media after the ratification of the Job Creation Law. This was due to the lack of awareness of the digital media literacy culture and the absence of clarity regarding the draft of the Job Creation bill that was passed. The solution to eradicating hoaxes on social media could be done with three approaches: culture (literacy), technology, and law.]]>
