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Lontar : Jurnal Ilmu Komunikasi

LONTAR
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Published by Universitas Serang Raya

ISSN : 24425109 EISSN : 25992104 DOI : -

Core Subject : Education, Social,

Social Sciences Other

This journal is published to develop the ability of lecturers in writing in accordance with the field of cultivation, including public relations and journalism, in addition to the journal LONTAR discuss social phenomena concerned with the science of communication.

Arjuna Subject : -

Articles 309 Documents

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Pemaknaan Melalui Konstruksi Sosial Yang Dibangun Oleh Wartawan Dalam Menyebarkan Ujaran Melalui Facebook Liza Diniarizky Putri; Annisarizki Annisarizki; Rahmi Mulyasih
LONTAR: Jurnal Ilmu Komunikasi Vol. 7 No. 1 (2019): Lontar: Jurnal Ilmu Komunikasi
Publisher : Universitas Serang Raya

Social media has an its implications for the democratization of information, because anyonewho owns the account can be a prosumer (producer and consumer) in creating messages,however the low control mechanisms are still causing the content in social media is not onlypositive, but also negative, such as spreading hate speech. Hate speech also coloring thesocial media account of journalists in Banten, especially during the Banten electioncampaign of Governor in 2017. This research is to uncover the meaning of journalist to theproffesion and media they manage in utter hatred speech which they spread throuh facebookin Governor Election of Banten 2017, and it was conducted by qualitative research methodthrough phenomenology research approach. By using Social Construction Theory as aframing of qualitative analysis.

Media Informasi Dan Komunikasi Pemerintah Provinsi Jawa Barat Renata Anisa; Rachmaniar Rachmaniar
LONTAR: Jurnal Ilmu Komunikasi Vol. 7 No. 1 (2019): Lontar: Jurnal Ilmu Komunikasi
Publisher : Universitas Serang Raya

The development of information technology in Indonesia grow rapidly, manyinstitution using digital media to communicate with the public. Internet users in Indonesia on2017 is 143.26 million. This is in line with the increase of the number of users of socialmedia.To reach a large public, Governments need to use digital media to deliver informationand communicating with the public.The purpose of the research is to describes the information and communicationmedia used by the provincial Government of West Java to communicate with the public andwhat kind of information which delivered through official media of government. This studyuses qualitative methods, with the virtual Ethnography approach by analyzing theinformation on social media and user interaction in the cyber space. Data collection processis using observation of participation.The results of the study show that the provincial Government of West Java usingofficial website, social media platform as instagram, facebook, twitter, youtube, and email tocommunicate with public. The type of information which delivered by official mediaprovincial government of west java are the policy and Government program, tourisminformation, tax, natural disasters, health, sports, the achievements of the Government,activities, and the special event. Information which delivered through official website aremore formal and presented comprehensive. Nevertheless, information delivered through allsocial media platform is the same information, in a different format

Komunikasi Kerja Antar Kementrian Dilihat Dari Sudut Pertahanan Negara Tati Herlia
LONTAR: Jurnal Ilmu Komunikasi Vol. 7 No. 1 (2019): Lontar: Jurnal Ilmu Komunikasi
Publisher : Universitas Serang Raya

Work communication between Ministries is currently not optimal. This is due to the specific duties ofeach Ministry. But in implementing the government development program contained in Nawacita,communication between ministries must be carried out. This time the author tries to put forth writingon inter-ministerial communication seen from the point of view of national defense. Case studyactivities were analyzed through predictions of perceptions of activities in the ministry of agriculture,the ministry of transportation, the ministry of communication and information and the DPR - RI. Thetheory used is the theory of communication. The method used is qualitative analytical methods. Theresults of predictions of perceptions of analysis found several strengths in the case studies of theministry of agriculture faced with national defense and several weaknesses in the case studies of theministries of transportation and communication faced with national defense. So that the Ministry ofDefense is expected to need to participate in helping a number of conditions of weaknesses andshortcomings between these ministries as a form of communication between ministries.

Gaya Hidup dalam Media Sosial Theresia Intan; Akhsaniyah Akhsaniyah; Febriyan Tiananda
LONTAR: Jurnal Ilmu Komunikasi Vol. 7 No. 1 (2019): Lontar: Jurnal Ilmu Komunikasi
Publisher : Universitas Serang Raya

This study describes how lifestyles are representated on social media. Audience observeinformation produced by the media as it is a main source and it is a significant part indetermining lifestyles. Lifestyle reflects the whole person who interacts with the environment.Mass media has an influence on lifestyle. This research will use the Virtual Ethnographymethod, is a methodology for investigating the internet in order to be able to exploreempirically its current use. The two informants were in the process of building character as afigure of a rich person with a harmonious family and as a romantic husband. It is notuncommon for the two informants to highlight what they have with a bit of exaggeration or howhe enjoys the holidays, it is not explained that almost the average vacation is financed by alarge family and friends. directing the identity of the informant 2 as a material overload,informants often upload celebratory activities carried out for his wife, their children and manyattend the events held. Vacation photos are almost done every 3 times a month. In conductingconversations, the informants were happy with the responses of many people or comments whowere curious about the tourist destinations visited or how much they spent

Analisis Wacana Kritis Konstruksi Konflik Keluarga dalam Film Cek Toko Sebelah Tunziyah Tunziyah; Ida Ri’aeni
LONTAR: Jurnal Ilmu Komunikasi Vol. 7 No. 1 (2019): Lontar: Jurnal Ilmu Komunikasi
Publisher : Universitas Serang Raya

A film is made to represent reality from people's lives. Films can depict various dimensions of life insociety, as well as the one depicted in a comedy film titled ‘Cek Toko Sebelah (CTS)'. This research usesqualitative research using discourse analysis developed by Teun Van Dijk. With the Van Dijk method,Discourse Research is not only on text alone, but also how a text is produced. The results of the researchat the text level, obtained a picture of family conflict associated with the label of the majority of Chinesecitizens who are traders. The awarding of the film title also comes from a typical idiom that is oftenraised by the Chinese when transacting with the shopper in the shop. In the level of social cognition, thisfilm shows the representation of the millennial Chinese generation, a picture of the conflict betweenchoosing a career or family, being obedient to parents and prioritizing the family. In the level of socialcontext, it seems that the trend of young people in big cities who work and pursue more careers thancontinue the tradition and family heritage as well as big businessmen are rulers who do not care aboutChinese or not Chinese. They are shown as citizens who often oppress small entrepreneurs and so on tosubmit to their interests.

Komunikasi Partisipatoris dalam Pembentukan Desa Wisata di Desa Durian Demang Kabupaten Bengkulu Tengah (Studi Kasus di Desa Durian Demang, Kabupaten Bengkulu Tengah) Dwi Nurina Pitasari
LONTAR: Jurnal Ilmu Komunikasi Vol. 7 No. 2 (2019): Lontar: Jurnal Ilmu Komunikasi
Publisher : Universitas Serang Raya

Durian Demang Village is a village that has natural beauty that can become a touristdestination if it is well developed. This study discusses the development communication strategy usedin the formation of a Tourism Village in Durian Deman, Bengkulu Tengah Regency so that people'seconomic lives will be better. The purpose of this study was to determine the application ofparisipatoris communication in the formation of a Tourism Village in Durian Demang Village,Bengkulu Tengah Regency. The research method used in this research is the case study method with aqualitative approach. The data collection techniques used were observation, interview,documentation study and literature study. The results of this study The participatory communicationstrategy undertaken by the Ministry of Environment and Forestry (KLHK) has an effective functionand role in providing awareness, communicating empowerment messages and developing communitycreativity in the Durian Demang Village.

Konstruksi Citra Sekolah Sunnah di Indonesia (Studi Kasus Konstruksi Citra Sekolah Sunnah Menurut Perkumpulan Komunikasi Sekolah Sunnah Indonesia (ASESI) Rafika Hani
LONTAR: Jurnal Ilmu Komunikasi Vol. 7 No. 2 (2019): Lontar: Jurnal Ilmu Komunikasi
Publisher : Universitas Serang Raya

Nowadays, there are so many emerging Islamic schools in Indonesia. One of them is theestablishment Islamic school which is the Islamic religious education based on Al-Qurán and AsSunnah Shahih from Rasululullah Shallallahuálaihiwasallam. This school are known as the SunnahSchool or school in Manhaj Ahlusunnah waljamaáh, and more often also called as Salafi school.ASESI as a communication forum for sunnah schools in Indonesia see the realities of the phenomenonof sunnah schools in Indonesia. This study uses a qualitative descriptive method with a case studyapproach. Data collection techniques are carried out by observation, interviews, and literature.ASESI process the image construction of sunnah schools in Indonesia. The process consists ofexternalization by looking at the realities that the management of the Sunnah school in Indonesia isstill not well organized. The objectivation process is that ASESI organizes programs to improve theimage of the sunnah school as a school that has a quality sunnah. The internalization process, namelyASESI, means the community's perception of the enthusiasm of the community towards the programscarried out by ASESI.

Anomali Trilogi Fifty Shades sebagai Fan Fiction dalam Fandom Riris Endah Respati; Eriyanto Eriyanto
LONTAR: Jurnal Ilmu Komunikasi Vol. 7 No. 2 (2019): Lontar: Jurnal Ilmu Komunikasi
Publisher : Universitas Serang Raya

Trilogi novel Fifty Shades telah terjual lebih dari 100 juta kopi di seluruh dunia. Hal ini membuat penulisnya, E.L. James pada tahun 2013 menjadi penulis dengan pemasukan tertinggi di posisi pertama dengan jumlah $95 juta. Kemudian Universal Pictures mendapat lisensi untuk mengadaptasi novel ke dalam film layar lebar. Dengan total biaya produksi film mencapai $150 juta, trilogi film Fifty Shades telah meraup keuntungan lebih dari $1 Miliar pada box office global. Penelitian dilakukan dengan pendekatan kualitatif dengan menggunakan metode desk research. Instrumen penelitian diambil dari beberapa pemberitaan tentang novel dan film dari trilogi Fifty Shades di situs daring. Kesuksesan James pada angka penjualan novel dan pendapatan film, bukanlah hal yang mengherankan dan dapat dianggap wajar saja. Tetapi yang menarik adalah novel karya James berawal dari kisah fan fiction dari fandom Twilight yang ditulisnya pada situs fanfiction.net. Dilihat dari sisi industri, mereka berusaha untuk mendapatkan keuntungan sebesar-besarnya dengan memanfaatkan khalayak pasif sebagai komoditas. Sedangkan dari sisi fandom, terdapat dua pandangan, yaitu ada yang mendukung langkah James untuk masuk ke dunia industri dan ada pula yang menganggap James telah mengkhianati komunitas fandom.

AGAINST ALL ODDS (PERGESERAN STANDAR KECANTIKAN DALAM IKLAN KORPORAT “REAL BEAUTY” DOVE) Tania Emyliani; Nanang Krisdinanto; Akhsaniyah Akhsaniyah
LONTAR: Jurnal Ilmu Komunikasi Vol. 7 No. 2 (2019): Lontar: Jurnal Ilmu Komunikasi
Publisher : Universitas Serang Raya

This study looked at how the matching of signs related to the shift in standard of beauty incorporate advertising "Real Beauty" with Dove's wish image. In seeing this suitability, the author usesthe Semiotics method by Charles Sander Peirce to reveal the sign by grouping it into icons, indices, andsymbols found in corporate advertising. The shift related to beauty standards will be seen in thecorporate advertisements "Real Beauty, Meet Kylee" as the global version and "Real Beauty: Friends" asthe local version (Indonesia). The use of these two advertisements also aims to see whether Dove isconsistent in carrying out the "Real Beauty" campaign. The results of the sign analysis show that theglobal version of the advertisement reflects a shift in the standard of beauty (a new definition of beauty),the feminist movement, gender bias resistance and against social construction. Meanwhile, the signanalysis on the local version of the ad is still fixated on traditional beauty standards, gender bias,patriarchal culture, and the social construction that makes the ad "Real Beauty: Friends" does not reflectthe company's wish image and fails to maintain consistency in campaigning. Dove's failure to maintainthe consistency of the "Real Beauty" campaign with wish image can make Dove experience an identitycrisis that leads to a bad reputation or image for the company, such as the failure of the company's wishimage formation, and failure to reach marketing targets such as Dove expected.

PENGARUH SALES PROMOTION DAN INFLUENCER MARKETING TERHADAP MINAT MEMBELI DALAM MOBILE LEGENDS Tiffani Carissa; Akhmad Edhy Aruman
LONTAR: Jurnal Ilmu Komunikasi Vol. 7 No. 2 (2019): Lontar: Jurnal Ilmu Komunikasi
Publisher : Universitas Serang Raya

This research examines sales promotion, influencer marketing and purchase intention ofMobile Legends Bang Bang game. This research aims to determine whether there is influence and theextent of the influence of sales promotion and influencer marketing towards the in game purchaseintention. The communication model used is technology acceptance model by Venkatesh and Davis.The methodology in this research is a quantitative approach using multiple linear regression analysis.The population of this research is Mobile Legends game players who have seen the sales promotion inthe game and influencer marketing through BluePanda’s YouTube channel. Primary data werecollected by distributing questionnaires to 100 respondents. From the research’s result, there is aninfluence on sales promotion and influencer marketing simultaneously towards in game purchaseintention with values of contribution equal to 32.3%.

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