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INDONESIA
J-EBIS (Jurnal Ekonomi dan Bisnis Islam)
Published by Institut Agama Islam Negeri Zawiyah Cot Kala Langsa
ISSN : 25021397     EISSN : 25408100     DOI : -
Core Subject : Economy, Education,
Economics, Econometrics & Finance Other
The Journal that published by Faculty of Economic and Islamic Busines, State Institut for Islamic Studies (IAIN) Zawiyah Cot Kala Langsa, This journal focused on Islamic Economics and Finance studies. The Journal is published twice a year on April and October. The aim of the journal is to disseminate the Islamic economics and finance.
Arjuna Subject : -
Articles 241 Documents
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Determinants Of Electric Bike Purchase Decisions In Langsa City: The Role Of Price Perception, Promotion And Brand Image Zulfa Eliza; Abdul Hamid; Trisna Sundari
J-EBIS (Jurnal Ekonomi dan Bisnis Islam) Vol, 11 No 1 (2026)
Publisher : IAIN Langsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32505/j-ebis.v11i1.14937

Abstract

This study aims to determine the influence of price, promotion and brand image on the purchase decision of electric bicycles in Langsa City. The method used is a quantitative approach. The determination of the sample in this study uses the theory put forward by Gay and Dhiel which totaled 96 respondents. The data collection technique used questionnaires. The data analysis method uses multiple linear regression, classical assumption test, and hypothesis test (t-test, F and R2 test). The results of the t-test research show that price has a significant positive effect on the purchase decision of electric bicycles in Langsa City. This is evidenced by the results of the statistical test obtained a value of (X1) calculated 2.126 > 1.661 with a significance value of 0.036 < 0.05. Promotion has a significant positive effect on the decision to purchase electric bicycles in Langsa City. This is evidenced by the results of the statistical test obtained a value of (X2) of 2.987 > 1.705 with a significance value of 0.006 < 0.05. Brand image has a significant positive effect on the decision to purchase electric bicycles in Langsa City. This is evidenced by the results of the statistical test obtained a value (X3) of 3.793> 1.661 with a significance value of 0.000 < 0.06. Price, promotion and brand image together affect the decision to purchase an electric bicycle in Langsa City. This is evidenced by the results of the test with the F test which obtained a value of Fcal = 170.926 > Ftable of 2.47 with a significance value of F of 0.000 or F < 0.05.

Page 25 of 25 | Total Record : 241

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