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INDONESIA
Lontar : Jurnal Ilmu Komunikasi
Published by Universitas Serang Raya
ISSN : 24425109     EISSN : 25992104     DOI : -
Core Subject : Education, Social,
Social Sciences Other
This journal is published to develop the ability of lecturers in writing in accordance with the field of cultivation, including public relations and journalism, in addition to the journal LONTAR discuss social phenomena concerned with the science of communication.
Arjuna Subject : -
Articles 316 Documents
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Phenomenological Barriers to Cyber Extension Adoption among Agricultural Extension Workers Sabaruddin Sabaruddin; Tuti Bahfiarti; Farid
LONTAR: Jurnal Ilmu Komunikasi Vol. 14 No. 1 (2026): Lontar : Jurnal Ilmu Komunikasi
Publisher : Program Studi Ilmu Komunikasi Universitas Serang Raya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30656/lontar.v14i1.11465

Abstract

This study explored the phenomenological barriers experienced by agricultural extension workers in adopting the Cyber Extension platform in Pangkajene and Islands Regency. Using a phenomenological approach, data were collected through in-depth interviews, participatory observation, and documentation, then analyzed thematically. Four  main themes emerged: (1) infrastructure limitations, especially unstable and uneven internet access in mountainous and island regions, disrupted  the delivery of digital  extension services; (2) low digital literacy skills, particularly among senior extension workers, was exacerbated by the lack of regular  and comprehensive  technology training; (3) resistance to technological change was evident in skepticism toward digital platforms, with a preference for conventional, face to face  method that were perceived  as more effective  for farmer engagement; and (4) weak policy support and insufficient  inter-agency coordination resulted in limited budget allocation, inadequate facilities, and fragmented training programs. These structural gaps forced extension workers to rely on personal resources  to sustain implementation. The findings indicated that digital transformation in  agricultural extension requires not only reliable infrastructure but also targeted capacity building, cultural readiness, and strong institutional backing. A holistic, context-sensitive strategy is essential to optimize Cyber Extension adoption, particularly in areas facing geographical challenges.  
Ethnography of Communication in Empowering Women Farmers’ Group in Sodong Village Eko Purwanto; Mirza Shahreza; Ade Rahmah; Umar Farisal
LONTAR: Jurnal Ilmu Komunikasi Vol. 14 No. 1 (2026): Lontar : Jurnal Ilmu Komunikasi
Publisher : Program Studi Ilmu Komunikasi Universitas Serang Raya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30656/lontar.v14i1.12033

Abstract

This study aims to describe and analyze communication activities in the empowerment of the Women Farmers Group (KWT) in Sodong Village, Tangerang Regency. While previous studies on KWT often emphasize economic outcomes or program evaluations, there is a research gap concerning the strategic role of communication as a vehicle for social change embedded in local cultural contexts and gender relations. This research employs a qualitative approach with the ethnography of communication as the theoretical basis, utilizing Dell Hymes’ SPEAKING model to examine verbal and non-verbal interaction patterns. Data were collected through in-depth interviews, FGDs, and participant observation. The findings reveal that empowerment communication is structured through eight SPEAKING components, characterized by a familial atmosphere (key) in social spaces like Saung Kebun (setting), which fosters trust and openness. The participatory patterns effectively facilitate the diffusion of agricultural innovations and enhance social solidarity. This study contributes to the literature on community-based development by integrating communication, gender, and rural development perspectives, offering a strategic model for realizing sustainable Food Self-Sufficient Villages through inclusive collaboration.
The Construction of Cultural Identity in Digital Communication: A Netnographic Study of Facebook Pro Creators in Enrekang in Building Engagement Nurjannah D; Jeanny Maria Fatimah; Muhammad Farid
LONTAR: Jurnal Ilmu Komunikasi Vol. 14 No. 1 (2026): Lontar : Jurnal Ilmu Komunikasi
Publisher : Program Studi Ilmu Komunikasi Universitas Serang Raya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30656/lontar.v14i1.12075

Abstract

This study aims to analyze the construction of cultural identity in the digital space through the communication strategies employed by Facebook Pro creators from Enrekang to build audience engagement. This study uses a qualitative approach with the netnography method to understand communication practices, cultural representations, and social interactions occurring in digital media. Research data was obtained through observation of Facebook Pro creators’ content, interactions in the comment section, digital documentation, and analysis of communication activities occurring on the Facebook Pro platform. The results indicate that Facebook Pro creators in Enrekang construct cultural identity through the use of local language, regional humor, and representations of daily life. These local cultural elements are utilized as communication strategies to foster emotional closeness with the audience. Creators also employ interactive communication through active responses in the comment section, thereby building closer social relationships with the audience. On the other hand, the audience plays a role in reinforcing cultural identity through the use of the local language, providing comments, and participating in digital interactions. Social media is not only a means of communication and entertainment but also a space for the representation of local culture and the formation of social identity in the digital age.
Merchandise Ownership and Social Stratification: A Study of Taylor Swift Fandom in Indonesia Nawang Wulan; Desideria Dwihadiah
LONTAR: Jurnal Ilmu Komunikasi Vol. 14 No. 1 (2026): Lontar : Jurnal Ilmu Komunikasi
Publisher : Program Studi Ilmu Komunikasi Universitas Serang Raya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30656/lontar.v14i1.12298

Abstract

This research examines how merchandise ownership can create social stratification among Taylor Swift fans (Swifties) in Indonesia. Using a qualitative approach with a critical paradigm, primary data were collected through in-depth interviews with six purposively sampled Indonesian Swifties representing variations in merchandise ownership. Secondary data came from digital observation of a fan’s account identified by informants as an influencer and a community’s WhatsApp Group’s transcript. Analysis utilized Miles & Huberman’s (1994) interactive model within the theoretical frameworks of Illouz’s (2007; 2018) Emotional Capitalism, as well as Bourdieu’s (1984; 1986) Distinction and Cultural Capital. Findings reveal that social stratification in Swifties Indonesia’s community is driven by emotional capitalism, making consumption feels unlike economic transactions. As a result, merchandise becomes cultural capital, consumed unevenly due to disparities in economic power and constraints on structural distribution. That inequality is used as a means of differentiation, leading to stratification. Rooted in false consciousness, this hierarchy resists change. Therefore, researcher propose that fans break free from false consciousness, community becomes more introspective, and the entertainment industry becomes more inclusive to transcend from a hierarchy framed as love. Future research suggestions include international comparisons, extending the research period, and focusing on peripheral perspectives.
Generation Z's Reception of Bullying Representation in the Korean Drama “Pyramid Game”: An Analysis from Stuart Hall's Perspective Athok Murtadlo; Anita Agustina Wulandari; Aulia Afniar Rahmawati; Noufal Rangga Saputra
LONTAR: Jurnal Ilmu Komunikasi Vol. 14 No. 1 (2026): Lontar : Jurnal Ilmu Komunikasi
Publisher : Program Studi Ilmu Komunikasi Universitas Serang Raya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30656/lontar.v14i1.12307

Abstract

The increasing popularity of Korean dramas as part of the Korean Wave has positioned them not only as entertainment media but also as a medium for representing various social issues, including bullying. This study aims to analyze Generation Z's reception of the representation of bullying in the Korean drama Pyramid Game using Stuart Hall's Reception Analysis. The research employed a qualitative approach with a reception analysis method involving six Generation Z informants aged 19–29 years who had watched all episodes of Pyramid Game. Data were collected through in-depth interviews, observation, and documentation, then analyzed using the Miles and Huberman interactive model by classifying audience interpretations into dominant-hegemonic, negotiated, and oppositional positions. The findings indicate that Generation Z generally interprets bullying in the “Pyramid Game” as a form of structural violence legitimized through social hierarchy rather than merely interpersonal aggression. Most informants occupied the dominant-hegemonic position by accepting the drama's primary message that bullying reflects systemic injustice. Several informants adopted a negotiated position by considering social risks before resisting bullying, while oppositional interpretations appeared only partially regarding bystander behavior and acts of retaliation. The study concludes that Pyramid Game functions not only as entertainment but also as a medium for social education that encourages critical awareness, empathy, and resistance toward systemic bullying among Generation Z.
Interpreting and Adapting a Digital Figure's Identity: A Qualitative Study of Generation Z Followers of @xavieraaputri on Instagram Nurul Annisa Auliah Umar; Muh Akbar; Muhammad Iqbal Sultan; Aqilah Aliefia Syahrani
LONTAR: Jurnal Ilmu Komunikasi Vol. 14 No. 1 (2026): Lontar : Jurnal Ilmu Komunikasi
Publisher : Program Studi Ilmu Komunikasi Universitas Serang Raya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30656/lontar.v14i1.12388

Abstract

This study examines how Generation Z followers of the Instagram account @xavieraaputri interpret, negotiate, and selectively adapt the mediated self-presentation of a digital figure into their own identity strategies on Instagram. Using a qualitative case study approach, data were collected through in-depth interviews, observation, and documentation. The findings reveal that informants perceive the account as a representation of authentic identity, displaying a balance between achievements, processes, and vulnerability, which in turn triggers reflection in constructing their own identities. The interpretive-adaptive process is manifested across three dimensions: frontstage, backstage, and impression management. In the frontstage, informants shift their focus from mere aesthetics toward meaningful content that reflects personal values. In the backstage, they consciously limit private aspects as a form of self-protection, relational boundaries, and preservation of personal values, functioning not as concealment of a singular “true self” but as context-specific negotiation of visibility. In impression management, informants weigh professional, social, religious, and personal considerations before uploading content. The findings indicate that the digital figure acts as a catalyst for vicarious learning rather than a determinant of behavior, meaning that identity construction results from the selection and adaptation of relevant values rather than imitation. This study extends Goffman's dramaturgical framework by showing that performance repertoires can be acquired through observation of a distant figure's mediated, asynchronous performance, a mechanism not accounted for in Goffman's original interactional model.

Page 32 of 32 | Total Record : 316

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