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Jurnal ASPIKOM
Published by Asosiasi Perguruan Tinggi Ilmu Komunikasi
ISSN : 20870442     EISSN : 25488309     DOI : -
Core Subject : Social,
Social Sciences
Jurnal ASPIKOM is a national journal that aims to develop Communication Science by disseminating research in various fields of Communication, including media and journalism, new media and communication technologies, applied communications, public relations, and marketing communications.
Arjuna Subject : -
Articles 13 Documents
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Search results for , issue "Vol 9, No 1 (2024): Jurnal ASPIKOM" : 13 Documents clear
The philosophy of communication in technology-based education: Study of research trends in the last three years assisted by NVivo 12 Pro Geofakta Razali
Jurnal ASPIKOM - Jurnal Ilmu Komunikasi Vol 9, No 1 (2024): Jurnal ASPIKOM
Publisher : Asosiasi Pendidikan Tinggi Ilmu Komunikasi (ASPIKOM)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24329/aspikom.v9i1.1405

Abstract

Communication as part of science will always be associated with philosophical studies which have three criteria, such as aspects of ontology, epistemology, and axiology. Some research studies that make communication the subject of discussion are very abundant in Indonesia, especially when aligned with the use of technology that accompanies it. Studies on communication science are also part of learning activities, starting from the level of early childhood education up to the tertiary level. Communication skills or abilities are needed in the learning process. This research aims to find patterns or trends in communication research in learning activities accompanied by the application of technology based on studies of the philosophy of communication. Literature was obtained through search with the assistance of PoP with a range of 2021-2023. The analysis was conducted with the assistance of NVivo 12 Pro after going through data reduction using the Prisma method. It eased to find connections between literature groups and the characteristics of the literature obtained. Each piece of literature reviewed was coded such as year, serial number, type of education, level of education or age, and the technology used. The results obtained based on an analysis of 20 kinds of literature showed that research studies on communication science in collaboration with other fields through the use of technology are starting to get a lot of attention, as can be seen from research that is dominated by 2023, where the era of globalization can no longer be dammed, but must be faced and implemented to achieve meaningful knowledge for life, especially through learning activities. The research trend of communication science in the field of education that applies technology, when viewed from the aspect of philosophy, is dominantly in the ontology group. This is followed by the epistemology category, and the least is the axiology category.
A multimodal analysis of a brand ambassador post on social media Natalia Faradheta Putri; Altobeli Lobodally
Jurnal ASPIKOM - Jurnal Ilmu Komunikasi Vol 9, No 1 (2024): Jurnal ASPIKOM
Publisher : Asosiasi Pendidikan Tinggi Ilmu Komunikasi (ASPIKOM)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24329/aspikom.v9i1.1254

Abstract

The selection of brand ambassadors for advertising campaigns, particularly in social media, is widely popular, especially when Korean celebrities are appointed as models. Addressing a research gap regarding the multimodal analysis of local brand ambassadors, this study diverges from prior research that predominantly concentrates on Korean brand ambassadors. Utilizing Instagram posts from the @aliciabeverlyw account, who happens to be a brand ambassador of Kalbis Institute and a social media influencer, the study examines a dataset comprising nine image-based posts. Employing multimodal analysis, the study seeks to explain the three metafunctions of the advertisements, drawing upon Kress and Leeuwen's social semiotics theory. The result indicated that the brand ambassador established trustworthiness with the audience at the ideational level. She fostered a sense of familiarity and similarity with the audience within the interpersonal metafunction. Lastly, she introduced product match-up and product transfer elements to the audience at the textual metafunction level. To sum up, the study concluded that the brand ambassador utilized multimodal metafunctions as a strategy to build rapport with the audience.
Santri Besek alias James Bond: Unveiling communication dynamics in mosque life Anang Masduki; Prayudha Prayudha; Panqiang Niu
Jurnal ASPIKOM - Jurnal Ilmu Komunikasi Vol 9, No 1 (2024): Jurnal ASPIKOM
Publisher : Asosiasi Pendidikan Tinggi Ilmu Komunikasi (ASPIKOM)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24329/aspikom.v9i1.1463

Abstract

Santri Besek or James Bond is the term for the residents of the mosque in Yogyakarta. This research aims to reveal, first, the background and motivation of Santri Besek or James Bond to become a mosque caretaker. Second, it tries to reveal the intricacies of the sociology of communication that occurs between Santri Besek, also known as James Bond, and the principle of religious values within the community. Third, how the discourse process and dialectics in it. This type of research is descriptive qualitative, with phenomenological method. The theoretical framework used is symbolic interactionism theory. Data collection techniques with in-depth interviews with purposive sampling techniques. The interviewees were the perpetrators of Santri Besek or James Bond, community leaders, and taker administrators, totalling 30 people. Then, the results of documentation and observation data. Various kinds of data were then analysed using phenomenological methods. The study results found that economic problems and a high determination to achieve education became the background for them to become James Bond or Santri Besek. Then, several phrases were found in social interactions between mosque residents and the community. Such as santri besek or James Bond, ngriwek, boso walikan. Behind these phrases are pejorative sentences. The word santri besek is a mockery to emphasise the status of the mosque caretaker who is poor and becomes a prayer worker. 
Interpersonal communication anxiety as a mediator of the relationship between self-control and phubbing behavior in college students Rahmah Saniatuzzulfa; Gita Aulia Nurani
Jurnal ASPIKOM - Jurnal Ilmu Komunikasi Vol 9, No 1 (2024): Jurnal ASPIKOM
Publisher : Asosiasi Pendidikan Tinggi Ilmu Komunikasi (ASPIKOM)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24329/aspikom.v9i1.1475

Abstract

Phubbing behavior has been linked to both deficits in self-regulation and heightened interpersonal communication anxiety. This study aimed to examine the mediating role of interpersonal communication anxiety in the relationship between self-control and phubbing behavior among university students. A total of 217 participants were selected using purposive sampling. Three validated instruments were employed: the Generic Scale of Phubbing (GSP; α = 0.825), the Self-Control Scale (α = 0.856), and the Interpersonal Communication Anxiety Scale (α = 0.813). Data were analyzed using mediation analysis via JASP and PROCESS in SPSS. The findings revealed a significant relationship between self-control and phubbing behavior, with interpersonal communication anxiety acting as a partial mediator (p < 0.05). Specifically, the indirect effect (–0.007) was smaller than the direct effect (–0.056), indicating partial mediation. Increases in self-control were associated with a reduction in interpersonal communication anxiety (β = –0.04), which in turn was linked to decreased phubbing behavior (β = –0.16). Collectively, self-control and interpersonal communication anxiety accounted for 17.3% of the variance in phubbing behavior. These findings underscore the importance of enhancing self-regulation strategies among students to mitigate communication-related anxiety and reduce phubbing tendencies, thereby fostering more engaged and meaningful interpersonal interactions.
Debating childfree: The contestation of “childfree” discourses in Instagram Mashita Phitaloka Fandia Purwaningtyas; Alma Alysha Br Tarigan; Jasmine Rizky El Yasinta
Jurnal ASPIKOM - Jurnal Ilmu Komunikasi Vol 9, No 1 (2024): Jurnal ASPIKOM
Publisher : Asosiasi Pendidikan Tinggi Ilmu Komunikasi (ASPIKOM)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24329/aspikom.v9i1.1439

Abstract

Among Indonesian netizens, the debate around “childfree” issue has become a topic of discussion in the Instagram, especially since this issue was raised by influencer Gita Savitri. Instagram netizens' opinions are divided; some support the childfree concept, but many disagree. The debate regarding childfree has even given rise to discourse polarization between narratives that are pro and anti toward childfree. This research attempts to capture and dismantle discourse contestations related to the issue of childfree on Instagram. This research was conducted with feminist critical discourse analysis method. In this research, it was found that there were three focuses of debate between the pro-childfree and anti-childfree narratives. First, the religious perspective in viewing childfree. Second, motivation to have children. Third, women’s agency in choosing not to have children. The contestation of this discourse is motivated by patriarchal and capitalist understandings which are deeply rooted and internalized in Indonesian society in general, making it difficult for them to accept views that are different from the general views which they believe to be true.
Social media content management on Instagram in the fashion industry Lubna Haya; Anisa Diniati
Jurnal ASPIKOM - Jurnal Ilmu Komunikasi Vol 9, No 1 (2024): Jurnal ASPIKOM
Publisher : Asosiasi Pendidikan Tinggi Ilmu Komunikasi (ASPIKOM)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24329/aspikom.v9i1.1407

Abstract

The management of Instagram social media content for Palugada Streetwear as a retail fashion streetwear brand has resulted in rapid growth, reaching two million accounts, a surge of up to 524%, and a significant increase in engagement by 21.7 thousand accounts. This research aims to comprehend how Instagram content management in the fashion industry enhances customer engagement. Researchers employ the POST social media management theory (KOMINFO, 2018) and the social action theory for amplifying customer engagement (Evans & McKee, 2010). Using a qualitative approach, data is gathered through interviews with Palugada's CEO and Head of Marketing, academicians who are social media experts, and Palugada Instagram account followers. In addition to interviews, observation and document analysis are also conducted. Research findings reveal that Palugada implements six content management stages, including determining target audience characteristics, establishing objectives through 4 content pillars, setting an editorial plan, formulating KPIs, executing content management strategies, and distributing content. The fifth phase involves specific strategies, including research, curation, content production, collaboration, and media monitoring.
Analysing the Twitter social media network in voicing opinions on money loundering issue in Indonesia Prayudi Prayudi; Muhammad Edy Susilo
Jurnal ASPIKOM - Jurnal Ilmu Komunikasi Vol 9, No 1 (2024): Jurnal ASPIKOM
Publisher : Asosiasi Pendidikan Tinggi Ilmu Komunikasi (ASPIKOM)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24329/aspikom.v9i1.1392

Abstract

This study aims to examine the Twitter social media network concerning the money laundering issue involving the Indonesian Ministry of Finance. The primary goal is identifying and highlighting the individuals or entities significantly influencing online discussions. Further, the study looks at the intricacies of public perception and communication about this pressing issue within the Ministry. The study gathered and analyzed Twitter data using social network analysis methodologies, consisting of 6742 nodes and 744 edges. The findings demonstrate ten actors exhibit the most prominent clusters, whereas five exhibit the maximum links. The significance of the Twitter user was @seeksixsuck, who highlights the importance of religious people in ongoing conversations. This research study enhances the social media environment's comprehension of money laundering within the Ministry of Finance, providing insights into the interconnected relationships and individuals influencing the ongoing conversation. The study's findings provide significant value in facilitating public engagement initiatives and promoting a more knowledgeable and engaged population in the ongoing battle against money laundering.
The meaning of universality in the Indonesian Idol television program format Benedictus Arnold Simangunsong; Gamaliel Paulus Setianugraha
Jurnal ASPIKOM - Jurnal Ilmu Komunikasi Vol 9, No 1 (2024): Jurnal ASPIKOM
Publisher : Asosiasi Pendidikan Tinggi Ilmu Komunikasi (ASPIKOM)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24329/aspikom.v9i1.1345

Abstract

Competition between television in Indonesia encourages the existence of a television program planning strategy, mainly to buy the concept of a television format that has been successful in other countries by adopting its success. Of course, the adoption that is carried out requires adaptation to the culture that exists in a country, in this case, through research on the Indonesian Idol event. When adaptation occurs and there are local factors such as the cultural, psychological, and physical factors of the audience, it is at that point that it is questionable whether it is about the meaning of the universality of an adopted show program. With case study methods and constructivism paradigms, as well as data collection through interviews with key informants from Freemantle, RCTI, and the audience. From the data processing, it was found that the meaning of universality is divided into three categories, namely, competition, narrative, and participation, and the meaning of emotion has two categories, namely, as a response and as an effect of contagion.
Impact of social media disinformation explored in 'The Social Dilemma' Rizky Aditya Husandani; Prahastiwi Utari; Andre Noevi Rahmanto
Jurnal ASPIKOM - Jurnal Ilmu Komunikasi Vol 9, No 1 (2024): Jurnal ASPIKOM
Publisher : Asosiasi Pendidikan Tinggi Ilmu Komunikasi (ASPIKOM)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24329/aspikom.v9i1.1534

Abstract

This study explored the significant impact of disinformation spread through social media, focusing on the documentary "The Social Dilemma" by Jeff Orlowski. The film provided a critical lens to examine how social media algorithms amplified false narratives. Using a qualitative content analysis approach, the research highlighted key themes related to disinformation, such as political polarization in the U.S., the flat earth theory, the #Pizzagate conspiracy, Covid-19 misinformation, and the incitement of hate speech in Myanmar. The findings revealed that algorithms designed to maximize user engagement often prioritized sensational and misleading content, exacerbating the spread of false information. This fueled social tensions and undermined public health and democratic processes. The study emphasized the urgent need for increased public awareness of disinformation's effects and called on social media platforms to take responsibility for reducing its spread.
Mate Taon seasonal calendar, ethnographic communication study of Semende Darat community Yenrizal Yenrizal; Ahmad Muhaimin
Jurnal ASPIKOM - Jurnal Ilmu Komunikasi Vol 9, No 1 (2024): Jurnal ASPIKOM
Publisher : Asosiasi Pendidikan Tinggi Ilmu Komunikasi (ASPIKOM)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24329/aspikom.v9i1.1421

Abstract

The Mate Taon calendar is a seasonal calendar typically used by the Semende Darat community, Muara Enim Regency, South Sumatra. This calendar serves as a reference for the agricultural activities of the community established by their ancestors. The aim of this research is to understand the characteristics of mate taon as well as the current knowledge and understanding of the community. This qualitative research employed the ethnographic communication approach. The findings indicate that mate taon represents the community's interpretation of the local natural environment since the time of the puyang and has persisted to the present day. Currently, there are variations in the understanding of the mate taoncalendar, categorized among older generations, adults, and youth. The older generation tends to have a better understanding of mate taon, while adults also comprehend it, albeit not in a substantial manner. In contrast, the youth's understanding is largely superficial. Overall, mate taon continues to be practiced, although it is not substantially understood by the younger generation.

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