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Lontar : Jurnal Ilmu Komunikasi

LONTAR
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Published by Universitas Serang Raya

ISSN : 24425109 EISSN : 25992104 DOI : -

Core Subject : Education, Social,

Social Sciences Other

This journal is published to develop the ability of lecturers in writing in accordance with the field of cultivation, including public relations and journalism, in addition to the journal LONTAR discuss social phenomena concerned with the science of communication.

Arjuna Subject : -

Articles 309 Documents

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Determinasi Teknologi Komunikasi Dan Tutupnya Media Sosial Path Ajeng Iva Dwi Febriana
LONTAR: Jurnal Ilmu Komunikasi Vol. 6 No. 2 (2018): Lontar: Jurnal Ilmu Komunikasi
Publisher : Universitas Serang Raya

The focus of this research is the influence of communication technology on the existence of social media. Determinism of technology makes humans as objects of technology itself which shapes humans both in terms of thinking, opinion and acting in a society. As a new media, online media and social media are required to continuously present the speed of information and make the audience able to easily interact with anyone and with anything. The novelty of features and the speed of information in social media (social networking) become a benchmark for the existence of social media. The closure of Path's social media services because social media cannot meet the needs of its users and the lack of new features in the application so that users are limited in accessing what information will be consumed and the loss of private space for social media users Path makes Path slowly begin abandoned by its users because it is considered to have no advantage anymore.Keywords: Determinism of Technology, Existence, Social Media

IInterpretasi Dan Makna Kritik Sosial Dalam “Komik Strip Untuk Umum (Kostum)” Periode 1 Desember – 31 Desember 2017 Babus Salam; Iwan Joko Prasetyo; Daniel Susilo
LONTAR: Jurnal Ilmu Komunikasi Vol. 6 No. 2 (2018): Lontar: Jurnal Ilmu Komunikasi
Publisher : Universitas Serang Raya

Theres many ways can be done to appreciate the voices of messages and criticisms through creative ways, one of them through comics. One of the Indonesian comic artists who used comics as a medium of social criticism was Haryadhi through his "Komik Strip Untuk Umum (KOSTUM)” creation. KOSTUM Comics record the events that are happening and pour them into comic strips spread through social media. This research is a qualitative descriptive type using Roland Barthes' semiotics theory with two-stage significance (two orders of signification). From the results of the study, researchers found the implicit meaning that is to criticize and satirize the behavior of Indonesian people in a subtle way. Criticism expressed to comics is directed directly at the actors but is delicately wrapped with humorous portrayals through their characters. From the KOSTUM comics examined can be concluded that the social criticism described in the comic is an expression of the condition of the community related to the values that are used as a guideline for living in community groups.Keywords: Comics, Social Criticism, Semiotics, Roland Barthes

Proses Penetrasi Sosial Antar Pemain Pada Game Mobile Legends Tanty Dewi Permassanty; Cornelius Hans Irawan
LONTAR: Jurnal Ilmu Komunikasi Vol. 6 No. 2 (2018): Lontar: Jurnal Ilmu Komunikasi
Publisher : Universitas Serang Raya

This study discusses the stage of development of social penetration relationship in Mobile Legends game which is seen through three factors of relationship development. The stage of interpersonal relationship development is the stage where two individuals who have not known each other to have an intimate relationship. Mobile Legends is a mobile game that is played in groups and requires interaction to work together. This interaction can be used to build interpersonal relationships. The theory used in this research is Social Penetration Theory. Social Penetration Theory is used to explain how the development of interpersonal relationships between Mobile Legends players. This research uses qualitative approach with constructivist paradigm. This research method is depth interview, observation, and literature study. The study looks at the stage of relationship development through three factors that influence the escalation of relationships, namely the attitude of trust, supportive attitude, and open attitude between players Mobile Legends. Open attitudes, supportive attitudes, and trust among Mobile Legends players have reached the affective exchange stage, that is, they are already open about personal information, romance, and family. Keywords: Developmental Stage of Interpersonal Relationship, Social Penetration Theory, Mobile Legends.

Peran Kapitalisme Global Dalam Penyebaran Ideologi Radikal Di Media Sosial Ignasius Liliek Senaharjanta
LONTAR: Jurnal Ilmu Komunikasi Vol. 6 No. 2 (2018): Lontar: Jurnal Ilmu Komunikasi
Publisher : Universitas Serang Raya

The rapid development of information technology throughout the last few decades brings about a new color in the spread of information pattern. The availability of internet supported by the latest information technology, enables the media to spread information without limitation of space and time. Some issues addressed in this paper: how is the role of global capitalism in the spread of radical idelogy through social media? Furthermore, how is the inter-countries relation with regard to the spread of radical ideology? And what form of economy is created by the capitalisation of radical idelogy? Last but not least, what kind of actions being done by global network in order to advance security and to prevent the spread of radical ideology? The spread of radical ideology through social media has become study in contemporary global issues. This is because the relation of economy and political globalization is hardly separated. The economic gain of the global spread of radical ideology through social media will be qualitatively described in this paper. The act of spreading radical ideology using information technology brings benefit to the capitalist. Moreover, revolution of communication technology which also promotes globalization has raised awareness among nations: there is a problem that cannot be solved independently. Lastly, globalization also makes problem solving possible with the support of other countries.Keywords: Globalization, Radical Ideology, Social Media, Capitalism Global

Komunikasi Instruksional Di Kelas Yoga Club Health Fatimah Kota Serang Indrianti Azhar Firdausi
LONTAR: Jurnal Ilmu Komunikasi Vol. 6 No. 2 (2018): Lontar: Jurnal Ilmu Komunikasi
Publisher : Universitas Serang Raya

Yoga is a sport that is much in demand by sports lovers today even though yoga is always identified with meditation and religious rituals. Moreover, the emergence of yoga in the city of Serang could bring concern to the local community which is thick with a devout Islamic religion, but over time yoga was accepted and had space by opening a yoga class at the Fatimah Health Club in Serang City. The implementation of the vinyasa yoga exercise instruction prioritizes breathing arrangements with the aim of harmony of body and soul. This study uses the concept of instructional communication and cognitive learning theory to find out how to think, instruction to interpret yoga and the implementation of yoga instruction through breathing, posture of movement to the use of the language of yoga instruction. Use The research method is a case study with data collection techniques through interviews, observation and documentationKeywords: Yoga, Instructional communication, cognitive learning

Mempertanyakan Kembali Bhinneka Tunggal Ika Di Era Post Truth Melalui Media Sosial Rizaldi Parani; Astrid Pramesuari; Daffa Muhammad Maldiva; Edlyn Felicia
LONTAR: Jurnal Ilmu Komunikasi Vol. 6 No. 2 (2018): Lontar: Jurnal Ilmu Komunikasi
Publisher : Universitas Serang Raya

The phenomenon of post-truth appears, in which a view believed to be true is inverted and made contradictory as a new form of truth. This phenomenon appears to occur in several countries such as the United States, North Korea, the Philippines and also Indonesia. This can be seen from various actions carried out by radical organizations that question the values of Bhinneka Tunggal Ika with the desire to change these values by referring to religious values. This activity is increasingly growing in terms of followers, and further builds up on the blasphemy case accusations towards former Jakarta Governor, Basuki Tjahaja Purnama.This research focuses on how the social media has an influence in expanding the spread of hoaxes and hate speech as an effort to destabilize the values of Bhinneka Tunggal Ika. Information and data were obtained from interviews with mass organizations often labeled radical, non-governmental organizations and social observers.The results of this study confirm the need for capacity building both in the form of media literacy and also the socialization of Bhinneka Tunggal Ika values through social institutions and the Government. This is intended to create strong social capital, especially in fostering a sense of trust in the context of a pluralist society in Indonesia.Keywords: Post truth, Bhinneka Tunggal Ika, Social Media, Social Capital, Trust.

Pengaruh Kualitas Pelayanan Terhadap Kepuasan Pelanggan Pada Allium Tangerang Hotel Abdul Basit; Rizky Handayani
LONTAR: Jurnal Ilmu Komunikasi Vol. 6 No. 2 (2018): Lontar: Jurnal Ilmu Komunikasi
Publisher : Universitas Serang Raya

In the current era of globalization, companies are required to have a competitive advantage in order to be able to compete and survive amid the tight of the competition. Therefore, companies need good human resources and able to compete. The background of this research is to find out whether the dimensions of service quality (tangible, reliability, assurance, responsiveness, and emphaty) affect customer satisfaction at Allium Tangerang Hotel. the goal is to find out how much the influence of the independent variable toward the dependent variable, either partially or simultaneously. This research is a quantitative-explanatory research with the research subject Allium Tangerang Hotel. The population in this study were the guests who held an event at Allium Tangerang Hotel. The samples taken were 80 respondents using purposive sampling probability technique. The results show that service quality (X), which includes five variables (Physical Evidence, Reliability, Responsiveness, Assurance, and Attention) is simultaneously related to Customer Satisfaction (Y).Keywords: Service quality, tangible, reliability, responsiveness, assurance, emphaty, customer satisfaction

Prostitusi Online dan Komodifikasi Tubuh Abdul Malik
LONTAR: Jurnal Ilmu Komunikasi Vol. 7 No. 1 (2019): Lontar: Jurnal Ilmu Komunikasi
Publisher : Universitas Serang Raya

Keterlibatan sejumlah artis dan nama-nama pesohor lain di jagat industri hiburan dalam jaringanprostitusi online merupakan fenomena gunung es yang menunjukkan kepada kita bahwa duniaprostitusi di tanah air telah menjadi ladang bisnis yang menggiurkan, dikemas sedemikian rupa,melibatkan sindikasi dan jaringan yang luas dengan memanfaatkan media daring sebagai saranapemasaran. Dalam perspektif ekonomi politik, prostitusi online ini telah menjadikan tubuh perempuantidak lagi sekadar memiliki nilai guna yang bersifat privat dan mempribadi, melainkan menjadikomoditas dan oleh karenanya memiliki nilai jual dan bisa dinikmati sesiapa pun yang mampumembayar sesuai angka penawaran. Sedangkan dalam perspektif teori pertukaran sosial, para artisatau sesiapa pun yang terlibat dalam jaringan prostitusi online hingga kemudian terjalin interaksi yangberujung pada transaksi seksual itu merupakan tindakan sadar yang dilakukan untuk sama-samamemperoleh keuntungan, baik bersifat materi maupun keuntungan berupa kepuasan yang lain.Penelitian berbasis studi kepustakaan ini hendak mengkaji dua hal. Pertama, bagaimana komodifikasitubuh dilakukan oleh mereka yang terlibat dalam jaringan prostitusi online. Kedua, bagaimanatransaksi melalui media daring dilakukan, dan kepuasan apa yang diperoleh dari transaksi tersebut.

Strategi Public Relations Untuk Menciptakan Minat Pengunjung Ke Galeri Indonesia Kaya Hessy Lestari; Lestari Nurhajati
LONTAR: Jurnal Ilmu Komunikasi Vol. 7 No. 1 (2019): Lontar: Jurnal Ilmu Komunikasi
Publisher : Universitas Serang Raya

One of the most important tools in gallery is Public Relations. The existence of Public Relations in aGallery can be a bridge between the gallery with its public. The purpose of Public Relations in aGallery is to disseminate information, create, and maintain good harmonious relationships in orderto get a positive image of the Gallery. However, the abundance of Galleries in Jakarta, causes alack of public interest in visiting Gallery Indonesia Kaya. This causes the need for a PublicRelations strategy that is used to increase visitors’. This research was conducted by usingqualitative method through interview and observation. From the results of interviews andobservation, researchers found that the Gallery Indonesia Kaya performs strategies of PublicRelations to increase visitor’s interest. Researchers also found that Gallery Indonesia Kaya has notsucceeded in doing strategy of Public Relations to increase visitors’ interest because theinconsistency between strategy and hope which executed with expectation to be achieved.

Pengaruh Video Advertising Tokopedia Versi “Jadikan Ramadan Kesempatan Terbaik” Terhadap Respon Afektif Khalayak Jennifer Olivia; Sylvie Nurfebiaraning
LONTAR: Jurnal Ilmu Komunikasi Vol. 7 No. 1 (2019): Lontar: Jurnal Ilmu Komunikasi
Publisher : Universitas Serang Raya

Many advertisers believe that consumer emotions are better at advertising effectiveness,because if you only sell brands there will be no striking differences with competitors orcompetitors. The way to attract the consumer attentions, to use the products and brands ofthe company is to advertise and make the audience like the advertisement. One of theadvertising videos "Jadikan Ramadan Kesempatan Terbaik". Therefore, the authors wantto know and analyze a relationship, how much the relationship, influence, and how muchinfluence the Tokopedia version "Jadikan Ramadan Kesempatan Terbaik" for the affectiveresponse of audience. This research using a quantitative methods, positivistic paradigm,and analysis techniques is descriptive data analysis, and simple linier regression. Forsampling techniques was used non-probability sampling with type of incidental sampling,which is total 100 respondents. The result is a simple regression of Y = 8.091 + 0.411X.Furthermore, the correlation analysis with results of 0.657 belongs to the strong category.In this study H0 rejected and H1 accepted because tcount > ttable (8.629> 1.660) meansthat Tokopedia version "Jadikan Ramadan Kesempatan Terbaik" influences the affectiveresponse of the audience. As well as the video advertising version "Jadikan RamadanKesempatan Terbaik" affects the affective response of audiences by 43.20% while the other56.80% is influenced by other this research.

Page 16 of 31 | Total Record : 309

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