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INDONESIA
Lontar : Jurnal Ilmu Komunikasi
Published by Universitas Serang Raya
ISSN : 24425109     EISSN : 25992104     DOI : -
Core Subject : Education, Social,
Social Sciences Other
This journal is published to develop the ability of lecturers in writing in accordance with the field of cultivation, including public relations and journalism, in addition to the journal LONTAR discuss social phenomena concerned with the science of communication.
Arjuna Subject : -
Articles 309 Documents
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RUANG PUBLIK DAN EKONOMI POLITIK MEDIA Sucahya, Media
LONTAR: Jurnal Ilmu Komunikasi Vol. 2 No. 2 (2013): Lontar : Jurnal Ilmu Komunikasi
Publisher : Program Studi Ilmu Komunikasi Universitas Serang Raya

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (193.623 KB) | DOI: 10.30656/lontar.v2i2.344

Abstract

Media massa berfungsi sebagai kekuatan keempat, lembaga ekonomi, juga harus menyediakan ruang publik, sebagai bentuk menyalurkan partisipasi masyarakat dalam menegakkan sistem pemerintahan yang demokrasi. Meski media massa tumbuh sebagai respons terhadap kebutuhan sosial, budaya, individu dan masyarakat, namun pengelolaan media massa dikelola sebagai perusahaan bisnis Tekanan persaingan media massa serta kebutuhan informasi yang semakin tinggi, mendorong pemilik media fokus untuk terus mengembangkan media, mencari sumber-sumber keuangan, serta mengefisienkan dan mengefektifkan proses produksi isi media. Arah perkembangan media massa, sebagai wujud kapitalisme dilalui melalui merger (penggabungan usaha), akuisisi (pengambilalihan), atau kerjasama. Sebagaimana sebuah entitas bisnis, media massa juga tumbuh dengan mengintegrasikan bisnisnya secara horisontal maupun vertikal, melakukan globalisasi, serta mengkonsolidasikan kepemilikan.
ANOMALI TRILOGI FIFTY SHADES SEBAGAI FAN FICTION DALAM FANDOM Respati, Riris Endah; Eriyanto, Eriyanto
LONTAR: Jurnal Ilmu Komunikasi Vol 7, No 2 (2019): Lontar: Jurnal Ilmu Komunikasi
Publisher : Universitas Serang Raya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30656/lontar.v7i2.2044

Abstract

Trilogi novel Fifty Shades telah terjual lebih dari 100 juta kopi di seluruh dunia. Hal ini membuat penulisnya, E.L. James pada tahun 2013 menjadi penulis dengan pemasukan tertinggi di posisi pertama dengan jumlah $95 juta. Kemudian Universal Pictures mendapat lisensi untuk mengadaptasi novel ke dalam film layar lebar. Dengan total biaya produksi film mencapai $150 juta, trilogi film Fifty Shades telah meraup keuntungan lebih dari $1 Miliar pada box office global. Penelitian dilakukan dengan pendekatan kualitatif dengan menggunakan metode desk research. Instrumen penelitian diambil dari beberapa pemberitaan tentang novel dan film dari trilogi Fifty Shades di situs daring. Kesuksesan James pada angka penjualan novel dan pendapatan film, bukanlah hal yang mengherankan dan dapat dianggap wajar saja. Tetapi yang menarik adalah novel karya James berawal dari kisah fan fiction dari fandom Twilight yang ditulisnya pada situs fanfiction.net. Dilihat dari sisi industri, mereka berusaha untuk mendapatkan keuntungan sebesar-besarnya dengan memanfaatkan khalayak pasif sebagai komoditas. Sedangkan dari sisi fandom, terdapat dua pandangan, yaitu ada yang mendukung langkah James untuk masuk ke dunia industri dan ada pula yang menganggap James telah mengkhianati komunitas fandom.
KONSTRUKSI CITRA SEKOLAH SUNNAH DI INDONESIA (STUDI KASUS KONSTRUKSI CITRA SEKOLAH SUNNAH MENURUT PERKUMPULAN KOMUNIKASI SEKOLAH SUNNAH INDONESIA (ASESI) Hani, Rafika
LONTAR: Jurnal Ilmu Komunikasi Vol 7, No 2 (2019): Lontar: Jurnal Ilmu Komunikasi
Publisher : Universitas Serang Raya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30656/lontar.v7i2.2042

Abstract

Nowadays, there are so many emerging Islamic schools in Indonesia. One of them is theestablishment Islamic school which is the Islamic religious education based on Al-Qurán and AsSunnah Shahih from Rasululullah Shallallahuálaihiwasallam. This school are known as the SunnahSchool or school in Manhaj Ahlusunnah waljamaáh, and more often also called as Salafi school.ASESI as a communication forum for sunnah schools in Indonesia see the realities of the phenomenonof sunnah schools in Indonesia. This study uses a qualitative descriptive method with a case studyapproach. Data collection techniques are carried out by observation, interviews, and literature.ASESI process the image construction of sunnah schools in Indonesia. The process consists ofexternalization by looking at the realities that the management of the Sunnah school in Indonesia isstill not well organized. The objectivation process is that ASESI organizes programs to improve theimage of the sunnah school as a school that has a quality sunnah. The internalization process, namelyASESI, means the community's perception of the enthusiasm of the community towards the programscarried out by ASESI.
KOMUNIKASI PARTISIPATORIS DALAM PEMBENTUKAN DESA WISATA DI DESA DURIAN DEMANG KABUPATEN BENGKULU TENGAH (STUDI KASUS DI DESA DURIAN DEMANG, KABUPATEN BENGKULU TENGAH) Pitasari, Dwi Nurina
LONTAR: Jurnal Ilmu Komunikasi Vol 7, No 2 (2019): Lontar: Jurnal Ilmu Komunikasi
Publisher : Universitas Serang Raya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30656/lontar.v7i2.2041

Abstract

Durian Demang Village is a village that has natural beauty that can become a touristdestination if it is well developed. This study discusses the development communication strategy usedin the formation of a Tourism Village in Durian Deman, Bengkulu Tengah Regency so that people'seconomic lives will be better. The purpose of this study was to determine the application ofparisipatoris communication in the formation of a Tourism Village in Durian Demang Village,Bengkulu Tengah Regency. The research method used in this research is the case study method with aqualitative approach. The data collection techniques used were observation, interview,documentation study and literature study. The results of this study The participatory communicationstrategy undertaken by the Ministry of Environment and Forestry (KLHK) has an effective functionand role in providing awareness, communicating empowerment messages and developing communitycreativity in the Durian Demang Village.
PENGARUH SALES PROMOTION DAN INFLUENCER MARKETING TERHADAP MINAT MEMBELI DALAM MOBILE LEGENDS Carissa, Tiffani; Aruman, Akhmad Edhy
LONTAR: Jurnal Ilmu Komunikasi Vol 7, No 2 (2019): Lontar: Jurnal Ilmu Komunikasi
Publisher : Universitas Serang Raya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30656/lontar.v7i2.2047

Abstract

This research examines sales promotion, influencer marketing and purchase intention ofMobile Legends Bang Bang game. This research aims to determine whether there is influence and theextent of the influence of sales promotion and influencer marketing towards the in game purchaseintention. The communication model used is technology acceptance model by Venkatesh and Davis.The methodology in this research is a quantitative approach using multiple linear regression analysis.The population of this research is Mobile Legends game players who have seen the sales promotion inthe game and influencer marketing through BluePanda?s YouTube channel. Primary data werecollected by distributing questionnaires to 100 respondents. From the research?s result, there is aninfluence on sales promotion and influencer marketing simultaneously towards in game purchaseintention with values of contribution equal to 32.3%.
INDUSTRI KREATIF “TENUN MUNA” DAN PEMASARAN ONLINE (STUDI DESKRIPTIF DINAMIKA PEMASARAN HASIL TENUN DAERAH KABUPATEN MUNA SULAWESI TENGGARA) Lusianai, Wa Ode; Tarifu, La; Nurfikria, Ikrima; Jabar, Aryuni Salpiana
LONTAR: Jurnal Ilmu Komunikasi Vol 7, No 2 (2019): Lontar: Jurnal Ilmu Komunikasi
Publisher : Universitas Serang Raya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30656/lontar.v7i2.2048

Abstract

Weave is the identity and wealth inherent in a region. In Muna district, it is also known tohave high quality weave with diverse and interesting motifs. However the fundamental problem amongweavers is the limited media or means of promotion and sale of their weaving products. The lack ofknowledge and skills in utilizing the information technology; also the fear of weavers on motifs "theft"by other weavers are two major problems the Muna's weaving was unpublished. This research wasconducted to identify the marketing mode of Muna?s weaving and the use of IT-based communicationmedia in its marketing. Using a qualitative research model, research data was collected throughinterviews and observations and then analyzed using qualitative descriptive data analysis of Miles andHuberman's interactive models. The research findings indicated that the marketing mode of weavingwas carried out by weavers through collectors or gallery owners and also directly sold to the peoplewho come to the weave. In addition, weavers also labeled each weaving motif as intellectual propertyright, and then published it through their respective online media by filling out the account with thecontent profile type or weaving motifs produced, weaving activities, and woven drawings withcaptions or messages to illustrate the images. Serious steps are needed among the government,weavers and the public for the dissemination and education of use and the need for proposing anintellectual property right (haki) for each woven work motif produced so that there is no longer asense of fear of "theft" motifs.
AGAINST ALL ODDS (PERGESERAN STANDAR KECANTIKAN DALAM IKLAN KORPORAT “REAL BEAUTY” DOVE) Emyliani, Tania; Krisdinanto, Nanang; Akhsaniyah, Akhsaniyah
LONTAR: Jurnal Ilmu Komunikasi Vol 7, No 2 (2019): Lontar: Jurnal Ilmu Komunikasi
Publisher : Universitas Serang Raya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30656/lontar.v7i2.2046

Abstract

This study looked at how the matching of signs related to the shift in standard of beauty incorporate advertising "Real Beauty" with Dove's wish image. In seeing this suitability, the author usesthe Semiotics method by Charles Sander Peirce to reveal the sign by grouping it into icons, indices, andsymbols found in corporate advertising. The shift related to beauty standards will be seen in thecorporate advertisements "Real Beauty, Meet Kylee" as the global version and "Real Beauty: Friends" asthe local version (Indonesia). The use of these two advertisements also aims to see whether Dove isconsistent in carrying out the "Real Beauty" campaign. The results of the sign analysis show that theglobal version of the advertisement reflects a shift in the standard of beauty (a new definition of beauty),the feminist movement, gender bias resistance and against social construction. Meanwhile, the signanalysis on the local version of the ad is still fixated on traditional beauty standards, gender bias,patriarchal culture, and the social construction that makes the ad "Real Beauty: Friends" does not reflectthe company's wish image and fails to maintain consistency in campaigning. Dove's failure to maintainthe consistency of the "Real Beauty" campaign with wish image can make Dove experience an identitycrisis that leads to a bad reputation or image for the company, such as the failure of the company's wishimage formation, and failure to reach marketing targets such as Dove expected.
ANALISIS METAFORA VISUAL PADA IKLAN TELEVISI GO-JEK VERSI CERDIKIAWAN Faturahman, Winata
LONTAR: Jurnal Ilmu Komunikasi Vol 7, No 2 (2019): Lontar: Jurnal Ilmu Komunikasi
Publisher : Universitas Serang Raya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30656/lontar.v7i2.2049

Abstract

Advertising is a means to promote a product or service by a producer so that the product or service is known to the public. The development of advertisements began with print advertisements which are now found in various audio visual forms. Audio visual advertising is an ad that combines moving images and sound as a support for the delivery of information. Compared to print advertisements, audio visual advertisements are more attractive because of their dynamic nature so that the communication process in them will be quickly conveyed. Go-jek is a business that is engaged in services that are well known to the public. Because of its wide reach, Go-jek always innovates for the satisfaction of its customers. The innovation is not only done through the services provided, but also in terms of promotion. Go-jek promotion is carried out by spreading information about its services through print and audio visual advertisements. One of the Go-jek audio visual ads on television is the clever version of Go-jek. According to his understanding, metaphor means equality or comparison. In the Cleverly Go-Jek ad version, there is a visual metaphor to communicate to the public about the services provided with an attractive visual.
PERANAN KOMUNIKASI PEMASARAN DALAM MEMBENTUK PERILAKU KONSUMEN Siska Mardiana
LONTAR: Jurnal Ilmu Komunikasi Vol. 2 No. 2 (2013): LONTAR JURNAL ILMU KOMUNIKASI
Publisher : Universitas Serang Raya

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (279.053 KB) | DOI: 10.30656/lontar.v2i2.347

Abstract

Konsumen adalah titik sentral perhatian pemasaran, mempelajari apa yang dibutuhkan dan diinginkan konsumen adalah hal yang sangat penting. Memahami konsumen akan menuntun pemasar kepada kebijakan pemasaran yang tepat, dan melalui komunikasi, berbagai informasi mengenai produk dapat ditransfer kepada konsumen. Untuk itu diperlukan pemahaman yang lebih mengenai komunikasi, terutama komunikasi pemasaran dalam kaitannya membentuk perilaku konsumen.  Kata kunci : Komunikasi, Komunikasi Pemasaran, Perilaku Konsumen
Investigasi Niat Belanja Ulang Ke Toko Pakaian: Peran CRM, Kepuasan Dan Loyalitas Pelanggan Aidha Savitri; Usep Suhud
LONTAR: Jurnal Ilmu Komunikasi Vol. 6 No. 2 (2018): Lontar: Jurnal Ilmu Komunikasi
Publisher : Universitas Serang Raya

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (488.744 KB) | DOI: 10.30656/lontar.v6i2.947

Abstract

In this era of globalization the fashion industry in Indonesia is growing rapidly because public awareness for personal appearance is increasing. From many fashion brands, companies must have a strategy to stay afloat in business. Companies from various fashion industries must stay in touch with customers, through CRM or Customer Relationship Management in order to increase customer satisfaction that will make loyal customers that can affect repurchase intention. This study was conducted to find information from Customer Relationship Management to customer satisfaction and customer loyalty and how it impacts repurchase intention in a clothing store. This research was conducted by spreading questionnaires to 200 respondents using nonprobability sampling, convenience sampling. This research uses Exploratory Factor Analysis to test its validity and cronbach alpha to test the reliability. This research also uses a Structural Equation Model to test the hypothesis by using AMOS. From 5 hypotheses, in this research, 4 hypotheses have a positive and significant influence.Keywords:  customer relationship management, customer satisfaction, customer loyalty, repurchase intention.

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