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INDONESIA
Jurnal ASPIKOM
Published by Asosiasi Perguruan Tinggi Ilmu Komunikasi
ISSN : 20870442     EISSN : 25488309     DOI : -
Core Subject : Social,
Social Sciences
Jurnal ASPIKOM is a national journal that aims to develop Communication Science by disseminating research in various fields of Communication, including media and journalism, new media and communication technologies, applied communications, public relations, and marketing communications.
Arjuna Subject : -
Articles 341 Documents
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Media Convergence in the Platform of Video-on-Demand: Opportunities, Challenges, and Audience Behaviour Shadia Imanuella Pradsmadji; Irwansyah Irwansyah
Jurnal ASPIKOM - Jurnal Ilmu Komunikasi Vol 5, No 1 (2020)
Publisher : Asosiasi Pendidikan Tinggi Ilmu Komunikasi (ASPIKOM)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24329/aspikom.v5i1.491

Abstract

The advancement of technology and society has led to innovations, including in the field of media. Media convergence has given birth to a novel audiovisual medium called Video-on-Demand (VOD), which combined the logics of television, film, home video, the internet, as well as technology. This conceptual research applied a literature review method to discuss the journey of the logic of watching television with a specific schedule and a particular medium to the understanding that television, after all, is just an artifact. The paper also discussed new habits that are developed due to the birth of VOD and how VOD branding worked. This research aimed to look at how the development of media convergence in the form of VOD brought new trends, especially in Indonesia. The paper concluded that many new opportunities were ready to be utilized by VOD platforms to develop their content and reach Indonesian audiences. However, it was also necessary to consider that Indonesia’s regulations still were not utterly supporting the development of VOD.
TINGKAT PEMENUHAN INFORMASI PETANI MELALUI RADIO KOMUNITAS Atika Atika; Djuara P Lubis; Parlaungan Adil Rangkuti
Jurnal ASPIKOM - Jurnal Ilmu Komunikasi Vol 3, No 3 (2017): Juli 2017
Publisher : Asosiasi Pendidikan Tinggi Ilmu Komunikasi (ASPIKOM)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24329/aspikom.v3i3.169

Abstract

The purpose of this study is to analyze the level of meeting the information needs of farmers through community radio and factors related to the level of fulfillment of information needs. This study was designed as a correlational descriptive survey study. The main data is quantitative data with additional qualitative data as a support through interviews to farmers as community members and farmer’s community radio managers. The location of research in Indramayu Regency, West Java, precisely in Majasari Village, District of Sliyeg and Arjasari Village, Patrol Sub-district. The population is the listener of Radio Remaja and Radio Whisnu, with a sample size of 25%. The results showed that the level of fulfillment of information needs of farmers through different community radio results on each radio listener, which is relatively low on the listener Radio Remaja, while the listener Radio Whisnu quite high. The frequency and duration of listening to the radio is a factor related to the level of meeting the information needs through community radio.
Women as Opinion Leaders within Community (A Model of Feminism Perspective) Lasmery RM Girsang
Jurnal ASPIKOM - Jurnal Ilmu Komunikasi Vol 5, No 1 (2020)
Publisher : Asosiasi Pendidikan Tinggi Ilmu Komunikasi (ASPIKOM)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24329/aspikom.v5i1.546

Abstract

Jakarta still faced many social problems. One of them related to urban settlement so that rusunawa was created to be a solution. In the beginning-unfortunately-the government’s policy had resulted in rejection among people living under the poverty line. It was caused by the difficulty of changing old habits from the previous location to a new situation. Besides that, phycological and economic burdens added serious problems for marginalized people. It happened until some women were aware of such a situation and put effort into the community. As a critical paradigm, this article discussed the Feminist Communication Theory to seek the role of voice in the construction of inequality and oppression. By using qualitative research, the results showed that through feminine transformative leadership, the informants were pushed to have abilities to communicate, dialogue, persuade, and influence the community to lead the community for having a new life world.
Celebrity Cake Branding as the Initiators of Nowadays Cake Rostika Yuliani; Susanne Dida; Nisa Eka Nastiti
Jurnal ASPIKOM - Jurnal Ilmu Komunikasi Vol 5, No 1 (2020)
Publisher : Asosiasi Pendidikan Tinggi Ilmu Komunikasi (ASPIKOM)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24329/aspikom.v5i1.435

Abstract

The development of business culinary in Bandung city invited Indonesian national celebrities to invest in cake shops. Laudya Cynthia Bella, with her Bandung Makuta, and Ananda Omesh, with his Bandung Kunafe, were the initiators. The research aimed to assimilate the branding methods of Bandung Makuta and Bandung Kunafe as nowadays cakes. The research used a combination between a qualitative method and a study-case approach. The data was collected by performing interviews, observation, literature review, and online data gathering. The research found that branding activity run by Bandung Makuta and Bandung Kunafe in the form of advertising, marketing, public relations, and special events was considered successful in making residents and tourists of Bandung visit Bandung city and purchase the products. Taglines #initehngangenin (#itismemorable) and #lembutpisaneuy (#itisalsomoist) promoted by Bandung Makuta and Bandung Kunafe, respectively, triggered the customers to be more intrigued by the products. The research recommended that Bandung Makuta and Bandung Kunafe start to innovate and modify their products, notably the form, taste, and package
Belt Road Initiative in the Simulacra Analysis (Indonesia - China Relationship in the Perspective of Indonesian Students in Nanjing City) Dani Fadillah
Jurnal ASPIKOM - Jurnal Ilmu Komunikasi Vol 5, No 1 (2020)
Publisher : Asosiasi Pendidikan Tinggi Ilmu Komunikasi (ASPIKOM)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24329/aspikom.v5i1.493

Abstract

The research analyzed the perspectives of Indonesian students that were located in Nanjing by using Jean Baudrillard's theory of simulacra. Recently, China had been trying to revive the silk road, a line connecting the world through trade, that used to be gainful in the past, with a route called the belt road initiative. This program had unlocked China's cooperation gates with many other countries from all over the world, although much undesirable information circulated regarding this initiative, ranging from environmental issues to rumor on the sovereignty of the state of China’s partner. Through simulacra’s logic, the author outlined the perspective of Indonesian students that had studied in Nanjing, China, towards the belt road initiative. The research found that even though the students had long felt education in China and assimilated much knowledge about this country quite first-hand, they did not necessarily believe that this new route would benefit their homeland.
THE IDENTIFICATION OF PERSUASIVE MESSAGE CAMPAIGN “WONDERFUL INDONESIA 2015” Ilona Vicenovie Oisina; Angelia Sulistiwaty Sugianto
Jurnal ASPIKOM - Jurnal Ilmu Komunikasi Vol 3, No 3 (2017): Juli 2017
Publisher : Asosiasi Pendidikan Tinggi Ilmu Komunikasi (ASPIKOM)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24329/aspikom.v3i3.106

Abstract

Tourism nowadays is entering a new era.  Recent years, tourism is the best bussiness in many countries. This research discusses about The branding strategy analyzed using STP theory (Segmentation, Targeting and Positioning) on Wonderful Indonesia campaign. This campaign is the Leading Campaign for Indonesia tourism in International level. Data collection was obtained from observation, books and interview. The result obtained from STP analysis theory can be used to develop branding strategy in wonderful indonesia campaign. The innovation is founded in tourism and  development of tourism product like village and religion tourism can be applied in Indonesia tourism. Within positive development in this campaign, Indonesia is expected able to compete with the other ASEAN countries while AFTA and MEA policy applied in 2015.
Interaksi Simbolis Masyarakat Dalam Memaknai Kesenian Jathilan Noor Haliemah; Rama Kertamukti
Jurnal ASPIKOM - Jurnal Ilmu Komunikasi Vol 3, No 3 (2017): Juli 2017
Publisher : Asosiasi Pendidikan Tinggi Ilmu Komunikasi (ASPIKOM)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24329/aspikom.v3i3.173

Abstract

This research aims to explain how symbolic interaction of people in interpreting Jathilan art in Padukuhan Mendak Desa Girisekar. Kecamatan Panggang, Kabupaten Gunung Kidul. This research uses qualitative descriptive method. Data were collected using observation, in-depth interview and documentation. To check validity of data, the researcher uses triangulation of sources. The result shows that people interpret Jathilan art through verbal and non-verbal communication carried by Jathilan artists, within each performance or in everyday life. Verbal and non-verbal communication have been done by Jathilan artists through elements contained in Jathilan art including form of motion, costumes, properties and music. People can interpret Jathilan art because they regularly watch the show of Jathilan. In addition, the values contained in Jathilan art have been delivered to public through socialization as the first step so that values embodied in Jathilan art can be interpreted and implied by people in their life.
Model Komunikasi Antarbudaya Etnik Madura dan Etnik Melayu Aminullah Aminullah; Puji Lestari; Sigit Tripambudi
Jurnal ASPIKOM - Jurnal Ilmu Komunikasi Vol 2, No 4 (2015): Januari 2015
Publisher : Asosiasi Pendidikan Tinggi Ilmu Komunikasi (ASPIKOM)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24329/aspikom.v2i4.77

Abstract

This study aims to determine the model of intercultural communication and intercultural communication barriers between Madurese and Malays in Roban, Singkawang West Kalimantan. It is research a qualitative research. Data were collected through observation, document review, and interviews. The result shows that the form of communication is mutual respect between cultures and ethnic customs that appreciates each other. Malay ethnic honors and respects customs of Madurese ethnic and vice versa. Inhibiting factors of intercultural communication are less Madurese can mingle with Malay community, lack of knowledge of Madurese ethnic tradition or custom of the Malay ethnic community, lack of desire to follow customs and traditions of local community as well as low frequency of interaction with community.
Kendala Dalam Membangun Pemahaman Literasi Media Televisi dan Cara Mengatasinya (Studi Kasus di Kota Kupang) Mas'Amah Mas'Amah; Siti Karlinah; Dadang Rahmat Hidayat; Ninis Agustini Damayani
Jurnal ASPIKOM - Jurnal Ilmu Komunikasi Vol 5, No 1 (2020)
Publisher : Asosiasi Pendidikan Tinggi Ilmu Komunikasi (ASPIKOM)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24329/aspikom.v5i1.536

Abstract

This research was motivated by the habit of Kupang middle school adolescents in watching television without the ability in media literacy. This research aimed to discover the problems faced in establishing the adolescents’ understanding of television literacy and the ways forward to overcome the issues. This research used a qualitative approach with a case study as a method. The results found five primary obstacles, namely the character of the parents and the teenagers in treating television literacy, the uneven distribution of media literacy socialization, the ineffective controlling function of KPID NTT, budget constraints, and broadcasting institutions. The solutions were NTT`s KPID collaborates with universities, schools, youth organizations, and creates critical media communities. The BP3A inserted relevant materials on media assistance and worked with the children's forum of Kupang City. AFB TV introduces the making process of television programs, and Kupang Christian Junior High School 1 invites NTT`s KPID to school.
The Implementation of Basic Principles of Journalism in Citizen Journalist’s News on NETCJ Erwin Kartinawati; Rahmat Wisudawanto
Jurnal ASPIKOM - Jurnal Ilmu Komunikasi Vol 5, No 1 (2020)
Publisher : Asosiasi Pendidikan Tinggi Ilmu Komunikasi (ASPIKOM)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24329/aspikom.v5i1.539

Abstract

The face of mass media has transformed extraordinarily after internet presence. The content was no longer the dominance of media because technology and the public can participate in producing and publishing news, which raised the phenomenon of citizen journalism. Mainstream media captured this phenomenon by bringing up programs based on news that sent by citizens. This research aimed to see the implementation of basic principles of journalism on news that sent by citizens, and the causes that influenced it, on www.netcj.co.id. The basic tenets seen were accuracy and fairness. The quantitative content analysis was used to see the first problem; then, the second problem was explored by interviews. The result showed that news sent by citizens on NETCJ mostly was inaccurate (55.17%) and unfair (42.92%). The differences in educational background and experience, the status of citizen journalists, and newsroom policy were the cause of the problem.

Page 21 of 35 | Total Record : 341

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